How can companies in Amsterdam leverage LinkedIn's publishing platform to establish thought leadership?

Companies in Amsterdam can effectively leverage LinkedIn's publishing platform to establish thought leadership by following these strategic approaches: Develop a content strategy tailored to the Dutch market: Create a content calendar that addresses topics relevant to Amsterdam's business landscape, such as sustainable business practices, tech innovation, and international trade. Showcase local expertise: Highlight Amsterdam-specific case studies, events, or collaborations to demonstrate your company's deep understanding of the local market. Utilize multilingual content: While English is widely spoken in Amsterdam's business world, consider publishing some content in Dutch to connect with a broader local audience. Engage with trending topics: Stay current with Amsterdam's business trends, such as circular economy initiatives or smart city developments, and provide insightful commentary on these subjects. Leverage visual content: Use infographics, charts, and videos to make your content more engaging. For example, create visuals comparing Amsterdam's business metrics with other European tech hubs. Collaborate with local influencers: Partner with Amsterdam-based thought leaders or industry experts for co-authored pieces, enhancing your credibility and expanding your reach. Consistently publish quality content: Aim for a regular publishing schedule, such as weekly or bi-weekly, to maintain visibility and demonstrate commitment to thought leadership. Optimize for SEO: Use relevant keywords related to your industry and Amsterdam's business environment to improve discoverability of your content. Engage with your audience: Respond to comments and encourage discussions on your published articles to build a community around your content. Cross-promote on other platforms: Share your LinkedIn articles on other social media platforms and your company website to maximize visibility. By implementing these strategies, companies in Amsterdam can effectively use LinkedIn's publishing platform to establish themselves as thought leaders in their respective industries. Remember, consistency and quality are key to building a strong presence and attracting a loyal following on LinkedIn. Key Metric Target Best Practice Publishing Frequency 1-2 times per week Maintain a consistent schedule Article Length 800-2000 words Focus on quality and depth of insights Engagement Rate 5-10% of views Encourage comments and discussions Visual Content At least 1 per article Use locally relevant images or data visualizations Remember, establishing thought leadership is a long-term strategy. According to a study by Edelman and LinkedIn, it takes an average of 9-12 months of consistent publishing to see significant results in terms of thought leadership recognition. Stay committed to your content strategy, and you'll see the benefits in increased brand awareness, lead generation, and business opportunities in Amsterdam's competitive market.

What are the key components of an effective LinkedIn strategy for businesses in Amsterdam?

For businesses in Amsterdam looking to leverage LinkedIn effectively, a comprehensive strategy is crucial. Here are the key components of an effective LinkedIn strategy: Optimized Company Page: Ensure your company page is complete, showcasing your brand identity, products/services, and Amsterdam location. Use a high-quality banner image, preferably featuring recognizable Amsterdam landmarks or your local office. Employee Advocacy: Encourage employees to become brand ambassadors. In Amsterdam's tight-knit business community, personal connections can significantly amplify your reach. Content Strategy: Develop a content plan that addresses the unique needs of the Amsterdam market. Share insights about local business trends, events, and industry developments. Use a mix of content types, including: Thought leadership articles Video content (e.g., showcasing your Amsterdam office or team) Infographics highlighting Dutch market data Client success stories from local businesses Engagement Plan: Actively participate in relevant LinkedIn groups, especially those focused on Amsterdam's business scene. Comment on and share posts from industry leaders and local partners to build relationships. Targeted Advertising: Utilize LinkedIn's advertising platform to reach specific demographics in Amsterdam. Target by industry, job title, and location to connect with decision-makers in your target market. Language Optimization: While English is widely spoken in Amsterdam's business world, consider creating content in both English and Dutch to cater to all preferences. Showcase Local Expertise: Highlight your understanding of Amsterdam's unique business environment, including knowledge of local regulations, cultural nuances, and industry-specific challenges. Performance Tracking: Use LinkedIn Analytics to monitor your performance. Pay attention to engagement rates, follower growth, and lead generation metrics specific to your Amsterdam audience. Talent Acquisition: Leverage LinkedIn as a recruitment tool to attract top talent in Amsterdam's competitive job market. Showcase your company culture and highlight why your business is a great place to work in the city. Network Building: Attend and promote local Amsterdam networking events through LinkedIn. This helps in building offline connections that can be nurtured online. By focusing on these key components, businesses in Amsterdam can create a LinkedIn strategy that not only increases their visibility but also drives meaningful engagement and business growth in this dynamic market. Remember, the effectiveness of your LinkedIn strategy in Amsterdam will depend on consistent effort, authentic engagement, and a deep understanding of the local business ecosystem. Regularly review and adjust your approach based on performance data and evolving market trends to stay ahead in this innovative and internationally-oriented business hub.

How has LinkedIn's role in B2B marketing evolved in Amsterdam over the past few years?

LinkedIn's role in B2B marketing has undergone significant transformation in Amsterdam and globally over the past few years. As the Netherlands' business hub, Amsterdam has been at the forefront of adopting and leveraging LinkedIn's evolving features for B2B marketing. Here's an overview of the key developments: 1. Shift from networking to full-funnel marketing platform LinkedIn has evolved from primarily a professional networking site to a comprehensive B2B marketing platform. In Amsterdam, businesses now use LinkedIn for: Brand awareness campaigns Lead generation Thought leadership content distribution Account-based marketing (ABM) strategies 2. Enhanced targeting capabilities LinkedIn's targeting options have become more sophisticated, allowing Amsterdam-based marketers to reach specific professional audiences with unprecedented precision. This includes targeting by: Job title, function, and seniority Company size and industry Skills and interests Engagement with your company page or website 3. Content marketing dominance LinkedIn has become the go-to platform for B2B content marketing in Amsterdam. The platform now offers various content formats, including: Long-form articles Native video content Live streaming Stories (although discontinued in 2021, it showcased LinkedIn's willingness to experiment with new formats) Newsletters 4. Advertising advancements LinkedIn's advertising capabilities have expanded significantly, offering Amsterdam marketers a range of options: Sponsored Content Sponsored InMail (now called Sponsored Messaging) Text Ads Dynamic Ads Conversation Ads 5. Analytics and ROI measurement LinkedIn has improved its analytics tools, allowing Amsterdam-based marketers to better measure the ROI of their B2B marketing efforts. This includes: Website demographics Content engagement metrics Lead generation forms analytics Conversion tracking 6. Integration with marketing tech stack LinkedIn has enhanced its integration capabilities with other marketing tools commonly used in Amsterdam, such as: CRM systems (e.g., Salesforce, HubSpot) Marketing automation platforms Data management platforms (DMPs) 7. Focus on thought leadership and employee advocacy Amsterdam businesses have increasingly leveraged LinkedIn to establish thought leadership and encourage employee advocacy. This includes: Executive branding Employee content sharing programs LinkedIn Live events featuring industry experts 8. Emphasis on video content Video has become a crucial component of B2B marketing on LinkedIn. Amsterdam marketers are using video for: Product demonstrations Customer testimonials Behind-the-scenes company culture content Thought leadership interviews According to LinkedIn's own data, video posts on the platform earn an average of three times the engagement of text posts, highlighting its growing importance. 9. Virtual events and webinars Particularly accelerated by the COVID-19 pandemic, LinkedIn has become a vital platform for hosting and promoting virtual events and webinars. This trend has continued in Amsterdam's B2B landscape, with many companies using LinkedIn Events and Live features to connect with their audience. In conclusion, LinkedIn's role in B2B marketing in Amsterdam has evolved from a simple professional networking site to a sophisticated, full-funnel marketing platform. Its enhanced targeting, diverse content options, advanced advertising features, and robust analytics have made it an indispensable tool for B2B marketers in the Dutch capital. As the platform continues to innovate, it's likely to remain at the forefront of B2B marketing strategies in Amsterdam and beyond.

