What are the latest trends in online video advertising that Amsterdam businesses should know about?

As the digital landscape continues to evolve, online video advertising in Amsterdam is experiencing exciting developments. Here are some key trends that businesses in the Dutch capital should be aware of: Vertical Video Dominance: With the rise of TikTok and Instagram Reels, vertical video formats are becoming increasingly popular. Amsterdam businesses should adapt their video content to fit this format for better engagement on mobile devices. Interactive Video Ads: Engaging viewers through interactive elements like polls, quizzes, and clickable hotspots is gaining traction. This trend allows Amsterdam brands to create more immersive experiences and gather valuable data. AI-Powered Personalization: Artificial Intelligence is enabling hyper-personalized video ads. By analyzing user data, businesses can deliver tailored content that resonates with individual viewers, increasing relevance and conversion rates. Shoppable Video Ads: E-commerce integration within video ads is becoming more seamless. Amsterdam retailers can now create videos where viewers can directly purchase products featured in the content, reducing the path to conversion. Sustainability Messaging: Given Amsterdam's commitment to sustainability, there's a growing trend of incorporating eco-friendly messages in video ads. Businesses showcasing their green initiatives are likely to connect better with the environmentally conscious Dutch audience. Short-Form Content: Attention spans are shrinking, and so is video ad length. Snappy, 6-15 second ads are proving effective, especially for reaching younger demographics in Amsterdam. Live Streaming Ads: With the popularity of live content, businesses are finding new ways to integrate ads into live streams, offering real-time engagement opportunities with viewers. Virtual and Augmented Reality: As Amsterdam positions itself as a tech hub, VR and AR in video advertising are gaining momentum. These technologies offer immersive brand experiences that can significantly boost engagement. To illustrate the impact of these trends, let's look at some data: Trend Impact Statistics Vertical Video Vertical videos have a 90% higher completion rate compared to horizontal videos on mobile devices. Interactive Video Ads Interactive video ads see an average of 47% longer view times compared to non-interactive videos. AI Personalization Personalized video ads can increase conversion rates by up to 280% compared to standard video ads. Short-Form Content 6-second bumper ads on YouTube have shown to increase ad recall by 30% and brand awareness by 40%. Amsterdam businesses should stay agile and experiment with these trends to stay ahead in the competitive online video advertising space. By leveraging these innovations, companies can create more engaging, effective, and memorable video campaigns that resonate with the tech-savvy and progressive Amsterdam audience.

