How does LinkedIn advertising differ from other social media platforms, and what unique opportunities does it offer in Belgium?

LinkedIn advertising stands out from other social media platforms in several key ways, particularly in the Belgian market. As a professional network, LinkedIn offers unique opportunities for B2B marketing and targeting decision-makers. Here's how LinkedIn advertising differs and the specific advantages it provides: 1. Professional Audience Targeting LinkedIn allows advertisers to target professionals based on job titles, industries, company sizes, and seniority levels – crucial for B2B marketing in Belgium's diverse business landscape. You can reach decision-makers in key Belgian industries such as pharmaceuticals, logistics, and technology more effectively than on other platforms. 2. B2B Focus While platforms like Facebook and Instagram are primarily B2C-oriented, LinkedIn's professional environment is ideal for B2B marketing, which is particularly valuable in Belgium's business-centric market. Content on LinkedIn tends to be more business-focused, allowing for more in-depth industry discussions and thought leadership. 3. Higher-Quality Leads LinkedIn generates higher-quality leads compared to other social platforms, with a conversion rate 3x higher than other major ad platforms, according to LinkedIn's own data. This is especially relevant for Belgian businesses looking to connect with high-value clients or partners in the Benelux region and beyond. 4. Unique Ad Formats LinkedIn offers specialized ad formats like Sponsored InMail and Dynamic Ads, which are not available on other platforms. These formats allow for personalized, direct communication with potential clients, which can be particularly effective in Belgium's relationship-driven business culture. 5. Thought Leadership Opportunities LinkedIn's platform is conducive to sharing long-form content, articles, and industry insights, allowing Belgian businesses to establish themselves as thought leaders in their respective fields. This is particularly valuable for sectors where Belgium excels, such as biotechnology, logistics, and sustainable technologies. 6. Language Targeting Given Belgium's multilingual nature (Dutch, French, and German), LinkedIn's language targeting capabilities are especially useful for crafting campaigns that resonate with specific linguistic communities within the country. 7. Professional Network Effects Content shared on LinkedIn has a higher potential for professional virality, as users are more likely to engage with and share business-related content within their professional networks. This can be particularly beneficial for Belgian companies looking to expand their reach within the European market. To illustrate the effectiveness of LinkedIn advertising in Belgium, consider the following data: MetricLinkedInOther Social Media (Average) B2B Lead Conversion Rate2.74%0.98% Cost per Lead€54€71 Professional Audience Reach in Belgium3.2 millionVaries significantly In conclusion, LinkedIn advertising offers unique opportunities for businesses in Belgium, particularly in the B2B sector. Its professional focus, targeted advertising options, and high-quality lead generation make it an invaluable platform for companies looking to expand their reach, establish thought leadership, and connect with decision-makers in Belgium and beyond. By leveraging LinkedIn's distinctive features, Belgian businesses can create more effective and tailored marketing strategies that resonate with their professional target audience.

How does LinkedIn's algorithm impact content visibility, and how can Belgian businesses optimize for it?

LinkedIn's algorithm plays a crucial role in determining content visibility on the platform, and understanding its nuances is essential for Belgian businesses aiming to maximize their reach and engagement. Here's an overview of how the algorithm works and strategies to optimize your content: How LinkedIn's Algorithm Impacts Content Visibility: Initial Distribution: When you post content, LinkedIn first shows it to a small subset of your network to gauge engagement. Engagement Assessment: The algorithm then evaluates likes, comments, and shares within the first hour to determine further distribution. Content Quality: LinkedIn favors high-quality, relevant content that sparks meaningful conversations. User Relevance: The algorithm considers the relevance of your content to individual users based on their interests and behavior on the platform. Timeliness: Recent posts are given priority, but evergreen content can still perform well if it continues to generate engagement. Optimization Strategies for Belgian Businesses: Post at Optimal Times: For Belgian professionals, consider posting during business hours (9:00-17:00 CET) when your audience is most active. Tuesday to Thursday often see higher engagement rates. Encourage Early Engagement: Leverage your network, especially Belgian colleagues and industry peers, to interact with your post within the first hour to boost initial visibility. Create Native Content: LinkedIn's algorithm favors native content over external links. Consider creating articles, documents, or videos directly on LinkedIn. Use Relevant Hashtags: Include 3-5 relevant hashtags, including some specific to the Belgian market (e.g., #BelgianBusiness, #BruxellesBusiness). Engage Authentically: Respond promptly to comments and engage with others' content to increase your overall visibility on the platform. Share Diverse Content Types: Mix up your content with text posts, images, videos, and documents to cater to different preferences. Focus on Thought Leadership: Share insights on Belgian industry trends, local business challenges, and success stories to establish authority. Optimize Your Profile: Ensure your company page and personal profiles are complete and keyword-optimized for better visibility in LinkedIn searches. To illustrate the impact of these strategies, consider this data from a recent study on LinkedIn engagement in Belgium: Content Type Average Engagement Rate Native Video 5.2% Text-only Posts 1.8% Image Posts 2.3% Articles 0.7% By understanding and adapting to LinkedIn's algorithm, Belgian businesses can significantly improve their content visibility and engagement on the platform. Remember to consistently analyze your post performance using LinkedIn Analytics and adjust your strategy accordingly to stay ahead in the competitive Belgian market.

How can Belgian companies effectively measure the success of their LinkedIn marketing efforts?

