How can businesses in Amsterdam maintain brand consistency across various platforms and touchpoints?

Maintaining brand consistency across various platforms and touchpoints is crucial for businesses in Amsterdam to build strong brand awareness. Here are some effective strategies tailored for the Amsterdam market: 1. Develop a comprehensive brand guideline: Create a detailed brand style guide that outlines your visual identity, tone of voice, and core messaging. Include specific examples of how your brand should be represented across different platforms, from social media to physical storefronts. Ensure the guide reflects Amsterdam's unique cultural context and design sensibilities. 2. Centralize brand assets: Use a digital asset management (DAM) system to store and organize all brand materials. Ensure easy access for all team members and external partners to maintain consistency. Regularly update assets to reflect seasonal campaigns or local events in Amsterdam. 3. Implement a cross-channel content strategy: Develop a cohesive content plan that aligns messaging across all platforms (e.g., website, social media, email, and physical locations). Tailor content to each platform while maintaining core brand elements. Incorporate Amsterdam-specific themes and trends to resonate with the local audience. 4. Train and empower your team: Conduct regular brand training sessions for all employees, especially those in customer-facing roles. Encourage team members to become brand ambassadors, both online and offline. Provide resources and tools to help staff maintain consistency in their daily interactions. 5. Leverage technology for consistency: Utilize marketing automation tools to ensure consistent messaging across digital touchpoints. Implement AI-powered content management systems to maintain brand voice across various platforms. Use geotargeting to deliver consistent yet locally relevant content to Amsterdam-based audiences. 6. Regular brand audits: Conduct quarterly brand audits to ensure consistency across all touchpoints. Use tools like social listening to monitor brand mentions and representation online. Gather feedback from Amsterdam-based customers on their perception of your brand consistency. 7. Collaborate with local partners: Work with Amsterdam-based agencies or consultants who understand the local market nuances. Ensure partners are well-versed in your brand guidelines and can maintain consistency in collaborative efforts. Leverage local influencers who align with your brand values for authentic representation. 8. Adapt to local culture while maintaining core identity: Understand Amsterdam's unique cultural landscape and adapt your brand messaging accordingly. Participate in local events and initiatives to build brand presence while staying true to your core identity. Use Dutch language elements where appropriate, ensuring accurate translations that maintain brand tone. By implementing these strategies, businesses in Amsterdam can maintain strong brand consistency across various platforms and touchpoints, leading to increased brand awareness and recognition in this vibrant and competitive market. Pro Tip: Consider the multicultural nature of Amsterdam. Your brand consistency efforts should also account for the city's diverse international community, ensuring your message resonates across different cultural backgrounds while maintaining a cohesive brand identity.

What role do influencers play in modern brand awareness campaigns in Amsterdam, and how can companies ensure authentic partnerships?

In Amsterdam's vibrant and trendsetting market, influencers play a pivotal role in modern brand awareness campaigns. As of 2024, influencer marketing has become an integral part of the marketing mix for brands looking to increase their visibility and connect with audiences in authentic ways. Here's an overview of their role and how companies can ensure authentic partnerships: The Role of Influencers in Brand Awareness Campaigns: Local Reach: Amsterdam-based influencers provide access to niche, local audiences that traditional advertising might miss. Trust Building: Influencers often have established credibility with their followers, which can transfer to the brands they promote. Content Creation: They produce engaging, relatable content that resonates with Amsterdam's diverse and creative population. Trend Setting: Influencers in Amsterdam are often at the forefront of trends, helping brands stay relevant and cutting-edge. Cultural Integration: They can help brands navigate Amsterdam's unique cultural landscape and values. Ensuring Authentic Partnerships: Alignment of Values: Choose influencers whose personal brand and values align with your company's ethos and the Amsterdam market's expectations. Audience Match: Analyze the influencer's audience demographics to ensure they match your target market in Amsterdam. Engagement Over Followers: Prioritize influencers with high engagement rates rather than just large follower counts. Long-term Relationships: Foster ongoing partnerships rather than one-off promotions for more authentic collaborations. Creative Freedom: Allow influencers creative control to maintain their authentic voice while integrating your brand message. Transparency: Ensure all sponsored content is clearly disclosed, adhering to Dutch advertising regulations. Local Experience: Partner with influencers who have a genuine connection to Amsterdam and understand its unique culture. Recent data shows that influencer marketing in the Netherlands, including Amsterdam, has seen significant growth. According to a 2023 report by Statista, 71% of Dutch marketers used influencer marketing, with Instagram being the most popular platform, followed closely by TikTok for younger audiences. PlatformUsage RateKey Demographic Instagram82%25-34 years old TikTok68%16-24 years old YouTube45%18-49 years old To maximize the effectiveness of influencer partnerships in Amsterdam, brands should focus on creating campaigns that resonate with the city's progressive and internationally-minded population. This could involve highlighting sustainable practices, innovative technologies, or cultural events that are important to the local community. By carefully selecting influencers and fostering genuine relationships, companies can leverage the power of influencer marketing to significantly boost brand awareness in Amsterdam's competitive market. The key is to prioritize authenticity, local relevance, and mutual value in these partnerships.

What effective strategies can Amsterdam businesses employ to maintain and revitalize brand awareness for well-established products or services?

