What are the latest trends in online video advertising that Amsterdam businesses should know about?

As the digital landscape continues to evolve, online video advertising in Amsterdam is experiencing exciting developments. Here are some key trends that businesses in the Dutch capital should be aware of: Vertical Video Dominance: With the rise of TikTok and Instagram Reels, vertical video formats are becoming increasingly popular. Amsterdam businesses should adapt their video content to fit this format for better engagement on mobile devices. Interactive Video Ads: Engaging viewers through interactive elements like polls, quizzes, and clickable hotspots is gaining traction. This trend allows Amsterdam brands to create more immersive experiences and gather valuable data. AI-Powered Personalization: Artificial Intelligence is enabling hyper-personalized video ads. By analyzing user data, businesses can deliver tailored content that resonates with individual viewers, increasing relevance and conversion rates. Shoppable Video Ads: E-commerce integration within video ads is becoming more seamless. Amsterdam retailers can now create videos where viewers can directly purchase products featured in the content, reducing the path to conversion. Sustainability Messaging: Given Amsterdam's commitment to sustainability, there's a growing trend of incorporating eco-friendly messages in video ads. Businesses showcasing their green initiatives are likely to connect better with the environmentally conscious Dutch audience. Short-Form Content: Attention spans are shrinking, and so is video ad length. Snappy, 6-15 second ads are proving effective, especially for reaching younger demographics in Amsterdam. Live Streaming Ads: With the popularity of live content, businesses are finding new ways to integrate ads into live streams, offering real-time engagement opportunities with viewers. Virtual and Augmented Reality: As Amsterdam positions itself as a tech hub, VR and AR in video advertising are gaining momentum. These technologies offer immersive brand experiences that can significantly boost engagement. To illustrate the impact of these trends, let's look at some data: Trend Impact Statistics Vertical Video Vertical videos have a 90% higher completion rate compared to horizontal videos on mobile devices. Interactive Video Ads Interactive video ads see an average of 47% longer view times compared to non-interactive videos. AI Personalization Personalized video ads can increase conversion rates by up to 280% compared to standard video ads. Short-Form Content 6-second bumper ads on YouTube have shown to increase ad recall by 30% and brand awareness by 40%. Amsterdam businesses should stay agile and experiment with these trends to stay ahead in the competitive online video advertising space. By leveraging these innovations, companies can create more engaging, effective, and memorable video campaigns that resonate with the tech-savvy and progressive Amsterdam audience.

Top Online Video Advertising Companies in Amsterdam

Which one is the best for your company?