Measuring the success of LinkedIn marketing efforts is crucial for Belgian companies to optimize their strategies and achieve their business goals. Here are several key metrics and methods to effectively gauge the performance of your LinkedIn campaigns: Engagement Rate: This is a fundamental metric that measures how well your content resonates with your audience. Calculate it by dividing the total number of interactions (likes, comments, shares) by the number of impressions. For Belgian businesses, aim for an engagement rate above the platform average of 2-3%. Follower Growth: Track the increase in your company page followers over time. A steady growth indicates that your content is attracting and retaining interest from your target audience in Belgium and beyond. Click-Through Rate (CTR): This measures the percentage of people who clicked on your content or ads compared to those who viewed it. The average CTR for LinkedIn ads is around 0.35-0.45%, but strive to exceed this benchmark. Conversion Rate: Monitor how many of your LinkedIn leads actually convert into customers or take desired actions (e.g., signing up for a webinar, downloading a whitepaper). This is crucial for determining ROI. Lead Quality: Assess the quality of leads generated through LinkedIn. Are they decision-makers in Belgian companies? Do they fit your ideal customer profile? Use LinkedIn's built-in lead gen forms or integrate with your CRM for better tracking. Content Performance: Analyze which types of content (e.g., text posts, videos, articles) perform best with your Belgian audience. Look at metrics like views, shares, and comments to determine what resonates most. Website Traffic: Use Google Analytics to track how much traffic LinkedIn is driving to your website. Set up goals to measure specific actions taken by visitors from LinkedIn. Social Selling Index (SSI): LinkedIn's proprietary metric measures your company's and employees' effectiveness in establishing your professional brand, finding the right people, engaging with insights, and building relationships. A higher SSI score often correlates with better business outcomes. To effectively measure these metrics, consider using the following tools and techniques: LinkedIn Analytics: Utilize the native analytics provided by LinkedIn for company pages and ad campaigns. These offer valuable insights into audience demographics, engagement, and content performance. Third-party Analytics Tools: Platforms like Hootsuite, Sprout Social, or Socialbakers can provide more in-depth analytics and competitor benchmarking, which is particularly useful for comparing your performance against other Belgian companies. UTM Parameters: Use these in your LinkedIn posts and ads to track traffic sources more accurately in Google Analytics. A/B Testing: Regularly test different content types, ad formats, and messaging to optimize your LinkedIn strategy for the Belgian market. Surveys and Feedback: Directly ask your Belgian audience about their experience with your LinkedIn content and how it influences their perception of your brand. Remember, the key to successful measurement is setting clear, SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals aligned with your overall business objectives. For instance, a Belgian B2B company might set a goal to increase qualified leads from LinkedIn by 20% over the next quarter. By consistently tracking these metrics and adjusting your strategy accordingly, Belgian companies can significantly improve their LinkedIn marketing effectiveness, leading to better brand awareness, lead generation, and ultimately, business growth in the competitive Belgian and European markets.

