How can interactive advertising in Madrid be leveraged to boost customer engagement and foster lasting relationships with the audience?

Interactive advertising in Madrid offers powerful opportunities to enhance customer engagement and build long-term relationships with audiences. Here are some effective strategies that agencies and companies in the Spanish capital are implementing: Personalized Experiences: Utilize data-driven insights to create tailored content that resonates with Madrid's diverse population. For example, interactive ads can adapt to user preferences, showing different content based on age, interests, or previous interactions. Augmented Reality (AR) Campaigns: Madrid's rich cultural heritage provides an excellent backdrop for AR experiences. Brands can create interactive AR filters or apps that allow users to virtually try products or explore Madrid's landmarks, increasing engagement and brand recall. Gamification: Develop interactive games or quizzes related to Madrid's culture, sports teams (like Real Madrid or Atlético Madrid), or local events. This approach not only entertains but also educates users about the brand, encouraging repeated interactions. Social Media Integration: Leverage Madrid's active social media scene by creating shareable, interactive content. For instance, interactive polls or challenges on platforms like Instagram or TikTok can spark conversations and user-generated content. Live Streaming and Real-Time Interactions: Utilize platforms that allow for real-time engagement, such as live Q&A sessions, virtual product launches, or behind-the-scenes looks at Madrid-based businesses or events. Interactive Out-of-Home (OOH) Advertising: Implement touch-screen displays or QR code-activated experiences in high-traffic areas like Gran Vía or Puerta del Sol, allowing passersby to interact with ads and receive personalized information or offers. Voice-Activated Ads: With the growing use of smart speakers and voice assistants, create interactive voice experiences that provide value to users, such as local recommendations or brand-related trivia. To illustrate the effectiveness of interactive advertising, let's look at some data: Interactive Ad Format Engagement Rate Brand Recall Standard Display Ads 0.5-1% 20% Interactive Video Ads 5-10% 45% AR Experiences 20-30% 70% Gamified Ads 15-25% 60% These figures demonstrate that interactive formats significantly outperform traditional advertising in both engagement and brand recall. To build long-term relationships, consistency is key. Develop an omnichannel strategy that maintains interactive touchpoints across various platforms, ensuring a cohesive brand experience. Additionally, always prioritize value exchange – every interaction should provide something useful or entertaining to the audience, whether it's exclusive content, discounts, or simply an enjoyable experience. By implementing these interactive advertising strategies, brands in Madrid can create memorable experiences that resonate with the local audience, fostering engagement and building lasting relationships in this vibrant, tech-savvy market.

What are some innovative examples of interactive advertising campaigns in Madrid that have pushed the boundaries of creativity and user engagement?

Madrid, as a vibrant hub of creativity and technology, has been the birthplace of several groundbreaking interactive advertising campaigns. These campaigns have not only pushed the boundaries of creativity but also set new standards for user engagement. Let's explore some innovative examples that have made waves in the Spanish capital: Metro de Madrid's Interactive Station Domination: In 2023, the Madrid Metro partnered with a leading tech company to transform Nuevos Ministerios station into an immersive, interactive experience. Commuters could interact with large-scale augmented reality (AR) displays, turning waiting time into an engaging brand experience. Retiro Park's Eco-Friendly AR Campaign: A major environmental NGO utilized AR technology in Madrid's iconic Retiro Park. Visitors could use their smartphones to reveal hidden virtual installations throughout the park, each highlighting an environmental issue and prompting immediate action through QR codes. Gran Vía's Interactive Billboard Orchestra: A innovative music streaming service installed a series of interactive billboards along Gran Vía. Passersby could conduct a virtual orchestra by moving their hands, with the music playing through directional speakers. This campaign went viral on social media, significantly boosting brand awareness. Matadero Madrid's AI Art Collaboration: In a unique blend of art and advertising, a luxury brand sponsored an AI-powered interactive installation at Matadero Madrid. Visitors could input words or phrases, which an AI would then transform into stunning visual art, showcasing the brand's products in unexpected ways. Plaza Mayor's Time-Travel Experience: A historical documentary series created an interactive time-travel experience in Plaza Mayor. Using a combination of AR and geolocation technology, visitors could see historical events unfold in real-time on their devices as they walked around the plaza. These campaigns showcase how Madrid's advertisers are leveraging cutting-edge technology and creative concepts to engage audiences in meaningful ways. They demonstrate a shift towards more immersive, participatory experiences that blur the lines between advertising and entertainment. Key trends observed in these innovative campaigns include: Integration of AR and AI technologies Utilization of iconic Madrid locations for maximum impact Focus on creating shareable, social media-friendly experiences Emphasis on interactivity and user participation Blending of advertising with art, education, or social causes As we move forward, we can expect to see even more groundbreaking campaigns that leverage emerging technologies like 5G, the Internet of Things (IoT), and even more sophisticated AI to create highly personalized and interactive advertising experiences in Madrid's urban landscape.

