How does LinkedIn advertising differ from other social media platforms, and what unique opportunities does it offer in Belgium?

LinkedIn advertising stands out from other social media platforms in several key ways, particularly in the Belgian market. As a professional network, LinkedIn offers unique opportunities for B2B marketing and targeting decision-makers. Here's how LinkedIn advertising differs and the specific advantages it provides: 1. Professional Audience Targeting LinkedIn allows advertisers to target professionals based on job titles, industries, company sizes, and seniority levels – crucial for B2B marketing in Belgium's diverse business landscape. You can reach decision-makers in key Belgian industries such as pharmaceuticals, logistics, and technology more effectively than on other platforms. 2. B2B Focus While platforms like Facebook and Instagram are primarily B2C-oriented, LinkedIn's professional environment is ideal for B2B marketing, which is particularly valuable in Belgium's business-centric market. Content on LinkedIn tends to be more business-focused, allowing for more in-depth industry discussions and thought leadership. 3. Higher-Quality Leads LinkedIn generates higher-quality leads compared to other social platforms, with a conversion rate 3x higher than other major ad platforms, according to LinkedIn's own data. This is especially relevant for Belgian businesses looking to connect with high-value clients or partners in the Benelux region and beyond. 4. Unique Ad Formats LinkedIn offers specialized ad formats like Sponsored InMail and Dynamic Ads, which are not available on other platforms. These formats allow for personalized, direct communication with potential clients, which can be particularly effective in Belgium's relationship-driven business culture. 5. Thought Leadership Opportunities LinkedIn's platform is conducive to sharing long-form content, articles, and industry insights, allowing Belgian businesses to establish themselves as thought leaders in their respective fields. This is particularly valuable for sectors where Belgium excels, such as biotechnology, logistics, and sustainable technologies. 6. Language Targeting Given Belgium's multilingual nature (Dutch, French, and German), LinkedIn's language targeting capabilities are especially useful for crafting campaigns that resonate with specific linguistic communities within the country. 7. Professional Network Effects Content shared on LinkedIn has a higher potential for professional virality, as users are more likely to engage with and share business-related content within their professional networks. This can be particularly beneficial for Belgian companies looking to expand their reach within the European market. To illustrate the effectiveness of LinkedIn advertising in Belgium, consider the following data: MetricLinkedInOther Social Media (Average) B2B Lead Conversion Rate2.74%0.98% Cost per Lead€54€71 Professional Audience Reach in Belgium3.2 millionVaries significantly In conclusion, LinkedIn advertising offers unique opportunities for businesses in Belgium, particularly in the B2B sector. Its professional focus, targeted advertising options, and high-quality lead generation make it an invaluable platform for companies looking to expand their reach, establish thought leadership, and connect with decision-makers in Belgium and beyond. By leveraging LinkedIn's distinctive features, Belgian businesses can create more effective and tailored marketing strategies that resonate with their professional target audience.

How does LinkedIn's algorithm impact content visibility, and how can Belgian businesses optimize for it?

LinkedIn's algorithm plays a crucial role in determining content visibility on the platform, and understanding its nuances is essential for Belgian businesses aiming to maximize their reach and engagement. Here's an overview of how the algorithm works and strategies to optimize your content: How LinkedIn's Algorithm Impacts Content Visibility: Initial Distribution: When you post content, LinkedIn first shows it to a small subset of your network to gauge engagement. Engagement Assessment: The algorithm then evaluates likes, comments, and shares within the first hour to determine further distribution. Content Quality: LinkedIn favors high-quality, relevant content that sparks meaningful conversations. User Relevance: The algorithm considers the relevance of your content to individual users based on their interests and behavior on the platform. Timeliness: Recent posts are given priority, but evergreen content can still perform well if it continues to generate engagement. Optimization Strategies for Belgian Businesses: Post at Optimal Times: For Belgian professionals, consider posting during business hours (9:00-17:00 CET) when your audience is most active. Tuesday to Thursday often see higher engagement rates. Encourage Early Engagement: Leverage your network, especially Belgian colleagues and industry peers, to interact with your post within the first hour to boost initial visibility. Create Native Content: LinkedIn's algorithm favors native content over external links. Consider creating articles, documents, or videos directly on LinkedIn. Use Relevant Hashtags: Include 3-5 relevant hashtags, including some specific to the Belgian market (e.g., #BelgianBusiness, #BruxellesBusiness). Engage Authentically: Respond promptly to comments and engage with others' content to increase your overall visibility on the platform. Share Diverse Content Types: Mix up your content with text posts, images, videos, and documents to cater to different preferences. Focus on Thought Leadership: Share insights on Belgian industry trends, local business challenges, and success stories to establish authority. Optimize Your Profile: Ensure your company page and personal profiles are complete and keyword-optimized for better visibility in LinkedIn searches. To illustrate the impact of these strategies, consider this data from a recent study on LinkedIn engagement in Belgium: Content Type Average Engagement Rate Native Video 5.2% Text-only Posts 1.8% Image Posts 2.3% Articles 0.7% By understanding and adapting to LinkedIn's algorithm, Belgian businesses can significantly improve their content visibility and engagement on the platform. Remember to consistently analyze your post performance using LinkedIn Analytics and adjust your strategy accordingly to stay ahead in the competitive Belgian market.

How can Belgian companies effectively measure the success of their LinkedIn marketing efforts?

