Top Advanced SEO Services to Boost Your Online Presence in 2024
Last update: 21 August 2024 at 03:03 pm
5.00/5As you immerse yourself in the world of SEO, you will see the need to bridge the gap between basic knowledge and more in-depth expertise. This guide does just that. We explain the different advanced SEO services you need to put in place if you want to move the needle and achieve your business goals.
Let’s get down to business!
What is Advanced SEO?
An advanced SEO strategy is one that, with a deep understanding of how the Google algorithm works, creates a list of tactics that will help you get ahead of your competitors in terms of SEO and ranking in the SERPs.
It’s especially important for any website that wants to get more organic traffic, more conversions and, of course, more revenue. So instead of focusing only on creating content and optimizing it for keywords, you can now move onto more advanced SEO services that will help you get a better ROI and outrank your main competitors in SERPs.
Benefits of SEO Services: More than Just a List of Tactics
A professional in this field will carefully conduct a site audit to understand and prioritize the various action items that need to happen in your company’s SEO. What’s key here is to prioritize tasks by the impact they will have on your results versus the effort required to complete them.
The first items on your list should be those that require the least effort but have the greatest impact. Followed by those that can be completed simultaneously.
It’s also important to consider your company’s strengths and advantages, your competitors, and your stakeholders. That way, your advanced SEO strategy is not only aligned with your business goals, but also follows a coherent path.
What Is the Difference Between Basic SEO and Advanced SEO?
Basic SEO is the starting point for any website that wants to rank in search engines and generate organic traffic. It includes tactics such as content creation, link building, and site architecture. Advanced SEO, on the other hand, goes a step further and focuses primarily on usability and search methodology.
Advanced SEO Services to Boost Your Online Presence
To help you get started with the implementation of more advanced SEO techniques, we have carefully compiled a list of actions that you may want to consider.
Edit your Blog Content for Time Value
One action that will have a huge impact on your bounce rate is making sure your blog posts are designed to show useful information above the fold.
This means that the first piece of information you share should be exactly what your users are looking for. Here are a few tips to help you achieve this:
- Keep your intro paragraph short and to the point.
- Make sure each piece of content you publish is relevant to your audience.
- Always prioritize quality (well-written, informative, and engaging pieces) over quantity.
- Provide a brief summary of your article.
- Make sure the first image of your post provides value.
Create Content Clusters
A content hub is a collection of articles and resources on a single topic. They are organized and linked from pillar pages (those that cover a broader topic), to sub-pillar pages (that cover a specific topic focus), to supporting pages (that go deeper into a specific area).
For example, at Sortlist, we strongly believe that in 2024, you should aim to rank by topics, not just keywords. That’s why we’ve created content hubs on our site. A good example is our SEO guides. We have our Ultimate Guide to Google SEO, linked to smaller and more specific pieces like:
- The Ultimate [2024] Checklist for On Page SEO Services
- The Ultimate Off Page SEO Checklist for 2024: Boost Your Rankings
What content hubs can you create for your business? A great source of inspiration is to take a look at what your competitors are doing.
Make the Most of SERP Real Estate
Today, nearly 12% of search results display a featured snippet. While that number may not seem like a lot, it represents 14 million searches that contain a larger, more memorable piece of information.
The professional SEO services you hire must include actions specifically designed to position your brand in those snippets (definition box, ordered lists, video, images, people also ask, table, etc.) where it seems logical.
We highly recommend that before you or your team spend time optimizing content for snippets, you check to see if Google actually has a snippet for that keyword or any of its variations.
- Do a quick Google search with those keywords.
- Analyze the results.
- If you see a featured snippet, take a close look at the type of content that appears.
- Click on the link and visit the site, look at the content and how it’s structured.
You can use this information to optimize your content. Each type of snippet is associated with a set of best practices. For example, if you want your page to rank for a paragraph snippet, then you must
- Include a headline that clearly states what question you are trying to answer.
- Write a paragraph of less than 300 characters that answers the question.
- Make sure your content is informative, accurate, and to the point.
- Include images relevant to the keyword.
Take Advantage of A/B Testing
A strategic approach to website optimization is to use A/B testing to see if your hypothesis in terms of content and design will actually help you achieve better results in terms of bounce rate, average time spent, conversions, etc.
To do this, you should:
- Select the pages you would like to test. Make sure they have been published for at least 100 days and that they all have the same template or look very similar.
- Create a hypothesis for your A/B test. This can be anything from editing and rewriting content to changing the color of a button.
- Split your selected pages into two batches. One will be where you make all the changes, and the other will remain the same.
- Implement your hypothesis changes.
- Collect and compare analytics on a daily basis. Clicks on SERPs, organic traffic, CTR, conversions.
Quick note: You can’t have two versions of the same page live. That’s why you want to run the test on pages with a similar template or structure.
