How do packaging agencies in Amsterdam collaborate with other departments or external experts to create innovative designs?

Packaging agencies in Amsterdam are known for their innovative and collaborative approach to design. To create cutting-edge packaging solutions, these agencies often work closely with various departments and external experts. Here's how they typically collaborate: 1. Cross-functional teams Many Amsterdam-based packaging agencies form cross-functional teams that include: Designers Brand strategists Material specialists Production experts Sustainability consultants This diverse mix of skills ensures a holistic approach to packaging design, considering aesthetics, functionality, and sustainability. 2. Collaboration with client departments Packaging agencies in Amsterdam often work closely with various client departments, including: Marketing: To align packaging design with overall brand strategy and campaign objectives R&D: To understand product specifications and requirements Supply Chain: To optimize packaging for logistics and distribution Legal: To ensure compliance with regulations and labeling requirements 3. Partnerships with external experts To stay at the forefront of innovation, Amsterdam packaging agencies frequently collaborate with: Material scientists: To explore new, sustainable packaging materials Technology experts: To incorporate smart packaging solutions (e.g., QR codes, NFC tags) Environmental consultants: To minimize ecological impact and improve recyclability Consumer behavior specialists: To conduct user testing and gather insights 4. Collaboration with local universities and research institutions Amsterdam's packaging agencies often partner with institutions like the Amsterdam University of Applied Sciences or Wageningen University & Research to access cutting-edge research and fresh talent. 5. Design thinking workshops Many agencies in Amsterdam organize collaborative workshops that bring together diverse stakeholders to ideate and prototype innovative packaging solutions. 6. Digital collaboration tools With the increasing trend of remote work, Amsterdam packaging agencies utilize advanced digital collaboration tools to seamlessly work with global experts and clients. By fostering these collaborative relationships, packaging agencies in Amsterdam are able to create innovative designs that not only look great but also address complex challenges in sustainability, user experience, and brand communication. This collaborative approach has helped position Amsterdam as a hub for innovative packaging design in Europe.

What innovative strategies do packaging agencies in Amsterdam use to make their designs stand out on crowded retail shelves?

In the vibrant and competitive retail landscape of Amsterdam, packaging agencies employ a range of innovative strategies to ensure their designs capture attention on crowded shelves. Here are some key approaches used by top packaging agencies in the Dutch capital: Embrace Dutch Design Principles: Amsterdam-based packaging agencies often incorporate elements of Dutch design, known for its minimalism, functionality, and bold use of color. This approach not only creates visually striking packages but also resonates with the local aesthetic sensibilities. Sustainable Materials and Designs: With Amsterdam being a leader in sustainability, many packaging agencies focus on eco-friendly materials and designs. This includes using recycled or biodegradable materials, minimizing packaging waste, and creating reusable packaging solutions. According to a recent study, 76% of Dutch consumers prefer brands that use sustainable packaging. Interactive and Smart Packaging: Leveraging Amsterdam's reputation as a tech-savvy city, agencies are incorporating QR codes, augmented reality (AR) features, and NFC technology into packaging designs. These interactive elements not only grab attention but also provide additional value to consumers. Cultural References and Local Motifs: Packaging agencies in Amsterdam often use subtle nods to Dutch culture, landmarks, or local festivals in their designs. This creates an immediate connection with local consumers and tourists alike. Innovative Shapes and Structures: Breaking away from traditional packaging shapes, Amsterdam agencies experiment with unique structural designs that stand out on shelves. This could include asymmetrical shapes, unexpected opening mechanisms, or modular designs. Strategic Use of Color Psychology: Understanding the impact of colors on consumer behavior, agencies in Amsterdam carefully select color palettes that not only attract attention but also convey the right brand message. For example, using vibrant orange (the national color) can evoke feelings of energy and creativity. Storytelling through Packaging: Amsterdam agencies excel at creating packaging that tells a brand's story. This could involve using illustrations, typography, or even the packaging structure itself to communicate the product's origins, benefits, or brand values. Limited Editions and Seasonal Designs: To create buzz and collectibility, agencies often design limited edition or seasonal packaging. This strategy is particularly effective in Amsterdam's dynamic retail environment, where consumers are always looking for something new and exclusive. By employing these strategies, packaging agencies in Amsterdam are able to create designs that not only stand out on crowded retail shelves but also resonate with the city's unique blend of tradition, innovation, and sustainability. The effectiveness of these approaches is evident in the success of Dutch brands both locally and internationally, with packaging playing a crucial role in their market presence.

How are packaging designers in Amsterdam addressing accessibility concerns for diverse consumer groups?