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Promoguy.nl
4.9
(32 reviews)
Born to Create - We are Digital Masterminds
Highly recommended
Top awarded
Digital Marketing has grown immensely in the past few years, but fear not! We're here to guide you through it. Promoguy is more than a marketing company: We are a collective of marketing professionals who excel in our areas of expertise. From the dry, analytical number-crunching most companies are afraid of to the creative ad copy and content design that has people clamouring to learn more about you, we provide everything a company needs. We take pride in crafting that perfect message that resonates with your audience. Our services encompass a wide range of marketing fields and we tailor our scope of work to your precise needs. We are adept in building and optimising websites, running social media campaigns, content strategy, analytics, and so much more. We promise one thing above all: No Bullshit! This value is important because, whether it's the client or their customers, being upfront and getting the job done trumps everything else. These days, customers can be discerning and hard to attract, which creates a need to craft your communication properly, share the right content and convert a passive audience into an avid fanbase. Promoguy is not just about promotion, but also about creating a cohesive digital marketing story that emphasizes your brand's identity. We work closely with brands AND PEOPLE to understand their needs, convert them into effective strategies, and bring out the full potential of your business with measurable results that speak for themselves. Our Solution: We... ...not only consult our clients on what is the best marketing strategy for their market and audience, but we also educate them on the importance of tracking everything that is being done by their company online. Our work centres around the idea of creating a self-sustaining marketing ecosystem that runs itself once we establish the basics. ...become part of their team and we take full responsibility for thinking one step ahead in terms of strategy and marketing approach and all the twists and turns that come with our line of work. ...do all this affordably. We give you the best bang for your buck because burning budgets into thin air is totally against our company culture. What do we do? We grow businesses by creating an all-in-one ecosystem approach! Search Engine Optimization (SEO) Digital Marketing Consulting Instagram Growth Management (Being active) Linkedin Activity & Linkedin Marketing / Advertising Social Media Management Content Strategy (Website & Social) Data Analytics (Website, Social, App, Email etc) Facebook/Instagram Marketing / Advertising Twitter Marketing / Advertising TikTok Advertising Linkedin Marketing / Advertising Email Marketing CRM implementation Platform Development
3 works in LinkedIn Strategy
Located in Amsterdam, Netherlands
From €1,000 for LinkedIn Strategy
Worked in Hospitals & Healthcare (+19)
Speaks English, Arabic
1-10 members
Bengelmedia
4.5
(15 reviews)
Wij zijn jouw marketing & mediateam en samen zetten we de volgende stap. Van strategie tot inkoop!
Bengelmedia: een fullservice-marketingbureau uit Amsterdam Jij bent op zoek naar één aanspreekpunt voor al jouw marketing. Een bureau dat het denkwerk vooraf doet maar ook zorgt voor de uitvoer van alle activiteiten, of het nou online of offline is. Een bureau dat zorgt voor samenhang tussen alle campagnes. En een bureau dat jou, jouw organisatie en jouw klanten snapt en net zo graag succes wil behalen als jij. Onze klanten zijn zowel B2B als B2C georiënteerd. Dat doen we door de volgende diensten aan te bieden: Strategie Marketing Creatie Media inkoop Online marketing Websites Employer branding Bekijk deze video met ons werk: https://vimeo.com/769045520 Via ons pr-bureau PRESSURE verzorgen wij fullservice-pr. Wij geloven dat als pr en marketing samenwerken, de beste resultaten behaald worden. _________________________________________________________________ We are Bengelmedia: a full service marketing agency in Amsterdam, the Netherlands You are looking for one point of contact for all marketing. An agency that does the thinking but also takes care for the execution of all activities, online and offline. An agency that takes care for cohesion between all campaigns. And an agency that understands you, your organization and your clients and wants to achieve succes just as much as you. Strategy Marketing Design Media Online marketing Websites Employer branding We also offer full service pr via our pr agency PRESSURE. We believe that a synergy between pr and marketing leads to the best results.
1 work in LinkedIn Strategy
Located in Schiphol-Rijk, Netherlands
From €1,000 for LinkedIn Strategy
Worked in Banking & Financials (+16)
Speaks Dutch, English
11-50 members
Leapforce
4.9
(30 reviews)
Groei beter met Leapforce: jouw partner in HubSpot en growth marketing.
Top awarded
Leapforce is een toonaangevend Nederlands online marketing bureau dat bedrijven helpt om datagedreven, schaalbare groei te realiseren, ondersteund door HubSpot en met RevOps als aanpak. Als een van de snelst groeiende bedrijven in Nederland, bekroond met prijzen zoals de Gazelle 2022 en 2023 en opgenomen in de Top 250 Scaleups 2023, biedt Leapforce een breed scala aan diensten en oplossingen. Wij vertalen de bedrijfsdoelen, uitdagingen en ambities van onze klanten naar op maat gemaakte customer journeys, HubSpot-implementaties, growth marketing strategieën en RevOps-oplossingen. Onze aanpak helpt bedrijven om maximaal te groeien in het digitale tijdperk. Ervaring en Resultaten - Meer dan €20 miljoen aan gegenereerde omzet - Meer dan 100 CRM-implementaties - Meer dan 100 websites - Meer dan 150 integraties - Meer dan 175 klanten - Meer dan 150 certificeringen - Meer dan 35 specialisten Expertise en Diensten - HubSpot implementaties - CRM integratie en maatwerk - RevOps & Go-To-Market (GTM) strategieën - Datamigratie - Tracking - Webdesign en ontwikkeling - SEO - Online marketing - Adverteren (SEA & sociale advertenties) - Growth marketing
3 works in LinkedIn Strategy
Located in Amsterdam, Netherlands
From €1,000 for LinkedIn Strategy
Worked in Technology Hardware & Equipment (+13)
Speaks English, Dutch
11-50 members
Key Agency
4.8
(12 reviews)
Digital.Marketing.Growth.
Top awarded
Wij zijn Key Agency en wij zijn een full service digital bureau uit Amsterdam. Waar wij goed in zijn? Bedrijven laten groeien met digital. Met onze mix van digital, marketing en media hebben wij alle kennis en skills in huis om ook jouw bedrijf te laten groeien . Zullen we samen gaan bouwen aan jouw succes ? Benieuwd hoe we dat doen? -> Stuur ons een briefing , dan vertellen wij hoe wij jouw bedrijf kunnen laten groeien. Wat wij doen in het kort: 1. We bereiden jou voor op de volgende stap in jouw digitale groei. Hiervoor zetten we een solide basis neer: een strakke merkidentiteit , een doordachte digitale strategie , een conversiegerichte website en uiteraard een slimme inrichting van jouw analytics . 2. Groeien doen we door jouw doelgroep te bereiken, te engagen, te converteren en te servicen. Dit doen we met een bruisende mix van contentcreatie , advertising , marketing automation en webcare . Dit kan in twee samenwerkingsvormen: als 'normaal' project met een begin- en einddatum of a.d.h.v. onze unieke Always-On aanpak voor een vast bedrag per maand.