In the dynamic market of Amsterdam, maintaining and refreshing brand awareness for long-established products or services is crucial for continued success. Here are some effective strategies that businesses in Amsterdam can employ: Leverage local partnerships and collaborations: Partner with other well-known Amsterdam brands or local influencers to create unique, co-branded experiences or limited-edition products. This can help revitalize your brand image and tap into new audience segments. Embrace sustainability initiatives: Amsterdam is known for its commitment to sustainability. Align your brand with eco-friendly practices and communicate these efforts to resonate with environmentally conscious consumers. For example, implement circular economy principles or participate in local sustainability events. Utilize digital storytelling: Create engaging content that showcases your brand's history and evolution in Amsterdam. Use platforms like Instagram, TikTok, or YouTube to share behind-the-scenes looks, customer testimonials, and the impact your brand has had on the local community over the years. Implement localized experiential marketing: Organize pop-up events or interactive experiences in iconic Amsterdam locations like Vondelpark or the Museum Quarter. This can help create memorable brand associations and generate buzz around your established products or services. Leverage data-driven personalization: Utilize customer data to create personalized marketing campaigns that speak directly to different segments of your Amsterdam audience. According to a study by Epsilon, 80% of consumers are more likely to make a purchase when brands offer personalized experiences. Refresh your visual identity: Consider updating your brand's visual elements while maintaining core recognizable features. This can signal evolution and modernity while preserving brand equity. For instance, Heineken, an iconic Amsterdam brand, has subtly evolved its logo and packaging over the years to stay relevant. Engage in community initiatives: Participate in or sponsor local events, such as Amsterdam Pride, the Amsterdam Marathon, or neighborhood festivals. This demonstrates your brand's commitment to the community and keeps it visible in diverse contexts. Leverage augmented reality (AR) experiences: Create AR filters or apps that allow customers to interact with your products in new ways. For example, a furniture brand could create an AR app that lets users visualize products in their Amsterdam apartments. Implement a customer loyalty program: Develop a program that rewards long-time customers and encourages repeat business. According to a study by Bond Brand Loyalty, 79% of consumers say loyalty programs make them more likely to continue doing business with brands. Collaborate with local artists: Commission Amsterdam-based artists to create limited-edition packaging or products. This not only refreshes your brand's appearance but also supports the local creative community. By implementing these strategies, businesses in Amsterdam can effectively maintain and revitalize brand awareness for their established products or services. Remember to consistently monitor and analyze the results of these efforts using tools like brand tracking surveys and social media analytics to refine your approach over time.

Top Brand Awareness Companies in Amsterdam

Which one is the best for your company?

Takes 3 min. 100% free

Branding Brand Awareness Netherlands Amsterdam

77 providers

Top Featured Brand Awareness Companies

Bengelmedia
4.5
(15 reviews)
Wij zijn jouw marketing & mediateam en samen zetten we de volgende stap. Van strategie tot inkoop!
Bengelmedia: een fullservice-marketingbureau uit Amsterdam Jij bent op zoek naar één aanspreekpunt voor al jouw marketing. Een bureau dat het denkwerk vooraf doet maar ook zorgt voor de uitvoer van alle activiteiten, of het nou online of offline is. Een bureau dat zorgt voor samenhang tussen alle campagnes. En een bureau dat jou, jouw organisatie en jouw klanten snapt en net zo graag succes wil behalen als jij. Onze klanten zijn zowel B2B als B2C georiënteerd. Dat doen we door de volgende diensten aan te bieden: Strategie Marketing Creatie Media inkoop Online marketing Websites Employer branding Bekijk deze video met ons werk: https://vimeo.com/769045520 Via ons pr-bureau PRESSURE verzorgen wij fullservice-pr. Wij geloven dat als pr en marketing samenwerken, de beste resultaten behaald worden. _________________________________________________________________ We are Bengelmedia: a full service marketing agency in Amsterdam, the Netherlands You are looking for one point of contact for all marketing. An agency that does the thinking but also takes care for the execution of all activities, online and offline. An agency that takes care for cohesion between all campaigns. And an agency that understands you, your organization and your clients and wants to achieve succes just as much as you. Strategy Marketing Design Media Online marketing Websites Employer branding We also offer full service pr via our pr agency PRESSURE. We believe that a synergy between pr and marketing leads to the best results.
Looking for work in Brand Awareness
Located in Schiphol-Rijk, Netherlands
From €1,000 for Brand Awareness
Worked in Banking & Financials (+16)
Speaks Dutch, English
11-50 members
WADM | Agency
4.7
(41 reviews)
Leading in B2B Branding.
Wij zijn een bureau gespecialiseerd in B2B brand building, design en digitale transformatie. Met twintig specialisten bouwen we aan nationale en internationale merken, waaronder Calex, CRH, Aliaxis, Visma Roxit en VETUS. B2B merken die groeien door onze aandacht en technische expertise. Merken die online en offline aantoonbare resultaten behalen. Omdat wij weten hoe je marketing en sales synchroniseert. Online en offline. Met BrainSells positioneren wij op wetenschappelijke wijze complexe producten of organisaties. Scientific creativity noemde een van onze klanten het ooit. Samen zoeken we onderbouwde antwoorden op jouw vraagstuk. Of verscherpen we je business case. Daar zijn we goed in, hebben we al meer dan 100 keer gedaan. Met succes. Heb je een complex vraagstuk? Spar dan eens vrijblijvend met ons, dan presenteren wij jou onze werkwijze. Zeer inspirerend en ook geheel vrijblijvend. Bel Jeroen Vermeulen: +31 6 42470525 Wil je liever eerst weten hoe tevreden onze klanten zijn, bekijk dan onze recensies. ------ We are a creative agency that specializes in B2B brand building, design and digital transformation. Our twenty specialists help build national and international brands like Calex, CRH, Aliaxis, Visma Roxit and VETUS. B2B brands that grow because of our efforts and technical expertise. These brands achieve concrete results and raise their market value, because we know how to synchronize their marketing and sales. Both online and offline. We create a strong brand positioning for complex products or organizations with BrainSells, our neuro marketing methodology. One of our customers simply calls it ‘scientific creativity’. We use it to jointly search for substantiated answers to your communications problem. Or to make your business case smarter. We are quite good at that, having done so over a 100 times. Quite successfully. Do you have any complex communication issues? And would you like to freely discuss them with us? Please contact us and we will demonstrate our unique working method as inspiration. Call Jeroen Vermeulen: +31 6 42470525 Or do you prefer to see how satisfied our customers are? Then please check out our reviews.
Looking for work in Brand Awareness
Located in Amsterdam, Netherlands (+6)
From €2,000 for Brand Awareness
Worked in Food (+21)
Speaks Dutch, English
11-50 members
IntoTheMinds
4.8
(7 reviews)
The most rigorous and reliable market research firm in Europe. The champions of B2B research.
IntoTheMinds is a market research firm located in France (Paris) and Belgium (Brussels). In 2024 we plan to open offices in Italy as well. We carry out projects throughout Europe and for all sectors of activity, in particular: satisfaction surveys, B2B and B2C market research projects, customer experience analyses, marketing strategy assignments and (big) data analyses. We are one of the only market research firm in Europe to carry B2B surveys. We are able to survey large samples of decision makers in the industries and countries of your choice. We also organize qualitative projects (interviews, focus groups, ethnography) for our clients, be it in B2B or in B2C.
Looking for work in Brand Awareness
Located in Paris, France (+3)
From €7,500 for Brand Awareness
Worked in Banking & Financials (+12)
Speaks English, Dutch, Belgium
11-50 members