Packaging designers in Amsterdam are at the forefront of addressing accessibility concerns for diverse consumer groups, recognizing the importance of inclusive design in today's market. Here are some key ways they're tackling this challenge: Universal Design Principles: Amsterdam-based designers are increasingly implementing universal design principles, ensuring that packaging is usable by people with a wide range of abilities. This includes easy-open features, clear labeling, and intuitive structures. Tactile Elements: For visually impaired consumers, designers are incorporating braille and tactile elements into packaging. Some Amsterdam agencies are experimenting with 3D-printed textures to convey product information through touch. Color Contrast and Readability: To assist those with visual impairments or color blindness, designers are paying special attention to color contrast and typography. Large, clear fonts and high-contrast color schemes are becoming more common in packaging designs. Smart Packaging Technology: Leveraging Amsterdam's tech-savvy environment, some designers are integrating QR codes and NFC technology into packaging. These can be scanned to provide audio descriptions or additional product information for those with visual or cognitive disabilities. Ergonomic Considerations: For consumers with limited dexterity or strength, Amsterdam packaging designers are creating ergonomic shapes and easy-grip surfaces. This includes bottles with textured surfaces and boxes with pull tabs instead of difficult-to-open seals. Multilingual and Multicultural Approach: Given Amsterdam's diverse population, designers are creating packaging that caters to multiple languages and cultural preferences, ensuring information is accessible to non-Dutch speakers and various ethnic groups. Sustainability and Accessibility: Amsterdam's strong focus on sustainability is being combined with accessibility. Designers are finding innovative ways to create eco-friendly packaging that doesn't compromise on accessibility features. According to a recent survey by the Dutch Packaging and Environment Institute (KIDV), 72% of Amsterdam-based packaging design agencies reported an increased focus on accessibility in their projects over the past two years. This trend is driven by both consumer demand and upcoming EU regulations on accessible packaging. Moreover, collaboration between packaging designers and disability advocacy groups in Amsterdam has increased by 45% since 2022, leading to more user-tested and truly accessible designs. This participatory design approach ensures that the needs of diverse consumer groups are genuinely met. As Amsterdam continues to position itself as a hub for innovative and socially responsible design, we can expect to see even more advancements in accessible packaging design in the coming years. Packaging designers in the city are not just meeting standards but are setting new benchmarks for inclusive design that cater to the needs of all consumers, regardless of their abilities or backgrounds.

Top Packaging Agencies in Amsterdam

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Netherlands Amsterdam

36 providers

Top Featured Packaging Agencies

Small Town Folk
4.8
(2 reviews)
We help create audacious brands and businesses.
Small Town Folk is a brand strategy and design consultancy that works with visionary leaders and founders to create truly audacious brands and businesses. We help brands with brand strategy, identity design, design systems, UI/UX, brand communication and brand experiences. One of our key strengths is our other vertical - Tasveerien, a Content Studio, which we leverage extensively to create impactful imagery and films to drive home the narrative. Tasveerien has made a lot of brand-led content, such as brand films, digital ads, product films, product photography, and animation films for some of the leading brands across the globe. Phonepe, Decathlon, Swiggy, Tata Group, Beckn, WeWork, Yogabar, Hilton, EY, ANZ, Telstra, R, Araku Coffee and 100+ companies have chosen us as their strategic and creative partner.
3 works
Located in Bengaluru, India
From €3,000
Worked in Beverage (+12)
Speaks English, Hindi
11-50 members

