How can companies in Amsterdam effectively measure the ROI of their corporate advertising efforts?

Measuring the Return on Investment (ROI) of corporate advertising efforts is crucial for companies in Amsterdam to justify their marketing spend and optimize their strategies. Here are several effective methods to measure the ROI of corporate advertising: Set Clear Objectives: Define specific, measurable goals for your corporate advertising campaigns. These could include brand awareness, lead generation, or sales targets. Use Attribution Models: Implement multi-touch attribution models to understand how different touchpoints contribute to conversions. This is particularly important in Amsterdam's diverse media landscape. Track Key Performance Indicators (KPIs): Monitor relevant KPIs such as: Reach and Impressions Engagement rates (clicks, likes, shares) Lead generation Conversion rates Cost per acquisition (CPA) Conduct Brand Lift Studies: Measure changes in brand perception and awareness before and after campaigns. This can be particularly effective for corporate advertising in Amsterdam's competitive market. Utilize Analytics Tools: Leverage advanced analytics platforms to track user behavior across channels. Google Analytics, Adobe Analytics, and local Dutch platforms like Basedriver can provide valuable insights. Implement Tracking Codes: Use unique URLs, QR codes, or promo codes in your advertising to track direct responses and conversions. Calculate Customer Lifetime Value (CLV): Consider the long-term value of acquired customers, not just the immediate return. This is especially important for B2B corporate advertising in Amsterdam's business ecosystem. Conduct Surveys and Feedback: Gather qualitative data through customer surveys and feedback to understand the impact of your advertising on brand perception and purchase decisions. Monitor Sales Data: Track sales figures before, during, and after advertising campaigns to identify correlations between advertising efforts and revenue increases. Use Control Groups: Compare results between markets or segments exposed to your advertising versus those that weren't to isolate the impact of your campaigns. To put this into perspective, a study by the Dutch Digital Economy Association found that companies in the Netherlands that regularly measure and optimize their digital advertising ROI saw an average increase in marketing efficiency of 23% over two years. Remember, effective ROI measurement in Amsterdam's corporate advertising landscape often requires a mix of these methods, tailored to your specific business goals and target audience. It's also crucial to consider the unique aspects of the Dutch market, such as the preference for direct communication and the high digital penetration rate, when interpreting your ROI data.

How is the increasing focus on sustainability and ethical practices influencing corporate advertising strategies in Amsterdam?

The increasing focus on sustainability and ethical practices is significantly reshaping corporate advertising strategies in Amsterdam, reflecting a broader global trend with a distinct local flavor. As the capital of the Netherlands, Amsterdam has long been at the forefront of sustainability initiatives, and this is now prominently reflected in its corporate advertising landscape. Key Influences on Corporate Advertising in Amsterdam: Green Messaging: Corporate advertisers are increasingly incorporating sustainability themes into their campaigns, highlighting eco-friendly products, services, and corporate practices. Transparency: There's a growing emphasis on transparent communication about supply chains, production processes, and corporate social responsibility (CSR) initiatives. Local Partnerships: Many companies are partnering with local Dutch environmental organizations or sustainability-focused startups to enhance their credibility and impact. Circular Economy Focus: Amsterdam's commitment to becoming a circular city by 2050 is influencing advertising content, with many campaigns showcasing recycling, upcycling, and waste reduction efforts. Strategies Adopted by Corporate Advertisers: Strategy Description Impact Sustainable Product Spotlights Highlighting eco-friendly products or services Increased consumer trust and brand loyalty Carbon Footprint Reporting Communicating efforts to reduce emissions Improved brand image and stakeholder relations Ethical Supply Chain Narratives Showcasing fair labor practices and responsible sourcing Enhanced reputation and consumer support Community Engagement Campaigns Involving local Amsterdam communities in sustainability initiatives Stronger local connections and brand advocacy Challenges and Considerations: Greenwashing Concerns: With the increase in sustainability-focused advertising, there's a growing scrutiny of claims. Corporate advertisers in Amsterdam must ensure their messaging is backed by genuine practices to avoid accusations of greenwashing. Regulatory Compliance: The Netherlands has strict regulations on environmental claims in advertising. Agencies must navigate these carefully to ensure compliance. Balancing Act: Advertisers are challenged to balance sustainability messaging with other brand values and product benefits to maintain broad appeal. Local Context and Examples: Amsterdam-based companies like Heineken and Philips have been at the forefront of integrating sustainability into their corporate advertising. For instance, Heineken's 'Brewing a Better World' campaign showcases its commitment to reducing water usage and carbon emissions, while Philips emphasizes its circular economy initiatives and sustainable healthcare solutions in its corporate communications. Future Trends: Looking ahead, we can expect corporate advertising in Amsterdam to further integrate sustainability and ethical practices. This may include: Increased use of sustainable advertising mediums, such as digital billboards powered by renewable energy More collaborative campaigns between corporations and local environmental initiatives Greater emphasis on measurable impact and data-driven sustainability stories Integration of augmented reality (AR) to showcase sustainability efforts interactively In conclusion, the focus on sustainability and ethical practices is not just influencing but fundamentally transforming corporate advertising strategies in Amsterdam. As the city continues to position itself as a leader in sustainable urban living, corporate advertisers who authentically align with these values are likely to see increased engagement and loyalty from the environmentally conscious Dutch consumer base.