Top LinkedIn Strategy Consultants in Belgium

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103 providers

All LinkedIn Strategy Agencies in Belgium

Supermoon
4.8
(9 reviews)
We are Supermoon. We make brands bigger & brighter.
Recommended
We do marketing, communications and advertising, but we are not a traditional agency. We are consultants, co-workers and creative partners-on-the-job, supporting our clients when and where they need our expertise. We connect customers and brands via relevant content, appealing designs and engaging communications campaigns. Our goal is to make your brand bigger and brighter, just like a supermoon. We are a core team of highly skilled advertising professionals supported by a huge galaxy of hand-picked freelance partners. We get the right experts on board to deliver the very best results for your marketing mission. We explore First think, then do. Together we define the goals of our campaigns. Where do we want to go and how do we get there? Close collaborating is key to creating smart campaigns and effective communications with outstanding results. Hence we invest strongly in acquiring a profound understanding of your challenge, product and industry. We create Creativity, sharp messaging and high-quality communications determine how you come across as a brand and company. We help you to develop the right tone of voice, visual identity and spot-on campaigns. Whether it’s developing creative concepts, videos, brochures, company presentations, mailings or events, we’re never afraid to get our hands dirty in order to get things done. We connect Get your message out there and ensure it resonates with your target audience. Through smart media planning, tailored messaging and dedicated community management we make sure your brand will reach the audiences we’re aiming for. And of course you can always count on transparent reporting to measure the ROI.
1 work in LinkedIn Strategy
Located in Boom, Belgium (+1)
From €5,000 for LinkedIn Strategy
Worked in Government & Administration (+15)
Speaks English, Dutch
1-10 members
King of Hearts
4.5
(24 reviews)
Let's ignite your brand.
Highly recommended
We are a full-service branding and communication agency. We believe brands need to move people in order to be successful . Spark session: designed to ignite your brand. Is your brand still relevant in today's fast changing world? During a workshop we dive into your brand. We clarify your objectives and explore new opportunities, which will serve as a kick-start for your battle plan . Ignite your brand with our battle plan. Do you have great ideas but you feel stuck in your daily business? Do you have a great product or service but you don’t know how to kick-off? The list of questions is loooong when you’re busy building a brand. No matter how big or small your question may be, we can help you define your tactics. Our battle plan gives direction to your brand or company. As you go through the following steps, you’re going to (re)discover where you need to go. Don’t be overwhelmed. Together we will figure out where to start. With this battle plan, we support you intensively and personally during this process to make sure you reach new heights . We are small enough to care, big enough to scale. For each project, we carefully select a dedicated brand team . Our account managers and creative minds pulling together show that different expertise working closely together on the same idea will reinforce your brand. Our team of experts will work closely with your team to achieve your goals. Teamwork makes the dream work, right? We are in for the long run. Did we say we are committed to lead you to your most ambitious and long-lasting business? And so we will, by making the best use of your budget and by maximizing our efforts . With our battle plan tactic, we offer an authentic and personal journey, where we strive to expand your business’s full potential.
Looking for work in LinkedIn Strategy
Located in Antwerp, Belgium
From €5,000 for LinkedIn Strategy
Worked in Travel & Leisure (+23)
Speaks Dutch, Belgium, Dutch
11-50 members
Huble (ex.Digitag)
4.9
(15 reviews)
Seek evolution
Top awarded
Huble is a global HubSpot, AI, marketing & creative consultancy empowering multinational and larger national companies to dominate their markets with its HubSpot expertise and strategic consultancy across AI, marketing, creative, and sales. Committed to security and quality, Huble has certified compliance with ISO/IEC 27001:2022 and ISO 9001:2015 standards across its seven international businesses and 175+ employees . Boasting over 15 years of experience and 500+ successful HubSpot CRM implementations , Huble expertly steers clients through digital transformation with offices and consulting teams in the UK, USA, Canada, Germany, France, Belgium, Singapore, and South Africa.
Looking for work in LinkedIn Strategy
Located in Brussels, Belgium (+2)
From €1,800 for LinkedIn Strategy
Worked in Others (+20)
Speaks French, Arabic
51-200 members
Native Nation
4.5
(8 reviews)
NATIVE NATION, YOUR SOCIAL MEDIA SOULMATE
Recommended
We are not a big creative agency that has adapted to social media. We are not a PR agency that turned into an influencer agency. We are born on social, it’s in our DNA. Native Nation started out as an influencer marketing agency and platform since 2017, but quickly evolved to a broader social media first agency. We work with the next generation, have an eye for real time cultural insides and make social content that actually has an impact on it’s target audience. We continuously revamp influencer marketing & focus on creating branded entertainment rather than boring social media ads. We built a company that is small enough to move as fast as the social algorithms, yet big enough to create impact for strong brands. We are trustworthy professionals with 12 years of combined social media expertise, who help you craft social media stories from concept to realization. You can hire us for video content, copywriting, growth hacking, paid strategies, influencer collaborations, ambassador programs, UGC, social media management, … We help your brand grow by crafting stories that create impact on Social Media and beyond.
Looking for work in LinkedIn Strategy
Located in Antwerp, Belgium (+1)
From €1,000 for LinkedIn Strategy
Worked in Telecommunications (+10)
Speaks English, Dutch
11-50 members
Weeb
4.8
(8 reviews)
We think, design & share.
Recommended