All Brand Awareness Consultants in Amsterdam

aardig
4.9
(27 reviews)
een digital design studio die positieve verandering maakt door onderscheidende online creatie.
Highly recommended
Wij zetten de kracht van branding, digital design en low-code in om inspirerende visies van missiegedreven organisaties waarheid te maken. Op een buitengewone, kraakheldere en betekenisvolle manier. Onze missie als studio is simpel: bijdragen aan het algemeen belang door de inzet van digitaal.
Looking for work in Brand Awareness
Located in Amsterdam, Netherlands
From €1,000 for Brand Awareness
Worked in Real Estate (+6)
Speaks English, Dutch
1-10 members
Baas & Baas Full Service Digital Agency
5
(15 reviews)
Wil jij een baas worden in online marketing?
Baas & Baas is een full service digital agency. Wij zijn gespecialiseerd in SEO, SEA, social advertising en webdevelopment. Door onze transparante werkwijze en goede communicatie zorgen wij ervoor dat onze klanten meer relevante bezoekers en leads binnenhalen. Onze missie is om jouw website het absolute middelpunt te maken. Wij ontwerpen, bouwen, leveren en leren je alles wat nodig is om volledige controle te hebben over jouw website, jouw content, jouw webshop en jouw data. Het proces van een perfecte website begint bij het ontwerp en vervolgens de bouw van de website. Vervolgens ligt de focus op de optimalisatie voor zoekmachines (SEO) en de integratie van Google Ads (SEA). Daarnaast zorgen wij ervoor dat onze klanten groeien op social media, door het creëren van de juiste content en het opzetten en managen van verschillende campagnes. Wij blijven jouw online strategie constant verbeteren, zodat jouw business kan blijven groeien. Wil jij met jouw bedrijf een online Baas worden? Neem contact op met ons op. Baas & Baas is a full service digital agency. We specialize in SEO, SEA, social advertising and web development. Through our transparent working method and good communication, we ensure that our customers bring in more relevant visitors and leads. Our mission is to make your website the absolute centerpiece of your online presence. We design, build, deliver and teach you everything you need to have complete control over your website, your content, your webshop and your data. The process of a perfect website starts with the design and then the construction of the website. Next, the focus is on search engine optimization (SEO) and the integration of Google Ads (SEA). In addition, we ensure that our customers grow on social media, by creating the right content and setting up and managing various campaigns. We continuously improve your online strategy, so that your business can continue to grow. Do you want to become a online Boss with your company? Please contact us.
Looking for work in Brand Awareness
Located in Amsterdam, Netherlands
From €1,000 for Brand Awareness
Worked in Retail (+42)
Speaks Dutch, English
11-50 members
Leapforce
4.9
(30 reviews)
Groei beter met Leapforce: jouw partner in HubSpot en growth marketing.
Top awarded
Leapforce is een toonaangevend Nederlands online marketing bureau dat bedrijven helpt om datagedreven, schaalbare groei te realiseren, ondersteund door HubSpot en met RevOps als aanpak. Als een van de snelst groeiende bedrijven in Nederland, bekroond met prijzen zoals de Gazelle 2022 en 2023 en opgenomen in de Top 250 Scaleups 2023, biedt Leapforce een breed scala aan diensten en oplossingen. Wij vertalen de bedrijfsdoelen, uitdagingen en ambities van onze klanten naar op maat gemaakte customer journeys, HubSpot-implementaties, growth marketing strategieën en RevOps-oplossingen. Onze aanpak helpt bedrijven om maximaal te groeien in het digitale tijdperk. Ervaring en Resultaten - Meer dan €20 miljoen aan gegenereerde omzet - Meer dan 100 CRM-implementaties - Meer dan 100 websites - Meer dan 150 integraties - Meer dan 175 klanten - Meer dan 150 certificeringen - Meer dan 35 specialisten Expertise en Diensten - HubSpot implementaties - CRM integratie en maatwerk - RevOps & Go-To-Market (GTM) strategieën - Datamigratie - Tracking - Webdesign en ontwikkeling - SEO - Online marketing - Adverteren (SEA & sociale advertenties) - Growth marketing
4 works in Brand Awareness
Located in Amsterdam, Netherlands
From €1,000 for Brand Awareness
Worked in Technology Hardware & Equipment (+13)
Speaks English, Dutch
11-50 members
Gaia Digital
5
(3 reviews)
We help companies reach their online potential with custom webdesign & development.
Recommended
Gaia Digital is a webdesign and webdevelopment agency specializing in creating customized webshops and websites. Our team comprises passionate designers, developers, and online marketers dedicated to enhancing the online presence of our clients. Together, we form a young and ambitious team united by a single goal: fostering business growth!
Looking for work in Brand Awareness
Located in Amsterdam, Netherlands
From €1,000 for Brand Awareness
Worked in Media (+9)
Speaks English, Dutch
1-10 members
Bengelmedia
4.5
(15 reviews)
Wij zijn jouw marketing & mediateam en samen zetten we de volgende stap. Van strategie tot inkoop!
Bengelmedia: een fullservice-marketingbureau uit Amsterdam Jij bent op zoek naar één aanspreekpunt voor al jouw marketing. Een bureau dat het denkwerk vooraf doet maar ook zorgt voor de uitvoer van alle activiteiten, of het nou online of offline is. Een bureau dat zorgt voor samenhang tussen alle campagnes. En een bureau dat jou, jouw organisatie en jouw klanten snapt en net zo graag succes wil behalen als jij. Onze klanten zijn zowel B2B als B2C georiënteerd. Dat doen we door de volgende diensten aan te bieden: Strategie Marketing Creatie Media inkoop Online marketing Websites Employer branding Bekijk deze video met ons werk: https://vimeo.com/769045520 Via ons pr-bureau PRESSURE verzorgen wij fullservice-pr. Wij geloven dat als pr en marketing samenwerken, de beste resultaten behaald worden. _________________________________________________________________ We are Bengelmedia: a full service marketing agency in Amsterdam, the Netherlands You are looking for one point of contact for all marketing. An agency that does the thinking but also takes care for the execution of all activities, online and offline. An agency that takes care for cohesion between all campaigns. And an agency that understands you, your organization and your clients and wants to achieve succes just as much as you. Strategy Marketing Design Media Online marketing Websites Employer branding We also offer full service pr via our pr agency PRESSURE. We believe that a synergy between pr and marketing leads to the best results.
Looking for work in Brand Awareness
Located in Schiphol-Rijk, Netherlands
From €1,000 for Brand Awareness
Worked in Banking & Financials (+16)
Speaks Dutch, English
11-50 members
Wirelab
5
(6 reviews)
We build next level brands
Top awarded
