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Quirkraft

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Singapore, Singapore
We're unapologetically here to give the industry a swift kick in the clichés.
At QuirKraft, we're not your run-of-the-mill digital creative agency; we're your partners in quirkiness. Picture us as the mad scientists of marketing, the wizards of design, and the mischief-makers behind unforgettable campaigns. We're the bridge between your brand and the world, connecting you with your target audience in ways that are as fresh as a cool breeze and playful as a room full of kittens.
10 people in their team
Speaks Chinese, English
29 projects in their portfolio
Works remotely across the globe
Sortlist member since 2024
Founded in 2023
No review yetBe the first to write one

Services

20 services offered by Quirkraft

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  • Description
    Social Media Marketing
    For Facebook, Instagram, TikTok & LinkedIn

    1. Strategy Development:
    Market Research: Analyzing the target audience, competitors, and current market trends.
    Goal Setting: Defining clear, measurable objectives (e.g., brand awareness, lead generation, sales).
    Content Strategy: Develop a content calendar, including types of content (video/static/GIF posts, whichever is applicable), frequency, and themes.

    2. Content Creation:
    Creative Design: Produce high-quality visuals, videos, and graphics that align with the brand's identity.
    Copywriting: Compelling captions, posts, and messages that resonate with the target audience.

    3. Execution:
    Scheduling: Scheduling of posts based on content calendar planning.
    Community Management: Actively respond to comments, messages, and mentions to build community and trust.
    Influencer Partnerships: Collaborate with influencers or brand ambassadors to reach a broader audience.

    4. Social Media Report
    Performance Tracking: Monitor KPIs such as engagement rates, follower growth, website traffic, and conversion rates.
    Data Analysis: Use insights to understand what works and what doesn’t, making data-driven decisions.
    Reporting: Provide regular reports to stakeholders, highlighting successes and areas for improvement.
    Skills in Social Media (15)
    Content CalendarMonthly ReportingFacebook Community ManagementLinkedIn Community ManagementInstagram Community ManagementSocial Media ContestInstagram MarketingFacebook Business ManagerSocial MarketingFacebook Marketing+5
    Works in Social Media (17)
    Snuggle TikTok Global Assets - Social Media
    OLLY TikTok Global Assets - Social Media
    CloseUp TikTok Global Assets - Social Media
    CIF Global TikTok Assets - Social Media
    Clients in Social Media (17)
    SnuggleHousehold Products | international
    Marks & SpencerBeverage | regional
    CIFHousehold Products | international
    CloseUpConsumer Electronics | international
    Learn more about Social Media
  • Description
    Graphic Design
    POSMs | Social Media | Flyers & Posters | E-Commerce Posters | Packaging Design | Web Design (UX/UI)
    Skills in Graphic Design (24)
    Logo RetouchingLeaflet DesignPromotional PosterGraphic Design ServicesGreeting CardsCreative Graphic DesignProposal DesignGift Card DesignPhotoshopDigital Artwork+14
    Works in Graphic Design (19)
    OLLY e-Commerce A+ Assets - Graphic Design
    OLLY Sleep Comfort Spotify e-comm Assets - Graphic Design
    M&S Winter Solstice Wines - Graphic Design
    M&S 2023 Wrapped Social Media Videos - Graphic Design
    Clients in Graphic Design (19)
    Marks & SpencerBeverage | regional
    OLLYPharmaceuticals & Biotech | local
    CloseUpConsumer Electronics
    HorlicksBeverage | local
    Learn more about Graphic Design
  • Description
    Copywriting Services
    Blogposts | Articles | Website | Social Media Captions | eDM Copies
    Skills in Copywriting (4)
    Article WritingWriting ServicesContent WritingCreative Copywriting
    Works in Copywriting (4)
    Anchor FP High Tea Event Planning & Execution - Copywriting
    Concept Boards for CloseUp's Limited Edition eTBs - Copywriting
    EDM Creation and Strategy - Copywriting
    SEO Blogposts and Articles - Copywriting
    Clients in Copywriting (4)
    CloseUpConsumer Electronics | international
    Fonterra BrandsFood | local
    The Good CartRetail
    The Good CartRetail
    Learn more about Copywriting
  • Description
    eDM Marketing

    1. Campaign Planning -- Types of campaigns
    Automated eDMs through Shopify Email Marketing: Generate automated eDMs for e-commerce such as abandoned cart, abandoned check out, new subscriber welcome emails.
    Weekly eDMs: Creating eDMs through new promotions of the week with target audience filtering to ensure best performance.

    2. Email Design and Copywriting:
    Template Design: Creating visually appealing and mobile-responsive email templates that align with the brand’s identity and provide a seamless user experience.
    Compelling Subject Lines: Writing attention-grabbing subject lines that encourage recipients to open the email.
    Personalization: Using the recipient’s name, past interactions, or preferences to tailor the content and make the email feel more relevant.
    Clear Call-to-Action (CTA): Including a prominent and persuasive CTA that guides the recipient toward the desired action, such as clicking a link, making a purchase, or signing up for an event.
    Skills in Email Marketing (9)
    Email Marketing CampaignEmail Template DesignMailchimpDirect MailingOutbound MailingEmail CopywritingBulk EmailNewsletterEmailing
    Work in Email Marketing (1)
    EDM Creation and Strategy - Email Marketing
    Client in Email Marketing (1)
    The Good CartRetail
    Learn more about Email Marketing
  • Description
    Influencer Marketing
    For Instagram, TikTok & LinkedIn

    1. Sourcing:
    Influencer selection: Choosing influencers whose audience aligns with the brand’s target demographic, ensuring relevance and effectiveness.
    Influencer tiers: Mega, Macro, Micro, Nano

    2. Campaign Strategy:
    Goal Setting: Defining clear objectives, such as increasing brand awareness, driving traffic, boosting sales etc.
    KOL Deck: Stipulating said goals in layman's terms and execution objectives. This includes adding mockup draft or inspirations, and caption directions for KOL's clear reference.