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WADM | Agency
4.7
(41 reviews)
Leading in B2B Branding.
Wij zijn een bureau gespecialiseerd in B2B brand building, design en digitale transformatie. Met twintig specialisten bouwen we aan nationale en internationale merken, waaronder Calex, CRH, Aliaxis, Visma Roxit en VETUS. B2B merken die groeien door onze aandacht en technische expertise. Merken die online en offline aantoonbare resultaten behalen. Omdat wij weten hoe je marketing en sales synchroniseert. Online en offline. Met BrainSells positioneren wij op wetenschappelijke wijze complexe producten of organisaties. Scientific creativity noemde een van onze klanten het ooit. Samen zoeken we onderbouwde antwoorden op jouw vraagstuk. Of verscherpen we je business case. Daar zijn we goed in, hebben we al meer dan 100 keer gedaan. Met succes. Heb je een complex vraagstuk? Spar dan eens vrijblijvend met ons, dan presenteren wij jou onze werkwijze. Zeer inspirerend en ook geheel vrijblijvend. Bel Jeroen Vermeulen: +31 6 42470525 Wil je liever eerst weten hoe tevreden onze klanten zijn, bekijk dan onze recensies. ------ We are a creative agency that specializes in B2B brand building, design and digital transformation. Our twenty specialists help build national and international brands like Calex, CRH, Aliaxis, Visma Roxit and VETUS. B2B brands that grow because of our efforts and technical expertise. These brands achieve concrete results and raise their market value, because we know how to synchronize their marketing and sales. Both online and offline. We create a strong brand positioning for complex products or organizations with BrainSells, our neuro marketing methodology. One of our customers simply calls it ‘scientific creativity’. We use it to jointly search for substantiated answers to your communications problem. Or to make your business case smarter. We are quite good at that, having done so over a 100 times. Quite successfully. Do you have any complex communication issues? And would you like to freely discuss them with us? Please contact us and we will demonstrate our unique working method as inspiration. Call Jeroen Vermeulen: +31 6 42470525 Or do you prefer to see how satisfied our customers are? Then please check out our reviews.
Looking for work in Corporate Advertising
Located in Amsterdam, Netherlands (+6)
From €2,000 for Corporate Advertising
Worked in Food (+21)
Speaks Dutch, English
11-50 members