We are Wirelab. A creative, digital agency with a team of strategists, designers, developers, marketers and content creators. Unique, striking and distinctive: we put your brand on the market with impact. We help brands today to become who they can be tomorrow. Grow, transform or create ambassadors; we help you to reach the next level. Welcome to the next level. Welcome at Wirelab. We build next level brands. -- Wij zijn Wirelab. Een creative, digital agency met een team van strategen, designers, developers, marketeers en content creators. Uniek, opvallend en onderscheidend: met impact zetten wij jouw merk in de markt. Wij helpen merken vandaag te worden wie ze morgen kunnen zijn. Groeien, transformeren of ambassadeurs creëren; wij helpen je naar het volgende niveau. Wij werken aan digitale oplossingen voor toonaangevende merken als Renault Benelux, Transavia, Grolsch, KPN, Gemeente Enschede and Vredestein. Ons hechte team bestaat uit jonge, creatieve en technische specialisten. Wat ons anders maakt dan de rest? Ons enthousiasme, de flexibiliteit van het team en een onophoudelijke drive om de beste resultaten te behalen. Welkom bij het volgende niveau. Welkom bij Wirelab We build next level brands
Looking for work in Brand Awareness
Located in Amsterdam, Netherlands (+2)
From €3,000 for Brand Awareness
Worked in Automotive (+16)
Speaks Dutch, Dutch, Belgium
11-50 members
Key Agency
4.8
(12 reviews)
Digital.Marketing.Growth.
Top awarded
Wij zijn Key Agency en wij zijn een full service digital bureau uit Amsterdam. Waar wij goed in zijn? Bedrijven laten groeien met digital. Met onze mix van digital, marketing en media hebben wij alle kennis en skills in huis om ook jouw bedrijf te laten groeien . Zullen we samen gaan bouwen aan jouw succes ? Benieuwd hoe we dat doen? -> Stuur ons een briefing , dan vertellen wij hoe wij jouw bedrijf kunnen laten groeien. Wat wij doen in het kort: 1. We bereiden jou voor op de volgende stap in jouw digitale groei. Hiervoor zetten we een solide basis neer: een strakke merkidentiteit , een doordachte digitale strategie , een conversiegerichte website en uiteraard een slimme inrichting van jouw analytics . 2. Groeien doen we door jouw doelgroep te bereiken, te engagen, te converteren en te servicen. Dit doen we met een bruisende mix van contentcreatie , advertising , marketing automation en webcare . Dit kan in twee samenwerkingsvormen: als 'normaal' project met een begin- en einddatum of a.d.h.v. onze unieke Always-On aanpak voor een vast bedrag per maand.
Looking for work in Brand Awareness
Located in Amsterdam, Netherlands
From €1,000 for Brand Awareness
Worked in Publishing (+25)
Speaks Dutch, English
11-50 members
WADM | Agency
4.7
(41 reviews)
Leading in B2B Branding.
Wij zijn een bureau gespecialiseerd in B2B brand building, design en digitale transformatie. Met twintig specialisten bouwen we aan nationale en internationale merken, waaronder Calex, CRH, Aliaxis, Visma Roxit en VETUS. B2B merken die groeien door onze aandacht en technische expertise. Merken die online en offline aantoonbare resultaten behalen. Omdat wij weten hoe je marketing en sales synchroniseert. Online en offline. Met BrainSells positioneren wij op wetenschappelijke wijze complexe producten of organisaties. Scientific creativity noemde een van onze klanten het ooit. Samen zoeken we onderbouwde antwoorden op jouw vraagstuk. Of verscherpen we je business case. Daar zijn we goed in, hebben we al meer dan 100 keer gedaan. Met succes. Heb je een complex vraagstuk? Spar dan eens vrijblijvend met ons, dan presenteren wij jou onze werkwijze. Zeer inspirerend en ook geheel vrijblijvend. Bel Jeroen Vermeulen: +31 6 42470525 Wil je liever eerst weten hoe tevreden onze klanten zijn, bekijk dan onze recensies. ------ We are a creative agency that specializes in B2B brand building, design and digital transformation. Our twenty specialists help build national and international brands like Calex, CRH, Aliaxis, Visma Roxit and VETUS. B2B brands that grow because of our efforts and technical expertise. These brands achieve concrete results and raise their market value, because we know how to synchronize their marketing and sales. Both online and offline. We create a strong brand positioning for complex products or organizations with BrainSells, our neuro marketing methodology. One of our customers simply calls it ‘scientific creativity’. We use it to jointly search for substantiated answers to your communications problem. Or to make your business case smarter. We are quite good at that, having done so over a 100 times. Quite successfully. Do you have any complex communication issues? And would you like to freely discuss them with us? Please contact us and we will demonstrate our unique working method as inspiration. Call Jeroen Vermeulen: +31 6 42470525 Or do you prefer to see how satisfied our customers are? Then please check out our reviews.
Looking for work in Brand Awareness
Located in Amsterdam, Netherlands (+6)
From €2,000 for Brand Awareness
Worked in Food (+21)
Speaks Dutch, English
11-50 members
Counter Collective
4.7
(13 reviews)
Storytelling for innovative and ambitious brands
Recommended
We are Counter Collective We are storymakers, we build stories, we tell stories and we spread stories. Stories that touch, that influence people and move them to action. Our stories help brands, businesses and other types of organisations with their visibility, customer awareness, and profile building. In short: with tangible results and new business leads. Two agencies in one In 2019 we merged two agencies, counter content & counter creatives, into one. Combining both teams, their experience and their skills. Our agency is led by Raymond Bresching and Barry Menger. It relies on a core team of professionals with decades of combined experience. In addition, the agency has access to a carefully selected pool of preferred professional partners, highly skilled freelancers and seasoned advisors. Counter Content strategy, pr, storytelling, content marketing, communication, content creation, social media, events & workshops. www.countercontent.nl for more information. Counter Creatives strategy, branding, creative concepts, campaigns, visual design, video production, animations, website development & digital marketing. www.countercreatives.nl for more information.
Looking for work in Brand Awareness
Located in Zaandam, Netherlands
From €1,000 for Brand Awareness
Worked in Industrial Goods & Services (+17)
Speaks Dutch, English
11-50 members
nxt agency
4.7
(7 reviews)
We help gamechangers to become thought leaders!
Onze aanpak is helder: we zijn loyaal aan onze klanten, eigenwijs om het onmogelijke mogelijk te maken, oplettend zodat we alle kansen in het vizier houden, vindingrijk in het tackelen van uitdagingen, onvermoeibaar om het beste resultaat te behalen en ambitieus om de nummer één te zijn. Gewone pr? Nee, wij bieden pr met pit! We zoeken altijd naar de wow-factor, denken out-of-the-box en zorgen voor pakkende verhalen. Durf en lef zit in ons bloed, dus voor jou trekken we graag alle registers open. Klaar om jouw organisatie op de kaart te zetten als thought leader? Jouw succesverhaal begint hier. Our approach is clear: we are loyal to our customers, stubborn to make the impossible possible, attentive to keep all opportunities in sight, resourceful in tackling challenges, tireless in achieving the best results, and ambitious to be the number one. Regular PR? No, we offer PR with a punch! We always look for the wow-factor, think out-of-the-box, and deliver captivating stories. Courage and audacity are in our blood, so we're more than willing to go the extra mile for you. Ready to put your organization on the map as a thought leader? Your success story begins here.
4 works in Brand Awareness
