How can companies in Amsterdam leverage LinkedIn's publishing platform to establish thought leadership?

Companies in Amsterdam can effectively leverage LinkedIn's publishing platform to establish thought leadership by following these strategic approaches: Develop a content strategy tailored to the Dutch market: Create a content calendar that addresses topics relevant to Amsterdam's business landscape, such as sustainable business practices, tech innovation, and international trade. Showcase local expertise: Highlight Amsterdam-specific case studies, events, or collaborations to demonstrate your company's deep understanding of the local market. Utilize multilingual content: While English is widely spoken in Amsterdam's business world, consider publishing some content in Dutch to connect with a broader local audience. Engage with trending topics: Stay current with Amsterdam's business trends, such as circular economy initiatives or smart city developments, and provide insightful commentary on these subjects. Leverage visual content: Use infographics, charts, and videos to make your content more engaging. For example, create visuals comparing Amsterdam's business metrics with other European tech hubs. Collaborate with local influencers: Partner with Amsterdam-based thought leaders or industry experts for co-authored pieces, enhancing your credibility and expanding your reach. Consistently publish quality content: Aim for a regular publishing schedule, such as weekly or bi-weekly, to maintain visibility and demonstrate commitment to thought leadership. Optimize for SEO: Use relevant keywords related to your industry and Amsterdam's business environment to improve discoverability of your content. Engage with your audience: Respond to comments and encourage discussions on your published articles to build a community around your content. Cross-promote on other platforms: Share your LinkedIn articles on other social media platforms and your company website to maximize visibility. By implementing these strategies, companies in Amsterdam can effectively use LinkedIn's publishing platform to establish themselves as thought leaders in their respective industries. Remember, consistency and quality are key to building a strong presence and attracting a loyal following on LinkedIn. Key Metric Target Best Practice Publishing Frequency 1-2 times per week Maintain a consistent schedule Article Length 800-2000 words Focus on quality and depth of insights Engagement Rate 5-10% of views Encourage comments and discussions Visual Content At least 1 per article Use locally relevant images or data visualizations Remember, establishing thought leadership is a long-term strategy. According to a study by Edelman and LinkedIn, it takes an average of 9-12 months of consistent publishing to see significant results in terms of thought leadership recognition. Stay committed to your content strategy, and you'll see the benefits in increased brand awareness, lead generation, and business opportunities in Amsterdam's competitive market.

What are the key components of an effective LinkedIn strategy for businesses in Amsterdam?

For businesses in Amsterdam looking to leverage LinkedIn effectively, a comprehensive strategy is crucial. Here are the key components of an effective LinkedIn strategy: Optimized Company Page: Ensure your company page is complete, showcasing your brand identity, products/services, and Amsterdam location. Use a high-quality banner image, preferably featuring recognizable Amsterdam landmarks or your local office. Employee Advocacy: Encourage employees to become brand ambassadors. In Amsterdam's tight-knit business community, personal connections can significantly amplify your reach. Content Strategy: Develop a content plan that addresses the unique needs of the Amsterdam market. Share insights about local business trends, events, and industry developments. Use a mix of content types, including: Thought leadership articles Video content (e.g., showcasing your Amsterdam office or team) Infographics highlighting Dutch market data Client success stories from local businesses Engagement Plan: Actively participate in relevant LinkedIn groups, especially those focused on Amsterdam's business scene. Comment on and share posts from industry leaders and local partners to build relationships. Targeted Advertising: Utilize LinkedIn's advertising platform to reach specific demographics in Amsterdam. Target by industry, job title, and location to connect with decision-makers in your target market. Language Optimization: While English is widely spoken in Amsterdam's business world, consider creating content in both English and Dutch to cater to all preferences. Showcase Local Expertise: Highlight your understanding of Amsterdam's unique business environment, including knowledge of local regulations, cultural nuances, and industry-specific challenges. Performance Tracking: Use LinkedIn Analytics to monitor your performance. Pay attention to engagement rates, follower growth, and lead generation metrics specific to your Amsterdam audience. Talent Acquisition: Leverage LinkedIn as a recruitment tool to attract top talent in Amsterdam's competitive job market. Showcase your company culture and highlight why your business is a great place to work in the city. Network Building: Attend and promote local Amsterdam networking events through LinkedIn. This helps in building offline connections that can be nurtured online. By focusing on these key components, businesses in Amsterdam can create a LinkedIn strategy that not only increases their visibility but also drives meaningful engagement and business growth in this dynamic market. Remember, the effectiveness of your LinkedIn strategy in Amsterdam will depend on consistent effort, authentic engagement, and a deep understanding of the local business ecosystem. Regularly review and adjust your approach based on performance data and evolving market trends to stay ahead in this innovative and internationally-oriented business hub.

How has LinkedIn's role in B2B marketing evolved in Amsterdam over the past few years?