Measuring the success of LinkedIn marketing efforts is crucial for Belgian companies to optimize their strategies and achieve their business goals. Here are several key metrics and methods to effectively gauge the performance of your LinkedIn campaigns: Engagement Rate: This is a fundamental metric that measures how well your content resonates with your audience. Calculate it by dividing the total number of interactions (likes, comments, shares) by the number of impressions. For Belgian businesses, aim for an engagement rate above the platform average of 2-3%. Follower Growth: Track the increase in your company page followers over time. A steady growth indicates that your content is attracting and retaining interest from your target audience in Belgium and beyond. Click-Through Rate (CTR): This measures the percentage of people who clicked on your content or ads compared to those who viewed it. The average CTR for LinkedIn ads is around 0.35-0.45%, but strive to exceed this benchmark. Conversion Rate: Monitor how many of your LinkedIn leads actually convert into customers or take desired actions (e.g., signing up for a webinar, downloading a whitepaper). This is crucial for determining ROI. Lead Quality: Assess the quality of leads generated through LinkedIn. Are they decision-makers in Belgian companies? Do they fit your ideal customer profile? Use LinkedIn's built-in lead gen forms or integrate with your CRM for better tracking. Content Performance: Analyze which types of content (e.g., text posts, videos, articles) perform best with your Belgian audience. Look at metrics like views, shares, and comments to determine what resonates most. Website Traffic: Use Google Analytics to track how much traffic LinkedIn is driving to your website. Set up goals to measure specific actions taken by visitors from LinkedIn. Social Selling Index (SSI): LinkedIn's proprietary metric measures your company's and employees' effectiveness in establishing your professional brand, finding the right people, engaging with insights, and building relationships. A higher SSI score often correlates with better business outcomes. To effectively measure these metrics, consider using the following tools and techniques: LinkedIn Analytics: Utilize the native analytics provided by LinkedIn for company pages and ad campaigns. These offer valuable insights into audience demographics, engagement, and content performance. Third-party Analytics Tools: Platforms like Hootsuite, Sprout Social, or Socialbakers can provide more in-depth analytics and competitor benchmarking, which is particularly useful for comparing your performance against other Belgian companies. UTM Parameters: Use these in your LinkedIn posts and ads to track traffic sources more accurately in Google Analytics. A/B Testing: Regularly test different content types, ad formats, and messaging to optimize your LinkedIn strategy for the Belgian market. Surveys and Feedback: Directly ask your Belgian audience about their experience with your LinkedIn content and how it influences their perception of your brand. Remember, the key to successful measurement is setting clear, SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals aligned with your overall business objectives. For instance, a Belgian B2B company might set a goal to increase qualified leads from LinkedIn by 20% over the next quarter. By consistently tracking these metrics and adjusting your strategy accordingly, Belgian companies can significantly improve their LinkedIn marketing effectiveness, leading to better brand awareness, lead generation, and ultimately, business growth in the competitive Belgian and European markets.

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Flon.be
5
(1 review)
Let us boost your business to another level! 📈
Aan de hand van krachtige funnels en sterk uitgewerkte tactieken genereren wij voor jouw bedrijf meer warme klanten . We zorgen ervoor dat deze warme klanten op de juiste manier benaderd worden, zodat jij meer afspraken én kwalitatieve klanten krijgt.
Looking for work in LinkedIn Strategy
Located in Zwevegem, Belgium
From €1,000 for LinkedIn Strategy
Worked in Non-profit (+3)
Speaks English, Dutch, Belgium
1-10 members
Superkraft
4.9
(4 reviews)
Make Brands Matter More
Superkraft is not just your average creative agency. We Make Brands Matter More. Superkraft is about craftmanship; a mindset that drives us to go beyond the ordinary. It’s about pushing boundaries, challenging conventions and leaving a lasting impression with every project. Whether you’re looking for a fresh brand strategy, creative concepts or a dazzling approach to social media… We’ve got you covered. To unlock your brand’s fullest potential, we create tailor-made work that is as unique as your vision. Here at Superkraft, creativity knows no bounds and innovation is our driving force. With both national and international projects, we’ve gathered years of experience and have built deep connections with our clients. Our global perspective and local insights allow us to explore diverse markets and deliver personalised solutions in different industries. So, ready to take a plunge into the digital world with us? Reach out! Let's get in touch: hello@superkraft.be or +32 9 330 07 33
Looking for work in LinkedIn Strategy
Located in Ghent, Belgium (+2)
From €1,000 for LinkedIn Strategy
Worked in Hospitals & Healthcare (+14)
Speaks Dutch, Dutch, Belgium
11-50 members
Graviteit
4.9
(42 reviews)
Aantrekkelijke communicatie
Verruimende concepten, designs en content: aantrekkelijke communicatie Wij zijn Graviteit , creatieve wezens die de krachten bundelen om bij elk project het onderste uit de kan te halen. Ons doel als communicatiebureau : zorgen dat jouw bedrijf niet blijft zweven tussen de veelheid aan concurrentie. Samen plaatsen we jouw onderneming op de kaart! Maar vrees niet, we blijven met beide voetjes op de grond. Klaar om samen aan de slag te gaan met jouw communicatie? Sterke communicatie komt enkel tot zijn recht wanneer deze op maat van jouw bedrijf is. Niet elke aanpak werkt voor jouw onderneming. Daar is Graviteit zich van bewust. Daarom plaatsen we elke klant in het middelpunt van zijn eigen sterrenstelsel. We willen weten welke krachten er van werking zijn en wat er leeft in jouw omgeving. Dit is noodzakelijk voor stevig uitgebouwde communicatie. Enkel zo kan jouw bedrijf groeien binnen het universum . We geloven in een open en transparante manier van communiceren. Het is ons doel om boeiende en succesvolle samenwerkingen tot stand te laten komen. Het spreekt voor zich dat we steeds inzetten op een partnership op lange termijn , en dat we als communicatiebureau werk afleveren waar we fier op zijn. Overtuigd? Of nog net dat extra duwtje in de rug nodig? Laten we afspreken, en wie weet voel jij de aantrekking tot Graviteit! www.graviteit.be hello@graviteit.be Broadening concepts, design and content: attracting communication. We are Graviteit , creative beings combining their strengths to get the most out of every project. Our goal as a communication agency ? To make sure that your business doesn’t hover among all your competitors. Together, we pin your business on the map! But fear not, we’ll keep our feet on solid ground. We can’t wait to launch your company’s communication. Communication only works out great when it is customized for your business . Not every approach is fitting for each company. Graviteit is aware of this. That is why we place each customer at the centre of his own galaxy . We want to know which forces affect you, and what is going on in your field. This is necessary to develop a strong communication model . Only by doing this can we make your company grow within the universe . We believe in open and transparent communication . Our goal is to create fascinating and successful collaborations . It goes without saying that we are always aiming for long-term partnerships , and that we want to deliver projects that we are proud of. Convinced? Or do you just need that extra push? Let’s meet, and hopefully you feel the attraction to Graviteit! www.graviteit.be hello@graviteit.be
Looking for work in LinkedIn Strategy
Located in Ghent, Belgium (+1)
From €1,000 for LinkedIn Strategy
Worked in Architecture & Planning (+23)
Speaks Dutch, Dutch, Belgium
1-10 members
Lust4Live bv
5
(1 review)
Come on, bring it on!
Als creatief digitaal marketing- en communicatiebureau is ons doel om samen groeien met onze klanten en impact voor hen te creëren.
2 works in LinkedIn Strategy
Located in Mechelen, Belgium
From €1,000 for LinkedIn Strategy
Worked in Non-profit (+1)
Speaks English, Dutch
1-10 members
Varamedia
4.9
(12 reviews)
Delivering leads and driving growth
Highly recommended
Varamedia, your one-stop 🚀 to your leadgeneration goals! Wij houden niet van smalltalk, wél van grootse resultaten. Samen gaan we voor een maximale groei met meer én betere offerte-aanvragen, afspraken, klanten, LEADS … Bij Varamedia draait alles om het aantrekken van waardevolle leads voor jouw bedrijf - mensen die echt geïnteresseerd zijn in jouw producten of diensten en bereid zijn actie te ondernemen. We gaan verder dan alleen het vergroten van websiteverkeer en we combineren sales en marketing om die warme leads te genereren. Met onze expertise in websiteverkeer en conversieoptimalisatie zorgen we ervoor dat meer bezoekers op je website overgaan tot waardevolle acties, zoals het aanvragen van informatie of het doen van aankopen. Bij Varamedia streven we ernaar jouw bedrijf te laten groeien door effectieve leadgeneratie, met de focus op het behalen van concrete resultaten.
Looking for work in LinkedIn Strategy
Located in Beernem, Belgium
From €1,000 for LinkedIn Strategy
Worked in Beauty (+11)
Speaks English, Dutch
1-10 members
Socialbox
5
(3 reviews)
Recommended