Located in Amsterdam, Netherlands
From €1,000 for Brand Awareness
Worked in Software & Computer Services (+3)
Speaks English, Dutch
1-10 members
DDH Branding Consultancy
(0 review)
We help brands run faster!
DDH Branding Consultancy, founded in 2005, emerged in the midst of industry transformation. Recognizing the need for a fresh approach, we embarked on a mission to redefine brand engagement, brand management, and our own agency's role. Our core mission is to empower consumer brands on a journey towards tangible business growth. We approach each project with curiosity, meticulously analyzing clients, products, and target audiences. Our expertise spans brand strategy, identity, digital, retail, product, and service design. We pride ourselves on merging talent and professionalism, striking the perfect balance between strategy and creativity. Every day, we evolve to stay at the forefront of the market, continually delivering enhanced business value. Welcome to DDH Branding Consultancy, where innovation meets success. 🚀
Looking for work in Brand Awareness
Located in Amsterdam, Netherlands
From €1,000 for Brand Awareness
Worked in Wine & Spirits (+3)
Speaks English, Dutch
11-50 members
Skybox Design Agency
4.5
(10 reviews)
SKYBOX revises, builds and accelerates brands to help them reach their full potential.
Top awarded
Skybox is a strategic & creative rebranding agency for brands with an ambition for professionalization and growth. To be successful in a digitizing society, a brand must present itself authentically and relevantly in a matter of seconds. We specialize in repositioning, redesigning and reactivating existing brands. With our help, your brand will become more relevant and successful in an era of digitizing business. Is your brand ready for new or more impact? View our cases at www.skybox.org or contact us via our website. TOEGEWIJD AAN ONS VAK - We houden van de klantreis. Het is onze toewijding om de perfecte creatieve oplossingen te bedenken voor elke strategische uitdaging die ons op dit punt heeft gebracht. Ja, we zijn trots op ons uitgebreide portfolio aan werk. We zijn best trots op onze prijzen en onderscheidingen... maar dat is niet waarom we het doen. De zorgvuldige balans vinden tussen Design, Communicatie en Storytelling en het telkens weer goed krijgen, zodat onze klanten tevreden zijn en we samen de impact maken die nodig is... dat is waar we voor leven.
Looking for work in Brand Awareness
Located in Amsterdam, Netherlands (+2)
From €2,000 for Brand Awareness
Worked in Architecture & Planning (+7)
Speaks English, Dutch
11-50 members
AGCS Works
4.8
(33 reviews)
Experts in WordPress websites and HTML5 coding
Top awarded
We are an award-winning international digital agency born in Amsterdam. Our key areas of focus are: - WordPress websites - WooCommerce & Shopify - Static, animated, or interactive landing pages - Logo design and visual identity - Digital design - Static, dynamic, or live-data feed DOOH - Display ads and complex rich media - In-app and playable ads We have worked with clients including Yamaha, Universal Pictures, Ubisoft, Qatar Airways, and Samsonite, as well as top creative agencies across Europe and United States. Our team of design and web development specialists helps brands and creative agencies execute flawless design and digital production projects.
Looking for work in Brand Awareness
Located in Amsterdam, Netherlands (+1)
From €1,000 for Brand Awareness
Worked in Government & Administration (+16)
Speaks English, Dutch
11-50 members
Bright8
4.7
(7 reviews)
Global integrated marketing & PR agency
Bright8 is a creative full-service marketing and PR agency with international reach. We work with B2B and B2C clients across different industries, be it in travel, lifestyle, life sciences and everything in-between. Just pick our brain! Are you searching for a trustworthy, friendly, and creative partner to spark and realize purpose-led strategy, engaging creative work and insightful marketing and PR campaigns that put a smile on everyone’s face? Our international team of marketing, PR and creative experts brings the right knowledge, contagious enthusiasm, and dedication to the table. With us, you will always have our time and attention. How exactly do we do that? We make it our business to know your brand proposition and industry like the back of our hand. We carry all disciplines in-house and so are in full control of the project. With us, you will find a refreshing synergy between our in-house studio, marketing and PR . ------ Bright8 ist eine kreative Full-Service-Marketing- und PR-Agentur mit internationaler Reichweite. Wir arbeiten mit B2B- und B2C-Kunden aus verschiedenen Branchen zusammen, sei es in den Bereichen Reise, Lifestyle, Biowissenschaften und allem, was dazwischen liegt. Fordern Sie uns heraus! Sind Sie auf der Suche nach einem vertrauenswürdigen, freundlichen und kreativen Partner, der eine zielgerichtete Strategie, ansprechende kreative Arbeit und aufschlussreiche Marketing- und PR-Kampagnen entwickelt und umsetzt, die allen ein Lächeln ins Gesicht zaubern? Unser internationales Team von Marketing-, PR- und Kreativexperten bringt das richtige Wissen, ansteckende Begeisterung und Engagement mit. Bei uns haben Sie immer unsere Zeit und Aufmerksamkeit. Wie genau machen wir das? Wir machen es uns zur Aufgabe, Ihr Markenversprechen und Ihre Branche wie unsere Westentasche zu kennen. Wir führen alle Disziplinen intern durch und haben so die volle Kontrolle über das Projekt. Bei uns finden Sie eine belebende Synergie zwischen unserem hauseigenen Studio, Marketing und PR. ------ Bright8 is een creatief fullservice marketing en PR-bureau met een internationaal bereik. Ben je op zoek naar een duurzame strategie, onderscheidende creatie en/of effectieve marketing en PR-campagnes? Ons team van veelzijdige internationale marketeers, PR-managers en creatives heeft de kennis, tijd en aandacht om niet alleen aan jouw vraag te voldoen, maar om je elke keer weer te verrassen met wat nog meer kan. Hoe we dat doen? We hebben al deze disciplines zelf in huis, inclusief een in-house studio, zodat we snel kunnen schakelen en controle houden over de uitvoering. We zorgen ervoor dat we jouw propositie en markt goed kennen en laten marketing en PR naadloos op elkaar aansluiten.
Looking for work in Brand Awareness
Located in Haarlem, Netherlands
From €1,000 for Brand Awareness
Worked in Industrial Goods & Services (+14)
Speaks Dutch, Chinese
11-50 members
SAMY Benelux
(0 review)
Making brands move forward!
Top awarded
SAMY Alliance is a global ecosystem of specialized and integrated marketing and communications solutions founded on consumer understanding and state–of-the-art-creativity. An unparalleled immediate access to the voice of the consumer thanks to our proprietary tech allows us to use deeper insight to inform fearless creativity and strategic thinking, unveiling hidden opportunities that makes brands move forward. Nominated by Financial Times one of the Top 1000 fastest growing European companies for 4 consecutive years and with over 400 professionals operating from 15 offices in over 55 markets, we develop socially and humanly impactful end to end campaigns aimed to build trust and community. With over 10 years of experience and through our specialized solutions in Research, Social Media, Strategy, Creativity, Influencer Marketing, ePR and Paid Media, Samy Alliance has become the brand partner of choice of over 100 AAA customers such as Diageo, Microsoft, Formula 1, KIA, Tous , Netflix, INEOS, L'Oreal, Beiersdorf, Reebok, The North Face, Unilever, or Samsung.