All Packaging Designers in Amsterdam

DDH Branding Consultancy
(0 review)
We help brands run faster!
DDH Branding Consultancy, founded in 2005, emerged in the midst of industry transformation. Recognizing the need for a fresh approach, we embarked on a mission to redefine brand engagement, brand management, and our own agency's role. Our core mission is to empower consumer brands on a journey towards tangible business growth. We approach each project with curiosity, meticulously analyzing clients, products, and target audiences. Our expertise spans brand strategy, identity, digital, retail, product, and service design. We pride ourselves on merging talent and professionalism, striking the perfect balance between strategy and creativity. Every day, we evolve to stay at the forefront of the market, continually delivering enhanced business value. Welcome to DDH Branding Consultancy, where innovation meets success. 🚀
10 works
Located in Amsterdam, Netherlands
From €1,000
Worked in Wine & Spirits (+3)
Speaks English, Dutch
11-50 members
TIN
5
(1 review)
Branding and digital design
TIN is an internationally operating branding and digital design studio. We are a team of designers, strategists and digital masterminds with a focus on building thriving brands and unique online experiences.
1 work
Located in Amsterdam, Netherlands
From €1,000
Worked in Entertainment & Events (+6)
Speaks English, Dutch
1-10 members
Woedend! The New Creatives
5
(1 review)
Be the fire.
Top awarded
For nearly 25 years, we’ve been the fire for brands, organizations, institutions and individuals alike. We help our client to stay ahead of the curve guiding them through the rapidly evolving landscape of media possibilities and tech innovations. We are the new creatives, where humans and tech work together to create fiery ideas that add value. We focus on innovative strategies, through-the-line ideas, content and experiences. Woedend! is an independent creative agency. What we do Brand identity Communication strategy Overall concept Brand activations PR & Earned media Corporate storytelling /B2B Startups/scale ups Health
3 works
Located in Amsterdam, Netherlands
Budget on request
Worked in Education (+11)
Speaks English, Dutch
11-50 members
STUDIO_M
(0 review)
Memorable Photography
STUDIO_M is a top-tier food photography and video production studio based in Amsterdam, known for its expertise in creating stunning visuals that make food products irresistible. With over 20 years of experience, they offer a full range of services, including concept development, set design, styling, and post-production, all handled in-house to save time and costs. STUDIO_M excels in both photography and video, using expert lighting, composition, and storytelling to bring food to life. Their collaborative approach, combined with a passion for food branding, ensures memorable and impactful results for their clients.
No work
Located in Amsterdam, Netherlands
From €1,000
Worked in Pharmaceuticals & Biotech (+2)
Speaks English, Dutch
1-10 members
Downtown Creative
(0 review)
We're not just in the business of creating designs; we're in the business of crafting experiences.
Downtown Creative Agency is a dynamic collective of passionate creatives specialising in strategy, packaging design branding and digital. We bring evolved thinking and cutting-edge ideas to every project. Our exceptional team is unapologetically authentic, allowing us to truly connect with and enhance the brands we work with. We believe in building deep and meaningful relationships with our clients, immersing ourselves in their brand to create impactful solutions. Our approach to problem-solving is rooted in providing tactical and fearless strategies that are both current and innovative. At Downtown Creative, we pride ourselves on delivering personal, immersive, and results-driven experiences that empower brands to stand out in the market.
No work
Located in Amsterdam, Netherlands (+1)
From €1,000
Works in multiple industries
Speaks English
11-50 members
Habitat Creative Company
(0 review)
Data-driven digital design agency that feels like in-house team.
Top awarded
We are a brand, web, and UX/UI design agency. For over 6 years we have been helping companies and startups like Angellist.com, Louis Vuitton, SPAR, Hopin, StreamYard, and Quicargo. Our strength is in our close-knit small team of senior designers, relying on years of experience and refined design and management processes. In contrast to solo efforts in outsourcing, our approach involves a dedicated team per case, reducing errors and amplifying both creative and research input. We craft holistic design experiences that scale brand identity into captivating websites while creating brand-informed products. Our creative company can help you with the following requests. Product design: Product discovery & Product audit Product UX/UI design Design system design User research Branding: Brand Strategy & Brand Story Brand identity Marketing materials design Motion design Web design: Website audit Website design Motion Webflow development
3 works
Located in Amsterdam, Netherlands (+1)
From €3,000
Worked in Hospitals & Healthcare (+10)
Speaks English, Dutch
11-50 members
ttwwoo design agency
5
(8 reviews)
Helping companies develop a brand that stands out. Focused on both print and web.
We zijn een high level design studio zoekt om jouw merk of website naar een hoger plan te brengen zit je bij ons goed. Wij werken snel, flexibel, en creëren zowel in het oog springende grafische ontwerpen als digitale producten zoals websites en backend systemen. In English: If you are looking for a-great-to-work-with pragmatic design studio to help create brands and websites that really stand out, get in touch!
No work
Located in Amsterdam, Netherlands
From €3,500
Worked in Real Estate (+27)
Speaks English, Dutch
1-10 members
Wunder
(0 review)
Unleash your brand Wunder is a creatively led and strategically driven branding agency based in Amsterdam. We change perspectives, challenge the status quo and help you to dream big. Because it’s our goal to unleash the potential of your business. Look beyond the obvious Consumers, media and brands have all changed. Old systems are being overthrown by new business models. Known brands be overtaken by startups and new, more adaptive brands. To survive you have to look beyond the obvious. Be fascinating, attract and hold the attention of your employees and customers. Open your brand and your mind. Because what if… Creative and strategic thinking and doing We’re like translators that make business strategies into fascinating and compelling brands. In this process we combine the skills of creative and strategic thinkers and doers, to present new and challenging perspectives. With this mindset, we define the brand strategy, create the brand name and brand style. A dedicated brand team We won’t be doing it alone! You are a part of the “problem” and the solution. Together we are a dedicated brand team that will create a sustainable solution that will last well into the future. National and international experience Wunder is the brand and design partner for a variety of clients. We work for each and every one with the ambition to unleash the potential of their brand. We work with start-ups, scale-ups and (inter)nationally brands like: Camptoo, Fair Trade Origional, JUKE, PostNL, Pour Vous / A.S. Watson, Pro Cycling Team Giant-Shimano, RedBull, RTL XL, Talpa Network and Videoland. Innovative and disruptive Over the last few years our work has been recognized with awards like the Usability Award, Red Dot Award, European Design Award and a prize from the Dutch Art Directors Club. But what meant the most of us was the high score of 8,4 we received from our clients regarding client satisfaction. Because of this score, we’ve been awarded as a Top 50 agency of the Netherlands for three years in a row. And we were the runner-up for the SAN Accent - most innovative and disruptive new agency of 2017.