Takes 3 min. 100% free

Online Advertising Online Video Advertising Netherlands Amsterdam

61 providers

All Online Video Advertising Agencies in Amsterdam

Dapper - the growth agency
5
(11 reviews)
Experts in Demand Generation.
Top awarded
Around 97% of your prospects are currently not looking for your product or service. This group of people needs education and nurturing. So that when the need arises for your offer, they understand the problem that you solve, and you are on top of mind in your category. With Demand Generation , you create interest and demand for the product/service you sell. You define your audience and serve your prospects (high-quality) content that helps them understand that 1) they have a problem to be solved and 2) you are the one to solve that problem! The goal is to create inbound leads: prospects who come to you with a request for a demo or proposal. However, setting up a proper Demand Generation strategy takes time and you might not have the right Demand Generation experts in your team. That’s where Dapper comes in. We create the team you need to set up your demand generation machine. From copywriters to designers and paid advertising experts, we complement your team where you miss expertise. Every marketer on our team is a seaned Demand Generation specialist with each their own specialism. Instead of hiring one generalist or five specialists, hire a Demand Generation Team at Dapper. For the same price as one Senior Marketer, you’ll have access to a full-blown Demand Generation team with all the specialists you need.
Looking for work in Online Video Advertising
Located in Rotterdam, Netherlands (+1)
From €5,000 for Online Video Advertising
Worked in Software & Computer Services (+15)
Speaks Dutch, English
11-50 members
LeadLogic
5
(7 reviews)
Wij realiseren groei voor jouw organisatie door de inzet van slimme digital marketing.
Top awarded
LeadLogic. Een toffe, jonge en energieke club getalenteerde marketeers die samen aan één gemeenschappelijk doel werken: structurele online groei voor onze opdrachtgevers. Met een team van rasechte marketeers met een bak aan kennis zetten wij ons iedere dag in voor de structurele groei van jou als opdrachtgever. Wij starten altijd met de ontwikkeling van een online marketing strategie om vervolgens op basis van deze strategie structureel online groei te realiseren. Om de lijntjes kort te houden en écht transparant te zijn, werken we graag bij jou op locatie.
Looking for work in Online Video Advertising
Located in Ermelo, Netherlands (+1)
From €3,000 for Online Video Advertising
Worked in E-commerce (+6)
Speaks English, Dutch
11-50 members
Chase Marketing
(0 review)
Challenge us! We are ready to turn your challenge into a concrete plan of action.
Top awarded
Chase Marketing is a fast-growing full-service Online Marketing Agency for ambitious brands. We live in a digital world. A world that is constantly evolving in a digital way and with it, consumer behavior and expectations. As an online marketing agency, this enables us to connect people and businesses. We are an online marketing agency based on creativity, data and results. Together, we have one big drive: achieving business growth. Make an impact and take the first step to next-level business growth. Discover where the greatest potential is in your organization and start growing. It's time for change!
Looking for work in Online Video Advertising
Located in Amsterdam, Netherlands
From €2,000 for Online Video Advertising
Works in multiple industries
Speaks English, Dutch
11-50 members
UNDERSCORE
(0 review)
Emphaszing the importance
We are a full creative video production company based in Amsterdam. That means we do full productions or partial from the creation and concept development up until the final edits / deliverables. If it has something to the with video, we are up for it. We define ourselves by creating with and for the younger generations. From our inhouse team or with the wide network of creatives.
Looking for work in Online Video Advertising
Located in Amsterdam, Netherlands
From €1,000 for Online Video Advertising
Worked in Art & Handcraft (+1)
Speaks English, Dutch
1-10 members
WADM | Agency
4.7
(41 reviews)
Leading in B2B Branding.
Wij zijn een bureau gespecialiseerd in B2B brand building, design en digitale transformatie. Met twintig specialisten bouwen we aan nationale en internationale merken, waaronder Calex, CRH, Aliaxis, Visma Roxit en VETUS. B2B merken die groeien door onze aandacht en technische expertise. Merken die online en offline aantoonbare resultaten behalen. Omdat wij weten hoe je marketing en sales synchroniseert. Online en offline. Met BrainSells positioneren wij op wetenschappelijke wijze complexe producten of organisaties. Scientific creativity noemde een van onze klanten het ooit. Samen zoeken we onderbouwde antwoorden op jouw vraagstuk. Of verscherpen we je business case. Daar zijn we goed in, hebben we al meer dan 100 keer gedaan. Met succes. Heb je een complex vraagstuk? Spar dan eens vrijblijvend met ons, dan presenteren wij jou onze werkwijze. Zeer inspirerend en ook geheel vrijblijvend. Bel Jeroen Vermeulen: +31 6 42470525 Wil je liever eerst weten hoe tevreden onze klanten zijn, bekijk dan onze recensies. ------ We are a creative agency that specializes in B2B brand building, design and digital transformation. Our twenty