Base Design connects caring brands with their users. We humanize corporations, launch visions and clarify the complex. We design experiences for people interacting with brands. We pioneer new ways of telling a brand’s unique story.
References
For more than 25 years, we collaborate with start-ups, family businesses, corporations, NGOs, cultural institutions: Apple, Studio Brussel, Facebook, Deezer, Belfius, The New York Times, ING, Sunrise, Bozar, Eastpak, Fondation Cartier pour l'art Contemporain, Adidas, La Monnaie/De Munt, Kick Cancer, Le Pain Quotidien, Institut Français de la Mode, Maison Dandoy, International Fund for Animal Welfare (IFAW), Degroof Petercam, Delvaux, Graanmarkt13, be.brussels, Chan Zuckerberg Initiative, La Fondation Louis Vuitton, MoMA, Meatpacking District, City of Lausanne, Wellesley College, and many more...
Methodoly
We strongly believe that the quality of the process determines the quality of the output. Although we have recurring ground rules, customising our approach for each project allows us to dynamize each collaboration.
Your vision is our starting point To build sustainable brands, we start with what makes you, you.
Direct contact Proximity means efficiency. With Base, you work directly with the creatives. Plural. A talented and diverse team working together to bring the freshest ideas.
Co-creation We include you in the creative process at key moments, like workshops and research sessions, to collaborate and arrive at the best collective result.
Holistic Perspective Strategy, design, copywriting, art direction, digital. In today’s world, the success of your brand depends on many elements singing together. To build enduring solutions, we consider the brand as a whole and give each component its role.
Iteration We believe in the strength of initial instinct as we rely on long-term elaboration. Through an iterative and progressive process, we seek quick decision making while keeping a critical eye on every solution we bring.