Notre équipe créative vous accompagne dans le lancement, la promotion et l’évolution de votre projet. Nous mettons notre expertise à votre service afin de (ré)inventer votre identité et votre communication. Ensemble, nous parlons "stratégie" et nous mettons en place votre plan d'action. WE THINK. Nous analysons vos besoins et déterminons une stratégie efficace afin de faire grandir ou naître votre marque. WE DESIGN. Nous construisons ensemble un design impactant adapté à votre univers et à vos besoins. Ce n’est pas uniquement de la création de site web mais la création de toute une expérience utilisateur 3.0. WE SHARE. Nous améliorons votre visibilité sur les réseaux sociaux ainsi que le référencement de votre site en créant des campagnes impactantes et des concepts qui touchent. Notre force ? Une équipe pluridisciplinaire qui vous permet de centraliser votre communication auprès d'une seule agence. Nous avons un expert dans chacun des domaines suivants : Graphisme, web design, développement web, stratégie digitale, réseaux sociaux, Google Ads, impression tout support, création de contenus, photo & vidéos, motion design, hébergement & infogérance... Vous trouverez tous les services dont vous avez besoin pour améliorer votre identité et votre visibilité . Notre objectif ? Le succès de votre projet et la réussite de votre business comme si c’était le nôtre. Nous mettons tout en oeuvre pour obtenir du résultat et faire la différence. Notre vision ? Construire une relation de confiance sur du long terme pour construire ensemble un projet à la hauteur de vos ambitions.
Looking for work in LinkedIn Strategy
Located in Waterloo, Belgium
From €1,000 for LinkedIn Strategy
Worked in Pharmaceuticals & Biotech (+24)
Speaks French, English
11-50 members
Luna
4.4
(14 reviews)
Your Communication Partner!
Recommended
Wens je meer of andere klanten? Een sterk(er) imago? Luna is jouw one-stop-shop voor een waaier aan (niet-betalende) communicatieactiviteiten. Als veelzijdige partner zetten we je bedrijf in the picture. Souhaitez-vous changer, augmenter votre clientèle ou développer une image forte ? Luna est votre guichet unique pour une pléiade d’activités de communication. En tant que partenaire polyvalent, nous mettons votre entreprise en lumière. Do you want to win new clients or build a stronger image? Luna is your one-stop-shop for a wide range of editorial and other communication activities. We put your company in the spotlight! Onze troeven | Nos atouts | Our strengths: • Meedenken |Nous vous accompagnons dans votre réflexion | We think along with you • Proactief | Proactivité | Proactive • Creatief | Créativité | Creative • Drietalig | Trilinguisme | Trilingual Wat we doen | Ce que nous faisons | What we do: • PR • Content marketing and copywriting • Business development • Internal communication We would love to work with you! Nous aimerions travailler pour vous ! Details of our services, as well as some of our clients, are provided below. To request an offer, write to isabelle@luna.be. We can help you with all your communication activities: • Press relations (PwC, BVBO/APEG, eWON, Look&Fin, Monizze) • Crisis communication (Van In, BKCP, BCC Corporate, MediaMarkt) • Newsletters (LCL, Globis, Expense Reduction Analysts) • Websites (TDM3, Paradigmo, gaschanges.be) • Campaigns (CNG, KMDA, Switch) • Customer case studies (Eezee-IT, Megabyte, Orone) • Social media (LCL, gas.be, ADD, Amazings) • E-mail marketing (Callens, Altares Dun & Bradstreet) • Employer Branding (Conxion, PwC) • Internal Communication (Cohezio, Prodware, Trevi) • Brochures (ADD, SimCorp, CD&V) We have experience in a wide range of sectors: • IT (Inetum-Realdolmen, Lab9, Amplexor) • Telecom (LCL, Sewan, Evonet, Verixi, Hexacom) • Energy and utilities (Mega, Frank Energie, Synergrid, gas.be, Mega, Energik) • Retail (Lab9, Checkpoint Systems, easy-m/Switch, e5 mode) • Financial industry (Goudwisselkantoor/Comptoir de l'Or, Marsh, Leleux Associated Brokers, Fédérale Assurance) • Services (IPG, Harvest Group) • HR (Group S, Monster, Mercer, INC, Dehora) • Transport and logistics (Transporeon, Globis, Routing International) • Construction (Mapei, Vaillant) • Public sector (Fedict/BOSA, DG Sport, La Sambrienne, WBC-Incubator) • Medical and pharma (FeBelGen, Domus Medica, Archemin) • Agriculture (Belchim, Bi-PA) • Real estate (Colliers, PwC, EasyDay) • Leisure and lifestyle (B-Loved, BodyMindWellness, Fun, Faculty Club, YourNature) • Associations (ETSA, ECG, Educam, GS1) • Non-profit (Restos du Coeur, Brailleliga/Ligue Braille, VVOB)
Looking for work in LinkedIn Strategy
Located in Hoeilaart, Belgium (+2)
From €1,000 for LinkedIn Strategy
Worked in Banking & Financials (+32)
Speaks Dutch, Dutch, Belgium
1-10 members
MvH Media
4.8
(3 reviews)
Empower your business with digital marketing / Meer resultaat met succesvolle digital marketing
Top awarded
Empower your business with digital marketing! Behaal met MvH Media meer resultaat uit digital marketing. Specialisten voor SEO, SEA, Social Media, Marketplaces en digitale strategie.
Looking for work in LinkedIn Strategy
Located in Ghent, Belgium (+3)
From €500 for LinkedIn Strategy
Worked in Luxury Goods & Jewelry (+24)
Speaks English, Dutch
51-200 members
Yungo
4.9
(8 reviews)
Yungo - Disrupt the Norm, Set the Standard 💥 Award-winning marketing agency
Yungo is de enige Vlaamse Agency die zich focust op Disruptive Marketing. Aandacht grijpen én vasthouden, dat is voor jouw bedrijf of merk in deze snel veranderende wereld méér dan cruciaal. Geen voor de hand liggende uitdaging, wetende dat de gemiddelde mens 377 advertentieboodschappen per dag consumeert. Maar … don’t worry, be Yungo! Want Yungo helpt je. Niet alleen met overleven, maar vooral met openbloeien, opvallen én groeien. Hoe? Door de magische mix van onze disruptieve marketingstrategieën en ons team prettig gestoorde, creatieve geesten. We zijn een straf team digitale pioniers en laat ook jouw merk pionieren . Samen met jou creëren we een slimme strategie , unieke content en de juiste tools . Zo bouwen we een solide merkbasis , veroveren we het juiste doelpubliek en jagen we je groeicijfers de hoogte in. Klaar om je brand écht te boosten? Let’s Yungo! Altijd straffere cijfers? Altijd beter communiceren? Altijd nieuwe doelen bereiken? Roep gauw je speurhonden terug, want dan is Yungo jouw betrouwbare partner de route! Yungo heeft een krachtige body die gestaag groeit en een breed arsenaal relevante expertises . Zo ontplooien we voor elke uitdaging de nodige power op het vlak van digitale marketing, performance, branding, video, conceptcreatie, design en storytelling . Met een hart voor jouw missie, een neus voor ROI en een onverschrokken vibe exploreert Yungo alle mogelijkheden om jouw resultaten exponentieel te versterken. Guerillagewijs voor directe impact en in de diepte voor langetermijngroei. In een hecht partnership. Zo groeien en bloeien we samen. Want echte pioniers vinden sterke partners. Let’s Yungo!
Looking for work in LinkedIn Strategy
Located in Genk, Belgium
From €1,000 for LinkedIn Strategy
Worked in Construction (+19)
Speaks English, Dutch, Belgium
11-50 members
Proud Mary
5
(10 reviews)
Creative strategies and strategic creations
Proud Mary is your foothold in turbulent marketing waters. We pull out all the stops to proudly communicate the brand values of your company or product. Our mission is to help companies grow through creative strategies and strategic creations . Since pride is an important core value of us, branding is our passion. Pride makes people grow. —————— Proud Mary is uw houvast in woelige marketing wateren. Wij zetten alle zeilen bij om de merkwaarden van jouw bedrijf of product met trots uit te dragen. Want trots doet groeien. Onze missie is om bedrijven te helpen groeien door middel van creatieve strategieën en strategische creaties. Trots laat mensen groeien, trots laat mensen stralen en dat is waar het bij ons allemaal om draait.
Looking for work in LinkedIn Strategy