specialists help build national and international brands like Calex, CRH, Aliaxis, Visma Roxit and VETUS. B2B brands that grow because of our efforts and technical expertise. These brands achieve concrete results and raise their market value, because we know how to synchronize their marketing and sales. Both online and offline. We create a strong brand positioning for complex products or organizations with BrainSells, our neuro marketing methodology. One of our customers simply calls it ‘scientific creativity’. We use it to jointly search for substantiated answers to your communications problem. Or to make your business case smarter. We are quite good at that, having done so over a 100 times. Quite successfully. Do you have any complex communication issues? And would you like to freely discuss them with us? Please contact us and we will demonstrate our unique working method as inspiration. Call Jeroen Vermeulen: +31 6 42470525 Or do you prefer to see how satisfied our customers are? Then please check out our reviews.
Looking for work in Online Video Advertising
Located in Amsterdam, Netherlands (+6)
From €2,000 for Online Video Advertising
Worked in Food (+21)
Speaks Dutch, English
11-50 members
The Spot Agency
(0 review)
The Spot is a boutique Marketing Agency based in Amsterdam that offers services with a lot of dedication, focus and flexibility. With over ten years of experience in marketing we serve as a one stop shop for content creation, advertising, strategies and consult. We would love to show you our cases in person.
Looking for work in Online Video Advertising
Located in Amsterdam, Netherlands
From €1,000 for Online Video Advertising
Works in multiple industries
Speaks English, Dutch
11-50 members
Bureau ZIGZAG
4.5
(9 reviews)
Maatwerk voor ieder merk
Highly recommended
Branding omvat meer dan louter zichtbaar zijn. En de meeste reclame-uitingen doen niets meer dan enkel informeren – als de boodschap überhaupt al beklijft. Het is niet voor niets dat slechts een handjevol merken het meest waardevolle stuk vastgoed op aarde bemachtigen: een plekje in jouw brein. En voor dat laatste ben je bij ons aan het juiste adres. Wij zijn een creatief-strategisch reclamebureau dat middelenvrij en media-objectief voor jou aan de slag gaat. Van concept tot en met creatie, zowel online als offline.
Looking for work in Online Video Advertising
Located in Ede, Netherlands
From €1,000 for Online Video Advertising
Worked in Retail (+8)
Speaks Dutch, English
1-10 members
Asociaal Marketing
4.8
(33 reviews)
Jouw online marketing partner. Wij zijn creatief, betrokken en resultaatgericht.
Top awarded
Asociaal Marketing is een jong en creatief team dat jouw onderneming of merk de online zichtbaarheid geeft die het verdient. Wij kennen alle geheimen op het gebied van online marketing , content creatie en online advertising . Social Media strategie op Facebook/Instagram of TikTok, Content creatie, beter zichtbaar en meer conversies met Google of wil jij meer omzet uit je klantenlijst halen? Dan ben je bij ons aan het juiste adres! Een goede video nodig die niet alleen mooi eruit ziet maar ook geoptimaliseerd is om online meer engagement op te krijgen? Onze creatives kunnen je hierbij helpen! Wij werken graag samen met bedrijven, merken en ondernemers . Wij hebben namelijk allemaal één ding gemeen, het maximale uit de business halen en resultaten boeken. English // Asociaal Marketing is a young and creative team that gives your business or brand the online visibility it deserves. We know all the secrets in the field of online marketing, content creation, and online advertising. Need a social media strategy for Facebook/Instagram or TikTok, content creation, better visibility, and more conversions with Google, or do you want to get more revenue from your customer list? Then you've come to the right place! Need a great video that not only looks good but is also optimized to get more engagement online? Our creatives can help you with that! We love to work with businesses, brands, and entrepreneurs . We all have one thing in common, getting the most out of the business and achieving results.
1 work in Online Video Advertising
Located in Gouda, Netherlands
From €1,000 for Online Video Advertising
Worked in Education (+17)
Speaks English, Dutch
11-50 members
Traffic Today
4.9
(11 reviews)
Digital. Growth. Together.
Voor de winnaars van morgen zijn wij hét resultaatgerichte digitale marketingbureau dat de online zichtbaarheid, vindbaarheid en conversie van onze klanten verbetert, zodat zij een stabiel en gezond rendement halen op hun marketinginvestering. Het beste online resultaat voor jou, dat is ons doel. De creatieve, out-of-the-box manier van werken stelt ons in staat om campagnes te creëren die meer naamsbekendheid genereren en het aantal leads, websitebezoekers en conversies verhogen . We creëren steeds een op maat gemaakte strategie afgesteld op de noden van jouw bedrijf. Omdat we met een flexibel inzetbaar budget werken, zorgen we voor een maximaal rendement over de verschillende kanalen . Bij Traffic Today doe je beroep op een team van meer dan 100 specialisten in SEO, SEA, linkbuilding, Content Marketing, Social Media, CRO & strategie . Wij zijn actief in zowel in Nederland als België , en bedenken voor jou een aanpak op maat om de wereld te veroveren!
Looking for work in Online Video Advertising