No work
Located in Amsterdam, Netherlands
From €3,500
Worked in Entertainment & Events (+3)
Speaks Dutch, English
1-10 members
Studio MINSK
4.6
(5 reviews)
Branding in Motion
We make your brand communicate and perform better. Whether that’s through Print, Online, TV or Live. • Strategy? We got you covered. • Design? For sure! • Animation? Yup! • Post Production – with our eyes closed (well – figuratively speaking.) Whichever way you look at it… Good design mattersk. --- We know how hard it is to position your brand well, to speak to your ideal client and to offer him or her your products or services. You need to differentiate from the competition, attract the right clients and bring your sales to a higher level. This requires a strong brand presence. We can help you translate your brand values into a visual identity and collateral through good and honest collaboration. So ask us a question, request a proposal or tell us your rough idea. We can help at different stages. DUTCH: Wij zijn van die design-en-concept-figuren. Of je nu in de reclame zit of in TV, in de events of online: voor verhalend design mag je ons altijd wakker maken. Met een vraag, een voorstel of een ruw idee. En als je wilt, doen we ook de hele productie. Heb jij een goed idee, dan zorgen wij dat het er fantastisch uit gaat zien. Hopelijk heb je geen bezwaar dat we dan tijdens de briefing alvast de eerste ideeën bedenken? Kunnen we daar meteen even over steggelen. Want wrijving geeft glans. Maar alleen MiNSK geeft glansk.
No work
Located in Amsterdam, Netherlands
From €1,000
Worked in Retail (+14)
Speaks English, Dutch
1-10 members
Megawatt Group
4.9
(6 reviews)
WE ARE YOUR ONE-STOP-POWER-SHOP
Top awarded
MEGAWATT GROUP We are your one-stop-power-shop. Wij zijn een unieke combinatie van drie bureaus onder één dak: een advertising agency, een fieldmarketing agency en een digital agency. Ben jij de marketeer die een miljoen watt aan energie in zijn merk wil steken? Dan helpen wij je om met krachtige creatieve campagnes je doelen te realiseren. Vanuit een 360 graden-visie bedenken we strategieën en concepten die de aandacht trekken, enthousiasmeren, overtuigen en verleiden. Die concepten vertalen we door naar succesvolle on- en offline campagnes, met een vlekkeloze, efficiënte uitvoering door de specialisten binnen onze groep. Welkom bij Megawatt; wij steken de stekker in je merk. We supercharge your brand! We’re a unique combination of three agencies under one roof: an advertising agency, a field marketing agency and a digital agency. Are you a marketeer looking to supercharge your brand with a million watts of energy? We help you actualise your goals with powerful creative campaigns. Using 360-degree vision, we devise strategies and concepts that attract attention, enthuse, convince and seduce. We translate those concepts into successful online and offline campaigns, with flawless, efficient execution by the specialists in our group. Welcome to Megawatt; we supercharge your brand! Megawatt ADVERTISING We create brands. Wij zijn een advertising agency dat het allerliefst met veel energie sterke strategische en innovatieve campagnes ontwikkelt. Bedrijven die bewust aan hun merk werken zijn succesvoller dan anderen. Wij helpen je om je merk aantrekkelijk en krachtig neer te zetten en met doeltreffende campagnes op het netvlies van je doelgroep te komen. We create brands. We’re an advertising agency that loves injecting our boundless energy into developing laser-sharp strategic and innovative campaigns. Companies that consciously work on their brand are way more successful than others. We help you to make your brand attractive and powerful, while making a lasting impression on your target group with effective campaigns. Megawatt DIGITAL We connect brands. We zijn een digital agency die met veel energie content maakt die doet wat het doen moet voor jouw merk. Een kwestie van online relevant zijn en blijven; non-stop. Dat doen we door precies de juiste boodschap op het juiste moment te communiceren via het juiste kanaal. We connecten en activeren jouw doelgroepen met slimme strategieën, creatieve digitale concepten en de inzet van de beste online platformen. That’s how we stay on top of your game. We connect brands. We’re a digital agency that creates supercharged content that does what it’s meant to do for your brand. It’s a question of being and staying relevant online: non-stop. We do this by communicating exactly the right message at the right time through the right channel. We connect and activate your target groups using smart strategies, creative digital concepts and the best online platforms. That's how we stay on top of your game. Megawatt FIELDMARKETING We activate brands. We zijn een fieldmarketing agency dat met veel energie merken tot leven brengt via face-to-face contact. Op de juiste locatie en het meest relevante moment van de dag bereiken wij jouw doelgroep. Wij creëren brand experiences; altijd met een creatief concept als magneet. We realiseren onmogelijke producties en maken off line impact, met jouw activatiedoelstellingen scherp in ’t vizier. We activate brands. We’re a field marketing agency that brings brands to life with boundless energy through face-to-face contact. We reach your target group at the right location and at the most relevant time of day. We create brand experiences; always using a creative concept as a magnet. We actualise impossible productions and make an offline impact, with your activation goals in focus.
No work
Located in Eindhoven, Netherlands (+1)
From €1,000
Worked in Entertainment & Events (+10)
Speaks Dutch, English
11-50 members
Creators Dock
4
(1 review)
CREATORS DOCK – gespecialiseerd in merkontwerp, merchandising en verpakkingen!