Take your Visuals Beyond Images
Most websites rely on content and images to attract attention and drive conversion. But users expect more. They appreciate when a site goes the extra mile and presents them with graphics, videos, and gifs with relevant information.
Fortunately, AI and tools like Canva make the process of creating these resources easy and fun. Challenge your team to diversify your site’s visuals. Create relevant information and turn it into beautiful graphics that help with conversions and SEO.
Focus on Building Backlinks
Have you ever checked to see if websites mention your products, services or brand? It’s worth doing! This is the starting point for earning backlinks. The more backlinks you have, the better signals you send to Google and other search engines.
Semrush has a tool called Brand Monitoring that helps you keep track of new mentions of your brand so you can quickly contact them and ask them to link back to your site.
Another smart approach is to have executives from your company appear as guests on various industry-related podcasts and have them link back to your site. Podcasts are huge these days and a great way to attract potential customers to your site.
Remove or Optimize Underperforming Content
A key component of advanced SEO is ensuring that every piece of content on your site serves your ultimate goals: attract, engage, and convert.
To do this, you need to audit your content at least twice a year.
- Collect data on organic traffic, bounce rate, backlinks, keywords, average session time, sessions per page, etc.
- Evaluate the performance of each published piece based on this data.
- If a post is underperforming, it’s time to make a decision. You can either remove it from your site or edit it.
If you decide to edit it, make sure you do it around a long-tail keyword with low difficulty. And follow all on page SEO best practices like adding multimedia resources attractive to your target audience.
Target Comparison Keywords and People Ask Keywords
To attract more users who are ready to buy, we highly recommend creating and optimizing content around comparison keywords. Basically, these are search queries that compare one option to another. For example, iPhone vs. Android. Users who perform these types of searches are most likely in the consideration stage of the buyer’s journey.
You also want to attract more early stage leads. For them, it’s a good idea to try to rank your brand in the “People Also Ask For” snippet on Google. While it can be a bit complicated to understand which questions to use in your content, a tool like Answer The Public will come in handy.
Build Connections with Content Creators
There are thousands of websites out there doing the same thing as you, creating content and trying to rank for different keywords. It’s only smart to try to build alliances with those who can add value to your site and your visitors.
This will help you gain backlinks, authority and traffic. While adding more relevant and value oriented information.
- Find those sites that can benefit from partnering with you.
- Manually reach out to them and clearly detail how this would work and why it’s a good idea.
- Determine the content pieces where you will mention them and where they will do the same with your brand or products.
- Write, optimize, publish and promote the content pieces.
- Monitor the results.
Add a Comments Section and FAQ Page
Make sure you add these two specific sections to your site: a FAQ page and a comments section in every blog post. The first gives your visitors more details to read and spend more time navigating your site. The second will help position your brand in the “people also ask” Google snippet.
Make this a priority as it should not take much time and can have a big impact on your site’s performance.
Use Topic + Year Content
Each year, you should aim to publish content about trends or relevant information in your industry. For example, at Sortlist we tend to do this around SEO and marketing with our SEO 2024 guides. Why? Because this is a competitive keyword that drives thousands of visitors to our site, and tying it to the current year drives even more users.
How can you take advantage of this? Make sure that the year isn’t just in the title, but that the content is focused on the trends and insights of the year.
Advanced SEO Agency vs. In-House Team
When it comes to managing your advanced SEO efforts, you have two options. You can either build your own team (and hire an advanced SEO professional) or work with an SEO agency. Both options have pros and cons, and it’s up to you to figure out which one works best for your business and needs.
Creating your own team gives you:
- Complete control over the work.
- Deep understanding of the business.
- Direct communication between teams.
But it comes with limited expertise and resources, and a slow adaptation to the various SEO and Google algorithm changes.
On the other hand, hiring an SEO comes with:
- Diverse expertise.
- Access to advanced and top-notch tools.
- Broad industry expertise.
But it does struggle with business context, communication gaps, and of course it comes with a cost associated.
How Much Should I Pay for SEO Services?
While there is no one-size-fits-all SEO solution, the average company spends between $1,000 and $5,000 per month on SEO services.
Keep in mind that these numbers will vary depending on the scope of your SEO strategy, how competitive your industry is, and the specific service needs of your websites.
Conclusion
More often than not, business owners make the mistake of thinking that basic SEO will help them. The truth is that if you want to master this art and position your brand in search engines for various keywords, then you need to go the extra mile and work with advanced SEO.
Actions such as earning backlinks, targeting competitive keywords, editing the structure of your blog pages, and creating content clusters will help improve the consistency of the user experience on your site, increase conversions, and improve your domain authority.
Don’t waste another minute wondering if it’s worth it… Trust us when we say that working with an advanced SEO agency is life changing and has a high ROI.