Looking for work in LinkedIn Strategy
Located in Brussels, Belgium
From €160 for LinkedIn Strategy
Worked in Entertainment & Events (+6)
Speaks English, Dutch, Belgium
1-10 members
Root Agency
4.9
(7 reviews)
Your dedicated digital marketing, design & development team.
Top awarded
Root Agency is the dedicated digital marketing, design & webdevelopment team that marketing managers & business owners dream of . We're here to take your existing marketing to the next level with our digital & branding expertise. Just getting started? Then we'll launch your new brand with a bang. We love making a positive impact for our clients, big and small , with our campaigns. We work with SMB's as well as StartUps & Scale-Ups . Both nationally & internationally. To date we have had the pleasure of working in the following industries: Retail Energy Biotech Hospitality Food & Drinks Pharmaceuticals Culture & Events Higher Education Professional Services Industry & Manufacturing Real Estate & Project Development Our core values Full transparency A full-service approach Focused on real measurable results Working with clients, instead of for them Our expertises: E-commerce Graphic Design Digital Strategy Lead Generation Website Creation Online Advertising Marketing Automation Branding & Visual Identity ======================================== Nederlands ======================================== Root Agency is het dedicated team voor digitale marketing, design & webdevelopment waar marketingmanagers & bedrijfseigenaars van dromen. Wij zijn er om je bestaande marketing naar een hoger niveau te tillen met onze digitale & branding expertise. Ga je pas van start met een nieuwe business of brand? Dan lanceren we jou met een knal. Wij houden ervan om met onze campagnes een positieve impact te maken voor onze klanten, groot en klein. Root Agency werkt met KMO's als met StartUps & Scale-Ups. Zowel nationaal als internationaal. Tot nu toe hebben wij het genoegen gehad om in de volgende sectoren te werken: Detailhandel Energie Biotechnologie Hospitality Food & Drinks Farmaceutica Cultuur & Evenementen Hoger Onderwijs Professionele Diensten Industrie & Productie Vastgoed & Projectontwikkeling Onze kernwaarden Volledige transparantie Een full-service aanpak Gericht op echte meetbare resultaten Met klanten werken, in plaats van voor hen Onze expertises: E-commerce Grafisch ontwerp Digitale strategie Lead generation Website creatie Online reclame Marketing automatisering Branding & visuele identiteit
Looking for work in LinkedIn Strategy
Located in Gingelom, Belgium (+3)
From €1,000 for LinkedIn Strategy
Worked in Pharmaceuticals & Biotech (+13)
Speaks English, Dutch
1-10 members
socialsky
5
(7 reviews)
Human by choice, Social by heart 🛸
Our mission is simple : Propel our clients in the digital era 🛸 1️⃣ By identifying the right needs and objectives 2️⃣ By implementing perfect digital & social strategy = creation + performance 3️⃣ By upscaling competencies within all stakeholders
Looking for work in LinkedIn Strategy
Located in Kraainem, Belgium
From €1,000 for LinkedIn Strategy
Worked in Food (+20)
Speaks English, Dutch
11-50 members
Vistalaro
4.9
(3 reviews)
One stop marketing services
Nous participons à la croissance et à la transformation numérique de PME belges grâce à la mise à disposition de compétences en marketing digital, création de site web et l'implémentation d'ERP. Profitez d’une équipe d’experts pour gérer l’ensemble de vos besoins en marketing numériques. Un seul interlocuteur pour le conseil, la mise en place et l’analyse de vos campagnes en ligne.
Looking for work in LinkedIn Strategy
Located in Hannut, Belgium (+2)
From €1,000 for LinkedIn Strategy
Worked in Construction (+1)
Speaks French, Dutch, Belgium
1-10 members
Online Design
5
(5 reviews)
Online Design ontwerpt stijlvolle websites & video marketing met resultaat gerichte campagnes!
Online Design is gespecialiseerd in webdesign en videomarketing. Gevestigd in het hart van innovatie, combineren we technische expertise met een oprechte betrokkenheid. Ons jong, dynamisch team van freelancers wordt gedreven door één missie: jouw digitale doelen tot leven brengen. Webdesign dat bezoekers omzet in klanten, en videocontent die je merkverhaal op een boeiende manier vertelt. We zijn meer dan een bureau; we zijn jouw strategische partner in het digitale landschap. ROI en klanttevredenheid staan bij ons altijd voorop. We gaan diep in op de analytics en luisteren echt naar jouw behoeften. Ons einddoel? Jouw bedrijf positioneren als een digitale koploper. We zijn altijd up-to-date met de laatste trends en technieken. Dus als je een partner zoekt die niet alleen technisch vaardig is maar ook persoonlijk betrokken, dan is Online Design jouw go-to keuze. Klaar om je digitale impact naar een hoger niveau te tillen? hello@onlinedesign.be www.onlinedesign.be
Looking for work in LinkedIn Strategy
Located in Waregem, Belgium
From €100 for LinkedIn Strategy
Worked in Sports (+2)
Speaks English, Dutch
1-10 members
Wowlab
5
(11 reviews)
Chez Wowlab, nous accompagnons les organisations à atteindre une croissance durable. 🚀
Top awarded
Wowlab est une agence spécialisée dans le marketing digital qui accompagne les start-ups & PME dans leur stratégie⚡️ en activant les étapes clé ⚙️ pour assurer une croissance durable 🚀 CONCRETEMENT avec Wowlab : 👉🏻 Vous construisez une stratégie marketing adaptée à votre cible. 👉🏻 Vous gagnez en cohérence dans votre communication, votre image et votre identité. 👉🏻 Vous apprenez à maîtriser les outils numériques pour gagner en visibilité. 👉🏻 Vous développez vos ventes et mesurez le retour sur investissement. Notre équipe spécialisée en marketing digital est formée pour accompagner les entreprises et les projets, dont l'objectif est d'acquérir de nouveaux leads 👥 et de booster les ventes. 🛒 Pour plus d'informations, visitez notre site web : https://wowlab.be/ Wowlab couvre notamment : 🔗 Lead generation 🔗 SEA / Digital Ads 🔗 SEO 🔗 Base de données CRM & Mailing 🔗 Branding & Employer branding