LinkedIn's role in B2B marketing has undergone significant transformation in Amsterdam and globally over the past few years. As the Netherlands' business hub, Amsterdam has been at the forefront of adopting and leveraging LinkedIn's evolving features for B2B marketing. Here's an overview of the key developments: 1. Shift from networking to full-funnel marketing platform LinkedIn has evolved from primarily a professional networking site to a comprehensive B2B marketing platform. In Amsterdam, businesses now use LinkedIn for: Brand awareness campaigns Lead generation Thought leadership content distribution Account-based marketing (ABM) strategies 2. Enhanced targeting capabilities LinkedIn's targeting options have become more sophisticated, allowing Amsterdam-based marketers to reach specific professional audiences with unprecedented precision. This includes targeting by: Job title, function, and seniority Company size and industry Skills and interests Engagement with your company page or website 3. Content marketing dominance LinkedIn has become the go-to platform for B2B content marketing in Amsterdam. The platform now offers various content formats, including: Long-form articles Native video content Live streaming Stories (although discontinued in 2021, it showcased LinkedIn's willingness to experiment with new formats) Newsletters 4. Advertising advancements LinkedIn's advertising capabilities have expanded significantly, offering Amsterdam marketers a range of options: Sponsored Content Sponsored InMail (now called Sponsored Messaging) Text Ads Dynamic Ads Conversation Ads 5. Analytics and ROI measurement LinkedIn has improved its analytics tools, allowing Amsterdam-based marketers to better measure the ROI of their B2B marketing efforts. This includes: Website demographics Content engagement metrics Lead generation forms analytics Conversion tracking 6. Integration with marketing tech stack LinkedIn has enhanced its integration capabilities with other marketing tools commonly used in Amsterdam, such as: CRM systems (e.g., Salesforce, HubSpot) Marketing automation platforms Data management platforms (DMPs) 7. Focus on thought leadership and employee advocacy Amsterdam businesses have increasingly leveraged LinkedIn to establish thought leadership and encourage employee advocacy. This includes: Executive branding Employee content sharing programs LinkedIn Live events featuring industry experts 8. Emphasis on video content Video has become a crucial component of B2B marketing on LinkedIn. Amsterdam marketers are using video for: Product demonstrations Customer testimonials Behind-the-scenes company culture content Thought leadership interviews According to LinkedIn's own data, video posts on the platform earn an average of three times the engagement of text posts, highlighting its growing importance. 9. Virtual events and webinars Particularly accelerated by the COVID-19 pandemic, LinkedIn has become a vital platform for hosting and promoting virtual events and webinars. This trend has continued in Amsterdam's B2B landscape, with many companies using LinkedIn Events and Live features to connect with their audience. In conclusion, LinkedIn's role in B2B marketing in Amsterdam has evolved from a simple professional networking site to a sophisticated, full-funnel marketing platform. Its enhanced targeting, diverse content options, advanced advertising features, and robust analytics have made it an indispensable tool for B2B marketers in the Dutch capital. As the platform continues to innovate, it's likely to remain at the forefront of B2B marketing strategies in Amsterdam and beyond.