CREATORS DOCK – DESIGN VAN NEDERLANDSE BODEM Ontwerpers die toevallig ook van marketing houden. C reators Dock is gespecialiseerd in merkontwerp, merchandising en verpakkingen waarmee je producten opvallen.We maken ontwerpen in alle soorten en maten. Dit wordt gedaan door een goed uitgebalanceerd team. Dit team bestaat uit specialisten die individueel sterk zijn in een specifiek vakgebied. Waar de een alles weet over l icenties en merkidentiteit , volgen anderen de trends in bijvoorbeeld food, fashion en verpakkingen op de voet. Bijzonder zijn de ervaren illustratoren in het Creators Dock team. Het maken van enkele schetsontwerpen als startpunt van een project gebeurt in een handomdraai en werkt verhelderend. Een stabiele basis is verankerd in elk teamlid: we zijn merk- en productboosters.
1 work
Located in Amsterdam, Netherlands
Budget on request
Worked in Retail (+5)
Speaks English, Dutch
1-10 members
fffunction studio
5
(9 reviews)
Strategisch Branding Bureau. Wij bouwen merken die werken voor mensen en bedrijven.
Wij zijn fffunction studio, een strategisch branding bureau dat zich richt op het ontwikkelen van merken die echt werken—voor zowel mensen als bedrijven. Het is onze missie om de kloof te overbruggen tussen vrijblijvende bedrijfsadviesbureaus en puur visueel georiënteerde ontwerpbureaus. We vormen een ervaren team van merk- en designspecialisten met één gemeenschappelijk doel: uitmuntend werk creëren dat groei bevordert en impact maakt. Functie is ons doel, vorm ons medium. Strategie Wij geloven dat de basis van een krachtig merk begint met een sterke en doordachte strategie, die naadloos verweven is met je businesscase. Bij fffunction helpen we je de beste versie van je merk te ontdekken, zodat je de juiste mensen aanspreekt en duurzame groei bereikt. Brand (Accelerator) Workshops Benchmarking van je industrie en werkveld Marktonderzoek en kwalitatief onderzoek Behavioural Design (i.s.m. Sue & The Alchemists) Positionering Merktstrategie en -architectuur Naming Design Vorm volgt functie. Zo simpel is het. De identiteiten die we ontwerpen belichamen altijd de essentie en helpen je je doelen te behalen. We leggen daarmee de lat hoog en dat is precies wat onze klanten verdienen. Altijd onderscheidend en altijd herkenbaar om te zorgen dat je merk opvalt in een drukke markt. Brand Identity Motion Identity Digital Identity Tone of Voice Imagery / 3D / Photography Activatie Een merk komt pas tot leven wanneer het op het juiste moment, op de juiste plek, en voor de juiste doelgroep wordt ingezet. Op basis van onze strategische keuzes creëren we een consistente merkbeleving die in elk touchpoint met de doelgroep doorklinkt. Digital / Graphic / 3D / Motion Design Design Systems Art Direction Copywriting Packaging / Merchandise Photography
4 works
Located in Eindhoven, Netherlands
From €3,000
Worked in Entertainment & Events (+9)
Speaks English, Dutch
1-10 members
Design & Practice
4.8
(2 reviews)
We deliver high quality tactile brand experiences for culture brands and creative businesses
Design & Practice is an Amsterdam based internationally operating design studio specialised in branding, graphic design and art direction for clients in the cultural, luxury and hospitality sector. Our mission is to create and communicate thought provoking experiences through strategic analytical thinking, a collaborative relationship with the client and a unique tactile design aesthetic. Design & Practice builds strategic design solutions based on a philosophy of experimentation and artistic research. Approach Creativity is at the core of both our own work and most of the companies we work for. Materiality plays a key role in all our projects. As most experiences are becoming digital, tactility and material quality are becoming increasingly important. Innovative processes that push the boundaries of design make identities a personal, haptic experience and make a brand stand out. Our multi-disciplinary approach enables us to execute a brand expression holistically through brand identity, packaging, interior surfaces, print, marketing and digital. The diversity of our international client base is a testament to our belief that quality, creativity and beauty should be available to everyone. Collaboration is at the heart of our relationship with clients and partners ensuring an outcome that exceeds the expecations of our clients and their customers. Clients Antalis TEFAF PublicisDrugstore Tom Dixon Hyatt Hotels Kalevala Tord Boontje Aram Gallery Hearst Moooi APBloem
1 work
Located in Amsterdam, Netherlands
From €5,000
Worked in Art & Handcraft (+4)
Speaks English, Dutch
1-10 members
Your Majesty
5
(4 reviews)
Top awarded
Your Majesty is a design and technology firm that powers digital product and brand experiences for ambitious organisations. You work with Your Majesty to define , build and grow the experiences people have with your product or brand.
No work
Located in Amsterdam, Netherlands
From €1,000
Worked in Retail (+11)
Speaks English, Dutch
11-50 members
Hammerfest
(0 review)
Hammerfest is a creative agency with a social DNA. We believe that inclusive content makes more impact. That’s why we create campaigns and social content that everyone can relate to. We work for Makro, Singapore Airlines, City of Amsterdam, FrieslandCampina, Worldwide Fund for Nature & more.
No work
Located in Amsterdam, Netherlands
From €1,000
Worked in Travel & Leisure (+2)
Speaks English, Dutch
11-50 members
Colourcake Marketing Support Agency
(0 review)
– We are Colourcake, a marketing and branding agency in the heart of Amsterdam – We help you build your brand, increase and empower your offline and online visibility and create content to maximize the exposure. Bringing concepts to life within the smallest timeframe in order to enjoy the power of marketing your brand. Content Creation We don’t just ‘do’ content, we master it. Why? Because we understand the power of content when it comes to building and engaging your community. The constant flow of new content has become crucial for the industry. Photography is a key element. We help you service the best photoshoot from art direction to execution. Colourcake has set up a service that provides you with the right visual content on a short term, without any unnecessary mark ups. Our experienced and dedicated team of creatives and producers will accommodate your brand with the best suited team of photographers, stylists and other needed crew. Photography Instagram Content/Stories Customized Content Calendars Video Editing Graphic Design Copywriting Graphic design One of our creative assets is to translate the feeling of a fashion, lifestyle or hospitality brand into graphic design. A fresh compelling design that differentiates your company from others. As graphic agency we either create new and existing campaign imagery for brands to distribute anywhere in the world. This means the production of banner campaigns, asset productions and video editing. We also advice brands to build or extend their brand identity. This includes the design of the new brand, managing all social media or create offline