Top Interactive Advertising Agencies in Madrid

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15 providers

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Starbrand*
5
(10 reviews)
Creativity for humans.
Top awarded
CREATIVITY FOR HUMANS ¿Qué hacemos? Construimos universos narrativos omnicanal en torno a las marcas, porque ya no se trata de convencer, sino de proponer modelos de conducta creíbles y deseables. Trabajamos para que las marcas crezcan, bien sea a través de lo que son (branding), de lo que dicen (contenido) o de lo que hacen (experiencias). ¿Cómo lo hacemos? Investigando para conocerte; trazando una estrategia efectiva; creando un mensaje y una estética original; desarrollando con minuciosidad para que los proyectos se hagan realidad en todos los soportes. Creemos en la fusión de los canales digitales y físicos, ya no hay fronteras, todo está conectado, por eso un enfoque estratégico es clave. ¿Quiénes somos? Somos una agencia de publicidad que nació haciendo Branding y creció haciendo Storytelling (era de esperarse), con un equipo multidisciplinario que se une luego de formarse en grandes redes globales y que hoy pasa el día (y algunas noches) diseñando y creando historias en una oficina de Madrid. ¿Qué buscamos? Aliados que quieran comprometer a su audiencia con mensajes poderosos que la hagan moverse. Partners a quienes acompañar en todas las etapas del proceso. ¿Por qué nosotros? Porque ofrecemos compromiso a cambio de oportunidades. Porque trabajamos con la mística de un mago y la eficacia de un francotirador. Tenemos la mezcla de experiencia y pasión, que se traduce en estrategia y originalidad. Seguramente hay un proyecto que requiere de la valentía y la creatividad que podemos ofrecerte ¡try us! -> Branding. Storytelling. Publicidad. Diseño. Branded content. Estrategia.
Looking for work in Interactive Advertising
Located in Madrid, Spain
From €1,000 for Interactive Advertising
Worked in Others (+10)
Speaks Spanish, English
1-10 members
Leo Burnett Madrid
(0 review)
Leo Burnett is one of the most awarded creative communications companies in the world, creating work for some of the world's most valuable brands including The Coca-Cola Company, Kellogg's, McDonald's, Hallmark, P&G, Allstate and Nintendo.
Looking for work in Interactive Advertising
Located in Madrid, Spain
From €1,000 for Interactive Advertising
Worked in Automotive (+5)
Speaks Spanish, English
11-50 members
Bake Digital
4.8
(20 reviews)
Make everything as simple as possible, but not simpler
Somos un equipo con más de 20 años de experiencia dedicados al Diseño gráfico , Desarrollo Web , Aplicaciones móviles y Marketing. Y ahora también somos agente digitalizador. Hemos trabajado todo tipo de proyectos para todos los sectores imaginables, desde empresas que nacen de 0 a otras que facturan millones. Hemos ayudado a cumplir muchos sueños; desde la ilusión de ese primer pedido, hasta la venta de una startup que ha vivido todos los ciclos. Agencias hay muchas, y muy buenas no lo dudes. ¿Qué nos diferencia? Pues en realidad no hay una respuesta única, cada persona y cada cliente es un mundo, para algunxs seremos la agencia que encaja y para otrxs no. Sin duda tiene que existir ese feeling. Se nos nota en la cara, le ponemos mucha ilusión y aportamos visión de negocio también a cada proyecto, no nos gusta quedarnos en la capa superficial. ¿Qué hacemos? Diseño Branding / Maquetación / Ilustración / Packaging / Diseño web / UX & UI Desarrollo Aplicaciones TV / Aplicaciones móviles (React, Angular) / Webs a medida (php, angular, wordpress, unity...) / eCommerce / Realidad aumentada / Realidad Virtual Animación 3D / Producción vídeos Marketing Plan de Marketing / Estrategia Digital / Estrategia de contenidos / SEO / SEM / Redes sociales -> Si quieres darle un nuevo aire a tu negocio, hacerlo crecer o llevar a cabo una idea, no pierdes nada por escribirnos ;) Nos enriquece mucho conocer gente nueva, nuevos proyectos y nos encantan los retos.
Looking for work in Interactive Advertising
Located in Barcelona, Spain
From €500 for Interactive Advertising
Worked in Travel & Leisure (+19)
Speaks Spanish, Catalan
11-50 members
Billber - Tu equipo de Growth Marketing
5
(8 reviews)
Marketing, estrategia y soluciones creativas centradas en el crecimiento y basadas en datos.
En Billber somos expertos en crear conexiones significativas entre las marcas y las personas. Desarrollamos estrategias de marketing integrales que combinan la creatividad, la tecnología y el enfoque en el negocio para ofrecer soluciones innovadoras y efectivas, centradas en conseguir el máximo retorno. Desde el diseño de la identidad de marca hasta la estrategia e implementación de campañas de marketing multicanal, trabajamos en estrecha colaboración con nuestros clientes para comprender sus objetivos y necesidades específicas. Somos el partner estratégico que impulsa la transformación digital y el éxito de las marcas, proporcionando un impacto real en su crecimiento y rentabilidad. Nuestro compromiso es ofrecer el mayor retorno de inversión posible, centrando nuestros esfuerzos en aquellas acciones que generan resultados efectivos y duraderos.