Top LinkedIn Strategy Consultants in Amsterdam

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Wildeman Creative Agency
5
(5 reviews)
Wildeman Creative Agency is hét creatieve marketing bureau voor strategie, conceptontwikkeling en productie. Wij maken jouw communicatie. Persoonlijk, gedreven en op maat. Niets is ons te klein en niets is ons te groot. We werken voor uiteenlopende (inter)nationale opdrachtgevers in zowel commerciële als non-profit sector. Van Amsterdam Marketing en Hilton Hotel & Resorts tot HVC, War Child en Villa Joep. Online marketing campagnes. Social Media / SEO / SEA / Linkedin Offline campagnes Video's, foto's & animaties Huisstijl & vormgeving Websites Wij helpen jou de juiste media in te zetten om jouw product of dienst het beste onder de aandacht te brengen. Daarnaast geven we verschillende zakelijke trainingen. Leer ons beter kennen op www.wildeman.agency
Looking for work in LinkedIn Strategy
Located in Amsterdam, Netherlands
From €1,000 for LinkedIn Strategy
Worked in Education (+5)
Speaks Dutch, English
11-50 members
ZUID Creatives
4.5
(7 reviews)
Doet het je niks. Dan is het niks. Maak iets los.
Top awarded
We zijn ZUID Creatives. Noem ons gerust een reclamebureau, creative agency, digital agency of strategisch-creatief marketingbureau (zo omschrijven wij onszelf het liefst). ZUID is het allemaal en meer, want al 20 jaar passen we niet in één hokje. Waar het ons om gaat, is dat we jouw business strategy vertalen naar krachtige merken, campagnes met impact en onderscheidende content marketing. Hoe ziet jouw Mount Everest eruit? Wil je je marktaandeel vergroten, heb je tientallen nieuwe medewerkers nodig of is het tijd om een nieuwe markt aan te boren en te internationaliseren? Dan ben je bij ZUID Creatives aan het juiste adres. Jouw top van de Mount Everest wordt ons doel. En het liefst blijven we de hele reis aan je zijde om samen die top te bereiken. Hoe jouw Mount Everest er ook uitziet, we zorgen voor een uitgestippelde route naar de top waarin business en creativity samen optrekken. Wij noemen die route het ZUID BrandPlan. Goed uitgerust, gidsen we je met het BrandPlan door drie gebieden: Brand, Image en Impact. Brand In het Brand-domein creëren we alles wat nodig is om jouw merk stevig neer te zetten. Denk aan een merkstrategie, merkidentiteit, brand assets, bijbehorende beeldtaal en antwoorden op al je merkstrategische vraagstukken. Image Het Image-domein bestaat uit tools en plannen om intern en extern over je merk te communiceren. Denk aan een communicatieconcept, merklancering, brand movie, maar ook een employer branding-plan. Impact In het Impact-domein bepalen we de reis die we gaan afleggen om jouw merk succesvol te maken. Dat doen we met een marketingcommunicatieplan, een campagnestrategie, campagnemanagement en de uiteindelijke campagnes. Zo hielpen we al verzekeringsgigant ZLM, powerhouse Essent, de altruïstische Zonnebloem, wereldverbeteraar Oxfam Novib, keuzecadeauwinkel Pluimen.nl, IT-aanjager Aces Direct, petfood-professional CaroCroc en regionale accountancygrootheid Van Oers. Dus, hoe ziet jouw Mount Everest eruit? Bel of mail ons. We staan in de startblokken om samen de reis te maken naar de top die jij voor ogen hebt. Om er vol trots je vlag te planten.
Looking for work in LinkedIn Strategy
Located in Amsterdam, Netherlands (+2)
From €1,000 for LinkedIn Strategy
Worked in Energy & Oil (+23)
Speaks English, Dutch
51-200 members
Ecoteers 🌳
4.9
(16 reviews)
Digital Impact Agency
Ecoteers is een full-service internetbureau dat helpt bij het in de markt brengen van bedrijven die geïnteresseerd zijn in duurzaamheid. We zetten marketing in om een positief verschil te maken. Samen met ons team helpen wij bedrijven met copywriting, zoekmachine optimalisatie en publishing. Je kunt bij Ecoteers ook terecht voor het maken van een website in de gewenste huisstijl. Copywriting Ben jij op zoek naar kwalitatief goede teksten voor een aantrekkelijke prijs? Ecoteers kan jou helpen bij het schrijven van SEO-artikelen, blogs, nieuws artikelen, advertenties, persberichten en productomschrijvingen. Ook bestaande teksten kunnen wij redigeren en voorzien van feedback op het gebied van SEO. Wij beschikken over een netwerk van schrijvers uit verschillende vakgebieden. Daarnaast hebben wij een quality control afdeling waar echte 'taal nerds' een blik werpen op onze teksten. Hierdoor zorgen wij ervoor dat er altijd minimaal twee mensen hebben gekeken naar de teksten die we opleveren. Om de vindbaarheid van onze artikelen te vergroten maken we gebruik van een keyword analysis. Deze analyse kunnen we, indien dat wenselijk is, toevoegen aan de opdracht. Hierdoor kan jij of jouw bedrijf beter inzicht krijgen in het gebruik van content om hoger te komen in zoekmachines. Zoekmachine optimalisatie (SEO) Wil jij de vindbaarheid van je bedrijf in Google verbeteren? Met behulp van technische optimalisatie, de juiste content, linkbuilding, lokale SEO, social media en conversie-optimalisatie verbeteren wij de positie van jouw website of webshop in Google. Ecoteers is dagelijks bezig met de ontwikkelingen op het gebied van SEO. Onze online marketing specialisten zijn in staat om snel te schakelen en zorgen ervoor dat de zoekmachine optimalisatie werkzaamheden continu gemonitord en verbeterd worden. Hierdoor zorgen we samen met jou dat je bedrijf een hoge positie behaalt in de zoekresultaten. Webdesign Wil jij graag een professionele website laten bouwen die al binnen een week online staat? Wij bieden een alles-in-één pakket aan waarbij je website al binnen 1 week in de lucht is. De website maken we geheel op maat en in de stijl van het bedrijf. De inrichting van de website gaat volledig volgens jouw wensen. We maken gebruik van het content-management systeem WordPress. Hiermee kun je eenvoudig zelf artikelen en content op de website plaatsen. Wij onderscheiden ons door de nazorg die we aanbieden. Na de oplevering van de website blijven we betrokken zodat de website altijd doet wat jij wilt. In het alles-in-één pakket zitten zowel de nazorg als hosting en een domeinnaam. Zo kun je eenvoudig alles op één plek regelen. Samen voor een duurzame toekomst Marketing draait vaak om eeuwige groei en het aan de man brengen van producten. Vaak zijn dit producten die de consument niet eens nodig heeft. Bij Ecoteers willen we dit anders doen. Wij zetten marketing in om verantwoorde producten aan de man te brengen. Hierbij helpen we start-ups die hulp nodig hebben en proberen we daarnaast als organisatie het verschil te maken. Ook start Ecoteers zelf duurzame initiatieven waardoor we samen met onze klanten werken aan een betere wereld. We hebben deze filosofie direct bij onze oprichting vastgelegd, waardoor duurzaamheid altijd leidend is geweest in al onze keuzes. Wij geloven dat diversiteit en ervaring in verschillende vakgebieden de kwaliteit van ons werk ten goede komen. We werken het liefst samen met ambitieuze jonge mensen die graag een steentje willen bijdragen aan een duurzame toekomst. Wij zetten onze filosofie kracht bij door middel van verschillende projecten. Dit doen we onder andere door een vaste impact te koppelen aan onze diensten (wij planten een vast aantal bomen per service). Daarnaast hebben we een duurzaamheidsplatform (EcoToday) waar we dagelijks posten over duurzaamheid en technologie. We willen uiteindelijk een netwerk opzetten dat het mogelijk maakt om onze services gratis aan te bieden aan duurzame start-ups. Wil jij ons helpen bij deze missie? Neem contact op en de koffie staat altijd klaar. Ecoteers in English Ecoteers is a full-service marketing agency that works with companies interested in sustainability. We use marketing to make a positive impact. With our dedicated team, we help companies with copywriting, search engine optimisation, and publishing. Ecoteers can also help you build a website fully designed according to your needs. Ecoteers is committed, with all its services, to making a positive contribution to the