Advertising

Artificial Intelligence

Audio Production

Blockchain Development

Branding & Positioning

Cloud Consulting

Community Management

Content Strategy

Copywriting

Corporate Communication

Cyber Security

Data Consulting

Digital Strategy

E-commerce

Email Marketing

Ergonomy (UX/UI)

Event

Game Development

Graphic Design

Graphic Identity

Growth Marketing

Influencer Marketing

Innovation

Marketing

Market Research

Media Planning

Mobile App

Motion Design

Online Advertising

Outdoor Advertising

Packaging

Photography

Print

Product Management

Public Relations (PR)

Social Media

Software Development

Video Production

Web analytics/Big data

Web Application

Website Administration

Website Creation

There is a difference between doing your job and delivering the best craftsmanship. Steel Blue started making comfortable work shoes in 1995 and have gradually made important differences in the world of safety shoes. “We don't just want to do our job, we want to best help those who wear work boots every day. We have delivered revolutionary craftsmanship in product development, safety and comfort and created turning points in the industry. We offer a total package in which we are responsible for the transformation, design and management of these locations or the realization of new flexible housing. Our approach contributes to the reception of refugees and housing of attention groups in so-called 'transition locations' and also to the revitalization of vacant buildings, reducing pressure on the housing market and further making the sector more sustainable.”

Steel Blue x Goldband - PR

Mourik is a service provider in the fields of infrastructure, industrial services, utility construction, and catalyst handling. With over 2,000 employees, it is one of the oldest and largest family-owned companies in the Netherlands, with nearly 90 years of history. Their ambition is to to remain a leader in sustainability and innovation. We have started working with them since 2021 on a retainer basis and we are responsible for their PR, content creation and marketing advice throughout the year. In addition to regular communication, we also handle campaigns and special projects for Mourik. Campaigns that, for example, focus on labor market communication such as a standalone project, the Mourik Vakschool.

Mourik Vakschool (Tradeschool)

Kahawatu Foundation is a leading NGO dedicated to improving the livelihoods of coffee communities in East Africa. Initiated in 2013, Kahawatu (‘people’s coffee’ in Swahili) focused on helping smallholder coffee farmers to increase productivity and optimize their income, while working towards economic, social, and environmental sustainability.

Kahawatu Foundation - Digital Asset Development

There is a difference between doing your job and delivering the best craftsmanship. Steel Blue started making comfortable work shoes in 1995 and have gradually made important differences in the world of safety shoes. “We don't just want to do our job, we want to best help those who wear work boots every day. We have delivered revolutionary craftsmanship in product development, safety and comfort and created turning points in the industry.We offer a total package in which we are responsible for the transformation, design and management of these locations or the realization of new flexible housing. Our approach contributes to the reception of refugees and housing of attention groups in so-called 'transition locations' and also to the revitalization of vacant buildings, reducing pressure on the housing market and further making the sector more sustainable.”

Stenia is committed to a better world in which everyone has access to a safe home, regardless of origin or background. They do this by transforming vacant buildings into modular and sustainable housing locations.They are responsible for the transformation, design and management of these locations or the realization of new flexible housing. Their approach contributes to the reception of refugees and housing of attention groups in so-called 'transition locations' and also to the revitalization of vacant buildings, reducing pressure on the housing market and further making the sector more sustainable.

Stenia - Branding

HomeExchange stands as the largest global platform for home exchange, with over 150,000 members across 145 countries. To encourage individuals in the Netherlands and Flanders to explore home exchange as a vacation option, HomeExchange organised an 'Open Homes Day.' Over 200 HomeExchangers in the Netherlands and Belgium, spanning diverse demographics from families to singles, young to old, graciously opened their homes to inspire and educate others about this unique accommodation experience. 

Home Exchange - Open Homes 2024 PR Campagne

Mourik is a service provider in the fields of infrastructure, industrial services, utility construction, and catalyst handling. With over 2,000 employees, it is one of the oldest and largest family-owned companies in the Netherlands, with nearly 90 years of history. Their ambition is to to remain a leader in sustainability and innovation. We have started working with them since 2021 on a retainer basis and we are responsible for their PR, content creation and marketing advice throughout the year.