All Corporate Advertising Companies in Amsterdam

Promoguy.nl
4.9
(32 reviews)
Born to Create - We are Digital Masterminds
Highly recommended
Top awarded
Digital Marketing has grown immensely in the past few years, but fear not! We're here to guide you through it. Promoguy is more than a marketing company: We are a collective of marketing professionals who excel in our areas of expertise. From the dry, analytical number-crunching most companies are afraid of to the creative ad copy and content design that has people clamouring to learn more about you, we provide everything a company needs. We take pride in crafting that perfect message that resonates with your audience. Our services encompass a wide range of marketing fields and we tailor our scope of work to your precise needs. We are adept in building and optimising websites, running social media campaigns, content strategy, analytics, and so much more. We promise one thing above all: No Bullshit! This value is important because, whether it's the client or their customers, being upfront and getting the job done trumps everything else. These days, customers can be discerning and hard to attract, which creates a need to craft your communication properly, share the right content and convert a passive audience into an avid fanbase. Promoguy is not just about promotion, but also about creating a cohesive digital marketing story that emphasizes your brand's identity. We work closely with brands AND PEOPLE to understand their needs, convert them into effective strategies, and bring out the full potential of your business with measurable results that speak for themselves. Our Solution: We... ...not only consult our clients on what is the best marketing strategy for their market and audience, but we also educate them on the importance of tracking everything that is being done by their company online. Our work centres around the idea of creating a self-sustaining marketing ecosystem that runs itself once we establish the basics. ...become part of their team and we take full responsibility for thinking one step ahead in terms of strategy and marketing approach and all the twists and turns that come with our line of work. ...do all this affordably. We give you the best bang for your buck because burning budgets into thin air is totally against our company culture. What do we do? We grow businesses by creating an all-in-one ecosystem approach! Search Engine Optimization (SEO) Digital Marketing Consulting Instagram Growth Management (Being active) Linkedin Activity & Linkedin Marketing / Advertising Social Media Management Content Strategy (Website & Social) Data Analytics (Website, Social, App, Email etc) Facebook/Instagram Marketing / Advertising Twitter Marketing / Advertising TikTok Advertising Linkedin Marketing / Advertising Email Marketing CRM implementation Platform Development
Looking for work in Corporate Advertising
Located in Amsterdam, Netherlands
From €1,000 for Corporate Advertising
Worked in Hospitals & Healthcare (+19)
Speaks English, Arabic
1-10 members
WADM | Agency
4.7
(41 reviews)
Leading in B2B Branding.
Wij zijn een bureau gespecialiseerd in B2B brand building, design en digitale transformatie. Met twintig specialisten bouwen we aan nationale en internationale merken, waaronder Calex, CRH, Aliaxis, Visma Roxit en VETUS. B2B merken die groeien door onze aandacht en technische expertise. Merken die online en offline aantoonbare resultaten behalen. Omdat wij weten hoe je marketing en sales synchroniseert. Online en offline. Met BrainSells positioneren wij op wetenschappelijke wijze complexe producten of organisaties. Scientific creativity noemde een van onze klanten het ooit. Samen zoeken we onderbouwde antwoorden op jouw vraagstuk. Of verscherpen we je business case. Daar zijn we goed in, hebben we al meer dan 100 keer gedaan. Met succes. Heb je een complex vraagstuk? Spar dan eens vrijblijvend met ons, dan presenteren wij jou onze werkwijze. Zeer inspirerend en ook geheel vrijblijvend. Bel Jeroen Vermeulen: +31 6 42470525 Wil je liever eerst weten hoe tevreden onze klanten zijn, bekijk dan onze recensies. ------ We are a creative agency that specializes in B2B brand building, design and digital transformation. Our twenty specialists help build national and international brands like Calex, CRH, Aliaxis, Visma Roxit and VETUS. B2B brands that grow because of our efforts and technical expertise. These brands achieve concrete results and raise their market value, because we know how to synchronize their marketing and sales. Both online and offline. We create a strong brand positioning for complex products or organizations with BrainSells, our neuro marketing methodology. One of our customers simply calls it ‘scientific creativity’. We use it to jointly search for substantiated answers to your communications problem. Or to make your business case smarter. We are quite good at that, having done so over a 100 times. Quite successfully. Do you have any complex communication issues? And would you like to freely discuss them with us? Please contact us and we will demonstrate our unique working method as inspiration. Call Jeroen Vermeulen: +31 6 42470525 Or do you prefer to see how satisfied our customers are? Then please check out our reviews.
Looking for work in Corporate Advertising
Located in Amsterdam, Netherlands (+6)
From €2,000 for Corporate Advertising
Worked in Food (+21)
Speaks Dutch, English
11-50 members
Counter Collective
4.7
(13 reviews)
Storytelling for innovative and ambitious brands
Recommended
We are Counter Collective We are storymakers, we build stories, we tell stories and we spread stories. Stories that touch, that influence people and move them to action. Our stories help brands, businesses and other types of organisations with their visibility, customer awareness, and profile building. In short: with tangible results and new business leads. Two agencies in one In 2019 we merged two agencies, counter content & counter creatives, into one. Combining both teams, their experience and their skills. Our agency is led by Raymond Bresching and Barry Menger. It relies on a core team of professionals with decades of combined experience. In addition, the agency has access to a carefully selected pool of preferred professional partners, highly skilled freelancers and seasoned advisors. Counter Content strategy, pr, storytelling, content marketing, communication, content creation, social media, events & workshops. www.countercontent.nl for more information. Counter Creatives strategy, branding, creative concepts, campaigns, visual design, video production, animations, website development & digital marketing. www.countercreatives.nl for more information.
Looking for work in Corporate Advertising
Located in Zaandam, Netherlands
From €1,000 for Corporate Advertising
Worked in Industrial Goods & Services (+17)
Speaks Dutch, English
11-50 members
Klein Media
5
(11 reviews)
Full service digital agency Amsterdam
Top awarded
Together we devise & realise high-quality digital solutions Klein Media is a leading full-service digital agency dedicated to crafting and executing cutting-edge digital solutions that deliver results. Our team of Digital Natives excels in Brand Strategy, UI/UX design, Development and Digital Marketing. We create innovative digital solutions that resonate to your audience, compliment your brand’s value and most importantly optimize for conversion, and fuel your business growth towards real measurable success. With proactive monthly data-driven improvements, we make sure your digital presence stays ahead of the game. Our CORE™ approach At the core of our approach, your brand identity and product take center stage. We invest the time to truly understand your organization, immersing ourselves in your corporate culture. This deep understanding allows us to tailor digital solutions that perfectly align with your unique brand. Connect. Grow. Impact. We approach our clients as collaborative partners, jointly shaping a digital ecosystem that places brand experience and growth at the forefront. Why Choose Klein Media? We know how to build a good website We know how to build a leadmachine We know the secret of Google We are a real strategic partner We communicate with clarity We are no fast cowboys, but build long lasting digital ventures Research & Strategy | Content & Design | Development | Digital Marketing