world. Copywriting Are you looking for quality content for a reasonable price? Ecoteers can help you write SEO-articles, blog posts, news articles, advertisements, press releases, and product descriptions. We also provide feedback on existing content and can rewrite this when necessary. Our team of writers has an extensive knowledge of SEO and is trained in a wide range of disciplines. Besides that, we have a quality control department that performs an additional check to ensure optimal quality. Search Engine Optimalization Do you want to increase your organic search traffic? Would you like your website or web shop to reach a higher position in search engines such as Google? Let our search engine optimization specialists do the work for you. SEO (Search Engine Optimization) is focused on advancing your website for Google. With the use of search engine optimization there lies a focus on the organic side of Google. With the help of technical optimization, the right content, link building, local SEO, social media, and conversion optimization, the position of your website or web shop is improved in search engines like Google. Website creation Do you need a professionally designed website that's online within a week? Are you looking to have a website made? Then you’ve come to the right place. At Ecoteers we provide an all-inclusive service which ensures your website is up and running within a week! We design the website according to your needs. The design will follow your wishes, and our specialists will guide you throughout the decision making process. Together for a sustainable future Marketing is often about eternal growth in product sales. However, these are often products the consumer doesn’t even need. At Ecoteers we want to change this. We want to use marketing for a positive impact. That’s why we have always chosen sustainable options and partners. We build on our philosophy with several projects. All our services have a direct impact; by planting a certain number of trees per service. We also have a sustainability platform (EcoToday) on which we post about sustainability and technology. We are trying to create a network that makes it possible to provide our services for free to sustainable start-ups. Do you want to join us on our mission? We are looking forward to discussing the possibilities with you!
Looking for work in LinkedIn Strategy
Located in Utrecht, Netherlands (+1)
From €1,000 for LinkedIn Strategy
Worked in Food (+13)
Speaks English, Dutch
11-50 members
WADM | Agency
4.7
(41 reviews)
Leading in B2B Branding.
Wij zijn een bureau gespecialiseerd in B2B brand building, design en digitale transformatie. Met twintig specialisten bouwen we aan nationale en internationale merken, waaronder Calex, CRH, Aliaxis, Visma Roxit en VETUS. B2B merken die groeien door onze aandacht en technische expertise. Merken die online en offline aantoonbare resultaten behalen. Omdat wij weten hoe je marketing en sales synchroniseert. Online en offline. Met BrainSells positioneren wij op wetenschappelijke wijze complexe producten of organisaties. Scientific creativity noemde een van onze klanten het ooit. Samen zoeken we onderbouwde antwoorden op jouw vraagstuk. Of verscherpen we je business case. Daar zijn we goed in, hebben we al meer dan 100 keer gedaan. Met succes. Heb je een complex vraagstuk? Spar dan eens vrijblijvend met ons, dan presenteren wij jou onze werkwijze. Zeer inspirerend en ook geheel vrijblijvend. Bel Jeroen Vermeulen: +31 6 42470525 Wil je liever eerst weten hoe tevreden onze klanten zijn, bekijk dan onze recensies. ------ We are a creative agency that specializes in B2B brand building, design and digital transformation. Our twenty specialists help build national and international brands like Calex, CRH, Aliaxis, Visma Roxit and VETUS. B2B brands that grow because of our efforts and technical expertise. These brands achieve concrete results and raise their market value, because we know how to synchronize their marketing and sales. Both online and offline. We create a strong brand positioning for complex products or organizations with BrainSells, our neuro marketing methodology. One of our customers simply calls it ‘scientific creativity’. We use it to jointly search for substantiated answers to your communications problem. Or to make your business case smarter. We are quite good at that, having done so over a 100 times. Quite successfully. Do you have any complex communication issues? And would you like to freely discuss them with us? Please contact us and we will demonstrate our unique working method as inspiration. Call Jeroen Vermeulen: +31 6 42470525 Or do you prefer to see how satisfied our customers are? Then please check out our reviews.
Looking for work in LinkedIn Strategy
Located in Amsterdam, Netherlands (+6)
From €2,000 for LinkedIn Strategy
Worked in Food (+21)
Speaks Dutch, English
11-50 members
Traffic Today
4.9
(11 reviews)
Digital. Growth. Together.
Voor de winnaars van morgen zijn wij hét resultaatgerichte digitale marketingbureau dat de online zichtbaarheid, vindbaarheid en conversie van onze klanten verbetert, zodat zij een stabiel en gezond rendement halen op hun marketinginvestering. Het beste online resultaat voor jou, dat is ons doel. De creatieve, out-of-the-box manier van werken stelt ons in staat om campagnes te creëren die meer naamsbekendheid genereren en het aantal leads, websitebezoekers en conversies verhogen . We creëren steeds een op maat gemaakte strategie afgesteld op de noden van jouw bedrijf. Omdat we met een flexibel inzetbaar budget werken, zorgen we voor een maximaal rendement over de verschillende kanalen . Bij Traffic Today doe je beroep op een team van meer dan 100 specialisten in SEO, SEA, linkbuilding, Content Marketing, Social Media, CRO & strategie . Wij zijn actief in zowel in Nederland als België , en bedenken voor jou een aanpak op maat om de wereld te veroveren!
Looking for work in LinkedIn Strategy
Located in Deventer, Netherlands (+1)
From €500 for LinkedIn Strategy
Worked in Technology Hardware & Equipment (+14)
Speaks Dutch, English
51-200 members
87seconds
4.8
(4 reviews)
87seconds, The Creative Content House
87seconds is a social-led creative and production house expert in ATAWADAC content (Any Time, Any Where, Any Device, Any Culture). From strategy, to creation, production, post-production, and localization, our 360° offer, 100% in house , allow us to create content and campaigns that make people feel all across the user journey. We engage with people on all strategic & relevant touchpoints. We are powered by in-house production capabilities with our owned studios dedicated to: 🎙 sound 📸 photo 🎥 video. We create and produce - Global 360° campaign to impact brand love and business - Social content to engage & entertain communities - Internal campaign to federate audiences - BtoB campaign to drive leadership & business - Campaign adaptation to create cultural relevance Our methods in 4 steps 1 - MARKET INSIGHTS & STRATEGY Identify trends and innovations / Understand each market’s specific needs / Define insights / Build the strategy 2 - CREATIVE SMART CONTENT Define a strong creative territory / Produce agile content for each platform and market / 100% In-house conception, creation, production and post-production 3 - INTERNATIONAL CONTENT MANAGEMENT Adapt assets according to each market, each platform & culture / Build specific assets for each region 4 - MEDIA, PERFORMANCE & OPTIMIZATION Growth hacking / Tracking & optimized performance / ROI content / Definition of strong KPIs / Continuous improvement
Looking for work in LinkedIn Strategy
Located in Amsterdam, Netherlands (+4)
From €1,000 for LinkedIn Strategy
Worked in Technology Hardware & Equipment (+15)
Speaks French, Arabic
51-200 members
Gewoon Media
5
(4 reviews)
Verbinden met je doelgroep door social media / Connecting with your audience through social media
Recommended