Top Online Video Advertising Companies in Amsterdam

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61 providers

All Online Video Advertising Agencies in Amsterdam

Studio FOREVERNESS
5
(1 review)
Oprecht en cinematografisch.
Studio FOREVERNESS is een creatief bureau gevestigd in Amsterdam en Leiden, gespecialiseerd in hoogwaardige videoproductie. Als contentmarketeers creëren we advertenties en sociale campagnes. Als filmmakers maken we commercials, bedrijfsfilms, documentaire-portretten etc. Onze aanpak voor het promoten van merken, producten of diensten draait voornamelijk om emotionele storytelling. Onze communicatiestijl is oprecht en cinematografisch.
Looking for work in Online Video Advertising
Located in Amsterdam, Netherlands
From €1,000 for Online Video Advertising
Worked in Non-profit (+7)
Speaks English, Dutch
1-10 members
Flatline Agency
4.9
(20 reviews)
Your digital pulse
Top awarded
We are a global disruptor in eCommerce, Corporate Websites and Marketing - proud to be an official Shopify Plus partner and ready to bring your digital stack to the next level! Our team of 50+ international specialists delivers innovation seamlessly through technological proficiency and award-winning designs and campaigns. We are the technical partner of established Brands like Oger, Vanilia, Shimano, Budweiser, Deloitte, Van Poelgeest, and MG Motors, delivering end-to-end solutions that cater to their individual business needs. With our in-depth knowledge of both tech and martech, Flatline provides comprehensive services that help companies achieve goals efficiently and simplify complex processes. At our core, we are focused on delivering high-quality work, fast – while leveraging the newest and best techniques available. As our client’s end-to-end development partner, we don’t simply work for them, but we deeply integrate and collaborate with each brand’s in-house teams.
Looking for work in Online Video Advertising
Located in Amsterdam, Netherlands (+1)
From €3,000 for Online Video Advertising
Worked in Clothing & Accessories (+11)
Speaks English, Dutch
51-200 members
Manify Agency
5
(9 reviews)
Manifest your growth!
Global performance marketing agency with a true focus on the social first brands. We love to build brands and scale them beyond every status quo. Not just by 'trying' to follow a gut feeling, but scaling by proven / data-driven social-first marketing systems. Magnifying the brands' aura with necessary knowledge along the way. Social first at the core - from building up enhanced 360-degree client profiles - by utilizing advanced MARtech software - up to mining your most relevant trends. We love to combine the newest technologies with advanced and proven marketing strategies to enhance every brand that dares to challenge us. MA - "Creating the 'unfair' advantage every brand is secretly hoping for".
Looking for work in Online Video Advertising
Located in Amsterdam, Netherlands
From €3,000 for Online Video Advertising
Worked in Clothing & Accessories (+10)
Speaks English, Dutch
11-50 members
Pinchhitters
5
(1 review)
Pinchhitters Creëert Leert, Presteert
Pinchhitters zijn spelers die altijd op de juiste plek staan; daar waar ze kunnen scoren. Het zijn diegenen die kansen creëren en direct presteren. Die daardoor nog tijdens de wedstrijd het verschil kunnen maken. Zij krijgen de handen op elkaar, het publiek op de banken. Want Pinchhitters hebben scoringsdrift. Net als wij. Pinchhitters is dé teamplayer voor meer scoringsdrift in jouw mediamix. En brengen altijd iets nieuws. Wij activeren jouw doelgroep, of die van je klanten, met innovatieve en locatiegerichte mediacampagnes; van TV tot telefoon, van social tot streamingdienst.
1 work in Online Video Advertising
Located in Amsterdam, Netherlands
From €1,000 for Online Video Advertising
Worked in Others (+6)
Speaks English, Dutch
1-10 members
DGTLbase
4.8
(10 reviews)
The Search Agency: Where data-driven growth strategies & visibility connect.
Top awarded
DGTLbase is een deskundig Search Performance Agency in Amsterdam dat jou helpt bij het vergroten van online vindbaarheid. Door jouw website te optimaliseren zorgen we voor een gegarandeerde stijging van het verkeer. Wij zetten jou als klant in jouw kracht door middel van data- en ROI-gedreven online marketing gefocust op search performance. We zijn geen consultants die naast de zijlijn staan. We geloven in de kracht van samenwerking. Samen groeien, daar staan wij voor. Naast onze jarenlange ervaring, volgen wij dagelijks de nieuwste trends en technische updates, en werken wij met state-of-the-art tools, wat ons in staat stelt om maximaal resultaat te behalen voor onze klanten. Ons bedrijf vind je in het hippe Amsterdam-Noord.
Looking for work in Online Video Advertising
Located in Amsterdam, Netherlands
From €1,000 for Online Video Advertising
Worked in Software & Computer Services (+4)
Speaks English, Dutch
11-50 members
Bastian Lewis
4.8
(6 reviews)
