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aPriori (leading global product cost management software) wanted to grow its presence in the European and North American automotive manufacturing industries. The automotive industry is going through a major period of big change, driven by electrification and technical innovation.

Automotive Software Case Study - EMEA & USA

Promena is a Turkish based procurement and supply solutions platform that automates procurement processes and helps organisations optimise costs. This empowers Promena’s customers to streamline workflows, reduce the time and resources required for procurement and achieve better control over their supply chain. Being part of Koç Holding, Turkey’s largest conglomerate, Promena’s client base is primarily Turkish and largely consists of other Koç Holding companies. In an effort to boost sales, expand the business and be included in the Gartner Magic Quadrant, Promena approached SWC Partnership to help boost its presence in markets outside of Turkey.

B2B Go To Market Plan, Branding & Lead Generation

Founded in 1905, SAE is a global association of more than 128,000 engineers and related technical experts in the aerospace, automotive and commercial vehicle industries. The core competencies are life-long learning and voluntary consensus standards development. Globally-recognised magazines, a broad array of technical, historical and statistical publications, training and professional development capabilities and events.SAE International – Advancing Mobility Knowledge and SolutionsSAE’s mission is to advance mobility knowledge and solutions for the benefit of humanity.SAE International is the leader in connecting and educating mobility professionals to enable safe, clean and accessible mobility solutions.

SAE International - Global B2B Marketing

The United Kingdom leaving the European Union has caused major trade disruption between both the UK and EU member states. The Wallonia Export &amp; Investment Agency (part of the Belgian Embassy) spotted this as an opportunity to promote the competitive advantages of the Wallonia region to British companies and attract them to set up a subsidiary or relocate their businesses entirely.SWC were briefed to develop a creatively aggressive campaign targeting company directors and key decision makers, telling them the benefits of the Wallonia region, and encouraging them to enquire to find out more. SWC were appointed to deliver an end-to-end solution, including media planning and buying, creative concepts, asset production and campaign reporting.

Place Branding - Wallonia Belgium  B2B Campaign

The LEHVOSS Corporate Group, founded in 1894, is a trading firm for chemical and mineral specialties. Started in Germany, the company is now global and has expanded into lubricants, nutritional supplements, diagnostics equipment and paints and sealants. SWC is focused on Lehvoss Personal Care, where experts help formulators within the beauty and perfume industry create new, innovative products and provide the raw materials.

Lehmann & Voss - Personal Care - B2B Branding

Content marketing for multinational pet food manufacturer for market-leading brands across Europe. Mars Petcare, part of MARS Inc, is an international pet care company focusing on direct to consumer, household brands such as James Wellbeloved, Whiskers, My Perfect Fit and Natusan.Our role consists of content planning, researching, copywriting, design and transcreation into key market languages.Mars Petcare approached SWC to help with content creation, transcreation and to harness our copywriting expertise across multiple industries.

Global Pet Food Brands - Copywriting & Translation

Publicly listed, American additive manufacturing company, Markforged, designs, develops and manufactures commercial 3D printers. SWC is their full-service EMEA marketing agency with a special focus on the UK and Germany. 

Markforged 3D Printers - EMEA Marketing

With over 25 years of history, Teledyne FLIR are giants – and market leaders – in the design and production of thermal imaging cameras and sensors. Working across industries such as Public Safety, Defence, Smart Cities and Research &amp; Development, they specialise in perception and awareness enhancing systems and technologies.Teledyne FLIR came to us when one of their core verticals, comprising two-thirds of their business, needed promotion. As the first communication activity for this vertical, marketing materials and campaigns had to be created from scratch. We therefore needed to take a strategic approach to address their needs, and created a brand strategy that looked at their 5 core audiences and their specific needs. We looked at their core competitors and the market landscape to identify FLIR’s potential point of difference, before creating their positioning proposition and a strategic messaging framework to provide the foundations and strategic tools upon which to base a campaign. Once strategy was signed off, we then moved on to creative concepts for the new look and feel for the condition monitoring market, which they have been using ever since.

Teledyne FLIR - Branding, Strategy and Creative

aPriori is the leading cloud-based platform used by manufacturers to unlock cost, manufacturability and carbon insights for increased product profitability and sustainability. aPriori came to SWC as a US company looking to break into the EMEA market and recognising the need for local market knowledge and local marketing.  As part of an ongoing 6-year relationship with aPriori, SWC have collaborated with them across a full spectrum of marketing activations, including global digital marketing campaigns, branding, bespoke print solutions, trade media advertising, conference event materials, film production and much more. 

aPriori Technologies - Ongoing 6-Year Partnership

Mindspace is a boutique flexible office space provider, offering a global mindset with a local touch. With beautifully designed spaces, personalised service, and curated events, Mindspace fosters enhanced employee engagement and a strong sense of community. Serving companies of various sizes, including blue-chip firms, Mindspace operates in over 40 locations across 20 cities and 7 countries in Europe and the US.