Located in Roeselare, Belgium
From €1,000 for LinkedIn Strategy
Worked in Food (+20)
Speaks English, Dutch, Belgium
11-50 members
NYBE
4.7
(11 reviews)
Own your journey, don't let it own you.
Top awarded
Dit kun je verwachten Werken veel interne processen nog zoals in de jaren '90? Denk aan Excel als beste vriend en voorraad handmatig beheren. Dan is het misschien tijd om nieuwe wegen in te slaan. We helpen je technologie af te stemmen op de bedrijfsdoelen. Denk aan webshops, websites met integraties en maatwerk software. Daarnaast kun je bij ons terecht om meer klanten te verwelkomen. Het resultaat? Teams werken efficiënter en productiever, met de flexibiliteit om op afstand de voortgang te monitoren.
Looking for work in LinkedIn Strategy
Located in Hasselt, Belgium
From €950 for LinkedIn Strategy
Worked in Others (+16)
Speaks Dutch, Dutch, Belgium
1-10 members
Just Like U
4.9
(40 reviews)
Define Digital Destinies
Highly recommended
Top awarded
«Just Like U», créé en mai 2019, est spécialisé dans la création de site Internet à haute valeur ajoutée, le référencement web , la création graphique, la photographie et la gestion de réseaux sociaux . Nous avons voulu créer une équipe aux connaissances complémentaires dans le milieu du marketing digital. L’équipe est ainsi composée de membres ayant chacun une riche expérience dans son propre domaine d’activité : - Un web designer et web developer ; - Un référenceur et spécialiste en marketing digital ; - Une graphiste et gestionnaire de projet ; - Une spécialiste en réseaux sociaux ; - Un commercial et spécialiste en marketing et développement d’entreprise. Avec nos compétences, nous nous efforcons de fournir à nos clients des prestations de qualité pour devenir non pas un simple prestataire de services mais un partenaire dans la réussite de leur projet. Chaque projet est étudié en équipe pour coordonner l’ensemble des tâches et ainsi proposer au client une charte graphique en cohésion avec son secteur d’activité, un site web en adéquation avec ses attentes et ses besoins et un référencement adapté avec une sélection de mots clés, bref une stratégie globale cohérente et surtout unique ! N'hésitez pas à nous contacter, nous nous ferons un plaisir de venir vous voir pour discuter de votre projet ! À bientôt, L'équipe Just Like U
Looking for work in LinkedIn Strategy
Located in Nivelles, Belgium
From €1,000 for LinkedIn Strategy
Worked in Construction (+28)
Speaks French, English
1-10 members
Digital Leader
5
(2 reviews)
The creative & performance agency for leading brands, now & tomorrow.
Recommended
Top awarded
Digital Leader is een strategisch online marketing bureau dat op basis van data en merkstrategie de digitale leiders van morgen creërt.
Looking for work in LinkedIn Strategy
Located in Haaltert, Belgium (+1)
From €1,000 for LinkedIn Strategy
Worked in Sports (+7)
Speaks English, Dutch, Belgium
11-50 members
Living Stone
5
(2 reviews)
Proven successful go2market campaigns in healthcare, technology and engineering
Recommended
Top awarded
Living Stone is your B2B marketing agency for healthcare, technology and engineering organisations. We help you as a B2B marketer to make your mark . To share your company’s story, to present information in a way that makes a difference – to plant a flag that proclaims excellence and value. We support you with conventional as well as digital marketing. Our tools are easy to implement and build on your existing corporate tradition, sales customs and market ambitions. We’ve successfully been helping B2B marketers make an impact +30 years . As experts in go2market programs, we know that a lot of things are critical for a marketing partnership and projects, to succeed. We’ve set-up our company to make sure we deliver on all of them . "You should be proud of your team! You guys have worked wonders! Your communication and work delivered is top notch professional. This was my first time working with an agency like yours, but it tastes like more!"
Looking for work in LinkedIn Strategy
Located in Zwalm, Belgium
From €1,000 for LinkedIn Strategy
Worked in Industrial Goods & Services (+10)
Speaks Dutch, Dutch, Belgium
11-50 members
JDI - Grow Impact
5
(15 reviews)
Meer impact met je bedrijf dankzij een sterke strategie, gemotiveerde medewerkers en trouwe klanten
Je groeiambities waarmaken, dat is waar wij je mee helpen. Vanuit strategisch, tactisch en/of operationeel oogpunt krijg je precies de ondersteuning die jij nodig hebt om te groeien. En dat met zo min mogelijk groeipijn. Want aan groei moet je werken. En laat JDI nu juist die aanvullende hersens, die bijkomende ervaring en die extra handjes leveren die je daarvoor nodig hebt. Of je nu groot bent of nog klein, je ambitie om te groeien en je bereidheid om in alle openheid samen te werken zullen bepalen of we de juiste match zijn. JDI gooit namelijk al zijn expertise en gedrevenheid in de strijd om ook jouw ambitie waar te maken. Vanuit ons groei-DNA, maar ook omdat wij gepassioneerd samen mooie groeiverhalen willen schrijven. Wij bieden ondersteuning bij groei met de volgende hefbomen: Strategie: https://www.jdi.be/home/groeien-door-strategie/ Medewerkers: https://www.jdi.be/home/groeien-door-medewerkers/ Klanten: https://www.jdi.be/home/groeien-door-klanten/ Aarzel niet om ons hierover meer informatie te vragen! Dit kan door een mailtje te sturen naar Quinten@jdi.be of ons te bellen op +3216 88 37 55.
Looking for work in LinkedIn Strategy
Located in Huldenberg, Belgium
From €1,000 for LinkedIn Strategy
Worked in Energy & Oil (+4)
Speaks Dutch, Belgium, English
11-50 members
alpaga
4.7
(7 reviews)
We guide brands to reach the top!
Boost your company's growth by combining branding and digital marketing, a unique approach we call brandigital. We work on 2 main services: Branding: finding, defining and developing your "uniqueness" and translating it into a name, a promise and tangible elements (logo, packaging, communication campaign, advertising). Digital: creating your sales tunnel and all the media that make it up: SEO, SEM, website, newsletter, display ads, social media... What could be a more effective way to rise to the peak of your industry than with an alpaca by your side? Boostez la croissance de votre entreprise en alliant l’image de marque et le marketing digital, une approche unique que nous appelons le brandigital. Depuis plus de 12 ans nous accompagnons startup, marques & ONG à atteindre leurs objectifs. Nous travaillons sur 2 grands services: Branding: trouver, définir et développer votre "unicité" et la retranscrire en nom, promesse et éléments tangibles (logo, packaging, campagne de communication, de publicité) Digital: créer votre tunnel de vente et tous les supports qui le constitue: SEO, SEM, site web, newsletter, display ads, social media... Quel meilleur moyen de gravir la montagne jusqu'au sommet de votre industrie qu'avec un alpaga ?
Looking for work in LinkedIn Strategy
Located in Brussels, Belgium (+2)
From €1,000 for LinkedIn Strategy
Worked in Real Estate (+26)
Speaks French, English
1-10 members
Ridder
4.4
(4 reviews)
Wij strijden voor Machtige Marketing!
