Resonance
WeChat, Weibo, Douyin, Red, Tmall, JD… We help our clients make sense of China, strategizing their approach, transcreating their messaging, and linking China’s myriad online platforms together into a customized consumer journey that delivers success. We create success for brands in China through a mix of digital, social media, online influencers, CRM and e-commerce. Contact Rand on WeChat to discuss more: rand_han - /// MAKE A CONNECTION: DIGITAL AND SOCIAL MEDIA We start by developing a presence across China’s major social media platforms. We’ll first launch online campaigns to drive awareness and recruit followers. Then, we’ll craft clickable, shareable social media content to educate and excite our followers, and increase conversion to sale. Digital, Social Strategy WeChat, Weibo Mgmt Daily Content Creation Digital Campaigns Video Production H5/ Mini Program Turnkey Execution - /// FIND NEW AUDIENCES: INFLUENCERS AND PAID MEDIA Whether a brand is new to China or has been here for decades, keeping top of mind in a competitive market is always a priority. We’ll integrate both influencers and paid media into every online strategy to ensure we are reaching the largest, most relevant audience. Online Ad Planning Online Ad Buying Social Ads SEO/SEM Influencer Outreach Brand Partnerships - /// OPTIMIZE AND IMPROVE: DATA AND CRM We’ll use data and CRM to better understand our followers, their interests, product preferences, and more. This allows us to send customized messages that increase readership, engagement, long term brand loyalty and encourage visit to point of sale. CRM Strategy CRM Management WeChat CRM Social Data Analytics Reporting and Insight - /// DRIVE TO POINT OF SALE: SOCIAL COMMERCE Our content will present products in attractive, locally relevant ways, while always encouraging purchase. To increase sales, we’ll also manage content and influencers on hot social commerce sites like Red, and manage influencer sales campaigns on Tmall, JD, and WeChat. Social Commerce Strategy Red Influencer Outreach Red Content and Mgmt Tmall Livestream WeShop Setup and Mgmt Weitao, Brand Hub Mgmt
90 people in their team
Speaks Chinese, English
3 projects in their portfolio1 collaboration started on Sortlist
Works remotely across the globe
Sortlist member since 2016
Founded in 2008
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Services
12 services offered by Resonance
Description Resonance develops digital and social media strategies to deliver success for clients in China. This includes in-depth market and competitor reviews, insights into the latest online developments in China, trends in influencer and social commerce marketing, and incorporation of best practices from all of China's major and niche social networks.Skills in Digital Strategy (9) Marketing ServicesinsightchinaCRM ConsultingDigitalSocial Media StrategyDigital StrategyInnovationMarketing StrategyWorks in Digital Strategy (3) Clients in Digital Strategy (3) TiffanyLuxury Goods & Jewelry | localOyshoClothing & Accessories | localBoseConsumer Electronics | local
Learn more about Digital StrategyDescription Resonance provides a complete social media solution for the China market. This includes overall social media and content strategy, setting up your brand on top social media platforms, running campaigns and working with influencers to increase followers, and driving netizens to e-commerce or retail points of sale. We'll manage it all from start to finish.Skills in Social Media (19) Content StrategySocial MediaSocial Media ManagementSocial Media StrategyDigital StrategySocial AdsSocial AdvertisingSocial Media MarketingSocial Media CampaignSocial Marketing+9Works in Social Media (3) Clients in Social Media (3) OyshoClothing & Accessories | localBoseConsumer Electronics | localTiffanyLuxury Goods & Jewelry | local
Learn more about Social MediaDescription Resonance creates awareness, buzz, engagement, and sales leads through a mix of digital paid media, social ads, and influencer marketing. We create media plans designed to deliver the greatest value, whether that be new followers, traffic to e-commerce, or conversions to sale.Skills in Online Advertising (11) AdsSocial Media MarketingSocial MediaAdvertisingDigital AdvertisingMobile AdvertisingSocial AdvertisingAdvertising CampaignPaid Mediamedia marketing+1Works in Online Advertising (3) Clients in Online Advertising (3) OyshoClothing & Accessories | localTiffanyLuxury Goods & Jewelry | localBoseConsumer Electronics | local
Learn more about Online AdvertisingDescription No description provided for this service.
Work in Web analytics/Big data (1) Client in Web analytics/Big data (1) TiffanyLuxury Goods & Jewelry | local
Learn more about Web analytics/Big dataDescription No description provided for this service.
Works in Mobile App (2) Clients in Mobile App (2) OyshoClothing & Accessories | localTiffanyLuxury Goods & Jewelry | local
Learn more about Mobile AppDescription No description provided for this service.
Work in Branding & Positioning (1) Client in Branding & Positioning (1) OyshoClothing & Accessories | local
Learn more about Branding & PositioningDescription No description provided for this service.
Works in Copywriting (2) Clients in Copywriting (2) BoseConsumer Electronics | localOyshoClothing & Accessories | local
Learn more about CopywritingDescription No description provided for this service.
Skills in Advertising (4) Advertising CampaignPaid MediaDigital advertisingMobile Advertising
Learn more about AdvertisingDescription No description provided for this service.
Work in Influencer Marketing (1) Client in Influencer Marketing (1) TiffanyLuxury Goods & Jewelry | local
Learn more about Influencer MarketingDescription No description provided for this service.
Learn more about E-commerce
Team
90 members in Resonance's team
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Details
http://www.resonancedigital.com
- Headquarter457 Jumen Rd, Huangpu Qu, Shanghai Shi, China, 200020
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