Smaac
We Build Brands For A Purpose
Is there a disconnect between what your company stands for and what your brand communicates? Are you Mercedes, but your brand communicates like Opel? These are interesting times that ask a lot from brands when it comes to staying relevant and making an impact. Finding the right connection with your audience starts with a solid foundation. Smaac is a Strategy and Branding agency that helps startups and companies thrive by designing and developing well-positioned brands that stand the test of time. "We build brands for a purpose-driven world" Start you change today and give us a call. Clients we've worked with: Coca Cola, Bolletje, Bacardi, Chaudfontaine, Chiquita, DHL, Eye Wish Groenenveld, Jamie Oliver, Old Amsterdam, Melkunie, Fedex, De Ruijter, Tia Maria, Karvan Cevitam, BCC, L’oreal, Honig, Zwitsal, La Vache Qui Rit, Chivas Regal, Heinz, Van Dobben, Fanta, Danone, Duracell, Elvedes, FedEx, Gemeente 's-Hertogenbosch, Martini, Startpeople, Brinky, Staatsloterij, Mona, Fruittella, Farm Frites, Jameson, Becel, Malibu, Riedl, Spa, NS, Specsavers, Brinta, Mentos, T-mobile, Technische Universiteit Eindhoven, Kwekkeboom, Friesland Campina, Fox Sports, Kellogg’s, Pringles, Maaslander, Hennessy, KPMG, Altran, itelligence, Venz, Postnl, Zespri, Tony’s Chocolonely, Daelmans, Shell, SNS, Stella Era, Bavaria, Bonduelle, Coty, Maxxium, Rituals & Red Bull Company video: https://vimeo.com/598896785 12 people in their team
Speaks Dutch, English
44 projects in their portfolio21 collaborations started on Sortlist
Works remotely across the globe
Sortlist member since 2019
Founded in 2004
3 awards conferred4.77/5
Services
7 services offered by Smaac
Description NL: We build brands for a purpose driven world. Wat is de boodschap en strategie van je merk of organisatie? Wat zijn de communicatiebehoeften van je ideale klant? En hoe bouw je een naadloze brug met je branding? Als je Rolls Royce bent moet je niet Volkswagen communiceren. Maak je merk toekomstbestendig en werk samen met onze strategie consultants en designers.
EN: We build brands for a purpose driven world. What's the key message and strategy of your brand or organisation? What are the needs of your ideal clients? And how to build a seamless bridge between the two with your branding? If you're Rolls Royce, you shouldn't communicate Volkswagen. Make your brand future fit and team up with our strategists and designers.Skills in Branding & Positioning (59) Target Market DefinitionBedrijfsontwerpVisuele IdentiteitMerk ErvaringDigitale Advertentiepurpose brandingLogo Grafisch OntwerpCreatief Grafisch Ontwerp3D Grafisch OntwerpOnline Grafisch Ontwerp+49Works in Branding & Positioning (37) Reviews in Branding & Positioning (10) Boy SmitsLotte van DaslerPeter van der SpruijtCharlot FelderhofClients in Branding & Positioning (37) Hestia LivingReal Estate | nationalDrip DropRetail | internationalKruithof OptiekRetail | nationalGoedegebuur Vlees Rotterdam B.VFood | international
Learn more about Branding & PositioningDescription NL: Onze designers hebben voor elke ontwerp uitdaging de juiste expertise. Logo's, huisstijl, drukwerk, online. Noem het en ze hebben het ontworpen. Sterk grafisch ontwerp brengt je merk en communicatie echt tot bloei.
EN: There's no challenge our graphic designers can't tackle. Logo, branding, print, online, you name it and we can deliver. Good design can lift your branding and communication to the next level.Skills in Graphic Design (48) Merk CreatieBedrijfsontwerpCartoon OntwerpPowerpoint Presentation DesignDigitale AdvertentieMerk VerhaalLogo Grafisch OntwerpLuxe BrandingDesignBrand Development+38Works in Graphic Design (37) Reviews in Graphic Design (2) Filine VerhagenRoderick VerplankenClients in Graphic Design (37) DanoneFood | internationalBavariaBeverage | internationalKarvan CevitamHousehold Products | internationalElvedes Cable & Brake SystemsRetail | international
Learn more about Graphic DesignDescription NL: Hoe kan je website het beste je online doelgroep bereiken? Welke boodschap en positionering breng je over op je website? Door te werken vanuit een online strategie sessie brengen we de online kansen in kaart als vertrek voor ieder ontwerp. Zo bouwen we maatwerk websites die je klanten inspireren en converteren.