1 work in LinkedIn Strategy
Located in Amsterdam, Netherlands
From €1,000 for LinkedIn Strategy
Worked in Publishing (+25)
Speaks Dutch, English
11-50 members
Lead Today
5
(3 reviews)
Lead Today is jouw partner in digitale groei!
Lead Today zorgt voor resultaat uit marketing en sales! Wij zijn Lead Today, een online marketing bureau gelegen in het hart van Rotterdam. Aangenaam kennis te maken! Ons team van digital consultants en online marketeers bruist van de kennis en ambities. Samen helpen we jou om de online groeipotentie van jouw organisatie optimaal te benutten. In al onze werkzaamheden zijn wij gericht op het realiseren van resultaat en het ondersteunen van onze klanten in het behalen van gestelde marketing- en salesdoelen en ambities. Schouder aan schouder delen wij de verantwoordelijkheid voor het behalen van jouw ambities! Met meer dan 16 jaar ervaring op het gebied van online marketing- en salesoptimalisatie, durven wij te zeggen dat we weten waar we het over hebben. Onze expertise heeft zich over de jaren steeds verder ontwikkeld tot de innovatieve aanpak die we nu aanbieden. Hieronder een overzicht waar wij specifiek goed in zijn. Marketingstrategie Wil jij een toekomstbestendinge marketingstrategie schrijven die jouw groeiambitie realiseert? Aan de hand van ons Groeimodel signaleren we kansen om van jouw marketing en sales een groeimotor te maken! Online marketing Wil jij een nieuwe doelgroep aanspreken of jouw aanbod beter onder de aandacht krijgen bij de bestaande doelgroep? Wij helpen je graag bij het maken van de juiste keuzes te voor je kanalen, doelgroep, boodschap en strategie! Marketingtechnologie Onze tech-experts staan klaar om jou te ondersteunen met alle vraagstukken rondom het techniek marketing & sales. Of het nu gaat over een (nieuwe) website, e-mailmarketing, meetbaarheid of het ontwikkelen van – wij zijn er voor je!
Looking for work in LinkedIn Strategy
Located in Rotterdam, Netherlands
From €500 for LinkedIn Strategy
Worked in Non-profit (+4)
Speaks Dutch, English
11-50 members
Gigaleads
5
(2 reviews)
Gigantisch goed in leadgeneratie.
Gigaleads is jouw partner in groei! Wij zijn een dynamisch en energiek marketingbureau dat zich specialiseert in het leveren van hoogwaardige leads voor bedrijven in heel Nederland en Europa. Wat ons uniek maakt? Onze resultaatgerichte aanpak gecombineerd met innovatieve, cutting-edge strategieën die ervoor zorgen dat jouw bedrijf altijd voorop loopt. We stoppen niet totdat we het maximale uit je marketingbudget hebben gehaald, met een focus op hoogwaardige leads die écht converteren. Bij Gigaleads draait alles om impact en succes—jouw succes! Of je nu wilt groeien, schalen, of simpelweg de beste in je markt wilt worden, wij staan klaar om je naar het volgende niveau te tillen.
Looking for work in LinkedIn Strategy
Located in Amsterdam, Netherlands
From €1,000 for LinkedIn Strategy
Worked in Household Products
Speaks English, Arabic
11-50 members
Novicom Marketing Group®
4.9
(20 reviews)
We convert intelligent strategies into winning campaigns & engaging content. 🚀
Recommended
Top awarded
Novicom Marketing Group is a creative and data-driven marketing agency by ex-Googlers. 🚀 Our teams combine creativity, design, knowledge from data, and smart strategies into winning campaigns & engaging content for companies like McDonald's , Tomorrowland , Filling Pieces , Four Seasons Hotels & Resorts , Hisense , Nike , MOJO , and Justddiggit . We work with start-ups, scale-ups, small and medium-sized companies, leading brands, non-profit, and government organizations. STRATEGIES & CREATION We create marketing strategies for ambitious brands and execute these strategies. Our specialists combine creativity, data, technology, and stories into a strategic plan. We make things happen, from brand strategy or identity to content creation, social media management, and advertising. We create and promote engaging content at the highest level. We combine all our different areas of expertise for our customers. DATA & TECHNOLOGY Out digital natives have a deep-rooted passion for data-driven content and advertising. We collect, organize, analyze, and enrich data. We make data connections, and we make use of marketing automation, machine learning, predictive analytics, BI, and AI. We make the customer journey visual and apply different attribution models to make decisions about investments, content, channels, and campaign settings. CAMPAIGNS & INSIGHTS We help to get brands and people moving with branding, sales, loyalty, engagement, lead generation, and awareness campaigns. Goals are achieved through growth hacking, smart bidding, and optimized content distribution. With our real-time dashboard, a clear overview of all data insights can be seen and compared at any time. Our ultimate goal: zero friction marketing campaigns.
Looking for work in LinkedIn Strategy
Located in Tilburg, Netherlands (+3)
From €1,000 for LinkedIn Strategy
Worked in Entertainment & Events (+24)
Speaks English, Arabic
11-50 members
SAMY Benelux
(0 review)
Making brands move forward!
Top awarded
SAMY Alliance is a global ecosystem of specialized and integrated marketing and communications solutions founded on consumer understanding and state–of-the-art-creativity. An unparalleled immediate access to the voice of the consumer thanks to our proprietary tech allows us to use deeper insight to inform fearless creativity and strategic thinking, unveiling hidden opportunities that makes brands move forward. Nominated by Financial Times one of the Top 1000 fastest growing European companies for 4 consecutive years and with over 400 professionals operating from 15 offices in over 55 markets, we develop socially and humanly impactful end to end campaigns aimed to build trust and community. With over 10 years of experience and through our specialized solutions in Research, Social Media, Strategy, Creativity, Influencer Marketing, ePR and Paid Media, Samy Alliance has become the brand partner of choice of over 100 AAA customers such as Diageo, Microsoft, Formula 1, KIA, Tous , Netflix, INEOS, L'Oreal, Beiersdorf, Reebok, The North Face, Unilever, or Samsung.
Looking for work in LinkedIn Strategy
Located in Amsterdam, Netherlands
From €5,000 for LinkedIn Strategy
Worked in Automotive (+2)
Speaks English, Catalan
1-10 members
Bright8
4.7
(7 reviews)
Global integrated marketing & PR agency