Al eens gehoord van het ridderideaal? Eer. Kracht & moed. Trouw. Vrijgevigheid. Eerlijkheid. Het klinkt alvast veelbelovend. En dat was het ook, in de middeleeuwen. Ons team van Ridder hanteert een eigen riddercode. Persoonlijke aanpak. Betrokkenheid. Open communicatie. Expertise. Daadkracht. Het klinkt alvast veelbelovend. En dat is het ook. Beloofd! We trekken ten strijde om de missie, visie & waarden van jouw onderneming of merk op een creatieve, strategische en professionele manier uit te dragen.
Looking for work in LinkedIn Strategy
Located in Kortrijk, Belgium
From €1,000 for LinkedIn Strategy
Worked in Government & Administration (+22)
Speaks English, Dutch
1-10 members
Plant a Flag
4.7
(29 reviews)
Increase your impact with our 360° marketing support
Plant a Flag is your 360° marketing partner, based in Brussels, Belgium. We unify a wide range of marketing expertise to create a positive impact for our remarkable clients. We provide Marketing strategy - by transforming your great ideas into actionable strategies & plans. Marketing execution - you can count on our team of marketing experts for full-service marketing support including design, development, content & performance marketing. We work for Ambitious and passionate people who are building towards sustainable growth and societal impact. Our portfolio of clients includes businesses (small & large), associations, and non-profit organizations. Let's partner up and Plant your Flag!
Looking for work in LinkedIn Strategy
Located in Brussels, Belgium (+1)
From €1,000 for LinkedIn Strategy
Worked in Management Consulting (+6)
Speaks English, Dutch
11-50 members
Sweet Globe
4.5
(17 reviews)
Votre département graphique et marketing numérique externalisé
Recommended
Votre département graphique et marketing numérique externalisé ! Fort de plus de 10 ans d’expérience, Sweet Globe met son expérience au service de votre entreprise ! Nous ne voulons pas être une simple agence, mais votre département de marketing digital. De la stratégie à la mise en place des actions numériques, Sweet Globe met tout en œuvre pour assurer une présence en ligne optimale de votre business. Que fait-on ? Stratégie digitale Notre équipe vous propose un plan de marketing digital complet basé sur vos objectifs, votre cible et votre budget. Cette étape est primordiale pour connaître les points d’actions efficaces sur le parcours utilisateurs de vos potentiels clients. Campagnes média Nous vous aidons à atteindre vos objectifs en paramétrant des campagnes publicitaires sur les canaux adéquats. Une analyse fréquente est établie en vue d’optimisations continues visant à améliorer vos performances. Référencement naturel Être visible dans les résultats de recherche est primordial pour votre business. Notre équipe vous propose un service allant de l’audit complet de votre présence organique jusqu’à la mise en place de recommandations SEO spécifiques couvrant aussi bien l’aspect technique qu’éditorial. Réseaux sociaux Une présence professionnelle sur les réseaux sociaux est indispensable. Facebook, Instagram, LinkedIn, Youtube,… peuvent être non seulement de belles vitrines, mais aussi être des canaux de trafic et de conversion pour votre business. Notre équipe vous conseille, vous accompagne et vous encadre dans l’activation, l’animation et la gestion de vos réseaux sociaux. Analytics Analyser, comprendre et interpréter les données digitales est indispensable pour s’améliorer. Que vous ayez un simple site vitrine ou que vous disposiez d’un e-commerce, le traitement des données numériques est primordial dans l’amélioration de votre stratégie ! Nos experts s’ occupent de l’analyse et vous fournissent un reporting clair de vos performances, de votre trafic et des opportunités d’optimisation. Emailing De la newsletter au marketing automation, l’emailing reste un canal unique de vente. Fidéliser ou réactiver votre base de données clients, promouvoir un nouveau produit, relayer une offre spéciale,… voici quelques raisons pour lesquelles l’emailing peut être efficace !
Looking for work in LinkedIn Strategy
Located in Waterloo, Belgium (+1)
From €1,000 for LinkedIn Strategy
Worked in Automotive (+7)
Speaks French, English
1-10 members
June20
4.6
(2 reviews)
Engineering Emotions, that's what we do
Top awarded
June20 is a creative communications agency, with offices in Ghent and Antwerp. We believe your brand is only as strong as it is in the heart of your audience. That’s why we specialise in establishing that emotional connection you need. We call it Engineering Emotions. As engineers, we start from data and consumer insights to build your brand in every interface. We consider your brand as a system with many interfaces and, therefore, create work that connects every element with the right emotional impact at every phase of the customer journey. Our name is also emotion-driven. Did you know June 20 is regarded as the most joyous day of the year? It's the perfect name for us as it radiates the positivity and cheerfulness we stand for. We try hard to make every day as joyous as June 20, for our employees as well as for our clients. Our services We Engineer Emotions using: Strategy: We create content with a solid strategic foundation throughout the customer journey Communication: We develop campaigns, content and activations that trigger the right emotions Branding : We make your brand distinctive and recognisable in all communication Platforms & Technology: We select the best technology and communication channel Media: We find you the perfect media mix, from email marketing and SEO to online advertising PR & Content Marketing: We bring and reinforce the right messages with regard to your brand We design and build your brand consistently in every interface, to optimally connect with the power of emotions. Let’s meet!
Looking for work in LinkedIn Strategy
Located in Ghent, Belgium (+1)
From €3,000 for LinkedIn Strategy
Worked in Construction (+13)
Speaks Dutch, Dutch, Belgium
11-50 members
S1 Digital
4.7
(6 reviews)
Helping you reach your audience
At S1 Digital knowledge, experience and technology come together to help brands grow and succeed online. We connect brands with their respective audiences through exclusive partnerships with fast-growing media platforms combined with advanced ad tech solutions. It all starts with the customer who’s embracing the expanding opportunities to enjoy media and online experience uniquely tailored to their own personal preferences , contexts and schedules. Consumers are moving towards the creation of a new type of personal space by carefully selecting their preferred media platforms and experiences, one which continues to evolve by new social-media splinters and technology. The result is a rapid expansion in consumer touchpoints. With the combination of biddable solutions, media representation and tech & insights we are able to connect your brand with the consumer where they are throughout their customer journey. Aggregating data across platforms to see the big picture while we analyze, optimize and adjust our online channels with campaign data to reach your business goals .
Looking for work in LinkedIn Strategy
Located in Antwerp, Belgium
From €2,500 for LinkedIn Strategy
Worked in Pets (+12)
Speaks Dutch, Dutch, Belgium
11-50 members