Gewoon Media helpt bedrijven en ondernemers met een missie om te verbinden met hun doelgroep door social media content. Een verbinding op missie en waarden zorgt namelijk niet alleen voor afnemers, maar ook voor deelnemers. Daarbij vinden we dat marketing oprecht moet zijn. Geen slinkse trucjes. En je marketing moet waarde leveren voor je doelgroep; dat is niet beperkt tot het punt dat ze jou gaan betalen. We ondersteunen bedrijven en organisaties hierbij door ontwikkeling van strategie en het verzorgen van beheer en content productie voor social media. ------------------------------------- Gewoon Media helps companies and entrepreneurs with a mission to connect with their target audience through social media content. Building a connection based on mission and values not only attracts customers but also participants. In addition, we believe that marketing should be genuine. No sneaky tricks. And your marketing should deliver value to your target audience, which goes beyond the point of them paying you. We support companies and organizations in this by developing strategies and providing management and content production for social media.
Looking for work in LinkedIn Strategy
Located in Zwaag, Netherlands
From €1,000 for LinkedIn Strategy
Worked in Marketing & Advertising (+2)
Speaks English, Dutch
1-10 members
Kumpany
(0 review)
Top awarded
Kumpany, opgericht in 1999, was één van de eerste gespecialiseerde activatie bureau's. Het bureau (25 FTE) beschikt over een sterke basis van in-huis strategie, creatie en productie. We zijn gespecialiseerd in offline en online merkactivatie en alles wat we bedenken produceren we zelf. We bedenken en produceren rond de 150 activaties per jaar met een brede variëteit van live evenementen tot traditionele campagne middelen en video/social content. Onze campagnes en events zijn altijd onderscheidend en effectief. We werken voor BtoC en BtoB klanten van start-up tot gevestigde corporate. Tot onze klanten mogen wij onder andere NS, Vodafone/Ziggo, Holland Casino, Adecco, Nespresso, Mobiel.nl , Wereldhave, NOC*NSF en TOTO rekenen. Kumpany, founded in 1999, was one of the first specialized brand activation agencies. The agency (25 FTE) has a strong basis off in-house strategy, creativity and production. We are specialized in offline and online brand activation. We create and produce around 150 concepts per year with a variety from all kind of live events and activations till traditional campaign materials and video/social content. Our campaigns and events are always distinctive and effective. We work for both BtoC and BtoB clients in all kind of sizes. Our main clients are NS, Vodafone/Ziggo, Holland Casino, Nespresso, Mobiel.nl, Adecco, Hilton, Wereldhave, NOC*NSF and TOTO.
Looking for work in LinkedIn Strategy
Located in Amsterdam, Netherlands
From €1,000 for LinkedIn Strategy
Worked in Internet (+10)
Speaks Dutch, English
11-50 members
Your Business Online
5
(1 review)
#SOCIALONLY
Wij geven jouw social media vleugels! Meetbaar méér omzet realiseren door middel van social media marketing. Alle kennis en creativiteit in huis halen met een team van 15 social media specialisten. Wij zijn officieel Meta, LinkedIn, Pinterest en TikTok partner!
1 work in LinkedIn Strategy
Located in Bosschenhoofd, Netherlands
From €5,000 for LinkedIn Strategy
Worked in Retail (+7)
Speaks English, Dutch
11-50 members
TRIANGLE PR
5
(2 reviews)
Top awarded
TRIANGLE PR is een full service PR en communicatie bureau, gespecialiseerd in lifestyle- en campagne PR, influencer marketing & online activaties. Wij zijn het PR bureau van o.a. Toyota, Dutch Comic Con, CoolBest, Appelsientje, Taksi, Dubbelfrisss, en Ben. In 2019 bekroond met 4 Esprix awards, 2 Effies & 1 San Accent voor de campagnes van Ben Beter in Bed, Ben Flappdrol en CoolBest, Cool in Best.
Looking for work in LinkedIn Strategy
Located in Amsterdam, Netherlands
From €1,000 for LinkedIn Strategy
Worked in Media (+2)
Speaks Dutch, English
1-10 members
LeadHQ
(0 review)
We build relationships. Create high quality leads & repeat customers.
LeadHQ supports B2B service providers in building and maintaining relationships: the way to generate more revenue. As experts, we help organizations and professionals with innovative applications to optimize digital marketing and sales processes. We take responsibility, are service-oriented and flexible. We are always honest and a little bold when we have to.
Looking for work in LinkedIn Strategy
Located in Amsterdam, Netherlands
From €5,000 for LinkedIn Strategy
Works in multiple industries
Speaks English, Dutch
11-50 members
Web Wings
5
(9 reviews)
Wordt beter vindbaar online en vlieg je concurrentie voorbij.
Top awarded
Tegenwoordig is het internet niet meer weg te denken. Er liggen ontzettend veel kansen om te groeien. Denk aan vindbaarheid in Google, een goede social strategie of de juiste emailmarketing. Ieder bedrijf heeft tegenwoordig wel een website, alleen wordt er niet altijd optimaal resultaat mee behaald. Zo zien wij vaak bedrijven voorbij komen waar men consistent investeert in verschillende soorten marketinguitingen, maar er niet gemeten wordt hoeveel resultaat er mee behaald wordt. Er zijn tal van technieken om jouw bedrijf online te laten groeien, maar alleen de geschikte strategie zal voor jou het juiste resultaat opleveren. Maar welke strategie moet je kiezen? Bij Web Wings begrijpen wij dat het lastig is om de juiste marketing strategie op te stellen en uit te voeren. Daarom nemen we de tijd om jou vrijblijvend te adviseren en wegwijs te maken. Waar bedrijven denken dat alleen een website voldoende is, valt er veel meer te halen door de vindbaarheid van het bedrijf te optimaliseren. Neem vrijblijvend contact op met ons online marketingbureau voor een adviserend gesprek. _________________________________________________________________________________________________________________________________________________ These days, the Internet is here to stay. There are a lot of opportunities to grow. Think of findability in Google, a good social strategy or the right email marketing. Nowadays every company has a website, but the results are not always optimal. We often see companies that consistently invest in different types of marketing, but do not measure the results. There are numerous techniques for growing your business online, but only the appropriate strategy will produce the right results for you. But which strategy should you choose? At Web Wings, we understand how difficult it is to create and implement the right marketing strategy. That's why we take the time to advise and guide you without obligation. Where companies think that just a website is enough, there is much more to gain by optimizing the findability of the company. Feel free to contact our online marketing agency for a consultation. Translated with www.DeepL.com/Translator (free version)
Looking for work in LinkedIn Strategy
Located in Sittard, Netherlands
From €1,000 for LinkedIn Strategy
Worked in E-commerce (+13)
Speaks English, Dutch
51-200 members
Online Bazen
4.6
(22 reviews)
Strategisch online marketing bureau dat jouw doelen realiseert!
Top awarded
Hoi, wij zijn Online Bazen! Een strategisch online multichannel marketing bureau uit het mooie ‘s-Hertogenbosch. Wij zijn stuk voor stuk enthousiaste online marketingspecialisten. Wij geloven in wederzijds vertrouwen en open communicatie voor het opbouwen van waardevolle klantrelaties. Korte lijntjes, snel schakelen, hard werken en zo nu en dan samen lachen. Daar genieten we van! Jullie hopelijk ook? Als een baas Onze bazen hebben alles onder controle, weten waar zij voor staan en stellen zich flexibel op in een veranderlijke wereld. Wij begrijpen als geen ander hoe online marketing werkt. Algoritmes veranderen continue en technologische ontwikkelingen volgen elkaar in rap tempo op. Gelukkig rennen wij nét zo hard en creëert onze dynamiek een consistente flow. We nemen de klant mee, geven advies en ondersteunen hen waar het kan. De klant is hierdoor optimaal voorbereid op de online markt. Als een echte Online Baas! About us We pursue a meaningful partnership through sincere and transparent communication. At Online Bazen we strive to create an atmosphere where success is celebrated. We work hard and encourage having fun when we are at it. Our Online Bosses understand better than anyone how online marketing works. They take care of that for you whilst maintaining high standards of flexibility. Algorithms are ever-changing and technological developments follow one after the other in a high pace. Fortunately, we can keep up in order to maintain a consistent flow of quality in your online marketing activities. We take you, as a customer, along on this journey and will stay on your side to give advice and support where possible. As a result, you are future-proof for the online market. Like a real Online Boss!