Wij creëren ijzersterke online advertising strategieën voor startups & scale-ups.
Recommended
Top awarded
Onze unieke aanpak en ervaring zijn een waardevolle toevoeging voor scale-ups die op zoek zijn naar professioneel online marketing advies. Bij deze doelgroep is snelheid en flexibiliteit van groot belang. Wij hebben gezien dat grotere marketing bureaus moeite hebben met snel schakelen. Daarnaast hebben zij een gebrek aan T-shaped marketeers: een marketeer die een brede basiskennis heeft over alle onderdelen van marketing, naast hun specialisatie. En dat hebben wij wel. Wij zijn Steve en Timo. Steve was Head of Social Advertising en Timo Head of SEA bij LevelUp Group. Samen hebben we 15+ jaar ervaring op het gebied van online marketing voor gevestigde A-merken zoals Heineken, Unilever en JBL. Nu willen we graag onze kennis en ervaring inzetten voor startups & scale-ups die zorgen voor vooruitgang, zonder dat de wereld achteruit gaat.
Looking for work in Online Video Advertising
Located in Amsterdam, Netherlands
From €1,000 for Online Video Advertising
Worked in Construction
Speaks English, Dutch
1-10 members
Klein Media
5
(11 reviews)
Full service digital agency Amsterdam
Top awarded
Together we devise & realise high-quality digital solutions Klein Media is a leading full-service digital agency dedicated to crafting and executing cutting-edge digital solutions that deliver results. Our team of Digital Natives excels in Brand Strategy, UI/UX design, Development and Digital Marketing. We create innovative digital solutions that resonate to your audience, compliment your brand’s value and most importantly optimize for conversion, and fuel your business growth towards real measurable success. With proactive monthly data-driven improvements, we make sure your digital presence stays ahead of the game. Our CORE™ approach At the core of our approach, your brand identity and product take center stage. We invest the time to truly understand your organization, immersing ourselves in your corporate culture. This deep understanding allows us to tailor digital solutions that perfectly align with your unique brand. Connect. Grow. Impact. We approach our clients as collaborative partners, jointly shaping a digital ecosystem that places brand experience and growth at the forefront. Why Choose Klein Media? We know how to build a good website We know how to build a leadmachine We know the secret of Google We are a real strategic partner We communicate with clarity We are no fast cowboys, but build long lasting digital ventures Research & Strategy | Content & Design | Development | Digital Marketing
Looking for work in Online Video Advertising
Located in Amsterdam, Netherlands
From €265 for Online Video Advertising
Worked in Human Resources (+23)
Speaks Dutch, English
1-10 members
Brandfirm
5
(18 reviews)
Kom verder.
Top awarded
Bij Brandfirm worden we niet alleen blij van groei, maar ook van de klik die het met onze klanten teweegbrengt. Het één kan volgens ons niet zonder het ander. Zo creëren we positieve energie; zo creëren we een cultuur van doorpakken. Zo komen we verder met elkaar. -------------- At Brandfirm it's not only growth that excites us, it's about bonding with our clients. One cannot exist without the other. That is how we create positive energy and a culture of perseverance. It's how we get further; together.
Looking for work in Online Video Advertising
Located in Amsterdam, Netherlands
From €1,900 for Online Video Advertising
Worked in E-commerce (+9)
Speaks English, Dutch
51-200 members
Key Agency
4.8
(12 reviews)
Digital.Marketing.Growth.
Top awarded
Wij zijn Key Agency en wij zijn een full service digital bureau uit Amsterdam. Waar wij goed in zijn? Bedrijven laten groeien met digital. Met onze mix van digital, marketing en media hebben wij alle kennis en skills in huis om ook jouw bedrijf te laten groeien . Zullen we samen gaan bouwen aan jouw succes ? Benieuwd hoe we dat doen? -> Stuur ons een briefing , dan vertellen wij hoe wij jouw bedrijf kunnen laten groeien. Wat wij doen in het kort: 1. We bereiden jou voor op de volgende stap in jouw digitale groei. Hiervoor zetten we een solide basis neer: een strakke merkidentiteit , een doordachte digitale strategie , een conversiegerichte website en uiteraard een slimme inrichting van jouw analytics . 2. Groeien doen we door jouw doelgroep te bereiken, te engagen, te converteren en te servicen. Dit doen we met een bruisende mix van contentcreatie , advertising , marketing automation en webcare . Dit kan in twee samenwerkingsvormen: als 'normaal' project met een begin- en einddatum of a.d.h.v. onze unieke Always-On aanpak voor een vast bedrag per maand.
Looking for work in Online Video Advertising
Located in Amsterdam, Netherlands
From €1,000 for Online Video Advertising
Worked in Publishing (+25)
Speaks Dutch, English
11-50 members
Gigaleads
5
(2 reviews)
Gigantisch goed in leadgeneratie.