Looking for work in Corporate Advertising
Located in Amsterdam, Netherlands
From €265 for Corporate Advertising
Worked in Human Resources (+23)
Speaks Dutch, English
1-10 members
Zware Jongens
4.8
(13 reviews)
Don't be everybody.
Top awarded
Zware Jongens operates across the full spectrum of concept, strategy, and design. Founded in 2014 by two ‘concept veterans’, the boutique firm has since expanded its bases in the lowlands into a group of fearless makers and doers around the world. We aim at connecting our breadth of creative services with our diverse client family; big and small, local and international – whether in the sectors of lifestyle, culture, hospitality, or beyond. Services include: Research, Positioning, Concepting, Ideation, Naming, Branding, Creative Direction, Graphic & Interactive, Packaging, Products, Campaigns, Architecture, Interiors, Spaces, Communication, ... ---- Zware Jongens is actief in het spectrum van conceptontwikkeling, strategie & design. Opgericht door 2 conceptveteranen in 2014 en inmiddels uitgegroeid tot een boutique agency met een team van onbevreesde experts over de hele wereld. Ze streven ernaar hun brede waaier van creatieve diensten te verbinden met hun enorm divers cliënteel; groot en klein, lokaal en internationaal. Van lifestyle tot cultuur, horeca, fashion, enzovoorts. Diensten omvatten oa: Onderzoek, Positionering, Conceptontwikkeling, Ideation, Naamstrategie, Branding, Creative Begeleiding, Grafische Vormgeving, Verpakkingsconcepten, Productontwikkeling, Campagnes, Architectuur, Interieur design, Communicatie, ...
Looking for work in Corporate Advertising
Located in Amsterdam, Netherlands (+1)
From €3,000 for Corporate Advertising
Worked in Education (+12)
Speaks Dutch, Dutch, Belgium
1-10 members
Creative Comet Visual Content Agency
5
(11 reviews)
Turning audiences into customers, employees and fans.
Creative Comet is a visual content agency based in the heart of Amsterdam. We create video, photo and animation campaigns that are unique, effective and worth sharing. We create your campaign from A to Z with our experienced team of strategists, producers, directors, editors and VFX artists. We have an additional network of over 100+ partners and freelancers, and create more than 200+ videos each year. www.creativecomet.nl
Looking for work in Corporate Advertising
Located in Amsterdam, Netherlands
From €1,000 for Corporate Advertising
Worked in Media (+9)
Speaks English, Dutch
1-10 members
ACE | IM Lounge
5
(5 reviews)
We shape relationships between brands & cultures.
› WIJ ZIJN ACE | IM LOUNGE [English Below] Wij ontwikkelen insights in je doelgroep, zorgen voor merkgroei & conversie met paid media en geven je inzicht in alle interne marketing data. Opzoek naar meer conversie, beïnvloeding van gedrag of verandering van houding van jouw doelgroepen? Wij zijn een mediabureau uit Amsterdam. Dat betekent: wij brengen jouw doelgroep in contact met de juiste boodschap via TV, radio, outdoor, SEA, display advertising, video advertising, social media, affiliate, email etc. Of dit nou owned, earned of paid is. Op welk apparaat dan ook. Nationaal, wereldwijd of hyper lokaal. Samen met creatieve bureaus (waar we ook rechtstreeks mee werken) komen we tot het beste resultaat uit jouw media investering. Wij zijn vooral een team vol passie en drive om jouw campagnes en onszelf constant te verbeteren! Ben jij klaar om contact te leggen met je doelgroep? Neem contact op met onze specialisten. › WE ARE ACE | IM LOUNGE We develop insights into your target group, ensure brand growth & conversion with paid media and provide you with insight into all internal marketing data. Looking for more conversions, influencing behaviour and changing attitudes of your target groups? We bring your audience in contact with the right message through TV, radio, outdoor, SEA, display advertising, video advertising, social media, affiliate, email. Whether this is through owned, earned or paid. On any device. National, global or hyper local. Together with creative agencies (whom we also service directly) we get the best out of your media investment. Most of all we are a team full of passion, driven to constantly improve your campaigns and ourselves! Are you ready to make contact with your target group? Contact our specialists.
Looking for work in Corporate Advertising
Located in Amsterdam, Netherlands
From €5,000 for Corporate Advertising
Worked in Non-profit (+14)
Speaks Dutch, Dutch, Belgium
11-50 members
Wayne Parker Kent
4.8
(5 reviews)
WE CREATE STORIES WORTH TELLING
Top awarded
Een creatief bureau met de kop omhoog en de blik vooruit. En een heilig geloof in de kracht van een goed verhaal. Verhalen geven je merk niet alleen een smoel, maar ook een hart. En verhalen maken het leven van mensen rijker.
Looking for work in Corporate Advertising
Located in Amsterdam, Netherlands
From €1,000 for Corporate Advertising
Worked in Publishing (+13)
Speaks English, Dutch
11-50 members
AGCS Works
4.8
(33 reviews)
Experts in WordPress websites and HTML5 coding
Top awarded
We are an award-winning international digital agency born in Amsterdam. Our key areas of focus are: - WordPress websites - WooCommerce & Shopify - Static, animated, or interactive landing pages - Logo design and visual identity - Digital design - Static, dynamic, or live-data feed DOOH - Display ads and complex rich media - In-app and playable ads We have worked with clients including Yamaha, Universal Pictures, Ubisoft, Qatar Airways, and Samsonite, as well as top creative agencies across Europe and United States. Our team of design and web development specialists helps brands and creative agencies execute flawless design and digital production projects.
Looking for work in Corporate Advertising
Located in Amsterdam, Netherlands (+1)
From €1,000 for Corporate Advertising
Worked in Government & Administration (+16)
Speaks English, Dutch
11-50 members
Endeavour
4.7
(27 reviews)
Explore today, conquer tomorrow
Recommended
Top awarded
In the dynamic world of digital marketing and technology, Endeavour stands as a beacon of knowledge, creativity, and innovation. Our team of driven professionals fearlessly push the boundaries of what's possible. "Explore today, conquer tomorrow" isn't just a promise; it's our mantra. Every strategy, every platform, every groundbreaking design, and every successful advertising campaign is the result of an exploratory journey we embark on with our clients. For us, it's not just about reaching the goal but also about the journey itself. Our adventurous and ambitious entrepreneurial spirit has taken us far. In the spirit of explorer James Cook, we eagerly venture off the beaten path and confront challenges head-on. No nonsense, always grounded. We strive for excellence in quality, not only in our results but also in how we collaborate. We believe that we can help not only brands grow but also people. Our clients, our employees, and other like-minded individuals seeking continuous improvement. Our own people are given ample space to develop their talents, acquire knowledge, and grow personally. The knowledge we gain along the way is then shared with our clients, partners, students, and other marketing professionals. We're critical and challenge people to look beyond and explore other possibilities. We aim not only for the best but also for the extraordinary. By challenging the standard, we can redefine the digital realm.
Looking for work in Corporate Advertising
Located in Haarlem, Netherlands
From €1,000 for Corporate Advertising
Worked in Automotive (+21)
Speaks English, Dutch
51-200 members
Bright8
4.7
(7 reviews)
Global integrated marketing & PR agency