Located in Deventer, Netherlands (+1)
From €500 for Online Video Advertising
Worked in Technology Hardware & Equipment (+14)
Speaks Dutch, English
51-200 members
LAAIEND online marketing
4.7
(14 reviews)
Wij zijn LAAIEND. Enthousiast dan. Over online marketing.
Highly recommended
Alles om samen te groeien Met een flinke dosis ervaring binnen online marketing werken wij op vele klanten. Voor elk denkbaar online marketing kanaal hebben wij onze specialist in huis. Onze specialisten op het gebied van SEA en SEO, E-mail marketing, Social marketing, Marketplaces marketing etc. weten precies aan welke knoppen zij moeten draaien om het gewenste resultaat te behalen. Daarom is het bij ons ook mogelijk om af te rekenen op basis van resultaat! Wil je dat niet? Dan rekenen wij gewoon één vast uurtarief. Hoe dan ook het resultaat van onze klanten is ook ons resultaat.
Looking for work in Online Video Advertising
Located in Utrecht, Netherlands
From €1,000 for Online Video Advertising
Worked in Food (+15)
Speaks Dutch, Dutch, Belgium
11-50 members
Shoot the Rabbit | Content Powerhouse
(0 review)
Turning big ideas into relevant stories!
We are a company from the future that helps you get there. Scalable content that let your heart beat faster. Driven by mind, heart and data. ‍ Mind embodies strategy, encompassing content strategy, channel strategy, and aligning insights, market knowledge, and business objectives. ‍ Heart represents the core of storytelling and filmmaking, igniting passion and making hearts beat faster. Our craftsmanship lies here, where we create captivating narratives. ‍ Data plays a crucial role, providing insights that shape our campaigns and content. It allows us to analyze performance and continously optimize our content to enhance relevance.
Looking for work in Online Video Advertising
Located in Amsterdam, Netherlands (+1)
From €1,000 for Online Video Advertising
Worked in Household Products (+6)
Speaks English, Dutch
11-50 members
Creatie Maakt Alles
4.7
(8 reviews)
De deeltijd marketingafdeling voor MKB bedrijven
Top awarded
Wij zien veel MKB bedrijven in de omvang van 10 tot 100 medewerkers stoeien met de invulling van de marketing. Het is nodig en gewenst, maar misschien nog niet professioneel ingericht. De deeltijd marketing afdeling van Creatie Maakt Alles is dan de oplossing. De specialist van Creatie Maakt Alles werkt op afstand of bij jou in het bedrijf en is nauw betrokken bij je team en bedrijfsontwikkelingen. Hij/Zij adviseert de best passende marketingstrategie zonder klakkeloos de trends te volgen. We hebben maar één doel: een zo groot mogelijk effect realiseren passend binnen het budget dat jouw bedrijf beschikbaar heeft. Van het opzetten en inzetten van een marketingplan, de consequente inzet van social media, het verzorgen van een campagne tot een effectieve opzet van de website. Passend binnen jouw budget en gericht op resultaat. Wij starten altijd met een goede inventarisatie over wat nodig en gewenst is binnen je bedrijf. Wie ben je, wat levert jouw bedrijf en vooral wat is een passende aanpak voor het bedrijf. Onze aanpak is begrijpelijk, betaalbaar en logisch, bij ons geen dikke plannen maar praktische programma's die we één voor één inzetten. Daarom biedt Creatie Maakt Alles zich ‘deeltijd’ aan. Een goede en structurele inzet van marketing gebaseerd op een tijdsinvestering die bij de opdrachtgever past. Welke diensten leveren wij MKB marketing: deeltijd inzetbaar, uw marketing flowed en levert resultaat op. Creatie Maakt Alles is erop gericht om bij haar klanten tegen zo min mogelijk kosten een zo hoog mogelijk resultaat op het gebied van marketing en communicatie te realiseren, waarbij continuïteit is geborgd. Wij werken in een team van zo’n 25 collega’s die ieder hun specialisme hebben. Ieder is inzetbaar op basis van de behoefte of vraag van de klant. Met één aanspreekpunt heeft de klant toegang tot alle denkbare specialisaties binnen marketing & communicatie. Het voordeel? Alle specialisten binnen handbereik. Géén dubbele briefings meer naar verschillende freelancers of bureaus. Wij adviseren proactief in jouw marketing strategie. We zijn persoonlijk betrokken. We werken graag intern bij de opdrachtgever en werken vanuit co-creatie aan marketing. Op deze manier wordt marketing écht een onderdeel binnen het bedrijf en wordt het door medewerkers omarmt. Mooi om te zien hoe we op deze manier een vaste collega van de organisatie worden. Content creatie & Online redactie : ieder bedrijf heeft iets waardevols te vertellen Online marketing en online redactie is vandaag de dag niet meer weg te denken. Ieder bedrijf heeft er zijn eigen doelstelling(en) mee. Denk hierbij aan het vergroten van de naamsbekendheid, het imago versterken, leads genereren, het bedrijfsnetwerk vergroten enz. Wij werken op basis van een contentplanner, die we samen met de klant opstellen. Alleen relevante onderwerpen komen aan bod. U hoeft zelf niets te schrijven, als u daar geen zin of tijd voor heeft. Wij doen de interviews met u, uw medewerkers, klanten of leveranciers. Zo heeft u continue een waardevolle stroom aan berichtgevingen die uw doelgroep bereiken. Uw zichtbaarheid zal opvallen. De content wordt ingezet op uw website, social media, nieuwsbrieven en (online) presentaties. Altijd actueel! Online advertising & SEO : Voor het werven van aanwezigen bij een