Looking for work in LinkedIn Strategy
Located in 's-Hertogenbosch, Netherlands
From €1,000 for LinkedIn Strategy
Worked in E-commerce (+11)
Speaks Dutch, Dutch, Belgium
11-50 members
GrowthFox Marketing
(0 review)
We are a marketing agency that focuses on sustainable growth
At GrowthFox Marketing, we are more than just a digital marketing agency; we are your strategic partners in business growth. Our expert team is committed to leveraging the latest techniques and tools to take your business to the next level. We pride ourselves on a tailored approach that places your startup or SME at the heart of everything we do. Our extensive array of services, from SEM/PPC, Social Ads, CRO, SEO, Content Marketing, Performance Branding, Email Marketing, Video Marketing, SMS Marketing to SMM, are all designed to build brand recognition, amplify reach, and drive customer acquisition and retention. Our primary focus is to create sustainable, scalable growth for your business by employing advanced marketing strategies that resonate with your target audience. We understand the unique challenges faced by startups and SMEs, and we are well-equipped to turn these into opportunities. Through sophisticated data analysis, rigorous testing, and personalized content, we can transform your digital presence and generate measurable results. By choosing GrowthFox Marketing as your growth partner, you’re not only investing in expert marketing services, but you’re also investing in the future success of your business. Let us guide your brand on its journey to new heights, as we empower your business with the digital growth strategy it deserves.
Looking for work in LinkedIn Strategy
Located in Amsterdam, Netherlands
From €1,000 for LinkedIn Strategy
Works in multiple industries
Speaks English
1-10 members
GW Digital Marketing
(0 review)
GW marketing is headed by Gessell Wolitski, a native English Digital Marketing Specialist living in Amsterdam, Netherlands. Gessell started working in digital marketing in 2014 as a side job but has since turned it into her full-time career. She has worked with countless entrepreneurs and small businesses across the globe in developing and implement digital marketing strategies.
Looking for work in LinkedIn Strategy
Located in Amsterdam, Netherlands
From €1,000 for LinkedIn Strategy
Works in multiple industries
Speaks English
1-10 members
Pixelfarm
4.7
(4 reviews)
Pixelfarm bouwt online merken die groeien.
Recommended
Pixelfarm helpt bedrijven hun digitale groei te versnellen. Dat doen we op een duurzame manier waarbij we de zichtbaarheid en vindbaarheid van onze klanten continu verhogen. Op basis van KPI's en een performance based marketing strategie, helpen wij onze klanten en partners maandelijks online te groeien. Zowel in leads en omzet, maar ook in digitale volwassenheid. We kijken niet alleen naar traditionele SEO / SEA online marketing, maar ook naar digital branding, website (of webshop) en content.
Looking for work in LinkedIn Strategy
Located in Amsterdam, Netherlands (+3)
From €1,000 for LinkedIn Strategy
Worked in Software & Computer Services (+7)
Speaks Dutch, English
11-50 members
BRANDBITS® | Creative Agency
5
(13 reviews)
Every bit for your brand
Brandbits is een creative agency gevestigd in Breda. Met een enthousiast team van creativelingen perfectioneren wij jouw website, zetten we converterende digitale campagnes op en behalen of overtreffen wij jouw doelstellingen. Wij krijgen hier energie van, samen maken wij jouw bedrijf bijzonder. (EN) Brandbits is a creative agency based in Breda. With an enthusiastic team of creatives, we perfect your website, set up converting digital campaigns and achieve or exceed your goals. We get energy from this, together we make your company special.
2 works in LinkedIn Strategy
Located in Breda, Netherlands
From €1,000 for LinkedIn Strategy
Worked in Retail (+7)
Speaks English, Dutch
1-10 members
Your Salespoint Online Marketing
4.8
(4 reviews)
Je klanten online bereiken op het juiste moment en met de juiste boodschap? Wij helpen je graag!
Je klanten online bereiken op het juiste moment en met de juiste boodschap? Wil jij aanwezig zijn op de momenten dat jouw potentiële klanten je zoeken? Wil jij ook graag online beter gevonden worden en meer klanten bereiken? Wij helpen je hier graag mee! Wij zijn resultaat gericht en doen altijd net dat stukje extra voor je! Recht door zee en transparantie is bij ons de standaard! Van strategie tot uitvoering, Your Salespoint denkt met je mee. Wij zijn jouw Full-Service Online Marketing team op afstand. Wij creëren unieke websites en marketing campagnes om bedrijven beter vindbaar op internet te maken. Your Salespoint Online Marketing is een ervaren online marketing bureau gevestigd nabij Alkmaar. Wij zijn expert in online adverteren, zoekmachine optimalisatie (SEO), het bouwen van websites en alles wat hierbij komt kijken. Onze ervaren marketing specialisten werken resultaatgericht en denken mee met je doelstellingen. Streef je ook naar het maximale resultaat, en wil je dat online behalen? Wil je dat jouw bedrijf ook snel online door je doelgroep gevonden wordt? Het maximale rendement behalen voor onze klanten is ons streven, elke dag weer, net dat stapje extra. Wij hebben voor elk budget een passende oplossing en helpen je graag jou online doelstellingen te behalen. Benieuwd hoe wij dit voor jou kunnen realiseren? Vraag een vrijblijvend advies gesprek aan en/of laat ons een gratis online marketing scan doen.
Looking for work in LinkedIn Strategy
Located in Alkmaar, Netherlands
From €1,000 for LinkedIn Strategy
Worked in Travel & Leisure (+1)
Speaks English, Dutch
11-50 members
brandness
4.8
(7 reviews)
Géén agency maar een PARTNER
We ♥ multichannel marketing! We houden van uitdagingen. Hoe ambitieuzer, hoe liever! Wij matchen jouw ondernemersgeest en maken samen een rendabel plan, multichannel, waarmee we jouw doel gaan bereiken. Wil je weten welke kansen we voor jouw merk zien? Plan dan een gesprek.
Looking for work in LinkedIn Strategy
Located in Rijen, Netherlands
From €1,000 for LinkedIn Strategy
Worked in Beverage (+9)
Speaks English, Dutch
1-10 members
Handstand
4.6
(5 reviews)
Wij versterken sociale professionals.
Vergroot jouw bereik en impact. Mogen wij versterken waar jij voor staat? Dan dragen we keihard bij aan maatschappelijke winst. Daarom is Handstand hét communicatiebureau voor sociale professionals. Wij zijn jouw crew voor strategie en ondersteuning. Het liefst flippen we samen met jou de verwachting van wat mogelijk is. Maar altijd gaan we ervoor jouw bereik en impact te vergroten. Zichtbaarheid Gezien worden en in contact staan met jouw doelgroep. ✓ Social media & content marketing ✓ Communicatieplan ✓ Conceptontwikkeling Trotse medewerkers Medewerkers als ambassadeurs door interne communicatie. ✓ Strategie ✓ Merkidentiteit ✓ Trainingen Werving Vrijwilligers, klanten, deelnemers en financiers werven. ✓ Campagnes ✓ Adverteren ✓ Evenementpromotie
Looking for work in LinkedIn Strategy
Located in Enschede, Netherlands
From €1,000 for LinkedIn Strategy
Worked in Education (+2)
Speaks Dutch, English
1-10 members