Bright8 is a creative full-service marketing and PR agency with international reach. We work with B2B and B2C clients across different industries, be it in travel, lifestyle, life sciences and everything in-between. Just pick our brain! Are you searching for a trustworthy, friendly, and creative partner to spark and realize purpose-led strategy, engaging creative work and insightful marketing and PR campaigns that put a smile on everyone’s face? Our international team of marketing, PR and creative experts brings the right knowledge, contagious enthusiasm, and dedication to the table. With us, you will always have our time and attention. How exactly do we do that? We make it our business to know your brand proposition and industry like the back of our hand. We carry all disciplines in-house and so are in full control of the project. With us, you will find a refreshing synergy between our in-house studio, marketing and PR . ------ Bright8 ist eine kreative Full-Service-Marketing- und PR-Agentur mit internationaler Reichweite. Wir arbeiten mit B2B- und B2C-Kunden aus verschiedenen Branchen zusammen, sei es in den Bereichen Reise, Lifestyle, Biowissenschaften und allem, was dazwischen liegt. Fordern Sie uns heraus! Sind Sie auf der Suche nach einem vertrauenswürdigen, freundlichen und kreativen Partner, der eine zielgerichtete Strategie, ansprechende kreative Arbeit und aufschlussreiche Marketing- und PR-Kampagnen entwickelt und umsetzt, die allen ein Lächeln ins Gesicht zaubern? Unser internationales Team von Marketing-, PR- und Kreativexperten bringt das richtige Wissen, ansteckende Begeisterung und Engagement mit. Bei uns haben Sie immer unsere Zeit und Aufmerksamkeit. Wie genau machen wir das? Wir machen es uns zur Aufgabe, Ihr Markenversprechen und Ihre Branche wie unsere Westentasche zu kennen. Wir führen alle Disziplinen intern durch und haben so die volle Kontrolle über das Projekt. Bei uns finden Sie eine belebende Synergie zwischen unserem hauseigenen Studio, Marketing und PR. ------ Bright8 is een creatief fullservice marketing en PR-bureau met een internationaal bereik. Ben je op zoek naar een duurzame strategie, onderscheidende creatie en/of effectieve marketing en PR-campagnes? Ons team van veelzijdige internationale marketeers, PR-managers en creatives heeft de kennis, tijd en aandacht om niet alleen aan jouw vraag te voldoen, maar om je elke keer weer te verrassen met wat nog meer kan. Hoe we dat doen? We hebben al deze disciplines zelf in huis, inclusief een in-house studio, zodat we snel kunnen schakelen en controle houden over de uitvoering. We zorgen ervoor dat we jouw propositie en markt goed kennen en laten marketing en PR naadloos op elkaar aansluiten.
Looking for work in Corporate Advertising
Located in Haarlem, Netherlands
From €1,000 for Corporate Advertising
Worked in Industrial Goods & Services (+14)
Speaks Dutch, Chinese
11-50 members
The Monkey Network
4.7
(12 reviews)
Marketing Agency for B2B Industries
The Monkey Network helps board members and investors professionalize B2B brands and scale up marketing and sales. Our network consists of 3 specialized companies with more than 300 monkeys that offer turnkey solutions so that managers can entirely focus on their company's growth. We create turnkey live communication projects such as trade shows, customer events, PR campaigns and sponsor activations. Our brand consultancy branch is led by Expert Marketing Professional (EMP) René van Dijk. Our Monkey Method refreshes your B2B Marketing in 3 easy steps for growth in existing and new markets. The Monkey Network helpt marketeers en investeerders met het professionaliseren van hun B2B-merken en het opschalen van hun marketing en sales. Het netwerk bestaat uit 3 gespecialiseerde afdelingen en meer dan 300 monkeys die turnkey oplossingen aanbieden zodat leidinggevenden zich weer volledig kunnen focussen op de groei van hun bedrijf. We bedenken en produceren opvallende live communicatieprojecten zoals vakbeurzen, klantevenementen, pr-acties en sponsoractivaties. Onze merktak is gespecialiseerd in het opfrissen van merk en marketing voor B2B organsiaties en staat o.l.v. registermarketeer (RM) René van Dijk. Onze Monkey Methode verbetert je B2B Marketing in 3 eenvoudige stappen voor groei in nieuwe en bestaande markten.
Looking for work in Corporate Advertising
Located in Amsterdam, Netherlands (+2)
From €1,000 for Corporate Advertising
Worked in Construction (+7)
Speaks Dutch, English
11-50 members
REVITALIZE rebranding agency
4.6
(11 reviews)
Top awarded
REVITALIZE® rebranding agency is a one-stop-shop for brands that are in need of improvement of their strategic positioning, visual brand identity and communication. We realize successful makeovers of brands, so that they become the best possible version of themselves. With more success and healthy growth as a result. We work for B2C and B2B brands in various industries. Do you also have a healthy ambition with your brand and do you need professional and objective help? Kickstart your growth goals by revitalizing your brand with us. Send an email to michael@revitalize.nl or call +31641254351 REVITALIZE WHERE BRANDS GO TO GROW
Looking for work in Corporate Advertising
Located in Amsterdam, Netherlands
From €1,000 for Corporate Advertising
Worked in Hospitals & Healthcare (+9)
Speaks Dutch, English
1-10 members
PigWorks
4.8
(7 reviews)
PigWorks is a Creative Agency
Top awarded
PigWorks is a full-service digital agency, specialising in creating client value through social movements . Services include social media marketing, graphic design, web development, video production, business development, concept design and production of digital assets. Crafting With Brains We are a fun mix of designers, engineers, coders and strategists with a great passion for all things creative. We love what we do, it's our way of life. Things We Do Media (digital and print), graphic design, social movements, production of digital assets, branding & identity systems, product development and more. We're Passionate Creative people producing awesome results. Cultivating brand personalities with creativity and vision. We consult on digital strategy and craft meaningful connections with your customers across web, social, mobile & e-commerce. We're Professional Our location in Amsterdam provides access to a vast community of creative professionals. We are relentless in moving boundaries and carry this spirited attitude into digital solutions. Solutions that engage, inspire and make you think. At PigWorks, we leverage a multitude of skills to build and hone your brand. From social movements to "underground" marketing, we are there to drive your brand forward. We match skills to your project in order to produce awesome results. Full engagement from design and prototyping to final product or promotion.
Looking for work in Corporate Advertising
Located in Amsterdam, Netherlands
From €1,000 for Corporate Advertising
Worked in Industrial Goods & Services (+13)
Speaks English, Dutch
11-50 members
C2B
5
(5 reviews)
Content worth sharing!
Top awarded
C2B is een digital contentbureau, gespecialiseerd in het maken en verspreiden van creatieve content. Content worth sharing. Content waar je meer van wilt. Content die je blijft verrassen. Maar vooral: content die zorgt voor resultaten (en high-fives!). We leveren (online) strategieën, campagnes met een digitale boventoon, social media management en de ontwikkeling en uitvoering van video formats. C2B is a digital content agency specialised in creating and distributing creative content. Content worth sharing. That is thumb-stopping, spot-on, mind-blowing or jaw-dropping content. But especially content that facilitates results and high-fives!
Looking for work in Corporate Advertising
Located in Amsterdam, Netherlands
From €1,000 for Corporate Advertising
Worked in Food (+13)
Speaks Dutch, English
51-200 members
Serviceplan Group
5
(1 review)
Top awarded