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Customer reviews about LinkedIn Strategy Consultants in Belgium

HR ManagerManufacturing | Brussels, BE

Our company was looking for an experienced LinkedIn Strategy Consultant to enhance our online presence, and the decision to work with this particular provider in Belgium was spot on. The strategies implemented not only increased our profile visibility but also elevated our networking approaches, bringing significant B2B leads. Highly recommend their expertise!

CEOTech | Antwerp, BE

As a startup eager to establish strong B2B connections, partnering with a knowledgeable LinkedIn Strategy Agency in Belgium proved invaluable. The tailored consultations and hands-on strategy formulation were exactly what we needed to position ourselves strongly in our niche market. Very impressive service and results!

Marketing DirectorReal Estate | Ghent, BE

We’ve been working with one of the finest LinkedIn Strategy Consultants in Belgium, and it has transformed our online networking strategy dramatically. Their insights into effective content creation and targeted audience engagement helped us reach a broader yet more specific audience. This has been a game-changer for our business development efforts.

Insights from a Local Expert: LinkedIn Strategy Agencies in Belgium

Belgium, known for its diverse business landscape, is increasingly recognizing the importance of LinkedIn as a strategic tool for professional networking and business growth. Local agencies, characterized by their innovative approaches to LinkedIn strategies, have established a robust footprint with 275 projects and 75 client reviews that attest to their effectiveness and client satisfaction.

Accomplishments and Client Success Stories

Client Engagements and Acclaim

Belgian LinkedIn strategy agencies have served an array of esteemed clients, from startups looking to establish their brand presence to multinational corporations aiming to optimize their LinkedIn reach. These collaborations often result in enhanced brand visibility, increased engagement, and superior lead generation, proving the strategic prowess of local LinkedIn consultants.

Industry Recognition

Local LinkedIn strategy agencies have not only gained recognition through successful client partnerships but have also been acknowledged through various industry awards. This recognition further solidifies their standing as leaders in crafting effective LinkedIn strategies that resonate with target audiences and achieve business objectives.

Expert Advice on Budgeting for LinkedIn Strategies

Understanding Investment Levels

Budget considerations are crucial when planning your LinkedIn strategy. In Belgium, agency fees vary depending on the scope and complexity of the project. Here's a breakdown:

Small to Medium Enterprises (SMEs): For businesses with moderate needs, a comprehensive LinkedIn campaign can range from €2,000 to €7,000, offering a balance between cost and outcome.
Large Corporations: For companies requiring extensive, multi-faceted LinkedIn strategies, costs can start from €10,000, reflecting the depth and breadth of such campaigns.

Reviewing Past Successes

Evaluating previous work is essential; the 275 projects showcased by local agencies provide insights into their creative approach and strategic competence. This review helps potential clients align their specific needs with an agency’s expertise, ensuring a good match that fosters successful outcomes.

Leverage Expertise from Belgian LinkedIn Strategy Professionals

With a solid record of 75 reviews, the testimony of numerous successful enterprises, and award-winning recognition, Belgian LinkedIn strategy agencies stand ready to transform professional networking experiences. As a local expert associated with Sortlist, I encourage businesses to explore the numerous skilled agencies here and choose a partner that not only meets but exceeds their LinkedIn strategic goals.

Written by Ines Gillet | Sortlist Expert in BelgiumLast updated on the 17-10-2024

Latest Projects Submitted to LinkedIn Strategy Agencies in Belgium

Optimization of LinkedIn Strategy for Belgian CompanyProminent Consulting Firm>20,000€ | 10-2024A well-known consulting firm in Belgium is seeking a LinkedIn strategy agency to enhance their social media presence, focusing specifically on LinkedIn. The goal is to increase their network and engagement with industry leaders and potential clients.

LinkedIn Content Development and StrategyLeading Health Sector Player10,000€ - 20,000€ | 10-2024A leading company in the health sector is looking for a LinkedIn strategy consultant to develop and implement a content strategy aimed at increasing their brand visibility and engagement on LinkedIn.

Comprehensive LinkedIn Strategy OverhaulInnovative Tech Startup<10,000€ | 10-2024This tech startup needs a LinkedIn strategy agency to overhaul their existing LinkedIn strategy, including profile optimization, content planning, and engagement tactics to better showcase their innovative solutions.

Targeted LinkedIn Campaign for B2B EngagementEstablished Manufacturing Company15,000€ - 25,000€ | 10-2024A renowned manufacturing company is in search of a LinkedIn strategy consultant to design and execute a targeted LinkedIn campaign aimed at increasing B2B leads and engagement.

Sector-Specific LinkedIn Strategy EnhancementMajor Retail Chain>30,000€ | 10-2024A major retail chain is seeking specialized LinkedIn strategy agencies to refine their strategy for sector-specific engagement and to position themselves as a leader within the retail industry on LinkedIn.

Discover what other have done.

Get inspired by what our agencies have done for other companies.

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Storytelling, rekruteren en adverteren op LinkedIn

Stratégie Social Media & SEA - Engel & Völkers

Frequently Asked Questions.

LinkedIn advertising stands out from other social media platforms in several key ways, particularly in the Belgian market. As a professional network, LinkedIn offers unique opportunities for B2B marketing and targeting decision-makers. Here's how LinkedIn advertising differs and the specific advantages it provides:

1. Professional Audience Targeting

LinkedIn allows advertisers to target professionals based on job titles, industries, company sizes, and seniority levels – crucial for B2B marketing in Belgium's diverse business landscape.
You can reach decision-makers in key Belgian industries such as pharmaceuticals, logistics, and technology more effectively than on other platforms.

2. B2B Focus

While platforms like Facebook and Instagram are primarily B2C-oriented, LinkedIn's professional environment is ideal for B2B marketing, which is particularly valuable in Belgium's business-centric market.
Content on LinkedIn tends to be more business-focused, allowing for more in-depth industry discussions and thought leadership.

3. Higher-Quality Leads

LinkedIn generates higher-quality leads compared to other social platforms, with a conversion rate 3x higher than other major ad platforms, according to LinkedIn's own data.
This is especially relevant for Belgian businesses looking to connect with high-value clients or partners in the Benelux region and beyond.

4. Unique Ad Formats

LinkedIn offers specialized ad formats like Sponsored InMail and Dynamic Ads, which are not available on other platforms.
These formats allow for personalized, direct communication with potential clients, which can be particularly effective in Belgium's relationship-driven business culture.

5. Thought Leadership Opportunities

LinkedIn's platform is conducive to sharing long-form content, articles, and industry insights, allowing Belgian businesses to establish themselves as thought leaders in their respective fields.
This is particularly valuable for sectors where Belgium excels, such as biotechnology, logistics, and sustainable technologies.

6. Language Targeting

Given Belgium's multilingual nature (Dutch, French, and German), LinkedIn's language targeting capabilities are especially useful for crafting campaigns that resonate with specific linguistic communities within the country.

7. Professional Network Effects

Content shared on LinkedIn has a higher potential for professional virality, as users are more likely to engage with and share business-related content within their professional networks.
This can be particularly beneficial for Belgian companies looking to expand their reach within the European market.