Mourik - PR

Vectra® is a leader in threat detection and response for hybrid and multi-cloud enterprises. The Vectra platform uses AI to detect threats at speed across public cloud, identity, SaaS applications, and data centers. We were asked by Vectra to support and consult them with strategic communication, and to increase brand awareness in the Dutch and Flemish markets by pitching and distributing press releases and storylines. 

Cyber security specialist Vectra.AI

XGIMI, a renowned creator of smart projectors that deliver immersive audiovisual experiences to a global audience, engaged our services on a retainer basis in both the Netherlands and Belgium. Our responsibilities encompassed public relations, content creation, and ongoing marketing guidance throughout the year.

XGIMI

CDDN, the brainchild behind GameID, approached us with an innovative concept —an ecosystem that facilitates a smarter and faster way of onboarding online players across various gaming platforms. This groundbreaking idea was yet to be realized, presenting an unique opportunity in the online gaming market. However, CDDN lacked a distinct brand identity, encompassing a name, interface, and overall branding.To address this, our first task was to develop a captivating brand identity. We crafted the entire application, ensuring compatibility with both mobile and desktop platforms. Our expertise in UX design allowed us to optimize user experience, while our efforts in brand positioning ensured GameID's strong market presence. Additionally, we contributed to the website's copywriting, ensuring its search engine optimization (SEO) compatibility. To effectively communicate the essence of GameID, we created a captivating video animation for its introduction. Finally, to generate awareness and engagement, we strategically launched a comprehensive marketing campaign utilizing platforms such as LinkedIn and search engine advertising (SEA) and PR.

GameID

Teenit is the first educational smart budgeting app created with and for teens. This financial app was founded in Amsterdam by Tatiana Lukyanova Pastukhova and Bartosz Kiera. With parental permission, Teenit connects to the bank accounts of teens (ages 12-18), giving them access to smart budgeting features, personalized educational videos and quizzes. Counter Content conducted a PR-campaign from preparation to execution, which included writing of press release(s), proactive earned media advice, as well as advice how to set up a launch campaign and project management of other PR related initiatives.

Teenit

MET AMS is the first metaverse festival that took place in Amsterdam. The 4-day festival is the first of its kind. It included keynote talks, panel discussions, immersive experiences and installations from brands, artists and thought leaders shaping this space.The event explored the different aspects of metaverse culture, from how NFTs are impacting every industry, from art and music through to education and healthcare, as well as other important topics like diversity, inclusion and sustainability in this new, web3 era.The festival brings to life much of the groundbreaking web3 &amp; metaverse technology you’ve been reading about in a special way, making this one of the most immersive conferences to date.During this project Counter Content worked on the PR regarding the first metaverse festival in Amsterdam and the first of its kind in the world.

MET AMS: Metaverse festival

As a global market leader and the world's most trusted home exchange community, HomeExchange provides authentic, sustainable and affordable holiday home exchange opportunities for everyone for a fixed annual fee. Every four minutes a home exchange is confirmed through the platform in one of 450,000 homes in 159 countries (of which 20,778 in the Netherlands).Counter Content is a PR partner and strategist for HomeExchange. We work with HomeExchange on a retainer basis. This means that we are responsible for PR and comms throughout the year.

HomeExchange: PR in the Netherlands

JP 1886 is a modern restaurant located in the iconic old chocolate and cake factory of Verkade in Zaandam. Its terrace is located directly on the quay of the Zaan. Our Collective, Counter Content and Counter Creatives, worked together to make the opening of this brand new restaurant a grand success. Counter Content worked on the PR regarding the opening and invited lifestyle, culinary, nationwide and regional news media journalists and critics to review the food, drinks and ambiance of JP 1886. Counter Creatives designed the new identity, brand assets, the website and came up with the name of the new restaurant. The name of the restaurant comes from the initials of Jacobus Pieter Thijsse, a scientist and conservationist from Zaandam and the year in which the Verkade factory was built (1886). Innovative detail: when visiting JP 1886 you will be welcomed by a talking head hologram. That’s right, the one of Jacobus Pieter Thijsse.