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Insights from a Local Expert: LinkedIn Strategy Agencies in Amsterdam

Amsterdam, often celebrated for its artistic heritage and intricate canal system, also stands out as a hub for digital marketing prowess, particularly in developing impactful LinkedIn strategies. With numerous agencies that offer specialized services, the city’s landscape is buzzing with innovation and expertise. Including 115 projects and 46 client reviews, Amsterdam’s LinkedIn strategy agencies are proving to be pivotal for businesses aiming to enhance their professional network presence.

Prominent Players and Their Achievements

Varied Agencies Offering Tailored Solutions

In Amsterdam, the diversity in LinkedIn strategy agencies is vast. From large, well-established firms to niche boutiques, each offers unique insights and tailored approaches that cater to various business needs. The specialization includes everything from profile optimization to content creation and lead generation through LinkedIn.

Distinguished Clients and Awards

These agencies have collaborated with revered clients, including major international corporations and thriving startups, showcasing their capability to manage and elevate professional social strategies effectively. Recognition through industry accolades such as the Digital Marketing Excellence Awards highlights their commitment to excellence.

Budget Planning for LinkedIn Strategy Services

Understanding Costs and Investment

Budget is a crucial consideration when selecting a LinkedIn strategy agency in Amsterdam. Pricing can vary significantly based on the agency’s size and the campaign complexity. Here are streamlined budgeting insights for different business scales:

Small to Medium Businesses (SMBs)

For SMBs, choosing mid-size agencies might offer the best value. They typically provide competitive pricing with comprehensive service packages, starting from around €2,000 to €10,000.

Larger Corporations

Larger enterprises might require a more robust LinkedIn strategy involving multiple market integrations and extensive content campaigns. Collaborating with top-tier agencies, the budget for these services can range from €10,000 to over €50,000.

Maximize Your LinkedIn Impact with Amsterdam’s Finest

Amsterdam continues to be a beacon for digital marketing innovation, with its rich array of LinkedIn strategy agencies that are ready to boost your professional presence. With a solid track record showcased by 115 projects and positive feedback from 46 reviews, opting for an Amsterdam-based agency ensures you partner with some of the most astute experts in the field. As a local expert from Sortlist in Amsterdam, I encourage you to delve into the vibrant market and select a partner that aligns with your business vision and objectives.

Written by Ines Gillet | Sortlist Expert in AmsterdamLast updated on the 17-10-2024

Discover what other have done.

Get inspired by what our agencies have done for other companies.

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LINKEDIN B2B LEADGENERATIECAMPAGNE!

VAN ONBEKEND PLATFORM NAAR LANDELIJKE BEKENDHEID

Frequently Asked Questions.

Companies in Amsterdam can effectively leverage LinkedIn's publishing platform to establish thought leadership by following these strategic approaches:

Develop a content strategy tailored to the Dutch market: Create a content calendar that addresses topics relevant to Amsterdam's business landscape, such as sustainable business practices, tech innovation, and international trade.
Showcase local expertise: Highlight Amsterdam-specific case studies, events, or collaborations to demonstrate your company's deep understanding of the local market.
Utilize multilingual content: While English is widely spoken in Amsterdam's business world, consider publishing some content in Dutch to connect with a broader local audience.
Engage with trending topics: Stay current with Amsterdam's business trends, such as circular economy initiatives or smart city developments, and provide insightful commentary on these subjects.
Leverage visual content: Use infographics, charts, and videos to make your content more engaging. For example, create visuals comparing Amsterdam's business metrics with other European tech hubs.
Collaborate with local influencers: Partner with Amsterdam-based thought leaders or industry experts for co-authored pieces, enhancing your credibility and expanding your reach.
Consistently publish quality content: Aim for a regular publishing schedule, such as weekly or bi-weekly, to maintain visibility and demonstrate commitment to thought leadership.
Optimize for SEO: Use relevant keywords related to your industry and Amsterdam's business environment to improve discoverability of your content.
Engage with your audience: Respond to comments and encourage discussions on your published articles to build a community around your content.
Cross-promote on other platforms: Share your LinkedIn articles on other social media platforms and your company website to maximize visibility.

By implementing these strategies, companies in Amsterdam can effectively use LinkedIn's publishing platform to establish themselves as thought leaders in their respective industries. Remember, consistency and quality are key to building a strong presence and attracting a loyal following on LinkedIn.