kennismakingslezig, voor het genereren van leads of voor het vergroten van een kwaliteit fanbase. Online advertising kan hier effectief aan bijdragen. Met de co-workers van Creatie Maakt Alles hebben we de juiste professionals in huis die alle laatste trends en ontwikkelingen beheersen. We hebben meerdere professionals in ons team verantwoordelijk voor: - Google Advertising - Social media Advertising - SEO optimalisatie (technisch en content) - Technisch correct instellen van alle toolings en dashboards voor perfecte metingen - Wekelijkse monitoring en maandelijkse rapportage Grafisch ontwerp : van elke uiting een sterk communicatie middel maken Een mooi ontwerp van uw bedrijfsfolder of digitale mailing is leuk. Het maakt u trots. Maar van complimenten kunt u niet leven. Een goed design moet vooral effectief zijn. Wanneer een uiting communiceert en de doelgroep aanspreekt heeft het zijn doel bereikt. Met meer dan 10 jaar ontwerp-ervaring is dat een sterke expertise. ----------------------------------------------------------------------------------------------------------------------------------- The part-time marketing department for SMEs Creatie Maakt Alles offers SME's support in marketing and promotion. From the design of a website, the consistent use of social media, taking care of a campaign to setting up and implementing a marketing plan. Fitting within your budget, fully planned and focused on results. It all starts with: a good inventory of what's needed and wanted within your company. Who are you, what do you do and especially how does your company wants to be presented to the world? A good and structural implementation of advertising and branding based on a realistic time investment! Creatie Maakt Alles works in a team of (± 25) co-workers, each with its own specialism (DTP, design, web design and development, content creation, social media and online editorial, marketing & communication etc.). Co-workers can be flexibly deployed based on the needs for a project, the click with the customer and the budget. Than we deliver results!
Looking for work in Online Video Advertising
Located in Berlicum, Netherlands
From €1,000 for Online Video Advertising
Worked in Sports (+16)
Speaks Dutch, English
11-50 members
Web Wings
5
(9 reviews)
Wordt beter vindbaar online en vlieg je concurrentie voorbij.
Top awarded
Tegenwoordig is het internet niet meer weg te denken. Er liggen ontzettend veel kansen om te groeien. Denk aan vindbaarheid in Google, een goede social strategie of de juiste emailmarketing. Ieder bedrijf heeft tegenwoordig wel een website, alleen wordt er niet altijd optimaal resultaat mee behaald. Zo zien wij vaak bedrijven voorbij komen waar men consistent investeert in verschillende soorten marketinguitingen, maar er niet gemeten wordt hoeveel resultaat er mee behaald wordt. Er zijn tal van technieken om jouw bedrijf online te laten groeien, maar alleen de geschikte strategie zal voor jou het juiste resultaat opleveren. Maar welke strategie moet je kiezen? Bij Web Wings begrijpen wij dat het lastig is om de juiste marketing strategie op te stellen en uit te voeren. Daarom nemen we de tijd om jou vrijblijvend te adviseren en wegwijs te maken. Waar bedrijven denken dat alleen een website voldoende is, valt er veel meer te halen door de vindbaarheid van het bedrijf te optimaliseren. Neem vrijblijvend contact op met ons online marketingbureau voor een adviserend gesprek. _________________________________________________________________________________________________________________________________________________ These days, the Internet is here to stay. There are a lot of opportunities to grow. Think of findability in Google, a good social strategy or the right email marketing. Nowadays every company has a website, but the results are not always optimal. We often see companies that consistently invest in different types of marketing, but do not measure the results. There are numerous techniques for growing your business online, but only the appropriate strategy will produce the right results for you. But which strategy should you choose? At Web Wings, we understand how difficult it is to create and implement the right marketing strategy. That's why we take the time to advise and guide you without obligation. Where companies think that just a website is enough, there is much more to gain by optimizing the findability of the company. Feel free to contact our online marketing agency for a consultation. Translated with www.DeepL.com/Translator (free version)
Looking for work in Online Video Advertising
Located in Sittard, Netherlands
From €1,000 for Online Video Advertising
Worked in E-commerce (+13)
Speaks English, Dutch
51-200 members
Your Business Online
5
(1 review)
#SOCIALONLY
Wij geven jouw social media vleugels! Meetbaar méér omzet realiseren door middel van social media marketing. Alle kennis en creativiteit in huis halen met een team van 15 social media specialisten. Wij zijn officieel Meta, LinkedIn, Pinterest en TikTok partner!
2 works in Online Video Advertising
Located in Bosschenhoofd, Netherlands
From €5,000 for Online Video Advertising
Worked in Retail (+7)
Speaks English, Dutch
11-50 members
U-Matik
(0 review)
We love to make films and content for all screens, worldwide.
Top awarded