Looking for work in Interactive Advertising
Located in Gijón, Spain
From €500 for Interactive Advertising
Worked in Household Products (+8)
Speaks English, Spanish
1-10 members
Optimista.Studio
(0 review)
Optimista no es una agencia, es una actitud.
Cada día nos levantamos con un millón de artículos y recomendaciones para entender las claves de la “nueva” era de la comunicación: aceptar al nuevo espectador "no pasivo", convertirse en una marca útil, dialogar con el consumidor… Se me ocurre que algunos buenos ejemplos son Popeye y sus espinacas (1929), la guía Michelín (1900), y el libro Guinness de los Records (1951). Debe ser que las mejores campañas de comunicación siempre han tenido algo en común: una gran idea. Optimista.Studio se dedica a la comunicación y a las ideas. A la búsqueda de nuevas rutas creativas. A descubrir soluciones. A crear contenidos, a inventar oportunidades de negocio. A transmitir, a emocionar, a divertir. A generar interés. Siempre con un punto de vista innovador; siempre desde el entusiasmo y siempre comprendiendo las necesidades del cliente. Diamond Fils España, Paramount Pictures Spain, MaybeIn, Ballantine's, Filmin, Bang & Olufsen, Podo, MTV Spain, Fintonic, La Fiesta del Cine, Shakn, Secretariado Gitano o Dentix son, quienes en estos años han confiado su comunicación a Optimista.Studio Optimista.Studio
Looking for work in Interactive Advertising
Located in Las Rozas, Spain
From €10,000 for Interactive Advertising
Worked in Clothing & Accessories (+9)
Speaks Spanish, English
1-10 members
Wild Branders
4.9
(12 reviews)
Nuestro instinto, llevarte al éxito.
Recommended
En Wild Branders creamos soluciones a medida de branding, productos digitales UX/UI y desarrollo web/app/software. Ven con una idea, un problema, una necesidad y nosotros te lo transformamos en una solución para tu marca y tu público objetivo. Potenciamos y creamos soluciones salvajes, olvídate de los refritos. Hand made solutions - minuciosamente desarrolladas. Depredador del siglo XXI, queremos acompañarte en esta voraz jungla 3.0 donde solo los mejores sobreviven. ¿Te apuntas? Branding – Programación web/app – Diseño on/off – Productos digitales UX/UI Usabilidad – Digitalización y Consultoría Evoluciona con nosotros. Porque sabemos que ir siempre un paso por delante es nuestra mayor ventaja competitiva. Te explicamos nuestros servicios. Branding Construimos marcas con personalidad, fuerza y carácter. Marcas capaces de adaptarse y mimetizarse con su entorno. Simple y llanamente, creamos marcas salvajes. Programación Le damos vida a cualquier web, app o aplicación de escritorio que tengas en mente. Para ello, diseñamos, codificamos, depuramos y mantenemos programas capaces de conectar con tu público objetivo. Diseño online y off Como dice Paul Brand «el diseño es el embajador silencioso de tu marca»; por eso, trabajamos la identidad de tu marca, en cualquier soporte y formato, con el fin de conseguir proyectar la imagen deseada. Producto digital - UX/UI – Usabilidad Trabajamos tu producto digital para garantizar su facilidad de uso; un aspecto primordial para poder ofrecer la mejor experiencia de usuario a sus visitantes. Y es que cuanto más fácil sea para tu target encontrar aquello que está buscando, más satisfactoria será su experiencia. Digitalización y Consultoría Porque en este voraz entorno 3.0, donde la competencia es cada vez más agresiva y sólo los mejores sobreviven. Te ayudamos a adaptarte, trabajando y evolucionando juntos en tus demandas y necesidades.
Looking for work in Interactive Advertising
Located in Granollers, Spain
From €1,000 for Interactive Advertising
Worked in Marketing & Advertising (+7)
Speaks Spanish, Catalan
11-50 members
Kellenföl Advertising
4.9
(9 reviews)
We empower brands to lead the change
🇪🇺 Kellenföl Advertising® Es una de las agencias estratégicas más importantes. Kellenföl Advertising® es la agencia de los CEO's y directivos. Creamos estrategias de marketing, comunicación, data y publicidad. Desarrollamos conceptos, marcas, productos, historias y experiencias. Nuestro exclusivo sistema integra investigación de tendencias, marcas, personas y mercados, publicidad, marketing, diseño de comunicación, estrategia de marca, entornos digitales, dirección de arte, diseño web, tecnología, vídeo, VFX, CGI y eventos especiales. Además somos de las pocas agencias de medios avanzados, que trabajan con Google DV360, Yahoo DSP, Stack Adapt y los mejores sistemas profesionales de publicidad programática del mercado internacional. Somos agencia de Public Relations Internacional y tenemos acceso a los mejores periodistas del mundo. Todo esto es posible gracias al modelo de Kellenföl. Somos innovación. Con nuestra agencia tendrás acceso al mercado