Bright8 is a creative full-service marketing and PR agency with international reach. We work with B2B and B2C clients across different industries, be it in travel, lifestyle, life sciences and everything in-between. Just pick our brain! Are you searching for a trustworthy, friendly, and creative partner to spark and realize purpose-led strategy, engaging creative work and insightful marketing and PR campaigns that put a smile on everyone’s face? Our international team of marketing, PR and creative experts brings the right knowledge, contagious enthusiasm, and dedication to the table. With us, you will always have our time and attention. How exactly do we do that? We make it our business to know your brand proposition and industry like the back of our hand. We carry all disciplines in-house and so are in full control of the project. With us, you will find a refreshing synergy between our in-house studio, marketing and PR . ------ Bright8 ist eine kreative Full-Service-Marketing- und PR-Agentur mit internationaler Reichweite. Wir arbeiten mit B2B- und B2C-Kunden aus verschiedenen Branchen zusammen, sei es in den Bereichen Reise, Lifestyle, Biowissenschaften und allem, was dazwischen liegt. Fordern Sie uns heraus! Sind Sie auf der Suche nach einem vertrauenswürdigen, freundlichen und kreativen Partner, der eine zielgerichtete Strategie, ansprechende kreative Arbeit und aufschlussreiche Marketing- und PR-Kampagnen entwickelt und umsetzt, die allen ein Lächeln ins Gesicht zaubern? Unser internationales Team von Marketing-, PR- und Kreativexperten bringt das richtige Wissen, ansteckende Begeisterung und Engagement mit. Bei uns haben Sie immer unsere Zeit und Aufmerksamkeit. Wie genau machen wir das? Wir machen es uns zur Aufgabe, Ihr Markenversprechen und Ihre Branche wie unsere Westentasche zu kennen. Wir führen alle Disziplinen intern durch und haben so die volle Kontrolle über das Projekt. Bei uns finden Sie eine belebende Synergie zwischen unserem hauseigenen Studio, Marketing und PR. ------ Bright8 is een creatief fullservice marketing en PR-bureau met een internationaal bereik. Ben je op zoek naar een duurzame strategie, onderscheidende creatie en/of effectieve marketing en PR-campagnes? Ons team van veelzijdige internationale marketeers, PR-managers en creatives heeft de kennis, tijd en aandacht om niet alleen aan jouw vraag te voldoen, maar om je elke keer weer te verrassen met wat nog meer kan. Hoe we dat doen? We hebben al deze disciplines zelf in huis, inclusief een in-house studio, zodat we snel kunnen schakelen en controle houden over de uitvoering. We zorgen ervoor dat we jouw propositie en markt goed kennen en laten marketing en PR naadloos op elkaar aansluiten.
Looking for work in LinkedIn Strategy
Located in Haarlem, Netherlands
From €1,000 for LinkedIn Strategy
Worked in Industrial Goods & Services (+14)
Speaks Dutch, Chinese
11-50 members
ACE | IM Lounge
5
(5 reviews)
We shape relationships between brands & cultures.
› WIJ ZIJN ACE | IM LOUNGE [English Below] Wij ontwikkelen insights in je doelgroep, zorgen voor merkgroei & conversie met paid media en geven je inzicht in alle interne marketing data. Opzoek naar meer conversie, beïnvloeding van gedrag of verandering van houding van jouw doelgroepen? Wij zijn een mediabureau uit Amsterdam. Dat betekent: wij brengen jouw doelgroep in contact met de juiste boodschap via TV, radio, outdoor, SEA, display advertising, video advertising, social media, affiliate, email etc. Of dit nou owned, earned of paid is. Op welk apparaat dan ook. Nationaal, wereldwijd of hyper lokaal. Samen met creatieve bureaus (waar we ook rechtstreeks mee werken) komen we tot het beste resultaat uit jouw media investering. Wij zijn vooral een team vol passie en drive om jouw campagnes en onszelf constant te verbeteren! Ben jij klaar om contact te leggen met je doelgroep? Neem contact op met onze specialisten. › WE ARE ACE | IM LOUNGE We develop insights into your target group, ensure brand growth & conversion with paid media and provide you with insight into all internal marketing data. Looking for more conversions, influencing behaviour and changing attitudes of your target groups? We bring your audience in contact with the right message through TV, radio, outdoor, SEA, display advertising, video advertising, social media, affiliate, email. Whether this is through owned, earned or paid. On any device. National, global or hyper local. Together with creative agencies (whom we also service directly) we get the best out of your media investment. Most of all we are a team full of passion, driven to constantly improve your campaigns and ourselves! Are you ready to make contact with your target group? Contact our specialists.
Looking for work in LinkedIn Strategy
Located in Amsterdam, Netherlands
From €5,000 for LinkedIn Strategy
Worked in Hospitals & Healthcare (+14)
Speaks Dutch, Dutch, Belgium
11-50 members
Whello Amsterdam | Digital Marketing Agency
5
(13 reviews)
We grow companies.
Hello, wij zijn Whello. Vanuit ons kantoor in de Amsterdamse Houthavens zorgt ons team dat jouw onderneming online beter gevonden wordt en sneller bezoekers overtuigt. Ons team bestaat uit een uitgebalanceerde mix van online marketeers, met elk een eigen expertise. We gebruiken dagelijks ons digitaal inlevingsvermogen om uiteenlopende online marketing-vraagstukken in te vullen. Wij kruipen met veel passie in de huid van jouw organisatie. Ook zijn we bedreven in het inzichtelijk maken van jouw online resultaten. Samen zorgen we dat jouw onderneming online het maximale rendement behaalt! We helpen je om meer omzet te scoren en klantbinding te genereren vanuit online kanalen. Bij Whello begint een samenwerking met een helder doel en een strategische aanpak. We adviseren je organisatie over de meest effectieve mix van kanalen en content. Challenge us! ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Hello, we are Whello. From our office, located in the Houthavens in Amsterdam, our team ensures that your company increases it's visibility online and converts visitors faster. Our team consists of a balanced mix of online marketers, each with their own expertise. We use our digital empathy every day to dissolve various online marketing issues. We crawl into the skin of your organisation with a lot of passion and are adept at providing insights into your online results. Together we ensure that your company achieves the maximum return online! Everyday our clients increase their revenue and generate customer loyalty from various online channels. At Whello, collaboration starts with a clear goal and a strategic approach, in which we advise on the most effective mix of channels and content. Challenge us!
Looking for work in LinkedIn Strategy
Located in Amsterdam, Netherlands (+1)
From €1,000 for LinkedIn Strategy
Worked in Human Resources (+11)
Speaks English, Arabic
11-50 members
Creatie Maakt Alles
4.7
(8 reviews)
De deeltijd marketingafdeling voor MKB bedrijven
Top awarded