Looking for work in LinkedIn Strategy
Located in Etterbeek, Belgium
From €1,000 for LinkedIn Strategy
Worked in Human Resources (+15)
Speaks English, French
1-10 members
STRAREX - Strategic Marketing Agency
4.9
(10 reviews)
Don't just target your market be part of it!
Top awarded
STRAREX is your full-service strategic marketing agency. Together with you, we develop the most optimal marketing strategy for your organization towards sustainable growth and reliability. We build more than a beautiful website or graphics, but strategic marketing that is measurable and one that really works. No nonsense, straight to it. Let’s grow your business. See what’s beyond limits for your marketing. Strategy - Structured marketing plans based on strong data and detailed market research Work proactively and structurally on your ambitious goals by means of a strategic marketing plan A thorough marketing plan will lead to measurable results, allowing you to focus on the core of your business Digital - More than a beautiful website, but a full-fledged digital marketing plan that is measurable and one that truly works. Our digital marketing strategy translates the long-term objectives from your strategic plan into a concrete digital approach that makes your company grow: Targeted campaigns tailored to the target groups relevant to you that lead to measurable results. Get to know your customers better and reach them with the right message on the channels most relevant to them. Creative - (Re)Branding - The human side of business, bringing your brand to life with aesthetics that make sense. Artistry meets Strategy: visualize your business with modern & relevant aesthetics for your market & customers, while staying true to your core business & brand. With a dedicated team of experts experienced in a wide range of design, working with both small to large businesses, we develop brands that connect you to your audience. logo designs | brand positioning | storytelling | content branding | photography | styling | digital & print design ... Why STRAREX? Personal contact with close follow-ups and updates Focus on total care throughout the journey Measurable results and a clear ROI factor A clear structure in your tactical marketing Transparent pricing
1 work in LinkedIn Strategy
Located in Antwerp, Belgium
From €1,000 for LinkedIn Strategy
Worked in Household Products (+15)
Speaks English, Dutch
11-50 members
Localisy & Produweb SA
4.9
(26 reviews)
NOUS NE SOMMES PAS ELON MUSK, MAIS NOUS POUVONS FAIRE DÉCOLLER VOTRE STRATÉGIE WEBMARKETING.
Top awarded
Rêvez-vous d'élargir votre horizon de clients, d'amplifier vos ventes, d'augmenter votre notoriété ? Imaginez un partenaire capable de métamorphoser votre présence en ligne, de propulser votre site web au sommet, d'optimiser votre visibilité sur les moteurs de recherche, de dynamiser votre image sur les réseaux sociaux, et de fidéliser votre clientèle grâce à des campagnes innovantes de newsletters, whatsapp ou SMS. Ce partenaire, vous venez de le trouver. NOUS NE PROMETTONS PAS, NOUS PROUVONS Laissez-nous vous démontrer comment nos stratégies sur-mesure peuvent non seulement répondre à vos attentes, mais les surpasser. Dites adieu à la publicité traditionnelle et inefficace, et embrassez une nouvelle ère de réussite digitale. L'époque des paroles en l'air est révolue, aujourd'hui nous prouvons concrètement la rentabilité de vos futures campagnes webmarketing. NOTRE VISION ET NOS VALEURS – UNE EXPÉRIENCE UNIQUE Localisy Web Agency n'est pas qu'une entreprise, c'est une révolution numérique fondée en 2015 par un passionné du web de 19 ans. Plus qu'une agence, nous sommes une famille dédiée à la réussite de nos clients. Chez nous, vous n'êtes pas un numéro ; vous êtes une partie intégrante de notre quotidien. Nous tissons des liens forts, à tel point que nos clients n'hésitent pas à nous appeler par nos prénoms, à partager un café, voire à nous considérer comme un membre à part entière de leur équipe. Notre engagement ? Vous maintenir toujours à l'avant-garde grâce à une formation continue de nos équipes, pour des campagnes qui non seulement captivent mais surtout : convertissent. Et parce que les chiffres parlent plus que les mots, nous plaçons le reporting au cœur de notre stratégie pour vous offrir une transparence totale et une efficacité inégalée. NOS EXPERTISES – VOTRE ARSENAL DIGITAL Votre présence en ligne mérite une stratégie qui vous ressemble. Que ce soit pour créer de toutes pièces ou pour réinventer votre site web, pour vous imposer sur les réseaux sociaux ou pour maîtriser l'art délicat du SEO et du SEA, Localisy est le partenaire qu'il vous faut. Nos solutions sont pensées pour faire de votre message une référence dans votre secteur. Nous ne nous arrêtons pas là : newsletters, SMS, vidéos captivantes, séances photo professionnelles… chaque outil est une opportunité de briller encore plus. RÉFÉRENCES – NOTRE FIERTÉ, VOTRE CONFIANCE Nous collaborons avec des entreprises de toutes tailles avec des process et experts rodés à chacune. Nous avons la fierté d'aider : des entreprises cotées en bourse comme Econocom, L'Oréal ou Pitney Bowes. des entreprises de grandes tailles telles qu'Intermarché, Louyet Group ou Babyliss. des pme, telles que le WEX, le Domaine des Hautes Fagnes ou la Fédération du Notariat belge. Vous souhaitez connaitre nos meilleures idées pour votre entreprise et votre business ? Contactez-nous et rencontrons-nous !
Looking for work in LinkedIn Strategy
Located in Herve, Belgium (+1)
From €3,000 for LinkedIn Strategy
Worked in Food (+15)
Speaks French, English
11-50 members
Synapse Agency
4.7
(18 reviews)