    3. Performance Tracking:
    KPIs and Metrics: Monitoring key performance indicators such as engagement rate, follower growth, website traffic, and conversion rates to measure the campaign’s success.
    Reporting: Reports on the above metrics to analyze what worked and what didn't to bring this learning for the next campaign.
    Skills in Influencer Marketing (13)
    Micro InfluencersInfluencer Content ValidationInfluencer SelectionNano InfluencersInstagram InfluencerSocial Media InfluencerInfluencerInfluencer RecruitmentMacro influencersInfluencer Strategy+3
    Works in Influencer Marketing (2)
    Horlicks x HORECA Campaign - Influencer Marketing
    TikTok Influencer Management - Influencer Marketing
    Clients in Influencer Marketing (2)
    CloseUpConsumer Electronics
    HorlicksBeverage | local
    Learn more about Influencer Marketing
  • Description
    E-commerce Marketing

    Promotion Management
    - Run campaigns to encourage reviews from customers
    - Run campaigns to promote referrals
    - Propose impactful and feasible ways to hyper-scale sales revenue (UX/UI, Promotions, eDM pipelines)
    - Operationalize Shopify backend promo settings and refresh store-front banners to align with agreed monthly promotions

    Stock Management
    - Upload SKUs into the system via SelluSeller
    - Listing clean-ups: Includes refreshment of listing photos (if applicable), clearing OOS/discontinued items from back-end
    - Creating new bundle listings on SelluSeller to link it back to Shopify Product Pages
    - Ensuring all stocks reflected on Shopify back-end are aligned with physical stocks

    UX/UI
    - Refreshment of site/brand pages based on any customer feedback
    - Designing an intuitive, user-friendly website or app that makes it easy for customers to browse, search, and purchase products.
    Skills in E-commerce (7)
    eCommerce MarketingEcommerce SolutionsEcommerce WebsiteOnline storeShopify MarketingOnline EcommerceDigital Commerce
    Works in E-commerce (4)
    OLLY e-Commerce A+ Assets - E-commerce
    OLLY Sleep Comfort Spotify e-comm Assets - E-commerce
    OLLY e-Comm Assets - E-commerce
    TGC Promotional Banners Monthly Refresh - E-commerce
    Clients in E-commerce (4)
    The Good CartRetail
    OLLYPharmaceuticals & Biotech | local
    OLLYPharmaceuticals & Biotech | local
    OLLYPharmaceuticals & Biotech | local
    Learn more about E-commerce
  • Description
    POSMs | Event & Venue Advertising | OOH (Out-of-Home advertising)
    Skills in Outdoor Advertising (5)
    Guerrilla MarketingDigital SignagePoster CampaignBillboard DesignOut Of Home Advertising
    Works in Outdoor Advertising (4)
    Horlicks x HORECA Campaign - Outdoor Advertising
    Anchor FP High Tea Event Planning & Execution - Outdoor Advertising
    CloseUp POSM Design and Ideation - Outdoor Advertising
    Horlicks Family Day Event Planning and Execution - Outdoor Advertising
    Clients in Outdoor Advertising (4)
    CloseUpConsumer Electronics
    HorlicksBeverage | local
    Fonterra BrandsFood | local
    HorlicksBeverage | local
    Learn more about Outdoor Advertising
  • Description

    No description provided for this service.

    Work in Public Relations (PR) (1)
    Horlicks Family Day Event Planning and Execution - Public Relations (PR)
    Client in Public Relations (PR) (1)
    HorlicksBeverage | local
    Learn more about Public Relations (PR)
  • Description

    No description provided for this service.

    Work in Digital Strategy (1)
    End-to-End Social Media Management - Digital Strategy
    Client in Digital Strategy (1)
    Marks & SpencerRetail | regional
    Learn more about Digital Strategy
  • Description

    No description provided for this service.

    Works in Online Advertising (3)
    OLLY Sleep Comfort Spotify e-comm Assets - Online Advertising
    M&S Winter Solstice Wines - Online Advertising
    TGC Promotional Banners Monthly Refresh - Online Advertising
    Clients in Online Advertising (3)
    The Good CartRetail
    Marks & SpencerBeverage | regional
    OLLYPharmaceuticals & Biotech | local
    Learn more about Online Advertising
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Team

10 members in Quirkraft's team

StoryOur team blends expertise and creativity. Dawn, our Account Director, excels in social media marketing and design. Rachel, our Creative Design Lead, crafts engaging online experiences. Wesley, our Graphic Designer, transforms graphics into storytelling visuals. Together, we deliver impactful results.
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Awards

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Contact

Contact details of Quirkraft

Details

https://quirkraft.biz
  • HeadquarterJurong East Street 21, Singapore 609601, Singapore
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