1 work in Brand Awareness
Located in Amsterdam, Netherlands
From €5,000 for Brand Awareness
Worked in Automotive (+2)
Speaks English, Catalan
1-10 members
Clutch
4.8
(6 reviews)
We maken digitale producten waar mensen blij van worden.
Top awarded
Wij zijn clutch. Een digital design studio. Wij zijn creatieve omdenkers en bevlogen makers. Wij gaan voor goed doordachte concepten en mooi vormgegeven interfaces die het merk laden, die converteren, die verbinden en inspireren. Waar mensen blij van worden. ---- We are clutch. A digital design studio. We are creative thinkers and passionate makers. We go for well-thought-out concepts and beautifully designed interfaces that load the brand, convert, connect and inspire. What makes people happy.
1 work in Brand Awareness
Located in Amsterdam, Netherlands
From €1,000 for Brand Awareness
Worked in Insurance (+10)
Speaks Dutch, English
1-10 members
Endeavour
4.7
(27 reviews)
Explore today, conquer tomorrow
Recommended
Top awarded
In the dynamic world of digital marketing and technology, Endeavour stands as a beacon of knowledge, creativity, and innovation. Our team of driven professionals fearlessly push the boundaries of what's possible. "Explore today, conquer tomorrow" isn't just a promise; it's our mantra. Every strategy, every platform, every groundbreaking design, and every successful advertising campaign is the result of an exploratory journey we embark on with our clients. For us, it's not just about reaching the goal but also about the journey itself. Our adventurous and ambitious entrepreneurial spirit has taken us far. In the spirit of explorer James Cook, we eagerly venture off the beaten path and confront challenges head-on. No nonsense, always grounded. We strive for excellence in quality, not only in our results but also in how we collaborate. We believe that we can help not only brands grow but also people. Our clients, our employees, and other like-minded individuals seeking continuous improvement. Our own people are given ample space to develop their talents, acquire knowledge, and grow personally. The knowledge we gain along the way is then shared with our clients, partners, students, and other marketing professionals. We're critical and challenge people to look beyond and explore other possibilities. We aim not only for the best but also for the extraordinary. By challenging the standard, we can redefine the digital realm.
1 work in Brand Awareness
Located in Haarlem, Netherlands
From €1,000 for Brand Awareness
Worked in Automotive (+21)
Speaks English, Dutch
51-200 members
Flirt Creativity
4.7
(6 reviews)
WORSHIP CULTURE, SACRIFICE MEDIOCRITY
We are a full-service creative agency driven by culture, motivated by stories and centred around humanity. This is where it all begins. We believe a great vision makes a great brand. It’s the almighty power of creative ambition that helps businesses grow into strong entities. As a crew of innovative wanderers and cultural explorers, we work to connect creativity with unique strategies and relevant insights. From business development & strategic marketing to production & 360 campaign creation, we support a wide range of expertise that enable brands to differentiate themselves. We believe that people hear facts but feel stories. That's why we strive to create advertising which doesn't look like advertising. We do a lot of things, as long as it’s not ordinary. We love clients who are passionate about their brand. WE ARE FLIRT. WELCOME TO OUR HOUSE OF IDEAS.
Looking for work in Brand Awareness
Located in Amsterdam, Netherlands (+1)
From €1,000 for Brand Awareness
Worked in Banking & Financials (+15)
Speaks English, Dutch
11-50 members
Onwijs Mooie Dingen Branding
5
(9 reviews)
Laat je raken
Recommended
Trefzeker impact maken We zijn er voor organisaties die klaar zijn voor groei en leiderschap in hún markt. Mensen en merken met een missie. We helpen je op drie manieren om werkelijk impact te maken. Je merk bouwen Een sterk merk vraagt om scherpe keuzes waaraan iedereen zich houdt. Dan heb je óók duidelijke spelregels nodig. Samen met je team bepalen we waar je merk voor staat en leggen we de regels vast in beeld en woord. Een stevig fundament voor je verdere groei. Je merk implementeren Keuzes gemaakt? Spelregels voor je merk vastgelegd? Dan kunnen we verder met de communicatiemiddelen die je nodig hebt voor een optimale klantbeleving. Van website tot powerpoint, van brandvideo tot social templates. Onderscheidend. Mooi. En raak. Je merk laten groeien Ben je klaar voor impact? Dan gaan we naar buiten, naar jóuw markt, jouw toekomstige klanten. Met een onwijs mooi geregelde social content, trefzekere campagnes, gebruikmakend van de laatste targeting-technieken. En allemaal met één doel: het resultaat dat we vooraf samen bepaald hebben.
Looking for work in Brand Awareness
Located in Rotterdam, Netherlands
From €480 for Brand Awareness
Worked in Software & Computer Services (+9)
Speaks Dutch, English
1-10 members
Novicom Marketing Group®
4.9
(20 reviews)
We convert intelligent strategies into winning campaigns & engaging content. 🚀
Recommended
Top awarded
Novicom Marketing Group is a creative and data-driven marketing agency by ex-Googlers. 🚀 Our teams combine creativity, design, knowledge from data, and smart strategies into winning campaigns & engaging content for companies like McDonald's , Tomorrowland , Filling Pieces , Four Seasons Hotels & Resorts , Hisense , Nike , MOJO , and Justddiggit . We work with start-ups, scale-ups, small and medium-sized companies, leading brands, non-profit, and government organizations. STRATEGIES & CREATION We create marketing strategies for ambitious brands and execute these strategies. Our specialists combine creativity, data, technology, and stories into a strategic plan. We make things happen, from brand strategy or identity to content creation, social media management, and advertising. We create and promote engaging content at the highest level. We combine all our different areas of expertise for our customers. DATA & TECHNOLOGY Out digital natives have a deep-rooted passion for data-driven content and advertising. We collect, organize, analyze, and enrich data. We make data connections, and we make use of marketing automation, machine learning, predictive analytics, BI, and AI. We make the customer journey visual and apply different attribution models to make decisions about investments, content, channels, and campaign settings. CAMPAIGNS & INSIGHTS We help to get brands and people moving with branding, sales, loyalty, engagement, lead generation, and awareness campaigns. Goals are achieved through growth hacking, smart bidding, and optimized content distribution. With our real-time dashboard, a clear overview of all data insights can be seen and compared at any time. Our ultimate goal: zero friction marketing campaigns.
Looking for work in Brand Awareness
Located in Tilburg, Netherlands (+3)
From €1,000 for Brand Awareness
Worked in Entertainment & Events (+24)
Speaks English, Arabic
11-50 members