visibility. Online and offline visibility is key when a brand decides to promote its new collection, especially when they decide to work together with a worldwide celebrity. In case of Calvin Klein, they decided to use an entire family. The Kardashian family. Colourcake worked closely together with the e-commerce department of Calvin Klein and Tommy Hilfiger to ensure all images were distributed simultaneously and in the same way all over Europe, Middle-East & Africa. Web development At Colourcake we believe that branding websites and banners shouldn't just look good, they need to match and work like an irresistible showpiece of your brand. That’s why we make your mini website, landing page, banner campaign and online magazine look insanely pretty, so every visit to your site will be one to remember. Print production Colourcake advices and produces all kinds of print productions. From lookbooks to newspapers and from instore point of sale materials to direct mailings. Whatever your brand needs: we produce it and make it relevant for every market around the world. With our many years of experience in print, we do it with short turnover times, competitive pricing and high quality service. Print management in a sustainable way, with the expertise your brand deserves. www.colourcake.com
No work
Located in Amsterdam, Netherlands
From €3,000
Worked in Sports (+3)
Speaks English, Dutch
11-50 members
Serviceplan Group
5
(1 review)
Top awarded
Die Serviceplan Group ist die größte inhabergeführte, partnergeführte und am breitesten aufgestellte Agenturgruppe Europas. Im Jahr 1970 als klassische Werbeagentur gegründet, vereint die Serviceplan Group seit jeher alle Kommunikationdisziplinen unter einem Dach: Ob Markenstrateg:innen, Kreative, Experience-Designer:innen, Marketingtechnologie-Expert:innen, CRM-Expert:innen, Data Scientists, Marktforscher:innen, PR-Berater:innen oder Sales-Profis bei der Serviceplan Group ziehen alle an einem Strang, im House of Communication, dem einzigen komplett integriert aufgestellten Agenturmodell in Deutschland. Das präzise Zusammenspiel der Vielzahl von Spezialagenturen in Sachen Strategy & Consulting, Creative & Content, Platform & Technology sowie Media & Data macht die Serviceplan Group zur führenden Agenturgruppe für innovative Kommunikation. Was uns alle verbindet, ist die Leidenschaft, faszinierende Marken aufzubauen und zu coachen. Marken, die wirtschaftlich erfolgreich sind und Emotionen im Kopf der Verbraucher:innen auslösen — BEST BRANDS eben. Der Weg dorthin führt über innovative Kommunikation. Das bedeutet, neue Wege ins Herz der Verbraucher:innen zu finden: kreativ, medial & technologisch. Diesen Anspruch, Marken zu BEST BRANDS zu machen, leben wir täglich im House of Communication.
No work
Located in Berlin, Germany (+19)
From €5,000
Worked in Telecommunications (+15)
Speaks German, Arabic
5001-10000 members
The Branders
5
(3 reviews)
We create, design & develop beautiful premium brands for ambitieus organizations. Een merk is veel meer dan een logo, pay-off of een identiteit. Dat zijn slechts vormen om de juiste merkperceptie te creëren en op te roepen. Je merk is de gedachte die bij je doelgroep opkomt als ze je zien en aan je denken. Je laat hoe dan ook een indruk achter, en gelukkig kun je die creëren. Je merk is een middel om je organisatie voorbij de waan van de dag te trekken en van waarde te laten zijn in het leven van je doelgroep. Het biedt richting en houvast in een sterk veranderende wereld en dwingt je de juiste keuzes te maken om je te onderscheiden. Niet op basis van wat jij denkt, maar waar je doelgroep naar op zoek is. Wij geloven dat ieder contactmoment er één is om je merk te maken of breken. Met je merk laat je dagelijks indrukken achter en al deze interacties zijn een kans. Van de manier waarop je de telefoon opneemt, hoe je homepage eruitziet tot een TV-commerial. Het zijn allemaal touchpoints waarop je je doelgroep kunt raken, overtuigen en aan je kunt binden.
No work
Located in Amsterdam, Netherlands (+1)
From €2,500
Worked in Food (+3)
Speaks Dutch, English
1-10 members
PigWorks
4.8
(7 reviews)
PigWorks is a Creative Agency
Top awarded
PigWorks is a full-service digital agency, specialising in creating client value through social movements . Services include social media marketing, graphic design, web development, video production, business development, concept design and production of digital assets. Crafting With Brains We are a fun mix of designers, engineers, coders and strategists with a great passion for all things creative. We love what we do, it's our way of life. Things We Do Media (digital and print), graphic design, social movements, production of digital assets, branding & identity systems, product development and more. We're Passionate Creative people producing awesome results. Cultivating brand personalities with creativity and vision. We consult on digital strategy and craft meaningful connections with your customers across web, social, mobile & e-commerce. We're Professional Our location in Amsterdam provides access to a vast community of creative professionals. We are relentless in moving boundaries and carry this spirited attitude into digital solutions. Solutions that engage, inspire and make you think. At PigWorks, we leverage a multitude of skills to build and hone your brand. From social movements to "underground" marketing, we are there to drive your brand forward. We match skills to your project in order to produce awesome results. Full engagement from design and prototyping to final product or promotion.
No work
Located in Amsterdam, Netherlands
From €1,000
Worked in Industrial Goods & Services (+13)
Speaks English, Dutch
11-50 members
Brandmake
(0 review)
JE MERK HEEFT MAAR ÉÉN BUREAU NODIG Een sterk merk voelt als thuiskomen. Geef het aandacht en liefde, dan wordt het een vertrouwd thuishonk. Brandmake is de fullservice agency voor al je merkcommunicatie. Samen met onze klanten bouwen we merken. Met een krachtige brand identity werken we aan je herkenbaarheid, met activerende campagnes maken we iets los bij je doelgroepen en met content zorgen we ervoor dat je merk in gesprek blijft. Door onze 'getting shit done'-mentaliteit krijg je snel het creatieve werk dat jouw merk op dit moment nodig heeft. YOUR BRAND NEEDS JUST ONE AGENCY A strong brand feels like coming home. Give it attention and love, then it becomes a familiar home base. Brandmake is the full service agency for all your brand communication. We build brands together with our clients. With a powerful brand identity we work on your recognizability, with activating campaigns we get something out of your target groups and with content we ensure that your brand stays involved. Thanks to our 'getting shit done' mentality, you quickly get the creative work that your brand needs right now.
No work
Located in Amsterdam, Netherlands
From €1,000
Worked in Transportation (+6)
Speaks Dutch, English
1-10 members