Die Serviceplan Group ist die größte inhabergeführte, partnergeführte und am breitesten aufgestellte Agenturgruppe Europas. Im Jahr 1970 als klassische Werbeagentur gegründet, vereint die Serviceplan Group seit jeher alle Kommunikationdisziplinen unter einem Dach: Ob Markenstrateg:innen, Kreative, Experience-Designer:innen, Marketingtechnologie-Expert:innen, CRM-Expert:innen, Data Scientists, Marktforscher:innen, PR-Berater:innen oder Sales-Profis bei der Serviceplan Group ziehen alle an einem Strang, im House of Communication, dem einzigen komplett integriert aufgestellten Agenturmodell in Deutschland. Das präzise Zusammenspiel der Vielzahl von Spezialagenturen in Sachen Strategy & Consulting, Creative & Content, Platform & Technology sowie Media & Data macht die Serviceplan Group zur führenden Agenturgruppe für innovative Kommunikation. Was uns alle verbindet, ist die Leidenschaft, faszinierende Marken aufzubauen und zu coachen. Marken, die wirtschaftlich erfolgreich sind und Emotionen im Kopf der Verbraucher:innen auslösen — BEST BRANDS eben. Der Weg dorthin führt über innovative Kommunikation. Das bedeutet, neue Wege ins Herz der Verbraucher:innen zu finden: kreativ, medial & technologisch. Diesen Anspruch, Marken zu BEST BRANDS zu machen, leben wir täglich im House of Communication.
Looking for work in Corporate Advertising
Located in Amsterdam, Netherlands (+19)
From €1,000 for Corporate Advertising
Worked in Telecommunications (+15)
Speaks German, Arabic
5001-10000 members
Megawatt Group
4.9
(6 reviews)
WE ARE YOUR ONE-STOP-POWER-SHOP
Top awarded
MEGAWATT GROUP We are your one-stop-power-shop. Wij zijn een unieke combinatie van drie bureaus onder één dak: een advertising agency, een fieldmarketing agency en een digital agency. Ben jij de marketeer die een miljoen watt aan energie in zijn merk wil steken? Dan helpen wij je om met krachtige creatieve campagnes je doelen te realiseren. Vanuit een 360 graden-visie bedenken we strategieën en concepten die de aandacht trekken, enthousiasmeren, overtuigen en verleiden. Die concepten vertalen we door naar succesvolle on- en offline campagnes, met een vlekkeloze, efficiënte uitvoering door de specialisten binnen onze groep. Welkom bij Megawatt; wij steken de stekker in je merk. We supercharge your brand! We’re a unique combination of three agencies under one roof: an advertising agency, a field marketing agency and a digital agency. Are you a marketeer looking to supercharge your brand with a million watts of energy? We help you actualise your goals with powerful creative campaigns. Using 360-degree vision, we devise strategies and concepts that attract attention, enthuse, convince and seduce. We translate those concepts into successful online and offline campaigns, with flawless, efficient execution by the specialists in our group. Welcome to Megawatt; we supercharge your brand! Megawatt ADVERTISING We create brands. Wij zijn een advertising agency dat het allerliefst met veel energie sterke strategische en innovatieve campagnes ontwikkelt. Bedrijven die bewust aan hun merk werken zijn succesvoller dan anderen. Wij helpen je om je merk aantrekkelijk en krachtig neer te zetten en met doeltreffende campagnes op het netvlies van je doelgroep te komen. We create brands. We’re an advertising agency that loves injecting our boundless energy into developing laser-sharp strategic and innovative campaigns. Companies that consciously work on their brand are way more successful than others. We help you to make your brand attractive and powerful, while making a lasting impression on your target group with effective campaigns. Megawatt DIGITAL We connect brands. We zijn een digital agency die met veel energie content maakt die doet wat het doen moet voor jouw merk. Een kwestie van online relevant zijn en blijven; non-stop. Dat doen we door precies de juiste boodschap op het juiste moment te communiceren via het juiste kanaal. We connecten en activeren jouw doelgroepen met slimme strategieën, creatieve digitale concepten en de inzet van de beste online platformen. That’s how we stay on top of your game. We connect brands. We’re a digital agency that creates supercharged content that does what it’s meant to do for your brand. It’s a question of being and staying relevant online: non-stop. We do this by communicating exactly the right message at the right time through the right channel. We connect and activate your target groups using smart strategies, creative digital concepts and the best online platforms. That's how we stay on top of your game. Megawatt FIELDMARKETING We activate brands. We zijn een fieldmarketing agency dat met veel energie merken tot leven brengt via face-to-face contact. Op de juiste locatie en het meest relevante moment van de dag bereiken wij jouw doelgroep. Wij creëren brand experiences; altijd met een creatief concept als magneet. We realiseren onmogelijke producties en maken off line impact, met jouw activatiedoelstellingen scherp in ’t vizier. We activate brands. We’re a field marketing agency that brings brands to life with boundless energy through face-to-face contact. We reach your target group at the right location and at the most relevant time of day. We create brand experiences; always using a creative concept as a magnet. We actualise impossible productions and make an offline impact, with your activation goals in focus.
Looking for work in Corporate Advertising
Located in Amsterdam, Netherlands (+1)
From €1,000 for Corporate Advertising
Worked in Entertainment & Events (+10)
Speaks Dutch, English
11-50 members
The Branders
5
(3 reviews)
We create, design & develop beautiful premium brands for ambitieus organizations. Een merk is veel meer dan een logo, pay-off of een identiteit. Dat zijn slechts vormen om de juiste merkperceptie te creëren en op te roepen. Je merk is de gedachte die bij je doelgroep opkomt als ze je zien en aan je denken. Je laat hoe dan ook een indruk achter, en gelukkig kun je die creëren. Je merk is een middel om je organisatie voorbij de waan van de dag te trekken en van waarde te laten zijn in het leven van je doelgroep. Het biedt richting en houvast in een sterk veranderende wereld en dwingt je de juiste keuzes te maken om je te onderscheiden. Niet op basis van wat jij denkt, maar waar je doelgroep naar op zoek is. Wij geloven dat ieder contactmoment er één is om je merk te maken of breken. Met je merk laat je dagelijks indrukken achter en al deze interacties zijn een kans. Van de manier waarop je de telefoon opneemt, hoe je homepage eruitziet tot een TV-commerial. Het zijn allemaal touchpoints waarop je je doelgroep kunt raken, overtuigen en aan je kunt binden.
Looking for work in Corporate Advertising
Located in Amsterdam, Netherlands (+1)
From €1,000 for Corporate Advertising
Worked in Food (+3)
Speaks Dutch, English
1-10 members
ttwwoo design agency
5
(8 reviews)
Helping companies develop a brand that stands out. Focused on both print and web.
We zijn een high level design studio zoekt om jouw merk of website naar een hoger plan te brengen zit je bij ons goed. Wij werken snel, flexibel, en creëren zowel in het oog springende grafische ontwerpen als digitale producten zoals websites en backend systemen. In English: If you are looking for a-great-to-work-with pragmatic design studio to help create brands and websites that really stand out, get in touch!
Looking for work in Corporate Advertising
Located in Amsterdam, Netherlands
From €1,000 for Corporate Advertising
Worked in Real Estate (+27)
Speaks English, Dutch
1-10 members
GRRR - Creative Digital Agency
4.6
(4 reviews)
Top awarded
Wij zijn een creatief digitaal bureau voor Zinnige Zaken Volgens ons kan de wereld schoner, eerlijker en inclusiever. Daarom combineren we de kracht van strategie, design en tech met Zinnige Zaken. Zo ruimen we plastic op in plaats van troep te verkopen. Maken we theater net zo hot als Beyoncé. En wordt een website of app opeens een taalbuddy of emancipatieplatform. We doen dat door samen onze tanden te zetten in conventies. Zo komen we tot eigenzinnig design dat aantoonbaar werkt. Prijswinnend? Zeker. Maar belangrijker vinden wij de impact die we maken met ons werk.
Looking for work in Corporate Advertising
Located in Amsterdam, Netherlands
From €1,000 for Corporate Advertising
Worked in Banking & Financials (+9)
Speaks English, Dutch
11-50 members