Gigaleads is jouw partner in groei! Wij zijn een dynamisch en energiek marketingbureau dat zich specialiseert in het leveren van hoogwaardige leads voor bedrijven in heel Nederland en Europa. Wat ons uniek maakt? Onze resultaatgerichte aanpak gecombineerd met innovatieve, cutting-edge strategieën die ervoor zorgen dat jouw bedrijf altijd voorop loopt. We stoppen niet totdat we het maximale uit je marketingbudget hebben gehaald, met een focus op hoogwaardige leads die écht converteren. Bij Gigaleads draait alles om impact en succes—jouw succes! Of je nu wilt groeien, schalen, of simpelweg de beste in je markt wilt worden, wij staan klaar om je naar het volgende niveau te tillen.
Looking for work in Online Video Advertising
Located in Amsterdam, Netherlands
From €1,000 for Online Video Advertising
Worked in Household Products
Speaks English, Arabic
11-50 members
SAMY Benelux
(0 review)
Making brands move forward!
Top awarded
SAMY Alliance is a global ecosystem of specialized and integrated marketing and communications solutions founded on consumer understanding and state–of-the-art-creativity. An unparalleled immediate access to the voice of the consumer thanks to our proprietary tech allows us to use deeper insight to inform fearless creativity and strategic thinking, unveiling hidden opportunities that makes brands move forward. Nominated by Financial Times one of the Top 1000 fastest growing European companies for 4 consecutive years and with over 400 professionals operating from 15 offices in over 55 markets, we develop socially and humanly impactful end to end campaigns aimed to build trust and community. With over 10 years of experience and through our specialized solutions in Research, Social Media, Strategy, Creativity, Influencer Marketing, ePR and Paid Media, Samy Alliance has become the brand partner of choice of over 100 AAA customers such as Diageo, Microsoft, Formula 1, KIA, Tous , Netflix, INEOS, L'Oreal, Beiersdorf, Reebok, The North Face, Unilever, or Samsung.
Looking for work in Online Video Advertising
Located in Amsterdam, Netherlands
From €5,000 for Online Video Advertising
Worked in Automotive (+2)
Speaks English, Catalan
1-10 members
Pickle Social
(0 review)
The social-first agency that delivers the results you need.
Top awarded
We specialize in blending creativity with performance. We know that in today’s digital landscape, success comes from combining innovative ideas with measurable results. This is where we excel—unlike traditional agencies that focus solely on one or the other, we offer a holistic approach that drives both engagement and performance. Many creative agencies may struggle to deliver performance, and many performance agencies may fall short on creative vision. At Pickle Social, this is where we make a difference. We bridge the gap between creativity and data-driven strategies, ensuring that every campaign we create not only captures attention but also delivers tangible results. Whether it’s expanding your Social presence, optimizing Paid Media campaigns, crafting social-first Creative, or launching Influencer-driven initiatives, our strategies are customized to fit your brand, business, and goals—always grounded in insights and analytics to ensure maximum impact.
Looking for work in Online Video Advertising
Located in Amsterdam, Netherlands (+2)
From €2,000 for Online Video Advertising
Worked in Clothing & Accessories (+11)
Speaks English
11-50 members
Nodefy
(0 review)
AI Infused Digital Marketing Agency
Top awarded
At Nodefy, we are more than just a digital marketing agency. We are a dedicated team of innovative thinkers, committed to turning ideas into reality through data-driven marketing solutions. With a strong focus on collaboration and excellence, we work closely with our clients to understand their unique needs and objectives. We craft tailored marketing strategies that not only meet but exceed expectations. From concept to execution, we leverage our expertise and creativity to deliver impactful and striking results that leave a lasting impression. Driven by a relentless pursuit of perfection, we thrive on pushing boundaries and challenging the status quo in the world of design. Our approach is rooted in a deep understanding of design principles, coupled with a keen eye for detail and a commitment to excellence. Whether it's branding, web design, or digital experiences, we bring passion and creativity to every project, ensuring that each design solution not only resonates with our clients' target audience but also achieves measurable results.
Looking for work in Online Video Advertising
Located in Amsterdam, Netherlands
From €1,000 for Online Video Advertising
Worked in Travel & Leisure (+4)
Speaks English, Dutch
1-10 members
ACE | IM Lounge
5
(5 reviews)
We shape relationships between brands & cultures.