Wij zien veel MKB bedrijven in de omvang van 10 tot 100 medewerkers stoeien met de invulling van de marketing. Het is nodig en gewenst, maar misschien nog niet professioneel ingericht. De deeltijd marketing afdeling van Creatie Maakt Alles is dan de oplossing. De specialist van Creatie Maakt Alles werkt op afstand of bij jou in het bedrijf en is nauw betrokken bij je team en bedrijfsontwikkelingen. Hij/Zij adviseert de best passende marketingstrategie zonder klakkeloos de trends te volgen. We hebben maar één doel: een zo groot mogelijk effect realiseren passend binnen het budget dat jouw bedrijf beschikbaar heeft. Van het opzetten en inzetten van een marketingplan, de consequente inzet van social media, het verzorgen van een campagne tot een effectieve opzet van de website. Passend binnen jouw budget en gericht op resultaat. Wij starten altijd met een goede inventarisatie over wat nodig en gewenst is binnen je bedrijf. Wie ben je, wat levert jouw bedrijf en vooral wat is een passende aanpak voor het bedrijf. Onze aanpak is begrijpelijk, betaalbaar en logisch, bij ons geen dikke plannen maar praktische programma's die we één voor één inzetten. Daarom biedt Creatie Maakt Alles zich ‘deeltijd’ aan. Een goede en structurele inzet van marketing gebaseerd op een tijdsinvestering die bij de opdrachtgever past. Welke diensten leveren wij MKB marketing: deeltijd inzetbaar, uw marketing flowed en levert resultaat op. Creatie Maakt Alles is erop gericht om bij haar klanten tegen zo min mogelijk kosten een zo hoog mogelijk resultaat op het gebied van marketing en communicatie te realiseren, waarbij continuïteit is geborgd. Wij werken in een team van zo’n 25 collega’s die ieder hun specialisme hebben. Ieder is inzetbaar op basis van de behoefte of vraag van de klant. Met één aanspreekpunt heeft de klant toegang tot alle denkbare specialisaties binnen marketing & communicatie. Het voordeel? Alle specialisten binnen handbereik. Géén dubbele briefings meer naar verschillende freelancers of bureaus. Wij adviseren proactief in jouw marketing strategie. We zijn persoonlijk betrokken. We werken graag intern bij de opdrachtgever en werken vanuit co-creatie aan marketing. Op deze manier wordt marketing écht een onderdeel binnen het bedrijf en wordt het door medewerkers omarmt. Mooi om te zien hoe we op deze manier een vaste collega van de organisatie worden. Content creatie & Online redactie : ieder bedrijf heeft iets waardevols te vertellen Online marketing en online redactie is vandaag de dag niet meer weg te denken. Ieder bedrijf heeft er zijn eigen doelstelling(en) mee. Denk hierbij aan het vergroten van de naamsbekendheid, het imago versterken, leads genereren, het bedrijfsnetwerk vergroten enz. Wij werken op basis van een contentplanner, die we samen met de klant opstellen. Alleen relevante onderwerpen komen aan bod. U hoeft zelf niets te schrijven, als u daar geen zin of tijd voor heeft. Wij doen de interviews met u, uw medewerkers, klanten of leveranciers. Zo heeft u continue een waardevolle stroom aan berichtgevingen die uw doelgroep bereiken. Uw zichtbaarheid zal opvallen. De content wordt ingezet op uw website, social media, nieuwsbrieven en (online) presentaties. Altijd actueel! Online advertising & SEO : Voor het werven van aanwezigen bij een kennismakingslezig, voor het genereren van leads of voor het vergroten van een kwaliteit fanbase. Online advertising kan hier effectief aan bijdragen. Met de co-workers van Creatie Maakt Alles hebben we de juiste professionals in huis die alle laatste trends en ontwikkelingen beheersen. We hebben meerdere professionals in ons team verantwoordelijk voor: - Google Advertising - Social media Advertising - SEO optimalisatie (technisch en content) - Technisch correct instellen van alle toolings en dashboards voor perfecte metingen - Wekelijkse monitoring en maandelijkse rapportage Grafisch ontwerp : van elke uiting een sterk communicatie middel maken Een mooi ontwerp van uw bedrijfsfolder of digitale mailing is leuk. Het maakt u trots. Maar van complimenten kunt u niet leven. Een goed design moet vooral effectief zijn. Wanneer een uiting communiceert en de doelgroep aanspreekt heeft het zijn doel bereikt. Met meer dan 10 jaar ontwerp-ervaring is dat een sterke expertise. ----------------------------------------------------------------------------------------------------------------------------------- The part-time marketing department for SMEs Creatie Maakt Alles offers SME's support in marketing and promotion. From the design of a website, the consistent use of social media, taking care of a campaign to setting up and implementing a marketing plan. Fitting within your budget, fully planned and focused on results. It all starts with: a good inventory of what's needed and wanted within your company. Who are you, what do you do and especially how does your company wants to be presented to the world? A good and structural implementation of advertising and branding based on a realistic time investment! Creatie Maakt Alles works in a team of (± 25) co-workers, each with its own specialism (DTP, design, web design and development, content creation, social media and online editorial, marketing & communication etc.). Co-workers can be flexibly deployed based on the needs for a project, the click with the customer and the budget. Than we deliver results!
Looking for work in LinkedIn Strategy
Located in Berlicum, Netherlands
From €1,000 for LinkedIn Strategy
Worked in Sports (+16)
Speaks Dutch, English
11-50 members
Elevator
4.9
(7 reviews)
Start. Scale. Grow.
Top awarded
Elevator is een digital marketing bureau voor ondernemers, marketeers en directeuren met eindeloze ambitie, zonder eindeloos budget. Wij creëren en optimaliseren digitale groei. We organiseren een data- en klantgerichte manier om jouw campagnes, product, website en app te meten, verbeteren en groeikansen te benutten. Elevator is a digital marketing agency for entrepreneurs, marketeers and directors with endless ambition, without an endless budget. We create and optimize digital growth. We organize a data- and customer-centric way to measure user behaviour and seize growth opportunities.
1 work in LinkedIn Strategy
Located in Amsterdam, Netherlands
From €1,000 for LinkedIn Strategy
Worked in Software & Computer Services (+3)
Speaks English, Dutch
11-50 members
Dapper - the growth agency
5
(11 reviews)
Experts in Demand Generation.
Top awarded
Around 97% of your prospects are currently not looking for your product or service. This group of people needs education and nurturing. So that when the need arises for your offer, they understand the problem that you solve, and you are on top of mind in your category. With Demand Generation , you create interest and demand for the product/service you sell. You define your audience and serve your prospects (high-quality) content that helps them understand that 1) they have a problem to be solved and 2) you are the one to solve that problem! The goal is to create inbound leads: prospects who come to you with a request for a demo or proposal. However, setting up a proper Demand Generation strategy takes time and you might not have the right Demand Generation experts in your team. That’s where Dapper comes in. We create the team you need to set up your demand generation machine. From copywriters to designers and paid advertising experts, we complement your team where you miss expertise. Every marketer on our team is a seaned Demand Generation specialist with each their own specialism. Instead of hiring one generalist or five specialists, hire a Demand Generation Team at Dapper. For the same price as one Senior Marketer, you’ll have access to a full-blown Demand Generation team with all the specialists you need.