U-Matik is a full-service production company with a global reach. We love to create films and content for all digital platforms. We understand that the success of any project depends on having the right team in place. We have a keen eye for talent and know exactly which creatives, directors, and photographers to bring on board to ensure that your story stands out. We are committed to working with the best professionals in the industry to create films that captivate and inspire audiences. Do you have a creative challenge? Contact us!
5 works in Online Video Advertising
Located in Amsterdam, Netherlands
From €1,000 for Online Video Advertising
Worked in Beverage (+4)
Speaks English, Dutch
1-10 members
& Media Group
(0 review)
The creator driven storytellers
Top awarded
Indulged in the lives of GEN Y & Z. We connect with them on a continuous basis and are fundamentally part of their inner world, both online and offline. Together with influential creators we reach, engage and entertain with purposeful storytelling that sticks and stands out. Indulged in the lives of Gen Y & Z As data & digital natives we go the extra mile and don’t stop before we get the full picture. Your target audience is our demand and we are never not communicating with them. Generations Y & Z are part of our inner circle, we understand and talk their language like no other. We are where they are, both online and offline. We know the #1 way to connect is through creator driven content. It’s at the core of everything we do.
Looking for work in Online Video Advertising
Located in Amsterdam, Netherlands
From €5,000 for Online Video Advertising
Worked in E-commerce
Speaks English, Dutch
51-200 members
R-25 Media
5
(1 review)
Helping your business strive by unlocking the power of connections.
R-25 was born with the mission of making things different. Breaking with what is established, from every point of view. Changing how marketing works from the Decision making process to the way we see our clients. We go beyond mere transactions. We strive to build strategic partnerships that extend longer than a single campaign. We have completely changed the approach, with R-25 less is more. By cultivating valuable connections, we have found that one good connection is more valuable than 1000 leads, that’s why we create impactful campaigns that resonate with your real targets. Quality over Quantity
Looking for work in Online Video Advertising
Located in Amsterdam, Netherlands
From €599 for Online Video Advertising
Works in multiple industries
Speaks English, Spanish
1-10 members
Brompton Road
(0 review)
One-stop shopper marketing agency
We help businesses grow by initiating change in shopper behavior through effective branding and selling strategies. We are committed to finding innovative ways to stand out in the competitive retail environment and turn shoppers into loyal buyers. To turn shoppers into buyers and buyers into fans.
Looking for work in Online Video Advertising
Located in Amsterdam, Netherlands
From €1,000 for Online Video Advertising
Worked in Others (+2)
Speaks English, Dutch
11-50 members
Achieve
5
(12 reviews)
Groeien op basis van data en de kracht van creativiteit.
Hallo! Wij zijn Achieve. Achieve is een digital agency bestaande uit een kleine groep specialisten met ieder hun specifieke ambities, kwaliteiten en vaardigheden. Het team blijft constant op de hoogte van de nieuwste ontwikkelingen in het digitale landschap. Dat is voor ons geen opgave, omdat we van onze passie ons werk hebben gemaakt. Dit is wat we leuk vinden en daarom zijn we er ook goed in. Een online aanwezigheid was ooit een ‘nice to have’, maar is tegenwoordig een kritische succesfactor voor elk bedrijf. Of het nu gaat om het bereiken van prospects, het communiceren met klanten, of het rechtstreeks verkopen van diensten of producten, het internet heeft de manier waarop we zaken doen veranderd. In de voortdurend veranderende digitale wereld met technologie die continu doorontwikkelt, is het belangrijk dat bedrijven hun digitale aanwezigheid mee laten veranderen. Zo blijf je relevant en bij de tijd. Heb je zelf geen specialistische kennis in huis? Is het aannemen van specialisten te duur? Druk met je eigen zaak? Geen tijd voor marketing activiteiten? Dat is precies waar Achieve kan helpen. Wij ondersteunen jouw bedrijf bij de groei naar het volgende niveau. Dat doen we niet alleen, maar samen met jou en je team. Geef je digital marketing uit handen maar blijf op de hoogte middels maandelijkse rapportages en advies van specialisten. Door middel van creativiteit, technologie en data verbinden we de juiste mensen aan jouw merk.
Looking for work in Online Video Advertising
Located in Capelle aan den IJssel, Netherlands
From €1,000 for Online Video Advertising
Worked in Art & Handcraft (+5)
Speaks English, Dutch
1-10 members
TRIANGLE PR
5
(2 reviews)
Top awarded
TRIANGLE PR is een full service PR en communicatie bureau, gespecialiseerd in lifestyle- en campagne PR, influencer marketing & online activaties. Wij zijn het PR bureau van o.a. Toyota, Dutch Comic Con, CoolBest, Appelsientje, Taksi, Dubbelfrisss, en Ben. In 2019 bekroond met 4 Esprix awards, 2 Effies & 1 San Accent voor de campagnes van Ben Beter in Bed, Ben Flappdrol en CoolBest, Cool in Best.
Looking for work in Online Video Advertising
Located in Amsterdam, Netherlands
From €1,000 for Online Video Advertising
Worked in Media (+2)
Speaks Dutch, English
1-10 members