JP 1886: the opening of a new restaurant

"Blue Sky Coming" describes the guiding philosophy for a brighter and more sustainable future. This is what drives NIO - every day, everywhere in the world. This philosophy can also be found in their logo: The upper part represents the sky, openness, vision and the future. The lower part represents the earth, direction, action and advancement.NIO builds intelligent electric vehicles, provides first-class service and develops innovative charging solutions. NIO fosters a user community that inspires, where joy can be shared and where everyone can grow together.NIO believes that technological innovation, beautiful and intelligent design and the freedom of limitless, worry-free journeys inspire their users - just like them. They share optimism for the future of a global society.The automotive industry is on the cusp of a fundamental change, not only in products and technology, but also in user experiences and product innovation. NIO hopes to offer their community a new way of car ownership.

NIO - EV summit Oslo and NIO day China

Increasing media attention for the NIO brand in European countries

StudeerSnel.nl/Studocu.com is a Global student platform started in Delft, HQ in reach of 15 million students worldwide. 2021 series B funding of 50 million Dollar to accelerate global growth. We work with this client on a retainer basis. This means that we are responsible for PR, comms and content creation throughout the year.

Studeersnel

EasyPark has 20 years of parking innovation and is present in over 27 countries and 3,200 cities. We worked for EasyPark in 2021 when the acquisition of PARK NOW Group needed to be announced. Starting 2022 we work on a retainer basis for the brands EasyPark and Parkmobile, in the Netherlands and Belgium. This means that we are responsible for PR, content creation and marketing advice throughout the year.

Easypark

Gorillas is an on-demand delivery service  that originated in Berlin. Fresh and local groceries delivered to your doorstep, within minutes. We’ve been working for Gorillas on a retainer basis since March 2021, shortly after their launch in The Netherlands. Throughout the year, we’re responsible for PR and comms for Gorillas in both The Netherlands and Belgium. 

Gorillas

We created a PR Strategy to raise awareness for the subject of biodiversity and to bring the 'Make Grey Greener' campaign to the attention of a broad target group.

Campaign about biodiversity: Maak grijs groener

PR and content marketing strategyDeveloping a marketing automation campaignResearch into the use of the e-bike/bicycle in the Netherlands and knowledge of tax issues

ALD Automotive - Campaign to promote the e-bike

Objectives of the campaign: Tell the story behind this important road that connects residents, businesses and commuters Demonstrating the importance of the road/accessibilityInvolving the environment in the project / creating commitment and engagement

Dura Vermeer/Provincie NH, storytelling campaign

Objectives of the campaign: Inform road users and businesses of the duration of roadworks on the N516, just north of Amsterdam, (2.5 years)Minimise the hassle of the experienceCollect the contact information of 10.000 road users 

Heijmans, information campaign road works

Positioned Timing as an employment agency that provides training and advice to support and move on flex workers Translated the message being communicated into a catchy slogan: “de 2 miljoen die het doen” (the 2 million of unskilled labor workers who are the cornerstone of the Dutch economy)Created content to spread this messageSend out a press release regarding the results of our quantitative research among 1400 flex workers about appreciation and work

Timing Uitzendteam, branding campaign flex workers

PR, content marketing and influencer strategyConcept of  the very first e-bike raceProduction of event and content assets

ALD Automotive (car leasing), introducing e-bikes

Telling a story about the challenges of personalization, the international expansion of the startup Sharing the story about Sander Nagtegaal (CEO) his accident during an MMA trainingIntroduced Sander Nagtegaal as a expert/speaker at several marketing, tech and data events

Unless, a personalization platform for websites

Sending out a press release regarding the sale of his shares, in order to position Van der Wiel as a successful entrepreneur

Gregory van der Wiel, a successful entrepreneur

Several PR-activities:Sending out a Save the Date + Invitation to press contactsRealizing the presence of press contacts at the eventSending out a press release regarding the notice on cooperation Schiphol Airport and the results of a feasibility study of the track Frankfurt-AmsterdamGenerating media coverage 

Hardt Hyperloop ‘HyperSummit’

We interviewed 500 visitors of music events to track their experiences and practicesWe spoke with clubs such as De School and festival organizers such as Friendly Fire framing their vision regarding smartphone use during music events.We shared the results with a press release