mundial de publicidad programática BIG DATA y al mercado mundial de medios de prensa y periodistas. Reconocidos por los clientes en: > Brand Consulting > Strategic Planning > Creative > Ideas estratégicas creativas > Public Relations Digital > Programatic Advertising www.kellenfol.com Elegidos en el top 10 in the global Branding según Yahoo Finance. Premiados por varios organismos Europeos como agencia innovadora. --- 🇬🇧 Kellenföl Advertising® is one of the most important strategic agencies. Kellenföl Advertising® is the agency for CEOs and executives. We create marketing, communication, data and advertising strategies. We develop concepts, brands, products, stories and experiences. Our unique system integrates trend, brand, people and market research, advertising, marketing, communication design, brand strategy, digital environments, art direction, web design, technology, video, VFX, CGI and special events. We are also one of the few advanced media agencies working with Google DV360, Yahoo DSP, Stack Adapt and the best professional programmatic advertising systems in the international market. We are a Public Relations International agency and have access to the best journalists in the world. All this is possible thanks to the Kellenföl model. We are innovative. With our agency you will have access to the global BIG DATA programmatic advertising market and the global media and journalist market. Recognised by clients in: > Brand Consulting > Strategic Planning > Creative > Creative Strategic Ideas > Digital Public Relations > Programatic Advertising www.kellenfol.com Chosen in the top 10 in the global Branding according to Yahoo Finance. Awarded by several European organisations as an innovative agency. The Brands Actifemme, Urocran, Evian, Prestige Brands, Calvin Klein, Siemens, Mercedes Benz, Font Vella, Chopard, Dom Perignon, Sanofi-Aventis, Laboratorios Ordesa International, Eurofred, Panreac Pharma, Home English, CEAC, Deusto, Fujitsu, Schaffer, Empik Sjo, Ministerio Turismo Cuba, Xunta Galícia, Planeta, Actimel, Vitalinea, Esteve, Laboratorios Ordesa España, Mexico DF, HC Technologies, Panreac Chemical, Bodegas Valderiz, Bodegas Torremoron, Circuit Catalunya, Eurofred, Mutua Universal, Isa, Giorik, Indiba, Criocabin, Ferrer, Turismo Finlandia, Pirelli, Neositrin, Cortafriol
Looking for work in Interactive Advertising
Located in Barcelona, Spain
From €1,000 for Interactive Advertising
Worked in Real Estate (+18)
Speaks Spanish, Catalan
11-50 members
Menos Humos
(0 review)
"Llegamos a donde otros no pueden"
Somos una agencia de publicidad exterior que hace campañas de street marketing en un soporte de bicicletas eléctricas. Llegamos a tu público objetivo cuando y donde te interese estar presente. Hacemos contenido creativo para viralizarlo en las redes sociales de una forma cercana y natural. Somos de Menos Humos y más impactos sostenibles
Looking for work in Interactive Advertising
Located in Madrid, Spain
From €1,000 for Interactive Advertising
Works in multiple industries
Speaks English, Spanish
1-10 members
ABANICO COMUNICACION INTEGRADA
(0 review)
Who we are? Our offices are based in Madrid with services in Spain and Portugal. We combine a worldwide business model with the best local management. Marketing, Communications & Advertising Founded in 1992. We have many years of experience providing offline and Online Marketing, Advertising ,PR services and Social Networking, adding value and giving customized services to help our clients grow in a profitable way. The specialization Most of our clients come from the ICT sector. Although we have expertise in other industries. We offer them our expertise and knowledge in order to adapt their strategies to the Spanish market. The difference: B2B & B2C We are expert in communications, able to formulate and customize the message to the needs of our clients. We can help you to adapt, communicate and deliver your message effectively, not only to your channel partners but also to the end-users. An extensive service portfolio Providing our clients with an external support to carry out any communications, marketing or advertising strategy, be it in the short, medium or long term. Comm Services - Media Relations - Press Office - Brand Awareness - Internal Communication - Product Launches - Trade Fairs & Special Events - Corporate & Sports Sponsorships - Crisis Management Media Training Social Networking - Social & Professional Networks - Content Management Systems (CMS) - Forums - Blogs and Microblogs - News broadcasters - Multimedia platforms - Real-time chat platforms Advertising - Design & Production - Advertising Campaigns - Media Planning & Monotoring - Interactive Advertising & Viral Marketing - Below the Line: *Databases Direct Mail & Phone Marketing *Corporate or Product Brochures *Trade Fairs & Special Events Point-of-Sales, *Merchandising & Packaging
Looking for work in Interactive Advertising
Located in Madrid, Spain