Key Metric	Target	Best Practice
Publishing Frequency	1-2 times per week	Maintain a consistent schedule
Article Length	800-2000 words	Focus on quality and depth of insights
Engagement Rate	5-10% of views	Encourage comments and discussions
Visual Content	At least 1 per article	Use locally relevant images or data visualizations

Remember, establishing thought leadership is a long-term strategy. According to a study by Edelman and LinkedIn, it takes an average of 9-12 months of consistent publishing to see significant results in terms of thought leadership recognition. Stay committed to your content strategy, and you'll see the benefits in increased brand awareness, lead generation, and business opportunities in Amsterdam's competitive market.

For businesses in Amsterdam looking to leverage LinkedIn effectively, a comprehensive strategy is crucial. Here are the key components of an effective LinkedIn strategy:

Optimized Company Page: Ensure your company page is complete, showcasing your brand identity, products/services, and Amsterdam location. Use a high-quality banner image, preferably featuring recognizable Amsterdam landmarks or your local office.
Employee Advocacy: Encourage employees to become brand ambassadors. In Amsterdam's tight-knit business community, personal connections can significantly amplify your reach.
Content Strategy: Develop a content plan that addresses the unique needs of the Amsterdam market. Share insights about local business trends, events, and industry developments. Use a mix of content types, including:
- Thought leadership articles
- Video content (e.g., showcasing your Amsterdam office or team)
- Infographics highlighting Dutch market data
- Client success stories from local businesses
Engagement Plan: Actively participate in relevant LinkedIn groups, especially those focused on Amsterdam's business scene. Comment on and share posts from industry leaders and local partners to build relationships.
Targeted Advertising: Utilize LinkedIn's advertising platform to reach specific demographics in Amsterdam. Target by industry, job title, and location to connect with decision-makers in your target market.
Language Optimization: While English is widely spoken in Amsterdam's business world, consider creating content in both English and Dutch to cater to all preferences.
Showcase Local Expertise: Highlight your understanding of Amsterdam's unique business environment, including knowledge of local regulations, cultural nuances, and industry-specific challenges.
Performance Tracking: Use LinkedIn Analytics to monitor your performance. Pay attention to engagement rates, follower growth, and lead generation metrics specific to your Amsterdam audience.
Talent Acquisition: Leverage LinkedIn as a recruitment tool to attract top talent in Amsterdam's competitive job market. Showcase your company culture and highlight why your business is a great place to work in the city.
Network Building: Attend and promote local Amsterdam networking events through LinkedIn. This helps in building offline connections that can be nurtured online.

By focusing on these key components, businesses in Amsterdam can create a LinkedIn strategy that not only increases their visibility but also drives meaningful engagement and business growth in this dynamic market.

Remember, the effectiveness of your LinkedIn strategy in Amsterdam will depend on consistent effort, authentic engagement, and a deep understanding of the local business ecosystem. Regularly review and adjust your approach based on performance data and evolving market trends to stay ahead in this innovative and internationally-oriented business hub.

LinkedIn's role in B2B marketing has undergone significant transformation in Amsterdam and globally over the past few years. As the Netherlands' business hub, Amsterdam has been at the forefront of adopting and leveraging LinkedIn's evolving features for B2B marketing. Here's an overview of the key developments:

1. Shift from networking to full-funnel marketing platform

LinkedIn has evolved from primarily a professional networking site to a comprehensive B2B marketing platform. In Amsterdam, businesses now use LinkedIn for:

Brand awareness campaigns
Lead generation
Thought leadership content distribution
Account-based marketing (ABM) strategies

2. Enhanced targeting capabilities

LinkedIn's targeting options have become more sophisticated, allowing Amsterdam-based marketers to reach specific professional audiences with unprecedented precision. This includes targeting by:

Job title, function, and seniority
Company size and industry
Skills and interests
Engagement with your company page or website

3. Content marketing dominance

LinkedIn has become the go-to platform for B2B content marketing in Amsterdam. The platform now offers various content formats, including:

Long-form articles
Native video content
Live streaming
Stories (although discontinued in 2021, it showcased LinkedIn's willingness to experiment with new formats)
Newsletters

4. Advertising advancements

LinkedIn's advertising capabilities have expanded significantly, offering Amsterdam marketers a range of options:

Sponsored Content
Sponsored InMail (now called Sponsored Messaging)
Text Ads
Dynamic Ads
Conversation Ads

5. Analytics and ROI measurement

LinkedIn has improved its analytics tools, allowing Amsterdam-based marketers to better measure the ROI of their B2B marketing efforts. This includes:

Website demographics
Content engagement metrics
Lead generation forms analytics
Conversion tracking

6. Integration with marketing tech stack

LinkedIn has enhanced its integration capabilities with other marketing tools commonly used in Amsterdam, such as:

CRM systems (e.g., Salesforce, HubSpot)
Marketing automation platforms
Data management platforms (DMPs)

7. Focus on thought leadership and employee advocacy

Amsterdam businesses have increasingly leveraged LinkedIn to establish thought leadership and encourage employee advocacy. This includes:

Executive branding
Employee content sharing programs
LinkedIn Live events featuring industry experts

8. Emphasis on video content

Video has become a crucial component of B2B marketing on LinkedIn. Amsterdam marketers are using video for:

Product demonstrations
Customer testimonials
Behind-the-scenes company culture content
Thought leadership interviews

According to LinkedIn's own data, video posts on the platform earn an average of three times the engagement of text posts, highlighting its growing importance.

9. Virtual events and webinars

Particularly accelerated by the COVID-19 pandemic, LinkedIn has become a vital platform for hosting and promoting virtual events and webinars. This trend has continued in Amsterdam's B2B landscape, with many companies using LinkedIn Events and Live features to connect with their audience.

In conclusion, LinkedIn's role in B2B marketing in Amsterdam has evolved from a simple professional networking site to a sophisticated, full-funnel marketing platform. Its enhanced targeting, diverse content options, advanced advertising features, and robust analytics have made it an indispensable tool for B2B marketers in the Dutch capital. As the platform continues to innovate, it's likely to remain at the forefront of B2B marketing strategies in Amsterdam and beyond.