Digital creatives, Data heroes
Synapse Agency est une agence pure player en marketing digital spécialisée en : Stratégie Digitale Social Media Marketing Référencement Payant SEA Web Analytics Forte d’une parfaite combinaison entre expertise et passion, notre équipe relève au quotidien le challenge de l’excellence et mène à bien les projets les plus ambitieux, en Belgique et à l'international. N'élaborant que des stratégies sur mesure, nous travaillons tant avec les PME, les associations, le secteur public et sociétés multinationales. Quelques bonnes raisons de nous confier votre projet : Vous collaborez avec un vrai partenaire qui fait de vos objectifs sa priorité Pluridisciplinaire, notre équipe est un concentré de talents digitaux bénéficiant d'une expertise unique dans leur domaine Nous construisons des relations de confiance et accompagnons nos clients, de la définition de leur stratégie jusqu'à son implémentation au day-to-day Nous sommes une agence data-driven orientée résultats plaçant les chiffres au centre de la réflexion stratégique
2 works in LinkedIn Strategy
Located in La Hulpe, Belgium
From €1,000 for LinkedIn Strategy
Worked in E-commerce (+13)
Speaks French, English
11-50 members
Devcom-Media
4.8
(8 reviews)
Digital Growth Agency
Devcom-Media est une agence web active dans quatre grands pôles du secteur digital . Le développement de solution web et mobile, comme des sites internet , des marketplaces , des applications mobiles ou tout type de projet web nécessitant l’expertise de nos codeurs. Ensuite, le pôle de marketing stratégique , où nous implémentons du contenu de qualité sur votre site aligné avec votre cible. Nous fournissons aussi un plan de communication stratégique et des outils d’acquisition de trafic en fonction de vos besoins. Nous mettons en place des stratégies multicanales au travers des réseaux sociaux (organique et payant SEM), de l’E-mailing, des influenceurs et du référencement gratuit et payant (SEO et SEA). Devcom-Media est aussi équipé d’un studio graphique à la pointe de la technologie, pour tous les besoins de création d’identité visuelle, de branding de votre marque, jusqu’à la retouche de visuel existant et du support à la création de web et print. Finalement, nous proposons un service d’outsourcing , pour aider les entreprises qui cherchent une vraie expertise pour la gestion de leurs sites. Nous nous occupons de l’encodage de données sur vos sites, du maniement des bases de données et de leurs entretiens et de la gestion de vos E-commerces comme de l’analyse des données de celui-ci. Ce service s’adresse aux entreprises qui désirent avoir une gestion professionnelle et performante de leurs outils digitaux. Nous espérons pouvoir collaborer dans le futur et amener votre projet à une solution concrète et aboutie qui apportera une réelle valeur ajoutée à vos clients. ------ Devcom-Media is a web agency working over four of the main digital themes . First of all, the web and mobile development such as websites, mobile apps, marketplaces , or any type of web project needing the skills of our developers. Following up is the strategic marketing where we implement quality content that is aligned with your targeted audience on your website. We offer a strategic communication plan and traffic acquisition tools according to your business needs. We will create multi-channel strategy thanks to the social networks (SEM), e-mailing systems, organic and paid search (SEO and SEA). Our offices are also geared with the latest graphic studio, for all your projects that would require graphic work. From the branding and the visual identity of your company to slightly modifying already existing visuals our teams will help you with graphic creation in both web and print. Last but not least, we offer outsourcing services to help companies that seek a professional management of their websites . We will encode content and data onto your websites with all the technical requirements, we will manage and maintain your databases and your E-commerce services. We will also be analysing your traffic on a daily basis and providing monthly reports with insights on your website’s performance and how to improve it. This service is aimed at businesses that desire to have a professional and efficient management of their digital tools. We hope that we will be able to work with you in the future to bring your project to a real and finished solution that will bring a real added value to both your company and your customers. ------ Devcom-Media is een digitaal communicatiebureau dat actief is in de vier belangrijkste sectoren van de digitale wereld . Wij zijn gespecialiseerd in de ontwikkeling van web- en mobiele oplossingen, zoals websites, marketplaces, mobiele applicaties of elk type project waarvoor de expertise van onze codeerders vereist is. Wij zijn ook actief op het gebied van strategische marketing waarbij we content implementeren op uw website dat is afgestemd op uw doelgroep. We bieden een strategisch communicatieplan aan en hulpmiddelen voor verkeersverwerving op uw website, afhankelijk van de behoeften van uw bedrijf. Wij creëren onze strategieën op verschillende kanalen dankzij ons expertise op het gebied van social networks (SEM), e-mailsystemen, organische en betaalde zoekresultaten (SEO en SEA). Ons team bestaat ook uit top professionelen op het gebied van creatie , branding en het opmaken van de visuele identiteit van uw bedrijf. Ten slotte bieden we een outsourcing-service aan om bedrijven te helpen met een echte expertise in het beheren van websites . Wij zorgen voor de codering van gegevens op uw website, het beheer van de databases en uw e-commerce, evenals de cijferanalyse van uw digitale activiteiten. We hopen in de toekomst samen te werken en uw project tot een concrete en succesvolle oplossing te brengen.