› WIJ ZIJN ACE | IM LOUNGE [English Below] Wij ontwikkelen insights in je doelgroep, zorgen voor merkgroei & conversie met paid media en geven je inzicht in alle interne marketing data. Opzoek naar meer conversie, beïnvloeding van gedrag of verandering van houding van jouw doelgroepen? Wij zijn een mediabureau uit Amsterdam. Dat betekent: wij brengen jouw doelgroep in contact met de juiste boodschap via TV, radio, outdoor, SEA, display advertising, video advertising, social media, affiliate, email etc. Of dit nou owned, earned of paid is. Op welk apparaat dan ook. Nationaal, wereldwijd of hyper lokaal. Samen met creatieve bureaus (waar we ook rechtstreeks mee werken) komen we tot het beste resultaat uit jouw media investering. Wij zijn vooral een team vol passie en drive om jouw campagnes en onszelf constant te verbeteren! Ben jij klaar om contact te leggen met je doelgroep? Neem contact op met onze specialisten. › WE ARE ACE | IM LOUNGE We develop insights into your target group, ensure brand growth & conversion with paid media and provide you with insight into all internal marketing data. Looking for more conversions, influencing behaviour and changing attitudes of your target groups? We bring your audience in contact with the right message through TV, radio, outdoor, SEA, display advertising, video advertising, social media, affiliate, email. Whether this is through owned, earned or paid. On any device. National, global or hyper local. Together with creative agencies (whom we also service directly) we get the best out of your media investment. Most of all we are a team full of passion, driven to constantly improve your campaigns and ourselves! Are you ready to make contact with your target group? Contact our specialists.
2 works in Online Video Advertising
Located in Amsterdam, Netherlands
From €5,000 for Online Video Advertising
Worked in Non-profit (+14)
Speaks Dutch, Dutch, Belgium
11-50 members
Handlangers
(0 review)
B2B Demand generation agency - Ghent & Amsterdam
Top awarded
The whole point of our business is to add value to yours. Handlangers helps organisations realise their marketing-communication objectives. With strategy at our core, we develop concepts, campaigns and conversion processes. Our team has the expertise to strategize and implement every marketing effort your company needs to grow. We are not here to win awards, we are here to get results. Branding Content Demand Generation
2 works in Online Video Advertising
Located in Amsterdam, Netherlands (+1)
From €1,000 for Online Video Advertising
Worked in Consumer Electronics (+15)
Speaks English, Dutch
11-50 members
Novicom Marketing Group®
4.9
(20 reviews)
We convert intelligent strategies into winning campaigns & engaging content. 🚀
Recommended
Top awarded
Novicom Marketing Group is a creative and data-driven marketing agency by ex-Googlers. 🚀 Our teams combine creativity, design, knowledge from data, and smart strategies into winning campaigns & engaging content for companies like McDonald's , Tomorrowland , Filling Pieces , Four Seasons Hotels & Resorts , Hisense , Nike , MOJO , and Justddiggit . We work with start-ups, scale-ups, small and medium-sized companies, leading brands, non-profit, and government organizations. STRATEGIES & CREATION We create marketing strategies for ambitious brands and execute these strategies. Our specialists combine creativity, data, technology, and stories into a strategic plan. We make things happen, from brand strategy or identity to content creation, social media management, and advertising. We create and promote engaging content at the highest level. We combine all our different areas of expertise for our customers. DATA & TECHNOLOGY Out digital natives have a deep-rooted passion for data-driven content and advertising. We collect, organize, analyze, and enrich data. We make data connections, and we make use of marketing automation, machine learning, predictive analytics, BI, and AI. We make the customer journey visual and apply different attribution models to make decisions about investments, content, channels, and campaign settings. CAMPAIGNS & INSIGHTS We help to get brands and people moving with branding, sales, loyalty, engagement, lead generation, and awareness campaigns. Goals are achieved through growth hacking, smart bidding, and optimized content distribution. With our real-time dashboard, a clear overview of all data insights can be seen and compared at any time. Our ultimate goal: zero friction marketing campaigns.
Looking for work in Online Video Advertising
Located in Tilburg, Netherlands (+3)
From €1,000 for Online Video Advertising
Worked in Entertainment & Events (+24)
Speaks English, Arabic
11-50 members
Onze Kapel
5
(3 reviews)
Smart ideas, big impact
Wij geloven in de kracht van communicatie. Verhalen die het vertellen en delen waard zijn. Van 360-campagnes tot snappy content. Voor merken die gezien willen worden. Van grote merken tot merken die groot willen worden.
Looking for work in Online Video Advertising
Located in Haarlem, Netherlands
From €3,000 for Online Video Advertising
Worked in Human Resources (+24)
Speaks English, Dutch
11-50 members
Charley Vision
(0 review)
Impactful stories. Period.