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Insights from a Local Expert: Navigating Packaging Agencies in Amsterdam

Amsterdam, known for its creative spirit and innovative landscape, is home to a thriving sector of packaging agencies. With a wealth of completed projects and client testimonials, this city stands as a beacon for those seeking cutting-edge packaging solutions.

Awards and Prestigious Collaborations

Accolades that Matter

In Amsterdam, packaging agencies have earned recognition through various awards, underscoring their commitment to innovation and design excellence. While specific names are not mentioned, these accolades typically spotlight agencies’ ability to solve complex design challenges creatively.

Highlighted Client Partnerships

A number of Amsterdam-based agencies have collaborated with high-profile international and local brands. These partnerships often result in packaging that not only meets practical market needs but also sets trends in design and sustainability, aspects highly valued in today's markets.

Effective Budget Planning for Packaging Services

Understanding Cost Implications

Budgeting for packaging design services is crucial and can vary significantly based on the project’s scope and the agency's renown. Here are some general tips to manage your packaging design budget effectively:

For Startups

New businesses should focus on cost-effective solutions without compromising the quality that can scale with their growth. Initial packaging design projects can range from €2,000 to €15,000, depending on complexity.

For SMEs

Medium-sized enterprises might require more sophisticated packaging strategies that incorporate branding and large-scale production. Budgets for these projects can vary from €15,000 to €50,000.

For Large Corporations

Big corporations often need comprehensive packaging solutions that include market research, multiple design iterations, and sustainability compliance, pushing budgets upwards of €50,000.