From €1,000 for Interactive Advertising
Works in multiple industries
Speaks English, French
11-50 members
Mutishan
5
(1 review)
We are Future
Somos realizadores de experiencias interactivas. Nos inspiramos en los instintos humanos más básicos, el de interactuar, divertirse y explorar. Somos un equipo multidisciplinario, combinamos nuestras ideas y talento para que ningún proyecto sea irrealizable.
Looking for work in Interactive Advertising
Located in Madrid, Spain
From €490 for Interactive Advertising
Worked in Pharmaceuticals & Biotech (+6)
Speaks English, Italian
11-50 members
Pandora Interactive
(0 review)
Pandora Interactive es un estudio madrileño 2.0 que desarrolla aplicaciones para Facebook & móviles, Juegos Online y experiencias de Realidad Aumentada, Videojuegos, Advergaming y Publicidad Interactiva siempre a la última de las nuevas tecnologías.
Looking for work in Interactive Advertising
Located in Madrid, Spain
From €1,000 for Interactive Advertising
Works in multiple industries
Speaks English, Spanish
11-50 members
Actycrea S.L.
(0 review)
En Actycrea te ofrecemos servicios de Publicidad gráfica e interactiva. Consultoría en desarrollo y usablidad orientados tanto a particulares como empresas
Looking for work in Interactive Advertising
Located in Rivas-Vaciamadrid, Spain
From €1,000 for Interactive Advertising
Works in multiple industries
Speaks English
1-10 members
Projekta2 Creative Studio
(0 review)
Bringing your vision to life with creativity and innovation.
Projekta2 Creative Studio es una agencia de diseño multidisciplinar que se especializa en ayudar a empresas y marcas a alcanzar su máximo potencial a través del poder del diseño y el marketing. Con un equipo de diseñadores, desarrolladores y comercializadores experimentados, ofrecemos una amplia gama de servicios que se adaptan a todos los aspectos de las necesidades de marca y marketing de nuestros clientes. Nuestros servicios incluyen diseño de marca e identidad, diseño y desarrollo de sitios web, diseño gráfico, marketing digital, gestión de redes sociales, creación de contenido, SEO y más. Trabajamos en estrecha colaboración con nuestros clientes para comprender sus objetivos comerciales, su público objetivo y sus desafíos únicos, y luego desarrollamos estrategias personalizadas que los ayuden a alcanzar sus metas. En Projekta2 Creative Studio, nos apasiona crear diseños innovadores que no solo se vean geniales sino que también brinden resultados. Creemos que cada proyecto es una oportunidad para ampliar los límites creativos y explorar nuevas ideas, y siempre estamos buscando nuevas formas de inspirar e involucrar a las audiencias de nuestros clientes. Nuestro equipo está comprometido a brindar un servicio y resultados excepcionales, y nos enorgullecemos de nuestra capacidad para construir relaciones a largo plazo con nuestros clientes. Estamos dedicados a proporcionar un trabajo de la más alta calidad, a tiempo y dentro del presupuesto, y siempre nos esforzamos por superar las expectativas de nuestros clientes. Ya sea que sea una pequeña empresa emergente o una gran corporación, Projekta2 Creative Studio tiene la experiencia y los recursos para ayudarlo a lograr sus objetivos de marca y marketing. Contáctenos hoy para obtener más información sobre cómo podemos ayudarlo a hacer crecer su negocio y lograr el éxito. HISTÓRIA RESUMIDA Como fundador y director creativo de Projekta2 Creative Studio, Alexandre Iglesias aporta más de 18 años de experiencia en diseño y marketing. El viaje de Alexandre comenzó en 2003 cuando completó sus estudios en diseño y marketing. Trabajó para diversas empresas y agencias, y en 2012 creó su primer estudio de diseño, Igledesign, que le proporcionó un valioso trabajo freelance. En 2015, Alexandre estableció su estudio físico en el Parc Científic de Girona, donde continuó construyendo su reputación como diseñador hábil y talentoso. Cuatro años después, se mudó a Alemania y trabajó en importantes proyectos, como el desarrollo de la identidad corporativa para el departamento de microondas de la Universidad de Hannover. En 2021, Alexandre fundó Projekta2 Creative Studio, aprovechando su vasta experiencia y su exitosa trayectoria. En la actualidad, dirige un equipo de talentosos diseñadores y especialistas en marketing que colaboran con él para brindar soluciones personalizadas que satisfagan las necesidades específicas de sus clientes. El liderazgo, la creatividad y la experiencia de Alexandre impulsan el éxito y la reputación de excelencia de la empresa en diseño y marketing. En Projekta2 Creative Studio, le apasiona ayudar a nuestros clientes a lograr sus objetivos a través de estrategias de marketing y diseño innovadoras y efectivas.
Looking for work in Interactive Advertising
Located in Palafrugell, Spain
From €1,000 for Interactive Advertising
Works in multiple industries
Speaks English, Catalan
1-10 members
Dreamtech5
4.6
(3 reviews)