Looking for work in LinkedIn Strategy
Located in Forest, Belgium
From €1,000 for LinkedIn Strategy
Worked in Human Resources (+16)
Speaks French, Dutch
11-50 members
AdExpert
(0 review)
Your exclusive partner to drive reach, activation and frequency
Our mission is to help our clients achieve their digital acquisition and activation goals by providing a range of expert services that are tailored to their unique needs. We believe that success in today's digital landscape requires a deep understanding of how to leverage funnels and data to optimize results.
Looking for work in LinkedIn Strategy
Located in Auderghem, Belgium
From €3,000 for LinkedIn Strategy
Works in multiple industries
Speaks English, Dutch
1-10 members
eTeamsys SA
4.4
(12 reviews)
PAS SEULEMENT LA TÊTE ET LE CŒUR, LES DEUX... EN HARMONIE.
Top awarded
eTeamsys est une agence digitale partenaire officiel Google qui œuvre dans le secteur de l'e-marketing depuis 20 ans. Nous pouvons vous aider à augmenter votre visibilité sur le web et à acquérir du trafic pertinent grâce aux services suivants: - Référencement naturel (SEO) - Gestion des campagnes de publicité sur Google AdWords (SEA) - Gestion de votre visibilité sur les réseaux sociaux (Facebook, Linkedin, Google +, Twitter) - Gestion de l'e-reputation. Ces actions vous permettent de vous démarquer de la concurrence, d'attirer un maximum de visiteurs ciblés sur votre site, d'attirer de nouveaux clients et ainsi augmenter votre chiffre d'affaires. De plus notre principal indicateur de performance est le retour sur investissement car contrairement à la publicité offline, la publicité en ligne permet de mesurer l'impact et la performance de chaque campagne afin de l'améliorer au jour le jour. Et c'est afin de vous assurer une exploitation optimale de ces nouveaux outils que nos experts sont certifiés Google AdWords et Google Analytics. Notre agence dispose de plus de 55 certifications cumulées en interne. Nous sommes PREMIER Google Partner et Prefer Belgium Agency. Google a sélectionné notre agence dans le cadre du programme Google Growth Engine. Durant la période de confinement notre Team Leader SEO Stéphane Collard a obtenu la précieuse et rare certification QASEO https://www.seo-camp.org/certifications/qaseo/les-certifies-qaseo/
Looking for work in LinkedIn Strategy
Located in Liège, Belgium (+1)
From €1,000 for LinkedIn Strategy
Worked in E-commerce (+20)
Speaks French, Dutch, Belgium
11-50 members
Landra
5
(3 reviews)
Wij maken jou zichtbaar - We make you visible
Reeds jaren staat wij klaar voor onze klanten om hun digitale identiteit te verzorgen tot in de puntjes. Met expertise in websites, SEO, social media en Google Ads kunnen wij op alle vlakken helpen. Steeds op maat van onze klanten. Mensen helpen en raad geven, dat is het idee vanaf de oprichting van Landra. De naam Landra betekend dan ook letterlijk raadgever. We zijn reeds actief sinds 2016, echter trokken we enkel nieuwe klanten aan dankzij bestaande klanten die anderen doorverwezen vanwege onze service en kwaliteit. Nu zijn we bereid om onze diensten ook ten dienste te stellen van andere KMO's.
Looking for work in LinkedIn Strategy
Located in Machelen, Belgium (+2)
From €1,000 for LinkedIn Strategy
Worked in Others (+2)
Speaks English, Dutch, Belgium
1-10 members
Duckmotion
5
(10 reviews)
We create performant video content
Qui sommes-nous ? Nous sommes leaders dans la création de campagnes vidéos de + en + PERFORMANTES, grâce à un modèle d’AB testing unique que nous avons développé. Duckmotion crée du contenu vidéo optimisé. L’entièreté de la production et de la diffusion se fait en interne. Nous gérons également vos budgets de campagne. Nous sommes une équipe polyvalente ! Du motion design au digital marketing. Nous offrons d'autres services complémentaires à la production de vidéo. Notre équipe crée du contenu vidéo original qui atteint vos KPIs et séduit les algorithmes. La performance ne s’improvise pas. Elle se travaille. Le processus de création: Tout au long du processus de création, nous avons une relation avec le client qui valide chaque étape! Nous ajustons la création de contenu selon vos envies/désirs, grâce à la maîtrise de nombreuses compétences (storyboard - script - copywriting - analyse marketing - illustration - graphisme - animation - musique - voix-off - bruitage - référencement). Notre objectif est de livrer le produit final en deux semaines. Nos services: La société VIVIOU a développé le projet Duckmotion en 2014. Spécialisée dans le graphisme, le motion design, l'illustration et le digital marketing, Duckmotion a vite prit une place importante dans la société pour s'imposer en 2016 en leader dans l'activité de l'entreprise. Production vidéo : motion design, film, interview, 3D, vidéo interactive, screencast, film corporate,... Digital marketing : SEA, SEO, content strategy, community management, campagnes e-mailing,... Création d'identité visuelle, création de site web,... Ils nous font confiance : VOO, RTBF, Greenpeace, Bruxelles Formation, Huawei, Daoust, Ville de Bruxelles, Aedes, Croix-Rouge, Canada Embassy, l'UCL, Crewbooking, AF Golf, REB, MPLEO, ... Découvrez notre portfolio sur notre site web.
Looking for work in LinkedIn Strategy
Located in Watermael-Boitsfort, Belgium (+3)
From €1,000 for LinkedIn Strategy
Worked in Technology Hardware & Equipment (+26)
Speaks French, Dutch
11-50 members
Sales at Size
5
(2 reviews)
All-In-One Growth Partner
Recommended
Van strategie tot social media, van Google ads tot copywriting en van webdevelopment tot branding: bij Sales at Size zit je goed voor al jouw marketingactiviteiten, dus… klaar om je business een ongekende boost te geven? Let’s go!
Looking for work in LinkedIn Strategy
Located in Malle, Belgium
From €1,000 for LinkedIn Strategy
Works in multiple industries
Speaks English, Dutch, Belgium
1-10 members