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Insights from Our Local Expert: Corporate Advertising Agencies in Amsterdam

Amsterdam, known for its innovation and creative spirit, is also a hub for corporate advertising. With a selection of 98 projects and 19 reviews from local agencies, the city offers top-notch solutions for businesses seeking to enhance their market presence.

Award-Winning Agencies

Many Amsterdam-based agencies stand out with their award-winning campaigns. From prestigious local accolades to international recognitions like the Effie Awards, these agencies demonstrate their ability in crafting advertising strategies that not only resonate with audiences but also achieve substantial return on investment.

Distinguished Clientele

Corporate advertising agencies in Amsterdam have a track record of successful collaborations with leading global companies and local businesses alike. High-profile clients often praise these agencies for their innovation, dedication, and results-oriented approach, highlighting the agencies’ capability to handle diverse market demands and multicultural nuances.

Budgeting for Corporate Advertising

Understanding the budget necessary for effective corporate advertising is crucial. Here are some insights based on different business sizes:

Small and Mid-size Companies: For smaller businesses, options are available starting from around €5,000, which provides access to basic advertising solutions and campaign management.
Larger Corporations: Larger companies with broader objectives might consider partnerships starting at €25,000 and upwards. This investment ensures a more extensive campaign reach, including multiple platforms and international markets.

It's important to factor in the depth and breadth of the campaign, targeted demographics, and desired platforms to align with your company's budget and marketing goals effectively.

Why Choose Amsterdam?

Amsterdam's corporate advertising scene is distinguished by its creativity, strategic location, and multicultural workforce. Agencies here are well-equipped to handle global challenges with local expertise. Companies looking for innovative approaches in corporate advertising will find Amsterdam agencies offer a unique blend of corporate professionalism intertwined with creative flair.

As your local Sortlist expert, I encourage businesses considering Amsterdam for their advertising needs to explore the numerous options available. With impressive reviews, a vast range of completed works, and a history of satisfied clients, selecting the right agency is both accessible and beneficial.

Written by Ines Gillet | Sortlist Expert in AmsterdamLast updated on the 17-10-2024

Frequently Asked Questions.

Measuring the Return on Investment (ROI) of corporate advertising efforts is crucial for companies in Amsterdam to justify their marketing spend and optimize their strategies. Here are several effective methods to measure the ROI of corporate advertising:

Set Clear Objectives: Define specific, measurable goals for your corporate advertising campaigns. These could include brand awareness, lead generation, or sales targets.
Use Attribution Models: Implement multi-touch attribution models to understand how different touchpoints contribute to conversions. This is particularly important in Amsterdam's diverse media landscape.
Track Key Performance Indicators (KPIs): Monitor relevant KPIs such as:
- Reach and Impressions
- Engagement rates (clicks, likes, shares)
- Lead generation
- Conversion rates
- Cost per acquisition (CPA)
Conduct Brand Lift Studies: Measure changes in brand perception and awareness before and after campaigns. This can be particularly effective for corporate advertising in Amsterdam's competitive market.
Utilize Analytics Tools: Leverage advanced analytics platforms to track user behavior across channels. Google Analytics, Adobe Analytics, and local Dutch platforms like Basedriver can provide valuable insights.
Implement Tracking Codes: Use unique URLs, QR codes, or promo codes in your advertising to track direct responses and conversions.
Calculate Customer Lifetime Value (CLV): Consider the long-term value of acquired customers, not just the immediate return. This is especially important for B2B corporate advertising in Amsterdam's business ecosystem.
Conduct Surveys and Feedback: Gather qualitative data through customer surveys and feedback to understand the impact of your advertising on brand perception and purchase decisions.
Monitor Sales Data: Track sales figures before, during, and after advertising campaigns to identify correlations between advertising efforts and revenue increases.
Use Control Groups: Compare results between markets or segments exposed to your advertising versus those that weren't to isolate the impact of your campaigns.

To put this into perspective, a study by the Dutch Digital Economy Association found that companies in the Netherlands that regularly measure and optimize their digital advertising ROI saw an average increase in marketing efficiency of 23% over two years.

Remember, effective ROI measurement in Amsterdam's corporate advertising landscape often requires a mix of these methods, tailored to your specific business goals and target audience. It's also crucial to consider the unique aspects of the Dutch market, such as the preference for direct communication and the high digital penetration rate, when interpreting your ROI data.