Your Product Video Experts. We create high-engagement videos that help product and e-commerce brands increase brand awareness and online sales. It allows our partners to stand out from their competitors without wasting time on marketing. We produce professional and engaging stories using creative methods and visual engineering. We provide Strategy, Ideation, Production, and Activation. We are experts in working with Product Brands and our team is currently composed of half-dozen product oriented creatives.
Looking for work in Online Video Advertising
Located in Amsterdam, Netherlands
From €1,000 for Online Video Advertising
Worked in Food (+2)
Speaks English, Dutch
1-10 members
Online Performance Agency
5
(2 reviews)
Wij zijn jouw groeipartner, van strategie tot uitvoering, met als doel samen goede resultaten halen.
OPA laat bedrijven groeien door de online prestaties te verbeteren en te versterken. Met een persoonlijke aanpak en een team dat gedreven is door passie, werken we nauw samen met onze partners om resultaten te behalen die er echt toe doen. -> Samen groeien Bij OPA doen we het samen. Elke maand heb je een persoonlijke meeting om de behaalde resultaten door te nemen. Maar ook om vooruit te kijken. We maken samen een plan voor de toekomst om zo samen door te groeien. -> Open communicatie OPA heeft een online dashboard waarin je altijd live mee kunt kijken. Hierdoor ben je continu op de hoogte van de planning, de voortgang, de resultaten en welke wijzigingen er zijn doorgevoerd. -> Strategie die bij jou past Elke onderneming is uniek, daarom streven wij naar op maat gemaakte strategieën. We starten met een analyse van je bedrijf, de branche waarin je opereert en je concurrenten. Op basis daarvan ontwikkelen we een gepersonaliseerde strategie die nauw aansluit bij jouw doelstellingen en doelgroep.
Looking for work in Online Video Advertising
Located in Utrecht, Netherlands
From €1,000 for Online Video Advertising
Worked in Travel & Leisure (+4)
Speaks English, Dutch
11-50 members
Bright8
4.7
(7 reviews)
Global integrated marketing & PR agency
Bright8 is a creative full-service marketing and PR agency with international reach. We work with B2B and B2C clients across different industries, be it in travel, lifestyle, life sciences and everything in-between. Just pick our brain! Are you searching for a trustworthy, friendly, and creative partner to spark and realize purpose-led strategy, engaging creative work and insightful marketing and PR campaigns that put a smile on everyone’s face? Our international team of marketing, PR and creative experts brings the right knowledge, contagious enthusiasm, and dedication to the table. With us, you will always have our time and attention. How exactly do we do that? We make it our business to know your brand proposition and industry like the back of our hand. We carry all disciplines in-house and so are in full control of the project. With us, you will find a refreshing synergy between our in-house studio, marketing and PR . ------ Bright8 ist eine kreative Full-Service-Marketing- und PR-Agentur mit internationaler Reichweite. Wir arbeiten mit B2B- und B2C-Kunden aus verschiedenen Branchen zusammen, sei es in den Bereichen Reise, Lifestyle, Biowissenschaften und allem, was dazwischen liegt. Fordern Sie uns heraus! Sind Sie auf der Suche nach einem vertrauenswürdigen, freundlichen und kreativen Partner, der eine zielgerichtete Strategie, ansprechende kreative Arbeit und aufschlussreiche Marketing- und PR-Kampagnen entwickelt und umsetzt, die allen ein Lächeln ins Gesicht zaubern? Unser internationales Team von Marketing-, PR- und Kreativexperten bringt das richtige Wissen, ansteckende Begeisterung und Engagement mit. Bei uns haben Sie immer unsere Zeit und Aufmerksamkeit. Wie genau machen wir das? Wir machen es uns zur Aufgabe, Ihr Markenversprechen und Ihre Branche wie unsere Westentasche zu kennen. Wir führen alle Disziplinen intern durch und haben so die volle Kontrolle über das Projekt. Bei uns finden Sie eine belebende Synergie zwischen unserem hauseigenen Studio, Marketing und PR. ------ Bright8 is een creatief fullservice marketing en PR-bureau met een internationaal bereik. Ben je op zoek naar een duurzame strategie, onderscheidende creatie en/of effectieve marketing en PR-campagnes? Ons team van veelzijdige internationale marketeers, PR-managers en creatives heeft de kennis, tijd en aandacht om niet alleen aan jouw vraag te voldoen, maar om je elke keer weer te verrassen met wat nog meer kan. Hoe we dat doen? We hebben al deze disciplines zelf in huis, inclusief een in-house studio, zodat we snel kunnen schakelen en controle houden over de uitvoering. We zorgen ervoor dat we jouw propositie en markt goed kennen en laten marketing en PR naadloos op elkaar aansluiten.
Looking for work in Online Video Advertising
Located in Haarlem, Netherlands
From €1,000 for Online Video Advertising
Worked in Industrial Goods & Services (+14)
Speaks Dutch, Chinese
11-50 members