3 works in LinkedIn Strategy
Located in Rotterdam, Netherlands (+1)
From €5,000 for LinkedIn Strategy
Worked in Software & Computer Services (+15)
Speaks Dutch, English
11-50 members
Instict
5
(6 reviews)
Offering expertise and services in digital strategy and communication.
Our purpose at Instict is to offer high quality services for our clients to help them strengthen their brand image and build a solid reputation. Our clients work hard to create great products or services and we believe that they deserve to be surrounded by experts that help them be seen. At Instict, we keep focus on the bigger picture to highly perform. The success of our work lies in: 1. Analyzing and understanding the market and user needs. 2. Transforming the Unique Selling Point of our clients into creative strategies. 3. Monitoring and improving every single strategy we carry out. 4. A professional and quality service offered to our clients.
Looking for work in LinkedIn Strategy
Located in Amsterdam, Netherlands
From €1,000 for LinkedIn Strategy
Worked in Beauty (+2)
Speaks English, Spanish
1-10 members
C2B
5
(5 reviews)
Content worth sharing!
Top awarded
C2B is een digital contentbureau, gespecialiseerd in het maken en verspreiden van creatieve content. Content worth sharing. Content waar je meer van wilt. Content die je blijft verrassen. Maar vooral: content die zorgt voor resultaten (en high-fives!). We leveren (online) strategieën, campagnes met een digitale boventoon, social media management en de ontwikkeling en uitvoering van video formats. C2B is a digital content agency specialised in creating and distributing creative content. Content worth sharing. That is thumb-stopping, spot-on, mind-blowing or jaw-dropping content. But especially content that facilitates results and high-fives!
Looking for work in LinkedIn Strategy
Located in Amsterdam, Netherlands
From €1,000 for LinkedIn Strategy
Worked in Food (+13)
Speaks Dutch, English
51-200 members
PauwR Digital Marketing
4.7
(5 reviews)
Top awarded
Vijf jaar op rij top 3 agency Emerce 100 en Great Place to Work. Onze missie: De ontwikkeling van onze medewerkers. De ontwikkeling van onze medewerkers staat bij PauwR centraal. Het is zelfs onze missie. Als zij doen waar ze goed in zijn en wat ze leuk vinden, dan staat dat garant voor optimale resultaten en overtroffen verwachtingen. We werken met ambitieuze organisaties die (extra) marketing -capaciteit en/of -kennis willen gebruiken om (sneller) door te groeien. PauwR helpt hen hun marketing te laten groeien, hun business én hun mensen, door als Trusted Marketing Advisor handjes én hersens te leveren, zodat zij hun ambities waar kunnen maken en wij onze mensen kunnen laten groeien. Ook zijn we al tweemaal benoemd in de top 3 van 'Great Place to Work' en wonnen we in 2018 zelfs de 'Special Award Ontwikkelen' temidden van alle 'Best Workplaces' van heel Nederland. Het bewijs van onze groeibelofte vormen succesvolle campagnes voor Expert, Hero, Kwantum, Trendhopper, Nationale Opera en Ballet, Whirlpool, Terre des Hommes en Coca-Cola. Maar ook het winnen van hooggewaardeerde prijzen als 'De Bonk', 'Dutch Search Award', 'B2B Marketing Award' en een 'DIA, Dutch Interactive Award', naast vele andere prijzen en nominaties. PauwR is al vijf jaar op rij een top 3 Digital Marketing Agency in de Emerce 100. Wij zijn: A Great Place to Grow
3 works in LinkedIn Strategy
Located in Amsterdam, Netherlands (+1)
From €1,000 for LinkedIn Strategy
Worked in Food (+9)
Speaks Dutch, English
11-50 members
Brandfirm
5
(18 reviews)
Kom verder.
Top awarded
Bij Brandfirm worden we niet alleen blij van groei, maar ook van de klik die het met onze klanten teweegbrengt. Het één kan volgens ons niet zonder het ander. Zo creëren we positieve energie; zo creëren we een cultuur van doorpakken. Zo komen we verder met elkaar. -------------- At Brandfirm it's not only growth that excites us, it's about bonding with our clients. One cannot exist without the other. That is how we create positive energy and a culture of perseverance. It's how we get further; together.
Looking for work in LinkedIn Strategy
Located in Amsterdam, Netherlands
From €1,900 for LinkedIn Strategy
Worked in E-commerce (+9)
Speaks English, Dutch
51-200 members
LAAIEND online marketing
4.7
(14 reviews)
Wij zijn LAAIEND. Enthousiast dan. Over online marketing.
Highly recommended
Alles om samen te groeien Met een flinke dosis ervaring binnen online marketing werken wij op vele klanten. Voor elk denkbaar online marketing kanaal hebben wij onze specialist in huis. Onze specialisten op het gebied van SEA en SEO, E-mail marketing, Social marketing, Marketplaces marketing etc. weten precies aan welke knoppen zij moeten draaien om het gewenste resultaat te behalen. Daarom is het bij ons ook mogelijk om af te rekenen op basis van resultaat! Wil je dat niet? Dan rekenen wij gewoon één vast uurtarief. Hoe dan ook het resultaat van onze klanten is ook ons resultaat.
Looking for work in LinkedIn Strategy
Located in Utrecht, Netherlands
From €1,000 for LinkedIn Strategy
Worked in Food (+15)
Speaks Dutch, Dutch, Belgium
11-50 members
Asociaal Marketing
4.8
(33 reviews)
Jouw online marketing partner. Wij zijn creatief, betrokken en resultaatgericht.
Top awarded
Asociaal Marketing is een jong en creatief team dat jouw onderneming of merk de online zichtbaarheid geeft die het verdient. Wij kennen alle geheimen op het gebied van online marketing , content creatie en online advertising . Social Media strategie op Facebook/Instagram of TikTok, Content creatie, beter zichtbaar en meer conversies met Google of wil jij meer omzet uit je klantenlijst halen? Dan ben je bij ons aan het juiste adres! Een goede video nodig die niet alleen mooi eruit ziet maar ook geoptimaliseerd is om online meer engagement op te krijgen? Onze creatives kunnen je hierbij helpen! Wij werken graag samen met bedrijven, merken en ondernemers . Wij hebben namelijk allemaal één ding gemeen, het maximale uit de business halen en resultaten boeken. English // Asociaal Marketing is a young and creative team that gives your business or brand the online visibility it deserves. We know all the secrets in the field of online marketing, content creation, and online advertising. Need a social media strategy for Facebook/Instagram or TikTok, content creation, better visibility, and more conversions with Google, or do you want to get more revenue from your customer list? Then you've come to the right place! Need a great video that not only looks good but is also optimized to get more engagement online? Our creatives can help you with that! We love to work with businesses, brands, and entrepreneurs . We all have one thing in common, getting the most out of the business and achieving results.
1 work in LinkedIn Strategy
Located in Gouda, Netherlands
From €1,000 for LinkedIn Strategy
Worked in Education (+17)
Speaks English, Dutch
11-50 members