EN: What's the best way to reach your online audience? What key message and positioning do you communicate on your website? That's why every webdesign starts with an online strategy session to map out your online opportunities. A solid foundation for custom websites that inspire and convert your customers.Skills in Website Creation (38) data drivencustomizable websitegoogle seoui uxui designWebflowWixResponsive DesignDigitale BrandingWebsite Herontwerp+28Works in Website Creation (18) Clients in Website Creation (18) PlantlabFarming | internationalKruithof OptiekRetail | nationalJohn KnoopsSports | regionalHet RullenOthers | national
Learn more about Website CreationDescription NL: Start je reclamecampagne met een sterk communicatie concept. Vanuit daar ontwerpen onze designers een key visual, posters, POS materiaal, online advertenties of ander reclame materiaal om jouw marketing campagne te ondersteunen.
EN: Start your advertising campaign with a strong communication concept. From there, our designers develop a key visual, posters, POS, online ads or other advertising deliverables to support your marketing campaign.Skills in Advertising (27) grafisch ontwerp en drukwerkDisplay Advertisingdesignbrandingservice marketingseasocial media brandingppc marketingb2b brandinggrafisch ontwerp services+17Works in Advertising (11) Review in Advertising (1) Jean Pierre kuitClients in Advertising (11) BavariaBeverage | internationalElvedesTechnology Hardware & Equipment | internationalGoedegebuur Vlees Rotterdam B.VFood | internationalKruithof OptiekRetail | national
Learn more about AdvertisingDescription NL:
- UI (User Interface) is hoe de website eruitziet en werkt. Het omvat het ontwerp van de website, inclusief de lay-out, kleuren, typografie en knoppen.
- UX (User Experience) is hoe gemakkelijk en prettig het is om de website te gebruiken. Het omvat de structuur, navigatie, functionaliteit, snelheid en toegankelijkheid van de website. Het doel van UX is om bezoekers een positieve ervaring te bieden tijdens het gebruik van de website. Het is belangrijk om zowel goede UI als UX te hebben voor een succesvolle website die bezoekers aantrekt en betrokken houdt.
EN:
- UI (User Interface) is how the website looks and works. It includes the design of the website, including the layout, colors, typography, and buttons.
- UX (User Experience) is how easy and pleasant it is to use the website. It includes the structure, navigation, functionality, speed, and accessibility of the website. The goal of UX is to provide visitors with a positive experience while using the website. It is important to have both good UI and UX for a successful website that attracts and engages visitors.Skills in Ergonomy (UX/UI) (44) Works in Ergonomy (UX/UI) (14) Clients in Ergonomy (UX/UI) (14) BolletjeFood | nationalDanioFood | internationalKruithof OptiekRetail | nationalJohn KnoopsSports | regional
Learn more about Ergonomy (UX/UI)Description NL: Op zoek naar een product visualisatie of animatie voor uw website, socials of reclame campagne? Wij kunnen een fotorealistisch 3D model van uw product creëren die niet van echt te onderscheiden is. 3D product visualisatie maakt het mogelijk om het product in verschillende materialen, kleuren of ruimtes te presenteren. Zo heeft 3D product visualisatie vele voordelen tegenover reguliere fotografie.
EN: Are you looking for a product visualisation or animation for your site, socials or advertising? We can make photorealistic 3D models that look picture perfect. 3D renders make it possible to easily display your product in different materials, colours or spaces. It has many advantages over photography.Skills in 3D (33) Product Fotografie3d modelMerk Identiteit3D ModelMontage Photographique3d Animatie3d Visualisatie3D Designproduct fotografieKeyShot+23Works in 3D (19) Clients in 3D (19) The MacallanBeverage | internationalQ-MusicEntertainment & Events | nationalJamie OliverFood | internationalDanoneFood | international
Learn more about 3DDescription NL:
Marketing verwijst naar het proces van het promoten en verkopen van producten of diensten. Het omvat strategieën en activiteiten die bedrijven gebruiken om de aandacht van potentiële klanten te trekken, hun interesse te wekken, en uiteindelijk hen te overtuigen om te kopen. Dit omvat aspecten zoals marktonderzoek, productontwikkeling, prijsstelling, promotie en distributie.