Mindspace Coworking - London Brand Activation

The Fashion Retail Academy is an academic institution based in the centre of London. The college was borne by industry giants and founders – from M&amp;S, NEXT, F&amp;F, Arcadia and backed by UK government funding – with the desire to protect the future of the Fashion &amp; Retail industry. It is considered to be one of the best fashion colleges in the UK, boasting a successful alumni cohort and prestigious industry connections. 

Fashion Retail Academy - Rebranding

OFX are an Australian-based company specialising in foreign exchange planning for business leaders and high-net-worth individuals. Experts in helping customers and businesses make global transfers with confidence, they offer much more than just a transactional relationship. OFX initially appointed SWC Partnership to build their brand presence across the European financial sector, and worked very closely on planning and buying advertising media. 

OFX - Foreign Exchange - Media Planning & Buying

aPriori (leading global product cost management software) wanted to grow its presence in the European and North American automotive manufacturing industries.The automotive industry is going through a major period of big change, driven by electrification and technical innovation.

Mindspace Coworking - WeWork Tactical Ads

The United Kingdom leaving the European Union has caused major trade disruption between both the UK and EU member states. The Belgium Trade Office (part of the Belgium Embassy) spotted this as an opportunity to promote the competitive advantages of the region to British companies and attract them to setup a subsidiary or relocate their businesses entirely.SWC were briefed to develop a creatively aggressive campaign targeting company directors and key decision makers, tell them the benefits of the Wallonia region and enquire to find out more. SWC were appointed to deliver an end to end solution, including media planning and buying, creative concepting, production and reporting.Client Testimonial: - Patricia Weyts Direct Foreign Investment Deputy "I would highly recommend working with the SWC Partnership team for your international and national marketing/advertising campaigns. They provide excellent service and are always very clear in their communications. It is very rare to find a good agency that can offer end to end management for creative development and media planning, but SWC certainly overdeliver and we are very proud of the work we produce together!"

Wallonia-Belgium  B2B Campaign

Eurowings (part of the Lufthansa Group) appointed SWC Partnership to support them with their international social media activities. Being a German business, they needed a partner to transcreate their social media content for an international audience and be able to form quick tactical campaigns based on current topics and live affairs. 

Eurowings International Social Media

In the lead-up to the World Travel Market event in London, promote the Italian Tourism Board, helping to drive awareness and ultimately footfall to their stand.

Italian Tourism Board Promotion

Based in Massachusetts, Markforged are industry leaders who design, develop and manufacture The Digital Forge – an incredibly powerful industrial Additive Manufacturing platform of software, materials and 3D printers in a unified way which allows manufacturers to print parts as and when they need them. As the appointed EMEA marketing agency, SWC were briefed to create a series of videos that bring to life real customer stories and how additive manufacturing has enabled them to enhance the quality of their lives. The first in the series was to capture Joe Townsend's story who lost both his limbs serving as a Royal Marine Commando and now turned para-athlete, competing in the Paralympics. 

Markforged - 3D Printing Video Series

aPriori (a leading global product cost management software) identified a number of key target accounts in the European aerospace industry that it wanted to partner with.​

Aerospace Case Study - Account Based Marketing

aPriori, a leading software provider of product cost management, initially appointed SWC Partnership to build their brand presence across the European aviation sector.Following its success, it was followed by a sales lead generation campaign, launched during The Paris Air Show - Le Bourget. 

aPriori Software - European Lead Generation

SWC was asked to produce an integrated campaign to launch the new loyalty app for Miller &amp; Carter steak houses; part of Mitchells &amp; Butlers Plc.Our task was to develop a campaign creative theme that could be integrated across owned, earned and paid channels. The aim of the campaign was to drive drive as many downloads as possible through incentivising customers with a promotion offer. 

Miller & Carter Steak Houses - App Campaign Launch

SWC appointed to develop all the branding for the restaurant chain's gift card proposition. This included developing a range of concepts for a vast range of packaging design options. Gift cards and experiences are available to buy online with the option to personalise each gift. Guests are also able to buy gifts at each restaurant, marketed using a POS (point-of-sale) unit. 