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Insights from Amsterdam: Excellence in Online Video Advertising

Amsterdam is not just famous for its picturesque canals and rich history, but also as a vibrant hub for online video advertising. The city hosts a plethora of agencies specializing in this domain, showcasing their expertise through 100 projects and backed by positive feedback with 25 reviews.

Awards and Recognitions

The online video advertising agencies in Amsterdam have not only served vast clientele but have also been acclaimed with several prestigious awards. Recognition in international forums such as the Cannes Lions International Festival of Creativity and the Webby Awards underlines the global standards these local agencies adhere to.

Client Engagements and Success Stories

Taking a closer look at these agencies' portfolios reveals their versatility and capability. From major global brands to local startups, businesses trust Amsterdam’s agencies for their video advertising needs. Examples of successful partnerships include launching viral video campaigns for tech startups and creating influential video content for leading consumer brands, helping these companies significantly increase their online engagement and sales.

Budget Planning for Video Advertising

Allocating the appropriate budget for your video advertising campaign is crucial and can vary widely depending on several factors. Here are a few budgeting tips:

Emerging Businesses: Startups or smaller businesses might opt for basic video campaigns which can range from €5,000 to €20,000.
Mid-sized Companies: Those with a bit more to invest might consider a comprehensive strategy including storytelling, high-quality production, and A/B testing of ads, which might cost between €20,000 and €100,000.
Large Enterprises: For a top-tier custom video advertising campaign that could include multi-platform engagements, dedicated teams, and global reach, the budget could start from €100,000 and go upward.

Considering the rapid evolution in online video consumption, investing strategically in video advertising can offer substantial returns. Review the past works 100 by Amsterdam agencies for a better perspective on their creative and operational capacity, ensuring your investment is placed correctly to meet your marketing objectives.

Conclusion

Amsterdam continues to stand out as a leader in digital marketing innovation, with its online video advertising services ranking high on a global scale. As an expert from Sortlist based in Amsterdam, I encourage businesses to tap into the bespoke services offered by our local agencies to enhance their digital presence and achieve compelling results in their promotional endeavors.

Written by Ines Gillet | Sortlist Expert in AmsterdamLast updated on the 17-10-2024

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Frequently Asked Questions.

When measuring the success of an online video advertising campaign in Amsterdam, it's crucial to focus on metrics that provide meaningful insights into audience engagement, campaign reach, and overall effectiveness. Here are the most important metrics to consider:

View-Through Rate (VTR): This metric measures the percentage of people who watched your entire video ad. In Amsterdam's competitive market, aim for a VTR of at least 70% to ensure your content is engaging.
Click-Through Rate (CTR): CTR indicates how many viewers clicked on your ad to visit your website or landing page. A good CTR for video ads in Amsterdam typically ranges from 1% to 2%.
Completion Rate: This shows the percentage of viewers who watched your entire video ad. For the Dutch market, strive for a completion rate of 70% or higher to indicate strong content relevance.
Engagement Rate: This metric encompasses likes, comments, shares, and other interactions. In Amsterdam's social media-savvy environment, aim for an engagement rate of 3-5% for video content.
Conversion Rate: Measure how many viewers took the desired action after watching your ad (e.g., making a purchase, signing up for a newsletter). For Amsterdam-based campaigns, a conversion rate of 2-5% is considered good.
Brand Lift: This metric gauges the increase in brand awareness, recall, and perception. Use surveys before and after the campaign to measure changes in brand perception among Amsterdam's audience.
Cost Per View (CPV): In Amsterdam's competitive advertising landscape, aim for a CPV between €0.10 and €0.30, depending on your target audience and platform.
Return on Ad Spend (ROAS): This measures the revenue generated for every euro spent on advertising. For Amsterdam-based campaigns, strive for a ROAS of 4:1 or higher.

To effectively measure these metrics in Amsterdam, consider using tools like Google Analytics, social media platform analytics, and specialized video advertising platforms. It's also crucial to set benchmarks based on industry standards and your previous campaigns in the Dutch market.

Remember that the importance of each metric may vary depending on your specific campaign goals. For instance, if brand awareness is your primary objective in Amsterdam, focus more on view-through rate and brand lift. If conversions are your main goal, prioritize click-through rate and conversion rate.

Lastly, don't forget to consider local factors that might influence these metrics in Amsterdam, such as seasonal events (e.g., King's Day, Amsterdam Dance Event), local consumer behavior, and competition from other advertisers in the city's vibrant digital landscape.