Dreamtech5 es una empresa especializada en la creación, diseño y desarrollo de “soluciones visuales” a medida, basadas en tecnologías inmersivas e interactivas. La compañía está enfocada a diferentes sectores de ámbito técnico principalmente, ofreciendo soluciones de alto valor añadido. Dreamtech5 is a company specialised in the creation, design and development of customised visual solutions based on immersive and interactive technologies. The company is focused on a variety of sectors, especially in the technical field, offering high value-added solutions. Diseño y desarrollo de contenidos digitales. Design and development of digital content. Tecnologías 3D, Realidad Virtual, Aumentada y Mixta. 3D Technology, Augmented, Virtual and Mixed Reality Sectores: automoción, aeronáutica, industria, utilities, medical devices y logística. Sectors: automotive, aeronautics, industry, utilities, medical devices and logistics. Areas de expertise: marketing, innovación, e-learning, customer service e ingeniería. Areas of expertise: marketing, innovation, e-learning, customer service and engineering. Clientes en Europa, US y España. Equipo formado por ingenieros, diseñadores, programadores y directores de proyecto. Realidad Virtual · Películas animadas· Vídeos 3D · Diseño 3D · Arquitectura 3D · Vídeos corporativos. Clients in Europe, USA and Spain. Team composed by engineers, designers, programmers and project managers. Virtual Reality - Animated films - 3D videos - 3D design - 3D architecture - Corporate videos. EDICIÓN DE VIDEO Montaje Postproducción VIDEO EDITING Assembly Post-production DISEÑO Y DESARROLLO WEB Plataformas Multimedia Paginas Web Aplicaciones Mobiles WEB DESIGN AND DEVELOPMENT Multimedia platforms Websites Mobile applications 3D PARA REALIDAD VIRTUAL Optimización de modelos Creación de entornos Texturización de modelos Iluminación de escena 3D FOR VIRTUAL REALITY Model optimisation Creation of environments Model texturing Stage lighting 3D PARA REALIDAD AUMENTADA Optimización de modelos Texturización de modelos Iluminación de modelos 3D FOR AUGMENTED REALITY Model optimisation Model texturing Model lighting APPS Y PLATAFORMAS INTERACTIVAS Conversión de Html a App Soluciones Kinect Soluciones Interactivas INTERACTIVE PLATFORMS AND APPS HTML-to-app conversion Kinect solutions Interactive solutions VFX/ANIMACIÓN 3D Animación 3D Prototipado 3D Modelado 3D VFX / 3D ANIMATION 3D animation 3D prototyping 3D modeling El principal uso de la Animación 3D es el de hacer bocetos digitales de productos que después llevamos a la realidad, llamados también Prototipos 3D. Por ejemplo, la mayoría de productos que podemos encontrar en el mercado están basados en un modelo previo hecho con Animación 3D para ver exactamente la forma que tendrá. Una vez resuelta la forma e incluso el color, el producto se lanza a producción real. Debido a que el modelado 3D del producto ya se ha realizado para esta investigación inicial, muchas empresas aprovechan estos mismos modelos 3D para usarlos en sus campañas de publicidad con vídeos animados. El funcionamiento del interior de una máquina, o el funcionamiento de un medicamento dentro de nuestro organismo. Son usos muy comunes de la Animación 3D. Con la recreación realista o esquemática de estos procesos, a los profesionales les facilita la explicación del funcionamiento al público objetivo. Con esta, logran mayor atención y credibilidad gracias a poder demostrar de forma virtual que la máquina o el medicamento hacen lo que deben, y donde deben.
Looking for work in Interactive Advertising
Located in Molina de Segura, Spain
From €1,000 for Interactive Advertising
Worked in Aviation & Aerospace (+4)
Speaks English, Catalan
11-50 members
Vertical3 Media
5
(4 reviews)
Top awarded
Somos una compañía de marketing y publicidad digital . Ofrecemos todo tipo de servicios de planificación y compra de medios : Compras Programáticas, Publicidad Nativa, Compra en Sitio específico, Compra en Google (Google Ads, YouTube, Performance Max, Display, etc..), Social Media, Influencers, Compra en Apps (Twitch. Waze, Tinder, TikTok, etc..), Audio Digital (radios digitales, Spotify, Podcasts, etc..) Pantallas Digitales de Exterior ( calles, autopistas, paradas de autobús, centros comerciales, etc..) y Television Conectada. Nuestra oficina central está en Miami y tenemos oficina en Madrid y presencia en Colombia. Ofrecemos a nuestros clientes una gran variedad de servicios para cubrir todas sus necesidades en el ámbito publicitario digital. Desde el año 2010 cuando empezamos con la oficina de Miami hasta ahora, hemos manejado cuentas de clientes y marcas de élite gracias a nuestra amplia experiencia y a la especialización en la compra de medios digitales. Nos especializamos en los mercados de EEUU , US Hispanic, España y América Latina.
Looking for work in Interactive Advertising
Unknown location
From €5,000 for Interactive Advertising
Worked in Entertainment & Events (+2)
Speaks Spanish, English
1-10 members