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Insights from a Local Expert: LinkedIn Strategy Agencies in Amsterdam

Amsterdam, often celebrated for its artistic heritage and intricate canal system, also stands out as a hub for digital marketing prowess, particularly in developing impactful LinkedIn strategies. With numerous agencies that offer specialized services, the city’s landscape is buzzing with innovation and expertise. Including 115 projects and 46 client reviews, Amsterdam’s LinkedIn strategy agencies are proving to be pivotal for businesses aiming to enhance their professional network presence.

Prominent Players and Their Achievements

Varied Agencies Offering Tailored Solutions

In Amsterdam, the diversity in LinkedIn strategy agencies is vast. From large, well-established firms to niche boutiques, each offers unique insights and tailored approaches that cater to various business needs. The specialization includes everything from profile optimization to content creation and lead generation through LinkedIn.

Distinguished Clients and Awards

These agencies have collaborated with revered clients, including major international corporations and thriving startups, showcasing their capability to manage and elevate professional social strategies effectively. Recognition through industry accolades such as the Digital Marketing Excellence Awards highlights their commitment to excellence.

Budget Planning for LinkedIn Strategy Services

Understanding Costs and Investment

Budget is a crucial consideration when selecting a LinkedIn strategy agency in Amsterdam. Pricing can vary significantly based on the agency’s size and the campaign complexity. Here are streamlined budgeting insights for different business scales:

Small to Medium Businesses (SMBs)

For SMBs, choosing mid-size agencies might offer the best value. They typically provide competitive pricing with comprehensive service packages, starting from around €2,000 to €10,000.

Larger Corporations

Larger enterprises might require a more robust LinkedIn strategy involving multiple market integrations and extensive content campaigns. Collaborating with top-tier agencies, the budget for these services can range from €10,000 to over €50,000.

Maximize Your LinkedIn Impact with Amsterdam’s Finest

Amsterdam continues to be a beacon for digital marketing innovation, with its rich array of LinkedIn strategy agencies that are ready to boost your professional presence. With a solid track record showcased by 115 projects and positive feedback from 46 reviews, opting for an Amsterdam-based agency ensures you partner with some of the most astute experts in the field. As a local expert from Sortlist in Amsterdam, I encourage you to delve into the vibrant market and select a partner that aligns with your business vision and objectives.

Written by Ines Gillet | Sortlist Expert in AmsterdamLast updated on the 17-10-2024

Discover what other have done.

Get inspired by what our agencies have done for other companies.

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LINKEDIN B2B LEADGENERATIECAMPAGNE!

VAN ONBEKEND PLATFORM NAAR LANDELIJKE BEKENDHEID

Frequently Asked Questions.

Companies in Amsterdam can effectively leverage LinkedIn's publishing platform to establish thought leadership by following these strategic approaches:

Develop a content strategy tailored to the Dutch market: Create a content calendar that addresses topics relevant to Amsterdam's business landscape, such as sustainable business practices, tech innovation, and international trade.
Showcase local expertise: Highlight Amsterdam-specific case studies, events, or collaborations to demonstrate your company's deep understanding of the local market.
Utilize multilingual content: While English is widely spoken in Amsterdam's business world, consider publishing some content in Dutch to connect with a broader local audience.
Engage with trending topics: Stay current with Amsterdam's business trends, such as circular economy initiatives or smart city developments, and provide insightful commentary on these subjects.
Leverage visual content: Use infographics, charts, and videos to make your content more engaging. For example, create visuals comparing Amsterdam's business metrics with other European tech hubs.
Collaborate with local influencers: Partner with Amsterdam-based thought leaders or industry experts for co-authored pieces, enhancing your credibility and expanding your reach.
Consistently publish quality content: Aim for a regular publishing schedule, such as weekly or bi-weekly, to maintain visibility and demonstrate commitment to thought leadership.
Optimize for SEO: Use relevant keywords related to your industry and Amsterdam's business environment to improve discoverability of your content.
Engage with your audience: Respond to comments and encourage discussions on your published articles to build a community around your content.
Cross-promote on other platforms: Share your LinkedIn articles on other social media platforms and your company website to maximize visibility.