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Customer reviews about LinkedIn Strategy Consultants in Belgium

HR ManagerManufacturing | Brussels, BE

Our company was looking for an experienced LinkedIn Strategy Consultant to enhance our online presence, and the decision to work with this particular provider in Belgium was spot on. The strategies implemented not only increased our profile visibility but also elevated our networking approaches, bringing significant B2B leads. Highly recommend their expertise!

CEOTech | Antwerp, BE

As a startup eager to establish strong B2B connections, partnering with a knowledgeable LinkedIn Strategy Agency in Belgium proved invaluable. The tailored consultations and hands-on strategy formulation were exactly what we needed to position ourselves strongly in our niche market. Very impressive service and results!

Marketing DirectorReal Estate | Ghent, BE

We’ve been working with one of the finest LinkedIn Strategy Consultants in Belgium, and it has transformed our online networking strategy dramatically. Their insights into effective content creation and targeted audience engagement helped us reach a broader yet more specific audience. This has been a game-changer for our business development efforts.

Insights from a Local Expert: LinkedIn Strategy Agencies in Belgium

Belgium, known for its diverse business landscape, is increasingly recognizing the importance of LinkedIn as a strategic tool for professional networking and business growth. Local agencies, characterized by their innovative approaches to LinkedIn strategies, have established a robust footprint with 275 projects and 75 client reviews that attest to their effectiveness and client satisfaction.

Accomplishments and Client Success Stories

Client Engagements and Acclaim

Belgian LinkedIn strategy agencies have served an array of esteemed clients, from startups looking to establish their brand presence to multinational corporations aiming to optimize their LinkedIn reach. These collaborations often result in enhanced brand visibility, increased engagement, and superior lead generation, proving the strategic prowess of local LinkedIn consultants.

Industry Recognition

Local LinkedIn strategy agencies have not only gained recognition through successful client partnerships but have also been acknowledged through various industry awards. This recognition further solidifies their standing as leaders in crafting effective LinkedIn strategies that resonate with target audiences and achieve business objectives.

Expert Advice on Budgeting for LinkedIn Strategies

Understanding Investment Levels

Budget considerations are crucial when planning your LinkedIn strategy. In Belgium, agency fees vary depending on the scope and complexity of the project. Here's a breakdown:

Small to Medium Enterprises (SMEs): For businesses with moderate needs, a comprehensive LinkedIn campaign can range from €2,000 to €7,000, offering a balance between cost and outcome.
Large Corporations: For companies requiring extensive, multi-faceted LinkedIn strategies, costs can start from €10,000, reflecting the depth and breadth of such campaigns.

Reviewing Past Successes

Evaluating previous work is essential; the 275 projects showcased by local agencies provide insights into their creative approach and strategic competence. This review helps potential clients align their specific needs with an agency’s expertise, ensuring a good match that fosters successful outcomes.

Leverage Expertise from Belgian LinkedIn Strategy Professionals

With a solid record of 75 reviews, the testimony of numerous successful enterprises, and award-winning recognition, Belgian LinkedIn strategy agencies stand ready to transform professional networking experiences. As a local expert associated with Sortlist, I encourage businesses to explore the numerous skilled agencies here and choose a partner that not only meets but exceeds their LinkedIn strategic goals.

Written by Ines Gillet | Sortlist Expert in BelgiumLast updated on the 17-10-2024

Latest Projects Submitted to LinkedIn Strategy Agencies in Belgium

Optimization of LinkedIn Strategy for Belgian CompanyProminent Consulting Firm>20,000€ | 10-2024A well-known consulting firm in Belgium is seeking a LinkedIn strategy agency to enhance their social media presence, focusing specifically on LinkedIn. The goal is to increase their network and engagement with industry leaders and potential clients.

LinkedIn Content Development and StrategyLeading Health Sector Player10,000€ - 20,000€ | 10-2024A leading company in the health sector is looking for a LinkedIn strategy consultant to develop and implement a content strategy aimed at increasing their brand visibility and engagement on LinkedIn.

Comprehensive LinkedIn Strategy OverhaulInnovative Tech Startup<10,000€ | 10-2024This tech startup needs a LinkedIn strategy agency to overhaul their existing LinkedIn strategy, including profile optimization, content planning, and engagement tactics to better showcase their innovative solutions.

Targeted LinkedIn Campaign for B2B EngagementEstablished Manufacturing Company15,000€ - 25,000€ | 10-2024A renowned manufacturing company is in search of a LinkedIn strategy consultant to design and execute a targeted LinkedIn campaign aimed at increasing B2B leads and engagement.

Sector-Specific LinkedIn Strategy EnhancementMajor Retail Chain>30,000€ | 10-2024A major retail chain is seeking specialized LinkedIn strategy agencies to refine their strategy for sector-specific engagement and to position themselves as a leader within the retail industry on LinkedIn.

Discover what other have done.

Get inspired by what our agencies have done for other companies.

Social media audit en training

Storytelling, rekruteren en adverteren op LinkedIn

Stratégie Social Media & SEA - Engel & Völkers

Frequently Asked Questions.

LinkedIn advertising stands out from other social media platforms in several key ways, particularly in the Belgian market. As a professional network, LinkedIn offers unique opportunities for B2B marketing and targeting decision-makers. Here's how LinkedIn advertising differs and the specific advantages it provides:

1. Professional Audience Targeting

LinkedIn allows advertisers to target professionals based on job titles, industries, company sizes, and seniority levels – crucial for B2B marketing in Belgium's diverse business landscape.
You can reach decision-makers in key Belgian industries such as pharmaceuticals, logistics, and technology more effectively than on other platforms.

2. B2B Focus

While platforms like Facebook and Instagram are primarily B2C-oriented, LinkedIn's professional environment is ideal for B2B marketing, which is particularly valuable in Belgium's business-centric market.
Content on LinkedIn tends to be more business-focused, allowing for more in-depth industry discussions and thought leadership.

3. Higher-Quality Leads

LinkedIn generates higher-quality leads compared to other social platforms, with a conversion rate 3x higher than other major ad platforms, according to LinkedIn's own data.
This is especially relevant for Belgian businesses looking to connect with high-value clients or partners in the Benelux region and beyond.

4. Unique Ad Formats

LinkedIn offers specialized ad formats like Sponsored InMail and Dynamic Ads, which are not available on other platforms.
These formats allow for personalized, direct communication with potential clients, which can be particularly effective in Belgium's relationship-driven business culture.

5. Thought Leadership Opportunities

LinkedIn's platform is conducive to sharing long-form content, articles, and industry insights, allowing Belgian businesses to establish themselves as thought leaders in their respective fields.
This is particularly valuable for sectors where Belgium excels, such as biotechnology, logistics, and sustainable technologies.

6. Language Targeting

Given Belgium's multilingual nature (Dutch, French, and German), LinkedIn's language targeting capabilities are especially useful for crafting campaigns that resonate with specific linguistic communities within the country.