EN:
Marketing refers to the process of promoting and selling products or services. It encompasses strategies and activities that businesses use to attract the attention of potential customers, arouse their interest, and ultimately persuade them to make purchases. This includes aspects such as market research, product development, pricing, promotion, and distribution.Skills in Marketing (25) Direct MarketingB2B MarketingMarketing AnalyseApplicatie MarketingMarketing ConsultingRecruitment MarketingReputatie ManagementDuurzame MarketingInternationale MarketingToerisme Marketing+15Works in Marketing (16) Clients in Marketing (16) Karvan CevitamHousehold Products | internationalRitualsRetail | internationalOld AmsterdamFood | internationalBolletjeFood | national
Learn more about Marketing
Team
12 members in Smaac's team
StoryWe build brands for a purpose driven world. With more than 20 years of experience in brand design, we’ve noticed that brand strategy and brand design is the fuel of our enthusiasm. It’s an essential part of who we’ve become and how we see the world. A world we aim to change for the better. Reach out. Join the impact.
Awards
Smaac was awarded 3 times
Sortlist Agency of Tomorrow Award - Top 32022-3-1Purpose branding
Gecertificeerd Sortlist lid2018-12-31
Patent Bavaria Blikglas2016-7-31
Reviews
13 reviews for Smaac
4.77/5
(13 reviews)
LH
Lorenzo HuismanEigenaar at Rhodos BV
ServiceBranding & Positioning
Team11 - 50
What was the objective behind your collaboration?Enorm kundige mensen die ons hebben geholpen met het rebranden van ons merk. Ze hebben een hele verfrissende kijk op wat een merk zou moeten zijn. Ben in Nederland nog geen agency tegengekomen die het op deze manier benadert. Smaac heeft voor ons de ontwikkeling van zowel de strategie als huisstijl verzorgd.
What did you enjoy the most during your collaboration?Het enthousiasme, kennis en oprechte interesse in zowel ons als de organisatie. Waar ik bij de meeste branding agencies direct een portfolio met ontwikkelde huisstijlen te zien kreeg, benaderde Alex het direct vanuit de strategie. Niet mooi ontwikkelde communicatie, maar de strategie daarachter vormt de basis voor een sterk purpose driven merk - en dat begrijpen ze bij Smaac heel erg goed. Ieder zichzelf respecterend merk gun ik een traject met Smaac ;)
Lorenzo Huisman recommends this agency
JP
Jean Pierre kuitMarketing & Conceptstrategie at Hora Barneveld
ServiceAdvertising
SectorInsurance
Team11 - 50
What was the objective behind your collaboration?As a company, we had made the shift from being a store for highly exclusive furniture to interior designers who realize dreams at the highest level. With that in mind, we were looking for a partner capable of translating that positioning into a website that would tell our story, with UI and UX being key. In the first meeting with Alex de Winter from Smaac, there was no doubt in our minds.
What did you enjoy the most during your collaboration?When dealing with true aficionados who live and breathe their profession, exuding professionalism in everything they do, where a single word speaks volumes, and who involve you in every step of the process, those are the moments that bring a smile to your face. It is these aficionados who make your job as a marketing manager easier.
Are there any areas for improvements?Nothing remarkable, except perhaps for the maddening level of detail that an ordinary mortal wouldn't even notice.
Jean Pierre kuit recommends this agency
EA
Erik AsselberghsManaging Director at Green Sweet
ServiceBranding & Positioning
SectorFood
Team1 - 10
What was the objective behind your collaboration?(re)positioning of our brand and as a result developing a new design for the packaging of our products.
What did you enjoy the most during your collaboration?Smaac has a great team of professionals. Working directly with key members of this team made the process mentioned above very efficient and above all fun to do.
Erik Asselberghs recommends this agency
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