By implementing these strategies, companies in Amsterdam can effectively use LinkedIn's publishing platform to establish themselves as thought leaders in their respective industries. Remember, consistency and quality are key to building a strong presence and attracting a loyal following on LinkedIn.

Key Metric	Target	Best Practice
Publishing Frequency	1-2 times per week	Maintain a consistent schedule
Article Length	800-2000 words	Focus on quality and depth of insights
Engagement Rate	5-10% of views	Encourage comments and discussions
Visual Content	At least 1 per article	Use locally relevant images or data visualizations

Remember, establishing thought leadership is a long-term strategy. According to a study by Edelman and LinkedIn, it takes an average of 9-12 months of consistent publishing to see significant results in terms of thought leadership recognition. Stay committed to your content strategy, and you'll see the benefits in increased brand awareness, lead generation, and business opportunities in Amsterdam's competitive market.

For businesses in Amsterdam looking to leverage LinkedIn effectively, a comprehensive strategy is crucial. Here are the key components of an effective LinkedIn strategy:

Optimized Company Page: Ensure your company page is complete, showcasing your brand identity, products/services, and Amsterdam location. Use a high-quality banner image, preferably featuring recognizable Amsterdam landmarks or your local office.
Employee Advocacy: Encourage employees to become brand ambassadors. In Amsterdam's tight-knit business community, personal connections can significantly amplify your reach.
Content Strategy: Develop a content plan that addresses the unique needs of the Amsterdam market. Share insights about local business trends, events, and industry developments. Use a mix of content types, including:
- Thought leadership articles
- Video content (e.g., showcasing your Amsterdam office or team)
- Infographics highlighting Dutch market data
- Client success stories from local businesses
Engagement Plan: Actively participate in relevant LinkedIn groups, especially those focused on Amsterdam's business scene. Comment on and share posts from industry leaders and local partners to build relationships.
Targeted Advertising: Utilize LinkedIn's advertising platform to reach specific demographics in Amsterdam. Target by industry, job title, and location to connect with decision-makers in your target market.
Language Optimization: While English is widely spoken in Amsterdam's business world, consider creating content in both English and Dutch to cater to all preferences.
Showcase Local Expertise: Highlight your understanding of Amsterdam's unique business environment, including knowledge of local regulations, cultural nuances, and industry-specific challenges.
Performance Tracking: Use LinkedIn Analytics to monitor your performance. Pay attention to engagement rates, follower growth, and lead generation metrics specific to your Amsterdam audience.
Talent Acquisition: Leverage LinkedIn as a recruitment tool to attract top talent in Amsterdam's competitive job market. Showcase your company culture and highlight why your business is a great place to work in the city.
Network Building: Attend and promote local Amsterdam networking events through LinkedIn. This helps in building offline connections that can be nurtured online.

By focusing on these key components, businesses in Amsterdam can create a LinkedIn strategy that not only increases their visibility but also drives meaningful engagement and business growth in this dynamic market.

Remember, the effectiveness of your LinkedIn strategy in Amsterdam will depend on consistent effort, authentic engagement, and a deep understanding of the local business ecosystem. Regularly review and adjust your approach based on performance data and evolving market trends to stay ahead in this innovative and internationally-oriented business hub.

LinkedIn's role in B2B marketing has undergone significant transformation in Amsterdam and globally over the past few years. As the Netherlands' business hub, Amsterdam has been at the forefront of adopting and leveraging LinkedIn's evolving features for B2B marketing. Here's an overview of the key developments:

1. Shift from networking to full-funnel marketing platform

LinkedIn has evolved from primarily a professional networking site to a comprehensive B2B marketing platform. In Amsterdam, businesses now use LinkedIn for:

Brand awareness campaigns
Lead generation
Thought leadership content distribution
Account-based marketing (ABM) strategies

2. Enhanced targeting capabilities

LinkedIn's targeting options have become more sophisticated, allowing Amsterdam-based marketers to reach specific professional audiences with unprecedented precision. This includes targeting by:

Job title, function, and seniority
Company size and industry
Skills and interests
Engagement with your company page or website

3. Content marketing dominance

LinkedIn has become the go-to platform for B2B content marketing in Amsterdam. The platform now offers various content formats, including:

Long-form articles
Native video content
Live streaming
Stories (although discontinued in 2021, it showcased LinkedIn's willingness to experiment with new formats)
Newsletters

4. Advertising advancements

LinkedIn's advertising capabilities have expanded significantly, offering Amsterdam marketers a range of options:

Sponsored Content
Sponsored InMail (now called Sponsored Messaging)
Text Ads
Dynamic Ads
Conversation Ads

5. Analytics and ROI measurement

LinkedIn has improved its analytics tools, allowing Amsterdam-based marketers to better measure the ROI of their B2B marketing efforts. This includes:

Website demographics
Content engagement metrics
Lead generation forms analytics
Conversion tracking

6. Integration with marketing tech stack

LinkedIn has enhanced its integration capabilities with other marketing tools commonly used in Amsterdam, such as:

CRM systems (e.g., Salesforce, HubSpot)
Marketing automation platforms
Data management platforms (DMPs)

7. Focus on thought leadership and employee advocacy

Amsterdam businesses have increasingly leveraged LinkedIn to establish thought leadership and encourage employee advocacy. This includes:

Executive branding
Employee content sharing programs
LinkedIn Live events featuring industry experts

8. Emphasis on video content

Video has become a crucial component of B2B marketing on LinkedIn. Amsterdam marketers are using video for:

Product demonstrations
Customer testimonials
Behind-the-scenes company culture content
Thought leadership interviews

According to LinkedIn's own data, video posts on the platform earn an average of three times the engagement of text posts, highlighting its growing importance.

9. Virtual events and webinars

Particularly accelerated by the COVID-19 pandemic, LinkedIn has become a vital platform for hosting and promoting virtual events and webinars. This trend has continued in Amsterdam's B2B landscape, with many companies using LinkedIn Events and Live features to connect with their audience.

In conclusion, LinkedIn's role in B2B marketing in Amsterdam has evolved from a simple professional networking site to a sophisticated, full-funnel marketing platform. Its enhanced targeting, diverse content options, advanced advertising features, and robust analytics have made it an indispensable tool for B2B marketers in the Dutch capital. As the platform continues to innovate, it's likely to remain at the forefront of B2B marketing strategies in Amsterdam and beyond.