7. Professional Network Effects

Content shared on LinkedIn has a higher potential for professional virality, as users are more likely to engage with and share business-related content within their professional networks.
This can be particularly beneficial for Belgian companies looking to expand their reach within the European market.

To illustrate the effectiveness of LinkedIn advertising in Belgium, consider the following data:

Metric	LinkedIn	Other Social Media (Average)
B2B Lead Conversion Rate	2.74%	0.98%
Cost per Lead	€54	€71
Professional Audience Reach in Belgium	3.2 million	Varies significantly

In conclusion, LinkedIn advertising offers unique opportunities for businesses in Belgium, particularly in the B2B sector. Its professional focus, targeted advertising options, and high-quality lead generation make it an invaluable platform for companies looking to expand their reach, establish thought leadership, and connect with decision-makers in Belgium and beyond. By leveraging LinkedIn's distinctive features, Belgian businesses can create more effective and tailored marketing strategies that resonate with their professional target audience.

LinkedIn's algorithm plays a crucial role in determining content visibility on the platform, and understanding its nuances is essential for Belgian businesses aiming to maximize their reach and engagement. Here's an overview of how the algorithm works and strategies to optimize your content:

How LinkedIn's Algorithm Impacts Content Visibility:

Initial Distribution: When you post content, LinkedIn first shows it to a small subset of your network to gauge engagement.
Engagement Assessment: The algorithm then evaluates likes, comments, and shares within the first hour to determine further distribution.
Content Quality: LinkedIn favors high-quality, relevant content that sparks meaningful conversations.
User Relevance: The algorithm considers the relevance of your content to individual users based on their interests and behavior on the platform.
Timeliness: Recent posts are given priority, but evergreen content can still perform well if it continues to generate engagement.

Optimization Strategies for Belgian Businesses:

Post at Optimal Times: For Belgian professionals, consider posting during business hours (9:00-17:00 CET) when your audience is most active. Tuesday to Thursday often see higher engagement rates.
Encourage Early Engagement: Leverage your network, especially Belgian colleagues and industry peers, to interact with your post within the first hour to boost initial visibility.
Create Native Content: LinkedIn's algorithm favors native content over external links. Consider creating articles, documents, or videos directly on LinkedIn.
Use Relevant Hashtags: Include 3-5 relevant hashtags, including some specific to the Belgian market (e.g., #BelgianBusiness, #BruxellesBusiness).
Engage Authentically: Respond promptly to comments and engage with others' content to increase your overall visibility on the platform.
Share Diverse Content Types: Mix up your content with text posts, images, videos, and documents to cater to different preferences.
Focus on Thought Leadership: Share insights on Belgian industry trends, local business challenges, and success stories to establish authority.
Optimize Your Profile: Ensure your company page and personal profiles are complete and keyword-optimized for better visibility in LinkedIn searches.

To illustrate the impact of these strategies, consider this data from a recent study on LinkedIn engagement in Belgium:

Content Type	Average Engagement Rate
Native Video	5.2%
Text-only Posts	1.8%
Image Posts	2.3%
Articles	0.7%

By understanding and adapting to LinkedIn's algorithm, Belgian businesses can significantly improve their content visibility and engagement on the platform. Remember to consistently analyze your post performance using LinkedIn Analytics and adjust your strategy accordingly to stay ahead in the competitive Belgian market.

Measuring the success of LinkedIn marketing efforts is crucial for Belgian companies to optimize their strategies and achieve their business goals. Here are several key metrics and methods to effectively gauge the performance of your LinkedIn campaigns:

Engagement Rate: This is a fundamental metric that measures how well your content resonates with your audience. Calculate it by dividing the total number of interactions (likes, comments, shares) by the number of impressions. For Belgian businesses, aim for an engagement rate above the platform average of 2-3%.
Follower Growth: Track the increase in your company page followers over time. A steady growth indicates that your content is attracting and retaining interest from your target audience in Belgium and beyond.
Click-Through Rate (CTR): This measures the percentage of people who clicked on your content or ads compared to those who viewed it. The average CTR for LinkedIn ads is around 0.35-0.45%, but strive to exceed this benchmark.
Conversion Rate: Monitor how many of your LinkedIn leads actually convert into customers or take desired actions (e.g., signing up for a webinar, downloading a whitepaper). This is crucial for determining ROI.
Lead Quality: Assess the quality of leads generated through LinkedIn. Are they decision-makers in Belgian companies? Do they fit your ideal customer profile? Use LinkedIn's built-in lead gen forms or integrate with your CRM for better tracking.
Content Performance: Analyze which types of content (e.g., text posts, videos, articles) perform best with your Belgian audience. Look at metrics like views, shares, and comments to determine what resonates most.
Website Traffic: Use Google Analytics to track how much traffic LinkedIn is driving to your website. Set up goals to measure specific actions taken by visitors from LinkedIn.
Social Selling Index (SSI): LinkedIn's proprietary metric measures your company's and employees' effectiveness in establishing your professional brand, finding the right people, engaging with insights, and building relationships. A higher SSI score often correlates with better business outcomes.

To effectively measure these metrics, consider using the following tools and techniques:

LinkedIn Analytics: Utilize the native analytics provided by LinkedIn for company pages and ad campaigns. These offer valuable insights into audience demographics, engagement, and content performance.
Third-party Analytics Tools: Platforms like Hootsuite, Sprout Social, or Socialbakers can provide more in-depth analytics and competitor benchmarking, which is particularly useful for comparing your performance against other Belgian companies.
UTM Parameters: Use these in your LinkedIn posts and ads to track traffic sources more accurately in Google Analytics.
A/B Testing: Regularly test different content types, ad formats, and messaging to optimize your LinkedIn strategy for the Belgian market.
Surveys and Feedback: Directly ask your Belgian audience about their experience with your LinkedIn content and how it influences their perception of your brand.

Remember, the key to successful measurement is setting clear, SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals aligned with your overall business objectives. For instance, a Belgian B2B company might set a goal to increase qualified leads from LinkedIn by 20% over the next quarter.

By consistently tracking these metrics and adjusting your strategy accordingly, Belgian companies can significantly improve their LinkedIn marketing effectiveness, leading to better brand awareness, lead generation, and ultimately, business growth in the competitive Belgian and European markets.