Aligning corporate advertising with Corporate Social Responsibility (CSR) initiatives is crucial for companies in Amsterdam, a city known for its progressive stance on sustainability and social issues. Here's how businesses can effectively integrate their CSR efforts into their corporate advertising strategies:

1. Highlight Authentic CSR Initiatives

Corporate advertisements should showcase genuine CSR efforts that the company is undertaking. For instance, if a company in Amsterdam is supporting local environmental projects or partnering with social enterprises, these initiatives should be prominently featured in their advertising campaigns.

2. Adopt Sustainable Advertising Practices

Companies can demonstrate their commitment to CSR by using eco-friendly advertising methods. This could include:

Utilizing digital billboards powered by renewable energy
Choosing recycled or biodegradable materials for print advertisements
Partnering with Amsterdam's circular economy initiatives for advertising production

3. Collaborate with Local CSR-Focused Organizations

Amsterdam is home to numerous NGOs and social enterprises. Corporate advertising can be aligned with CSR by collaborating with these organizations. For example, a company could feature its partnership with the Amsterdam-based 'Plastic Whale' in its ads, showcasing efforts to clean up the city's canals.

4. Integrate CSR Messaging into Brand Storytelling

Rather than treating CSR as a separate entity, weave it into the overall brand narrative. This could involve creating advertising campaigns that tell stories about the company's positive impact on Amsterdam's community and environment.

5. Leverage Amsterdam's Sustainability Goals

Align corporate advertising with Amsterdam's ambitious sustainability targets. The city aims to become fully circular by 2050 and reduce CO2 emissions by 55% by 2030. Companies can create ads that demonstrate how their CSR initiatives contribute to these city-wide goals.

6. Use Data-Driven Approaches

Incorporate concrete data and statistics in advertisements to showcase the impact of CSR initiatives. For instance:

CSR Initiative	Impact
Renewable Energy Use	50% reduction in carbon footprint
Local Community Programs	1000+ Amsterdam residents supported
Circular Economy Participation	80% waste reduction in operations

7. Engage in Cause-Related Marketing

Develop advertising campaigns that directly tie product sales to support for local Amsterdam causes. For example, 'For every product sold, we plant a tree in Amsterdam's urban forests.'

8. Showcase Employee Involvement

Feature employees participating in CSR activities in corporate advertisements. This not only humanizes the brand but also demonstrates a company-wide commitment to social responsibility.

9. Utilize Social Media for CSR Communication

Leverage platforms like LinkedIn and Instagram to share CSR-focused content regularly. In Amsterdam, where digital engagement is high, this can significantly amplify the reach of CSR-aligned advertising.

10. Seek Third-Party Certifications

Obtain and prominently display certifications relevant to Amsterdam and the Netherlands, such as the Dutch MVO Register or B Corp certification, in corporate advertisements to add credibility to CSR claims.

By implementing these strategies, companies in Amsterdam can create corporate advertising that not only promotes their products or services but also effectively communicates their commitment to social and environmental responsibility. This approach resonates well with Amsterdam's socially conscious consumers and helps build a strong, positive brand image in a city that values sustainability and social impact.

The increasing focus on sustainability and ethical practices is significantly reshaping corporate advertising strategies in Amsterdam, reflecting a broader global trend with a distinct local flavor. As the capital of the Netherlands, Amsterdam has long been at the forefront of sustainability initiatives, and this is now prominently reflected in its corporate advertising landscape.

Key Influences on Corporate Advertising in Amsterdam:

Green Messaging: Corporate advertisers are increasingly incorporating sustainability themes into their campaigns, highlighting eco-friendly products, services, and corporate practices.
Transparency: There's a growing emphasis on transparent communication about supply chains, production processes, and corporate social responsibility (CSR) initiatives.
Local Partnerships: Many companies are partnering with local Dutch environmental organizations or sustainability-focused startups to enhance their credibility and impact.
Circular Economy Focus: Amsterdam's commitment to becoming a circular city by 2050 is influencing advertising content, with many campaigns showcasing recycling, upcycling, and waste reduction efforts.

Strategies Adopted by Corporate Advertisers:

Strategy	Description	Impact
Sustainable Product Spotlights	Highlighting eco-friendly products or services	Increased consumer trust and brand loyalty
Carbon Footprint Reporting	Communicating efforts to reduce emissions	Improved brand image and stakeholder relations
Ethical Supply Chain Narratives	Showcasing fair labor practices and responsible sourcing	Enhanced reputation and consumer support
Community Engagement Campaigns	Involving local Amsterdam communities in sustainability initiatives	Stronger local connections and brand advocacy

Challenges and Considerations:

Greenwashing Concerns: With the increase in sustainability-focused advertising, there's a growing scrutiny of claims. Corporate advertisers in Amsterdam must ensure their messaging is backed by genuine practices to avoid accusations of greenwashing.
Regulatory Compliance: The Netherlands has strict regulations on environmental claims in advertising. Agencies must navigate these carefully to ensure compliance.
Balancing Act: Advertisers are challenged to balance sustainability messaging with other brand values and product benefits to maintain broad appeal.

Local Context and Examples:

Amsterdam-based companies like Heineken and Philips have been at the forefront of integrating sustainability into their corporate advertising. For instance, Heineken's 'Brewing a Better World' campaign showcases its commitment to reducing water usage and carbon emissions, while Philips emphasizes its circular economy initiatives and sustainable healthcare solutions in its corporate communications.

Future Trends:

Looking ahead, we can expect corporate advertising in Amsterdam to further integrate sustainability and ethical practices. This may include:

Increased use of sustainable advertising mediums, such as digital billboards powered by renewable energy
More collaborative campaigns between corporations and local environmental initiatives
Greater emphasis on measurable impact and data-driven sustainability stories
Integration of augmented reality (AR) to showcase sustainability efforts interactively

In conclusion, the focus on sustainability and ethical practices is not just influencing but fundamentally transforming corporate advertising strategies in Amsterdam. As the city continues to position itself as a leader in sustainable urban living, corporate advertisers who authentically align with these values are likely to see increased engagement and loyalty from the environmentally conscious Dutch consumer base.