Struggling to choose? Let us help.

Post a project for free and quickly meet qualified providers. Use our data and on-demand experts to pick the right one for free. Hire them and take your business to the next level.

Insights from Amsterdam: Navigating through the Top Brand Awareness Agencies

Amsterdam, a vibrant hub of creativity and commerce, is home to some of the most innovative brand awareness agencies. The city's unique blend of global influence and local culture makes it the perfect place for brands looking to make a significant impact. With 139 projects displayed and 36 client testimonials, Amsterdam’s agencies offer a wealth of experience and success stories.

Achievements and Prestigious Clients

Acclaimed Work and Industry Recognition

Amsterdam's agencies are not just known for their high volume of work but also for the quality and the accolades received. Numerous local agencies have been celebrated with international awards, highlighting their expertise in elevating brand visibility and engagement.

Noteworthy Collaborations

These agencies have handled projects for major players across various industries, from startups to multinational corporations. Clients include global tech giants, leading fashion brands, and international food and beverage companies, all of whom commend the agencies’ strategic insights that considerably enhanced their market presence.

Budgeting for Brand Awareness

Understanding Costs and Valuing Investment

When considering an investment in brand awareness in Amsterdam, budget plays a crucial role. The diversity in agency sizes and services means there’s a wide range of pricing, suitable for both new market entrants and established companies. Here’s how to approach budgeting:

Small to Medium Enterprises (SMEs): For SMEs, it's advisable to start with targeted campaigns focusing on specific demographics or regions, which can range from €5,000 to €20,000 depending on scope and duration.

Large Corporations: More extensive, multi-channel campaigns involving broad-reaching activities such as cross-platform digital marketing, large scale events, and high-profile partnerships might require budgets starting from €50,000. These campaigns leverage more resources and aim for a wider impact to enhance brand recognition and client engagement.

Maximizing Return on Investment (ROI)

Analyzing past successes of potential agencies can provide valuable insights into their ability to manage and expand a brand’s reach effectively. With 139 showcased projects, it's evident that Amsterdam’s agencies possess not only the creativity but also the strategic capability to handle diverse brand awareness campaigns effectively.

Strategize with Amsterdam’s Elite

Unlock the full potential of your brand by leveraging the expertise and creative prowess of Amsterdam's top brand awareness agencies. Whether your goal is to break into new markets, or to strengthen your presence in existing ones, Amsterdam offers a wide array of talented agencies ready to deliver outstanding results. Trust in the hands of these local experts and watch as your brand achieves new heights in awareness and consumer engagement.

Written by Ines Gillet | Sortlist Expert in AmsterdamLast updated on the 17-10-2024

Discover what other have done.

Get inspired by what our agencies have done for other companies.

VodafoneZiggo - brand en website

Europ Assistance goes extreme (sports)!

Dash x Drip - A fingerlickin’ yummy challenge

Frequently Asked Questions.

Maintaining brand consistency across various platforms and touchpoints is crucial for businesses in Amsterdam to build strong brand awareness. Here are some effective strategies tailored for the Amsterdam market:

1. Develop a comprehensive brand guideline:

Create a detailed brand style guide that outlines your visual identity, tone of voice, and core messaging.
Include specific examples of how your brand should be represented across different platforms, from social media to physical storefronts.
Ensure the guide reflects Amsterdam's unique cultural context and design sensibilities.

2. Centralize brand assets:

Use a digital asset management (DAM) system to store and organize all brand materials.
Ensure easy access for all team members and external partners to maintain consistency.
Regularly update assets to reflect seasonal campaigns or local events in Amsterdam.

3. Implement a cross-channel content strategy:

Develop a cohesive content plan that aligns messaging across all platforms (e.g., website, social media, email, and physical locations).
Tailor content to each platform while maintaining core brand elements.
Incorporate Amsterdam-specific themes and trends to resonate with the local audience.

4. Train and empower your team:

Conduct regular brand training sessions for all employees, especially those in customer-facing roles.
Encourage team members to become brand ambassadors, both online and offline.
Provide resources and tools to help staff maintain consistency in their daily interactions.