Struggling to choose? Let us help.

Post a project for free and quickly meet qualified providers. Use our data and on-demand experts to pick the right one for free. Hire them and take your business to the next level.

Insights from Amsterdam: Excellence in Online Video Advertising

Amsterdam is not just famous for its picturesque canals and rich history, but also as a vibrant hub for online video advertising. The city hosts a plethora of agencies specializing in this domain, showcasing their expertise through 100 projects and backed by positive feedback with 25 reviews.

Awards and Recognitions

The online video advertising agencies in Amsterdam have not only served vast clientele but have also been acclaimed with several prestigious awards. Recognition in international forums such as the Cannes Lions International Festival of Creativity and the Webby Awards underlines the global standards these local agencies adhere to.

Client Engagements and Success Stories

Taking a closer look at these agencies' portfolios reveals their versatility and capability. From major global brands to local startups, businesses trust Amsterdam’s agencies for their video advertising needs. Examples of successful partnerships include launching viral video campaigns for tech startups and creating influential video content for leading consumer brands, helping these companies significantly increase their online engagement and sales.

Budget Planning for Video Advertising

Allocating the appropriate budget for your video advertising campaign is crucial and can vary widely depending on several factors. Here are a few budgeting tips:

Emerging Businesses: Startups or smaller businesses might opt for basic video campaigns which can range from €5,000 to €20,000.
Mid-sized Companies: Those with a bit more to invest might consider a comprehensive strategy including storytelling, high-quality production, and A/B testing of ads, which might cost between €20,000 and €100,000.
Large Enterprises: For a top-tier custom video advertising campaign that could include multi-platform engagements, dedicated teams, and global reach, the budget could start from €100,000 and go upward.

Considering the rapid evolution in online video consumption, investing strategically in video advertising can offer substantial returns. Review the past works 100 by Amsterdam agencies for a better perspective on their creative and operational capacity, ensuring your investment is placed correctly to meet your marketing objectives.

Conclusion

Amsterdam continues to stand out as a leader in digital marketing innovation, with its online video advertising services ranking high on a global scale. As an expert from Sortlist based in Amsterdam, I encourage businesses to tap into the bespoke services offered by our local agencies to enhance their digital presence and achieve compelling results in their promotional endeavors.

Written by Ines Gillet | Sortlist Expert in AmsterdamLast updated on the 17-10-2024

Discover what other have done.

Get inspired by what our agencies have done for other companies.

Image Skincare

Zuiver

Social Media Campagnes voor meer leads 🚀

Frequently Asked Questions.

When measuring the success of an online video advertising campaign in Amsterdam, it's crucial to focus on metrics that provide meaningful insights into audience engagement, campaign reach, and overall effectiveness. Here are the most important metrics to consider:

View-Through Rate (VTR): This metric measures the percentage of people who watched your entire video ad. In Amsterdam's competitive market, aim for a VTR of at least 70% to ensure your content is engaging.
Click-Through Rate (CTR): CTR indicates how many viewers clicked on your ad to visit your website or landing page. A good CTR for video ads in Amsterdam typically ranges from 1% to 2%.
Completion Rate: This shows the percentage of viewers who watched your entire video ad. For the Dutch market, strive for a completion rate of 70% or higher to indicate strong content relevance.
Engagement Rate: This metric encompasses likes, comments, shares, and other interactions. In Amsterdam's social media-savvy environment, aim for an engagement rate of 3-5% for video content.
Conversion Rate: Measure how many viewers took the desired action after watching your ad (e.g., making a purchase, signing up for a newsletter). For Amsterdam-based campaigns, a conversion rate of 2-5% is considered good.
Brand Lift: This metric gauges the increase in brand awareness, recall, and perception. Use surveys before and after the campaign to measure changes in brand perception among Amsterdam's audience.
Cost Per View (CPV): In Amsterdam's competitive advertising landscape, aim for a CPV between €0.10 and €0.30, depending on your target audience and platform.
Return on Ad Spend (ROAS): This measures the revenue generated for every euro spent on advertising. For Amsterdam-based campaigns, strive for a ROAS of 4:1 or higher.

To effectively measure these metrics in Amsterdam, consider using tools like Google Analytics, social media platform analytics, and specialized video advertising platforms. It's also crucial to set benchmarks based on industry standards and your previous campaigns in the Dutch market.

Remember that the importance of each metric may vary depending on your specific campaign goals. For instance, if brand awareness is your primary objective in Amsterdam, focus more on view-through rate and brand lift. If conversions are your main goal, prioritize click-through rate and conversion rate.

Lastly, don't forget to consider local factors that might influence these metrics in Amsterdam, such as seasonal events (e.g., King's Day, Amsterdam Dance Event), local consumer behavior, and competition from other advertisers in the city's vibrant digital landscape.