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Insights from Madrid's Interactive Advertising Scene

Madrid, Spain’s vibrant capital, is not just known for its rich history and culture, but also for its dynamic and evolving interactive advertising industry. As a hub of creativity and digital innovation, Madrid hosts numerous agencies that excel in connecting brands with their audiences in the most engaging and interactive ways possible.

Acclaimed Achievements in the Industry

Awards and Recognition

Madrid’s interactive advertising agencies are regularly recognized for their pioneering approaches and impactful results. These local agencies have amassed numerous awards for their innovative campaigns and strategies, enhancing brand engagement through cutting-edge technologies and creative storytelling.

Clients and Collaborations

The capital’s agencies have an impressive roster of clients, ranging from local startups to global giants. These collaborations often lead to groundbreaking campaigns that set new benchmarks in the advertising world. From successful product launches to viral marketing campaigns, Madrid's agencies have proven their ability to deliver exceptional results.

Budgeting for Interactive Advertising

Understanding Costs

Budgeting is crucial when considering interactive advertising campaigns. Madrid offers a diverse spectrum of agencies, from boutique firms to major players, each providing different pricing levels to match various business needs. For small to medium businesses, introductory campaigns can start from as low as approximately 5,000 euros and can go up to 100,000 euros or more for extensive, multi-layered campaigns for larger companies or multinational corporations.

Strategic Investment

Investing in interactive advertising is not just a cost but a strategic move towards brand growth and enhanced consumer engagement. It is advisable to align your spending with your overall marketing goals and choose an agency that not only fits your budget but also understands your brand ethos.

Madrid’s interactive advertising scene continues to thrive, driven by a blend of creativity, technological advancement, and strategic insight. As a local expert from Sortlist in Madrid, I encourage businesses to explore the diverse capabilities of local agencies to enhance their interactive advertising strategies. With a strong track record of successful client partnerships and innovative campaigns, Madrid stands out as a leading choice for businesses aiming to push the boundaries of traditional advertising.

Written by Ines Gillet | Sortlist Expert in MadridLast updated on the 17-10-2024

Frequently Asked Questions.

Interactive advertising in Madrid offers powerful opportunities to enhance customer engagement and build long-term relationships with audiences. Here are some effective strategies that agencies and companies in the Spanish capital are implementing:

Personalized Experiences: Utilize data-driven insights to create tailored content that resonates with Madrid's diverse population. For example, interactive ads can adapt to user preferences, showing different content based on age, interests, or previous interactions.
Augmented Reality (AR) Campaigns: Madrid's rich cultural heritage provides an excellent backdrop for AR experiences. Brands can create interactive AR filters or apps that allow users to virtually try products or explore Madrid's landmarks, increasing engagement and brand recall.
Gamification: Develop interactive games or quizzes related to Madrid's culture, sports teams (like Real Madrid or Atlético Madrid), or local events. This approach not only entertains but also educates users about the brand, encouraging repeated interactions.
Social Media Integration: Leverage Madrid's active social media scene by creating shareable, interactive content. For instance, interactive polls or challenges on platforms like Instagram or TikTok can spark conversations and user-generated content.
Live Streaming and Real-Time Interactions: Utilize platforms that allow for real-time engagement, such as live Q&A sessions, virtual product launches, or behind-the-scenes looks at Madrid-based businesses or events.
Interactive Out-of-Home (OOH) Advertising: Implement touch-screen displays or QR code-activated experiences in high-traffic areas like Gran Vía or Puerta del Sol, allowing passersby to interact with ads and receive personalized information or offers.
Voice-Activated Ads: With the growing use of smart speakers and voice assistants, create interactive voice experiences that provide value to users, such as local recommendations or brand-related trivia.

To illustrate the effectiveness of interactive advertising, let's look at some data:

Interactive Ad Format	Engagement Rate	Brand Recall
Standard Display Ads	0.5-1%	20%
Interactive Video Ads	5-10%	45%
AR Experiences	20-30%	70%
Gamified Ads	15-25%	60%

These figures demonstrate that interactive formats significantly outperform traditional advertising in both engagement and brand recall.

To build long-term relationships, consistency is key. Develop an omnichannel strategy that maintains interactive touchpoints across various platforms, ensuring a cohesive brand experience. Additionally, always prioritize value exchange – every interaction should provide something useful or entertaining to the audience, whether it's exclusive content, discounts, or simply an enjoyable experience.