5. Leverage technology for consistency:

Utilize marketing automation tools to ensure consistent messaging across digital touchpoints.
Implement AI-powered content management systems to maintain brand voice across various platforms.
Use geotargeting to deliver consistent yet locally relevant content to Amsterdam-based audiences.

6. Regular brand audits:

Conduct quarterly brand audits to ensure consistency across all touchpoints.
Use tools like social listening to monitor brand mentions and representation online.
Gather feedback from Amsterdam-based customers on their perception of your brand consistency.

7. Collaborate with local partners:

Work with Amsterdam-based agencies or consultants who understand the local market nuances.
Ensure partners are well-versed in your brand guidelines and can maintain consistency in collaborative efforts.
Leverage local influencers who align with your brand values for authentic representation.

8. Adapt to local culture while maintaining core identity:

Understand Amsterdam's unique cultural landscape and adapt your brand messaging accordingly.
Participate in local events and initiatives to build brand presence while staying true to your core identity.
Use Dutch language elements where appropriate, ensuring accurate translations that maintain brand tone.

By implementing these strategies, businesses in Amsterdam can maintain strong brand consistency across various platforms and touchpoints, leading to increased brand awareness and recognition in this vibrant and competitive market.

Pro Tip: Consider the multicultural nature of Amsterdam. Your brand consistency efforts should also account for the city's diverse international community, ensuring your message resonates across different cultural backgrounds while maintaining a cohesive brand identity.

In Amsterdam's vibrant and trendsetting market, influencers play a pivotal role in modern brand awareness campaigns. As of 2024, influencer marketing has become an integral part of the marketing mix for brands looking to increase their visibility and connect with audiences in authentic ways. Here's an overview of their role and how companies can ensure authentic partnerships:

The Role of Influencers in Brand Awareness Campaigns:

Local Reach: Amsterdam-based influencers provide access to niche, local audiences that traditional advertising might miss.
Trust Building: Influencers often have established credibility with their followers, which can transfer to the brands they promote.
Content Creation: They produce engaging, relatable content that resonates with Amsterdam's diverse and creative population.
Trend Setting: Influencers in Amsterdam are often at the forefront of trends, helping brands stay relevant and cutting-edge.
Cultural Integration: They can help brands navigate Amsterdam's unique cultural landscape and values.

Ensuring Authentic Partnerships:

Alignment of Values: Choose influencers whose personal brand and values align with your company's ethos and the Amsterdam market's expectations.
Audience Match: Analyze the influencer's audience demographics to ensure they match your target market in Amsterdam.
Engagement Over Followers: Prioritize influencers with high engagement rates rather than just large follower counts.
Long-term Relationships: Foster ongoing partnerships rather than one-off promotions for more authentic collaborations.
Creative Freedom: Allow influencers creative control to maintain their authentic voice while integrating your brand message.
Transparency: Ensure all sponsored content is clearly disclosed, adhering to Dutch advertising regulations.
Local Experience: Partner with influencers who have a genuine connection to Amsterdam and understand its unique culture.

Recent data shows that influencer marketing in the Netherlands, including Amsterdam, has seen significant growth. According to a 2023 report by Statista, 71% of Dutch marketers used influencer marketing, with Instagram being the most popular platform, followed closely by TikTok for younger audiences.

Platform	Usage Rate	Key Demographic
Instagram	82%	25-34 years old
TikTok	68%	16-24 years old
YouTube	45%	18-49 years old

To maximize the effectiveness of influencer partnerships in Amsterdam, brands should focus on creating campaigns that resonate with the city's progressive and internationally-minded population. This could involve highlighting sustainable practices, innovative technologies, or cultural events that are important to the local community.

By carefully selecting influencers and fostering genuine relationships, companies can leverage the power of influencer marketing to significantly boost brand awareness in Amsterdam's competitive market. The key is to prioritize authenticity, local relevance, and mutual value in these partnerships.

In the dynamic market of Amsterdam, maintaining and refreshing brand awareness for long-established products or services is crucial for continued success. Here are some effective strategies that businesses in Amsterdam can employ:

Leverage local partnerships and collaborations: Partner with other well-known Amsterdam brands or local influencers to create unique, co-branded experiences or limited-edition products. This can help revitalize your brand image and tap into new audience segments.
Embrace sustainability initiatives: Amsterdam is known for its commitment to sustainability. Align your brand with eco-friendly practices and communicate these efforts to resonate with environmentally conscious consumers. For example, implement circular economy principles or participate in local sustainability events.
Utilize digital storytelling: Create engaging content that showcases your brand's history and evolution in Amsterdam. Use platforms like Instagram, TikTok, or YouTube to share behind-the-scenes looks, customer testimonials, and the impact your brand has had on the local community over the years.
Implement localized experiential marketing: Organize pop-up events or interactive experiences in iconic Amsterdam locations like Vondelpark or the Museum Quarter. This can help create memorable brand associations and generate buzz around your established products or services.
Leverage data-driven personalization: Utilize customer data to create personalized marketing campaigns that speak directly to different segments of your Amsterdam audience. According to a study by Epsilon, 80% of consumers are more likely to make a purchase when brands offer personalized experiences.
Refresh your visual identity: Consider updating your brand's visual elements while maintaining core recognizable features. This can signal evolution and modernity while preserving brand equity. For instance, Heineken, an iconic Amsterdam brand, has subtly evolved its logo and packaging over the years to stay relevant.
Engage in community initiatives: Participate in or sponsor local events, such as Amsterdam Pride, the Amsterdam Marathon, or neighborhood festivals. This demonstrates your brand's commitment to the community and keeps it visible in diverse contexts.
Leverage augmented reality (AR) experiences: Create AR filters or apps that allow customers to interact with your products in new ways. For example, a furniture brand could create an AR app that lets users visualize products in their Amsterdam apartments.
Implement a customer loyalty program: Develop a program that rewards long-time customers and encourages repeat business. According to a study by Bond Brand Loyalty, 79% of consumers say loyalty programs make them more likely to continue doing business with brands.
Collaborate with local artists: Commission Amsterdam-based artists to create limited-edition packaging or products. This not only refreshes your brand's appearance but also supports the local creative community.

By implementing these strategies, businesses in Amsterdam can effectively maintain and revitalize brand awareness for their established products or services. Remember to consistently monitor and analyze the results of these efforts using tools like brand tracking surveys and social media analytics to refine your approach over time.