As the digital landscape continues to evolve, online video advertising in Amsterdam is experiencing exciting developments. Here are some key trends that businesses in the Dutch capital should be aware of:

Vertical Video Dominance: With the rise of TikTok and Instagram Reels, vertical video formats are becoming increasingly popular. Amsterdam businesses should adapt their video content to fit this format for better engagement on mobile devices.
Interactive Video Ads: Engaging viewers through interactive elements like polls, quizzes, and clickable hotspots is gaining traction. This trend allows Amsterdam brands to create more immersive experiences and gather valuable data.
AI-Powered Personalization: Artificial Intelligence is enabling hyper-personalized video ads. By analyzing user data, businesses can deliver tailored content that resonates with individual viewers, increasing relevance and conversion rates.
Shoppable Video Ads: E-commerce integration within video ads is becoming more seamless. Amsterdam retailers can now create videos where viewers can directly purchase products featured in the content, reducing the path to conversion.
Sustainability Messaging: Given Amsterdam's commitment to sustainability, there's a growing trend of incorporating eco-friendly messages in video ads. Businesses showcasing their green initiatives are likely to connect better with the environmentally conscious Dutch audience.
Short-Form Content: Attention spans are shrinking, and so is video ad length. Snappy, 6-15 second ads are proving effective, especially for reaching younger demographics in Amsterdam.
Live Streaming Ads: With the popularity of live content, businesses are finding new ways to integrate ads into live streams, offering real-time engagement opportunities with viewers.
Virtual and Augmented Reality: As Amsterdam positions itself as a tech hub, VR and AR in video advertising are gaining momentum. These technologies offer immersive brand experiences that can significantly boost engagement.

To illustrate the impact of these trends, let's look at some data:

Trend	Impact Statistics
Vertical Video	Vertical videos have a 90% higher completion rate compared to horizontal videos on mobile devices.
Interactive Video Ads	Interactive video ads see an average of 47% longer view times compared to non-interactive videos.
AI Personalization	Personalized video ads can increase conversion rates by up to 280% compared to standard video ads.
Short-Form Content	6-second bumper ads on YouTube have shown to increase ad recall by 30% and brand awareness by 40%.

Amsterdam businesses should stay agile and experiment with these trends to stay ahead in the competitive online video advertising space. By leveraging these innovations, companies can create more engaging, effective, and memorable video campaigns that resonate with the tech-savvy and progressive Amsterdam audience.

The landscape of online video advertising in Amsterdam has undergone significant transformations in recent years, reflecting both global trends and local nuances. As a hub for creativity and digital innovation, Amsterdam has been at the forefront of these changes. Here's an overview of the key developments:

1. Shift to Mobile-First Strategies

With the increasing use of smartphones, Amsterdam-based online video advertising companies have pivoted towards mobile-first strategies. This shift has led to the creation of vertical video formats and shorter, more engaging content tailored for mobile consumption.

2. Rise of Social Media Platforms

Social media platforms like Instagram, TikTok, and LinkedIn have become crucial channels for video advertising in Amsterdam. Local brands and agencies are leveraging these platforms to reach younger audiences and professionals through native video ads and influencer collaborations.

3. Personalization and Data-Driven Targeting

Amsterdam's tech-savvy market has embraced advanced targeting capabilities. Online video advertising agencies are now using AI and machine learning to deliver personalized video content based on user behavior, preferences, and demographics.

4. Interactive and Shoppable Video Ads

There's a growing trend towards interactive video ads in Amsterdam, allowing viewers to engage directly with the content. Shoppable videos, which enable instant purchases, are gaining traction, especially in the e-commerce sector.

5. Emphasis on Storytelling and Brand Values

Amsterdam's creative industry has always valued storytelling. Recent years have seen a shift towards video ads that focus on brand values, sustainability, and social responsibility, resonating with the city's environmentally conscious consumers.

6. Integration of Augmented Reality (AR)

Some innovative online video advertising companies in Amsterdam are experimenting with AR in video ads, creating immersive experiences that blend the digital and physical worlds.

7. Adoption of Programmatic Advertising

Programmatic advertising has become increasingly popular in Amsterdam's digital landscape. It allows for more efficient ad buying and placement, optimizing reach and ROI for advertisers.

8. Focus on Local Content

While global trends influence the market, there's a growing emphasis on creating video content that resonates with the local Amsterdam audience, incorporating local culture, language, and humor.

9. Measurement and Analytics

Amsterdam's data-driven approach has led to more sophisticated measurement tools. Advertisers now focus on metrics beyond views, such as engagement rates, conversion tracking, and brand lift studies.

10. Compliance with Privacy Regulations

With the implementation of GDPR and other privacy regulations, online video advertising in Amsterdam has adapted to prioritize user privacy and data protection in targeting and analytics practices.

These evolving trends have reshaped the online video advertising landscape in Amsterdam, creating new opportunities and challenges for agencies and brands alike. As the industry continues to innovate, we can expect further developments in areas such as AI-generated content, virtual reality experiences, and even more personalized video advertising strategies tailored to the unique Amsterdam market.