As the digital landscape continues to evolve, online video advertising in Amsterdam is experiencing exciting developments. Here are some key trends that businesses in the Dutch capital should be aware of:

Vertical Video Dominance: With the rise of TikTok and Instagram Reels, vertical video formats are becoming increasingly popular. Amsterdam businesses should adapt their video content to fit this format for better engagement on mobile devices.
Interactive Video Ads: Engaging viewers through interactive elements like polls, quizzes, and clickable hotspots is gaining traction. This trend allows Amsterdam brands to create more immersive experiences and gather valuable data.
AI-Powered Personalization: Artificial Intelligence is enabling hyper-personalized video ads. By analyzing user data, businesses can deliver tailored content that resonates with individual viewers, increasing relevance and conversion rates.
Shoppable Video Ads: E-commerce integration within video ads is becoming more seamless. Amsterdam retailers can now create videos where viewers can directly purchase products featured in the content, reducing the path to conversion.
Sustainability Messaging: Given Amsterdam's commitment to sustainability, there's a growing trend of incorporating eco-friendly messages in video ads. Businesses showcasing their green initiatives are likely to connect better with the environmentally conscious Dutch audience.
Short-Form Content: Attention spans are shrinking, and so is video ad length. Snappy, 6-15 second ads are proving effective, especially for reaching younger demographics in Amsterdam.
Live Streaming Ads: With the popularity of live content, businesses are finding new ways to integrate ads into live streams, offering real-time engagement opportunities with viewers.
Virtual and Augmented Reality: As Amsterdam positions itself as a tech hub, VR and AR in video advertising are gaining momentum. These technologies offer immersive brand experiences that can significantly boost engagement.

To illustrate the impact of these trends, let's look at some data:

Trend	Impact Statistics
Vertical Video	Vertical videos have a 90% higher completion rate compared to horizontal videos on mobile devices.
Interactive Video Ads	Interactive video ads see an average of 47% longer view times compared to non-interactive videos.
AI Personalization	Personalized video ads can increase conversion rates by up to 280% compared to standard video ads.
Short-Form Content	6-second bumper ads on YouTube have shown to increase ad recall by 30% and brand awareness by 40%.

Amsterdam businesses should stay agile and experiment with these trends to stay ahead in the competitive online video advertising space. By leveraging these innovations, companies can create more engaging, effective, and memorable video campaigns that resonate with the tech-savvy and progressive Amsterdam audience.

The landscape of online video advertising in Amsterdam has undergone significant transformations in recent years, reflecting both global trends and local nuances. As a hub for creativity and digital innovation, Amsterdam has been at the forefront of these changes. Here's an overview of the key developments:

1. Shift to Mobile-First Strategies

With the increasing use of smartphones, Amsterdam-based online video advertising companies have pivoted towards mobile-first strategies. This shift has led to the creation of vertical video formats and shorter, more engaging content tailored for mobile consumption.

2. Rise of Social Media Platforms

Social media platforms like Instagram, TikTok, and LinkedIn have become crucial channels for video advertising in Amsterdam. Local brands and agencies are leveraging these platforms to reach younger audiences and professionals through native video ads and influencer collaborations.

3. Personalization and Data-Driven Targeting

Amsterdam's tech-savvy market has embraced advanced targeting capabilities. Online video advertising agencies are now using AI and machine learning to deliver personalized video content based on user behavior, preferences, and demographics.

4. Interactive and Shoppable Video Ads

There's a growing trend towards interactive video ads in Amsterdam, allowing viewers to engage directly with the content. Shoppable videos, which enable instant purchases, are gaining traction, especially in the e-commerce sector.

5. Emphasis on Storytelling and Brand Values

Amsterdam's creative industry has always valued storytelling. Recent years have seen a shift towards video ads that focus on brand values, sustainability, and social responsibility, resonating with the city's environmentally conscious consumers.

6. Integration of Augmented Reality (AR)

Some innovative online video advertising companies in Amsterdam are experimenting with AR in video ads, creating immersive experiences that blend the digital and physical worlds.

7. Adoption of Programmatic Advertising

Programmatic advertising has become increasingly popular in Amsterdam's digital landscape. It allows for more efficient ad buying and placement, optimizing reach and ROI for advertisers.

8. Focus on Local Content

While global trends influence the market, there's a growing emphasis on creating video content that resonates with the local Amsterdam audience, incorporating local culture, language, and humor.

9. Measurement and Analytics

Amsterdam's data-driven approach has led to more sophisticated measurement tools. Advertisers now focus on metrics beyond views, such as engagement rates, conversion tracking, and brand lift studies.

10. Compliance with Privacy Regulations

With the implementation of GDPR and other privacy regulations, online video advertising in Amsterdam has adapted to prioritize user privacy and data protection in targeting and analytics practices.

These evolving trends have reshaped the online video advertising landscape in Amsterdam, creating new opportunities and challenges for agencies and brands alike. As the industry continues to innovate, we can expect further developments in areas such as AI-generated content, virtual reality experiences, and even more personalized video advertising strategies tailored to the unique Amsterdam market.