By implementing these interactive advertising strategies, brands in Madrid can create memorable experiences that resonate with the local audience, fostering engagement and building lasting relationships in this vibrant, tech-savvy market.

Madrid, as a vibrant hub of creativity and technology, has been the birthplace of several groundbreaking interactive advertising campaigns. These campaigns have not only pushed the boundaries of creativity but also set new standards for user engagement. Let's explore some innovative examples that have made waves in the Spanish capital:

Metro de Madrid's Interactive Station Domination: In 2023, the Madrid Metro partnered with a leading tech company to transform Nuevos Ministerios station into an immersive, interactive experience. Commuters could interact with large-scale augmented reality (AR) displays, turning waiting time into an engaging brand experience.
Retiro Park's Eco-Friendly AR Campaign: A major environmental NGO utilized AR technology in Madrid's iconic Retiro Park. Visitors could use their smartphones to reveal hidden virtual installations throughout the park, each highlighting an environmental issue and prompting immediate action through QR codes.
Gran Vía's Interactive Billboard Orchestra: A innovative music streaming service installed a series of interactive billboards along Gran Vía. Passersby could conduct a virtual orchestra by moving their hands, with the music playing through directional speakers. This campaign went viral on social media, significantly boosting brand awareness.
Matadero Madrid's AI Art Collaboration: In a unique blend of art and advertising, a luxury brand sponsored an AI-powered interactive installation at Matadero Madrid. Visitors could input words or phrases, which an AI would then transform into stunning visual art, showcasing the brand's products in unexpected ways.
Plaza Mayor's Time-Travel Experience: A historical documentary series created an interactive time-travel experience in Plaza Mayor. Using a combination of AR and geolocation technology, visitors could see historical events unfold in real-time on their devices as they walked around the plaza.

These campaigns showcase how Madrid's advertisers are leveraging cutting-edge technology and creative concepts to engage audiences in meaningful ways. They demonstrate a shift towards more immersive, participatory experiences that blur the lines between advertising and entertainment.

Key trends observed in these innovative campaigns include:

Integration of AR and AI technologies
Utilization of iconic Madrid locations for maximum impact
Focus on creating shareable, social media-friendly experiences
Emphasis on interactivity and user participation
Blending of advertising with art, education, or social causes

As we move forward, we can expect to see even more groundbreaking campaigns that leverage emerging technologies like 5G, the Internet of Things (IoT), and even more sophisticated AI to create highly personalized and interactive advertising experiences in Madrid's urban landscape.

Integrating interactive advertising with the overall marketing strategy is crucial for Madrid businesses to create a cohesive brand experience. Here's how companies in the Spanish capital can effectively achieve this:

Understand your audience: Madrid's diverse population requires a deep understanding of different demographics. Conduct thorough market research to identify your target audience's preferences, behaviors, and digital habits.
Align with brand identity: Ensure that your interactive advertising elements reflect your brand's core values and visual identity. This consistency helps reinforce brand recognition across all marketing channels.
Create a seamless omnichannel experience: Madrid consumers expect a unified experience across all touchpoints. Integrate your interactive ads with other marketing efforts, such as:
- Social media campaigns
- Website content
- Email marketing
- Offline advertising (e.g., billboards in Sol or Callao)
Leverage local cultural events: Tie your interactive advertising to popular Madrid events like San Isidro, Madrid Fashion Week, or ARCO art fair to create relevant and engaging experiences.
Utilize location-based technology: With Madrid's tech-savvy population, use geofencing and beacon technology to deliver personalized interactive ads when customers are near your physical locations or relevant points of interest.
Incorporate augmented reality (AR): Use AR to create immersive brand experiences. For example, a fashion brand could allow users to virtually 'try on' clothes while walking down Gran Vía.
Optimize for mobile: With 95.8% of Spaniards using smartphones (Statista, 2023), ensure your interactive ads are mobile-optimized for the best user experience.
Use data-driven personalization: Leverage customer data to create personalized interactive experiences that resonate with Madrid's diverse population.
Measure and iterate: Regularly analyze the performance of your interactive advertising campaigns and use insights to refine your overall marketing strategy.

By implementing these strategies, Madrid businesses can create a cohesive brand experience that seamlessly integrates interactive advertising with their overall marketing efforts. This approach not only enhances brand consistency but also improves customer engagement and loyalty in the competitive Madrid market.

Key Strategy	Madrid-specific Application
Local partnerships	Collaborate with Madrid-based influencers or local businesses for co-created interactive content
Language optimization	Develop bilingual (Spanish and English) interactive ads to cater to both locals and the large expat community
Cultural sensitivity	Incorporate Madrid's rich history and modern lifestyle in interactive storytelling
Tech integration	Utilize Madrid's smart city infrastructure for IoT-based interactive advertising experiences

Remember, the key to success is maintaining a consistent brand message across all channels while leveraging the unique interactive capabilities to enhance customer engagement and create memorable brand experiences in Madrid's dynamic market.