To illustrate the effectiveness of LinkedIn advertising in Belgium, consider the following data:

Metric	LinkedIn	Other Social Media (Average)
B2B Lead Conversion Rate	2.74%	0.98%
Cost per Lead	€54	€71
Professional Audience Reach in Belgium	3.2 million	Varies significantly

In conclusion, LinkedIn advertising offers unique opportunities for businesses in Belgium, particularly in the B2B sector. Its professional focus, targeted advertising options, and high-quality lead generation make it an invaluable platform for companies looking to expand their reach, establish thought leadership, and connect with decision-makers in Belgium and beyond. By leveraging LinkedIn's distinctive features, Belgian businesses can create more effective and tailored marketing strategies that resonate with their professional target audience.

LinkedIn's algorithm plays a crucial role in determining content visibility on the platform, and understanding its nuances is essential for Belgian businesses aiming to maximize their reach and engagement. Here's an overview of how the algorithm works and strategies to optimize your content:

How LinkedIn's Algorithm Impacts Content Visibility:

Initial Distribution: When you post content, LinkedIn first shows it to a small subset of your network to gauge engagement.
Engagement Assessment: The algorithm then evaluates likes, comments, and shares within the first hour to determine further distribution.
Content Quality: LinkedIn favors high-quality, relevant content that sparks meaningful conversations.
User Relevance: The algorithm considers the relevance of your content to individual users based on their interests and behavior on the platform.
Timeliness: Recent posts are given priority, but evergreen content can still perform well if it continues to generate engagement.

Optimization Strategies for Belgian Businesses:

Post at Optimal Times: For Belgian professionals, consider posting during business hours (9:00-17:00 CET) when your audience is most active. Tuesday to Thursday often see higher engagement rates.
Encourage Early Engagement: Leverage your network, especially Belgian colleagues and industry peers, to interact with your post within the first hour to boost initial visibility.
Create Native Content: LinkedIn's algorithm favors native content over external links. Consider creating articles, documents, or videos directly on LinkedIn.
Use Relevant Hashtags: Include 3-5 relevant hashtags, including some specific to the Belgian market (e.g., #BelgianBusiness, #BruxellesBusiness).
Engage Authentically: Respond promptly to comments and engage with others' content to increase your overall visibility on the platform.
Share Diverse Content Types: Mix up your content with text posts, images, videos, and documents to cater to different preferences.
Focus on Thought Leadership: Share insights on Belgian industry trends, local business challenges, and success stories to establish authority.
Optimize Your Profile: Ensure your company page and personal profiles are complete and keyword-optimized for better visibility in LinkedIn searches.

To illustrate the impact of these strategies, consider this data from a recent study on LinkedIn engagement in Belgium:

Content Type	Average Engagement Rate
Native Video	5.2%
Text-only Posts	1.8%
Image Posts	2.3%
Articles	0.7%

By understanding and adapting to LinkedIn's algorithm, Belgian businesses can significantly improve their content visibility and engagement on the platform. Remember to consistently analyze your post performance using LinkedIn Analytics and adjust your strategy accordingly to stay ahead in the competitive Belgian market.

Measuring the success of LinkedIn marketing efforts is crucial for Belgian companies to optimize their strategies and achieve their business goals. Here are several key metrics and methods to effectively gauge the performance of your LinkedIn campaigns:

Engagement Rate: This is a fundamental metric that measures how well your content resonates with your audience. Calculate it by dividing the total number of interactions (likes, comments, shares) by the number of impressions. For Belgian businesses, aim for an engagement rate above the platform average of 2-3%.
Follower Growth: Track the increase in your company page followers over time. A steady growth indicates that your content is attracting and retaining interest from your target audience in Belgium and beyond.
Click-Through Rate (CTR): This measures the percentage of people who clicked on your content or ads compared to those who viewed it. The average CTR for LinkedIn ads is around 0.35-0.45%, but strive to exceed this benchmark.
Conversion Rate: Monitor how many of your LinkedIn leads actually convert into customers or take desired actions (e.g., signing up for a webinar, downloading a whitepaper). This is crucial for determining ROI.
Lead Quality: Assess the quality of leads generated through LinkedIn. Are they decision-makers in Belgian companies? Do they fit your ideal customer profile? Use LinkedIn's built-in lead gen forms or integrate with your CRM for better tracking.
Content Performance: Analyze which types of content (e.g., text posts, videos, articles) perform best with your Belgian audience. Look at metrics like views, shares, and comments to determine what resonates most.
Website Traffic: Use Google Analytics to track how much traffic LinkedIn is driving to your website. Set up goals to measure specific actions taken by visitors from LinkedIn.
Social Selling Index (SSI): LinkedIn's proprietary metric measures your company's and employees' effectiveness in establishing your professional brand, finding the right people, engaging with insights, and building relationships. A higher SSI score often correlates with better business outcomes.

To effectively measure these metrics, consider using the following tools and techniques:

LinkedIn Analytics: Utilize the native analytics provided by LinkedIn for company pages and ad campaigns. These offer valuable insights into audience demographics, engagement, and content performance.
Third-party Analytics Tools: Platforms like Hootsuite, Sprout Social, or Socialbakers can provide more in-depth analytics and competitor benchmarking, which is particularly useful for comparing your performance against other Belgian companies.
UTM Parameters: Use these in your LinkedIn posts and ads to track traffic sources more accurately in Google Analytics.
A/B Testing: Regularly test different content types, ad formats, and messaging to optimize your LinkedIn strategy for the Belgian market.
Surveys and Feedback: Directly ask your Belgian audience about their experience with your LinkedIn content and how it influences their perception of your brand.

Remember, the key to successful measurement is setting clear, SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals aligned with your overall business objectives. For instance, a Belgian B2B company might set a goal to increase qualified leads from LinkedIn by 20% over the next quarter.

By consistently tracking these metrics and adjusting your strategy accordingly, Belgian companies can significantly improve their LinkedIn marketing effectiveness, leading to better brand awareness, lead generation, and ultimately, business growth in the competitive Belgian and European markets.