Miller & Carter Steak Houses - Gifting

aPriori (a leading global product cost management software) wanted to grow its brand awareness across EMEA with specific focus on the UK and Germany.The campaign was later adapted for the North American market.

Heavy Industrial Case Study - EMEA & USA

SWC were appointed lead agency for easyGym, delivering integrated marketing to support the UK's fastest growing low-cost gym operator, part of the world famous ‘easy’ Group.

easyGym: Integrated Marketing

Eurowings (part of the Lufthansa Group) appointed SWC Partnership as its first marketing agency outside Germany. The low-cost carrier is Europe's fastest growing airline and partnered with SWC to form a UK hub to manage their international comms, including localisation and transcreation, for both B2C and B2B campaigns.

Eurowings Airline Case Study: B2C & B2B

Low cost airline Eurowings (part of the Lufthansa Group) appointed SWC to launch the new airline in the UKInstead of creating some Ads, we wanted to create an experience!

Eurowings Experiential Launch Campaign

easyGym, part of the world recognised easyJet brand was looking to be sold within 24 months. On initial review, a number of gyms were underperforming and they desperately needed to increase the number of members and lengthen the average membership duration. SWC Insite™ division was appointed to audit each individual gym from a marketing and operations perspective and identify key areas of improvement. This consisted of reviewing the competitive landscape of each location's catchment area and thorough primary research. Business modeling and tools were used to identify SWOT insights, as well as ethnography studies, mystery shopper reports, historical marketing analysis and more. 

easyGym Marketing  Audit Case Study - SWC Insite™

Lufthansa asked SWC to develop an idea that would attract B2B prospects to their exhibition stand at Europe's key trade shows. 

Lufthansa  B2B Trade Show

SWC Partnership was tasked with rebranding Gordon Ramsay Weddings for the celebrity chef, including a more premium logo and a suite of online and print assets which would bring the brand to life for potential customers. 

Gordon Ramsay - Weddings

aPriori, a leading provider of product cost management software, helps customers identify and eliminate cost drivers early in the product design lifecycle to improve profitability and accelerate time to market.Operating globally across Aerospace, Industrial and Automotive industries.SWC appointed by client using Sortlist, to deploy a sales driven Aerospace awareness campaign across key European countries, to target manufacturers and suppliers.Link to Client's website: www.apriori.com 

aPriori Cost Management Software Campaign

Eurowings teamed up with Austrian Tourism Board Salzburgerland, with the view to inspire passengers to swap the streets of London for the slopes. 

Eurowings Winter Ski Campaign

Following Theresa May's Brexit deal being rejected, The House of Commons voted against a second referendum, followed by the Government requesting the EU to delay Brexit. With EU politics being such a hot topic, SWC Partnership thought it would be a perfect opportunity for Eurowings to offer (what might be) a more convincing deal.

Eurowings Brexit Tactical Advert

Moove Aviation is one of ExxonMobil's official European distributors of aviation lubricants, hydraulic fluids and greases.SWC were appointed to work on the brand launch, creative development and to implement the online and offline integrated marketing strategy to drive sales leads and brand awareness across Europe.

Moove & ExxonMobil: B2B Marketing

SWC appointed to launch the world's first purpose-built multi-storey skatepark, branded F51. The park is the first of its kind and will house three floors of skating, a climbing wall through the middle and a boxing club.The scale of the construction will make it home to European skateboarding, as well as a unique live events space for competitions, music artists and product launches.SWC Partnership has been appointed for their leisure marketing experience and will be responsible for leading the brand strategy, acquisition marketing and sponsorship activities.

F51 - Home Of European Skateboarding

SWC was appointed by Mountain Warehouse, the UK’s largest outdoor retailer, to create their first ever TV campaign.

Mountain Warehouse: Retail Campaign

SWC Partnership were appointed to form a positioning and creative campaign for Mangajo. - Brand strategy &amp; positioning- Brand advertising creative- Media planning and buying- On-pack promotions concepts- Trade support concepts- Consumer research

Mangajo Iced Tea Drinks: FMCG/Brand positioning

Eurowings wanted to develop a brand activation at London Heathrow to celebrate Official Christmas Jumper Day and support their slots at the UK's largest and busiest international airport. The brief was to develop an experiential campaign that could be filmed and published across all their social channels. 

Eurowings & London Heathrow Christmas Activation

SWC was tasked with developing a new positioning and creative campaign to inject the fun back into the UK's number 1 milkshake brand.

Yazoo Milkshake: FMCG

Mr Clutch (the largest national automotive autocentre chain) were looking to launch their first TV ad to support their national estate. SWC were appointed to carry out creative &amp; media planning/buying.