Allocating Appropriately

Regardless of the size and type of your business, it is essential to allocate a realistic budget for packaging design, considering both the immediate impact on your product’s launch and long-term brand building.

Maximizing Impact with Amsterdam’s Packaging Agencies

Amsterdam’s packaging agencies are not just about wrapping a product; they are about creating an experience that aligns with your brand's ethos. With their proven track record, highlighted by 97 remarkable projects and positive reviews from 6 distinct clients, partnering with a local expert can significantly enhance your product's market entry and sustain its success. As a Sortlist local expert, I encourage you to explore the diverse options available in Amsterdam to find the ideal packaging agency that aligns with your vision and budget.

Written by Ines Gillet | Sortlist Expert in AmsterdamLast updated on the 17-10-2024

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Packaging Design

Frequently Asked Questions.

Packaging agencies in Amsterdam are known for their innovative and collaborative approach to design. To create cutting-edge packaging solutions, these agencies often work closely with various departments and external experts. Here's how they typically collaborate:

1. Cross-functional teams

Many Amsterdam-based packaging agencies form cross-functional teams that include:

Designers
Brand strategists
Material specialists
Production experts
Sustainability consultants

This diverse mix of skills ensures a holistic approach to packaging design, considering aesthetics, functionality, and sustainability.

2. Collaboration with client departments

Packaging agencies in Amsterdam often work closely with various client departments, including:

Marketing: To align packaging design with overall brand strategy and campaign objectives
R&D: To understand product specifications and requirements
Supply Chain: To optimize packaging for logistics and distribution
Legal: To ensure compliance with regulations and labeling requirements

3. Partnerships with external experts

To stay at the forefront of innovation, Amsterdam packaging agencies frequently collaborate with:

Material scientists: To explore new, sustainable packaging materials
Technology experts: To incorporate smart packaging solutions (e.g., QR codes, NFC tags)
Environmental consultants: To minimize ecological impact and improve recyclability
Consumer behavior specialists: To conduct user testing and gather insights

4. Collaboration with local universities and research institutions

Amsterdam's packaging agencies often partner with institutions like the Amsterdam University of Applied Sciences or Wageningen University & Research to access cutting-edge research and fresh talent.

5. Design thinking workshops

Many agencies in Amsterdam organize collaborative workshops that bring together diverse stakeholders to ideate and prototype innovative packaging solutions.

6. Digital collaboration tools

With the increasing trend of remote work, Amsterdam packaging agencies utilize advanced digital collaboration tools to seamlessly work with global experts and clients.

By fostering these collaborative relationships, packaging agencies in Amsterdam are able to create innovative designs that not only look great but also address complex challenges in sustainability, user experience, and brand communication. This collaborative approach has helped position Amsterdam as a hub for innovative packaging design in Europe.

In the vibrant and competitive retail landscape of Amsterdam, packaging agencies employ a range of innovative strategies to ensure their designs capture attention on crowded shelves. Here are some key approaches used by top packaging agencies in the Dutch capital:

Embrace Dutch Design Principles: Amsterdam-based packaging agencies often incorporate elements of Dutch design, known for its minimalism, functionality, and bold use of color. This approach not only creates visually striking packages but also resonates with the local aesthetic sensibilities.
Sustainable Materials and Designs: With Amsterdam being a leader in sustainability, many packaging agencies focus on eco-friendly materials and designs. This includes using recycled or biodegradable materials, minimizing packaging waste, and creating reusable packaging solutions. According to a recent study, 76% of Dutch consumers prefer brands that use sustainable packaging.
Interactive and Smart Packaging: Leveraging Amsterdam's reputation as a tech-savvy city, agencies are incorporating QR codes, augmented reality (AR) features, and NFC technology into packaging designs. These interactive elements not only grab attention but also provide additional value to consumers.
Cultural References and Local Motifs: Packaging agencies in Amsterdam often use subtle nods to Dutch culture, landmarks, or local festivals in their designs. This creates an immediate connection with local consumers and tourists alike.
Innovative Shapes and Structures: Breaking away from traditional packaging shapes, Amsterdam agencies experiment with unique structural designs that stand out on shelves. This could include asymmetrical shapes, unexpected opening mechanisms, or modular designs.
Strategic Use of Color Psychology: Understanding the impact of colors on consumer behavior, agencies in Amsterdam carefully select color palettes that not only attract attention but also convey the right brand message. For example, using vibrant orange (the national color) can evoke feelings of energy and creativity.
Storytelling through Packaging: Amsterdam agencies excel at creating packaging that tells a brand's story. This could involve using illustrations, typography, or even the packaging structure itself to communicate the product's origins, benefits, or brand values.
Limited Editions and Seasonal Designs: To create buzz and collectibility, agencies often design limited edition or seasonal packaging. This strategy is particularly effective in Amsterdam's dynamic retail environment, where consumers are always looking for something new and exclusive.

By employing these strategies, packaging agencies in Amsterdam are able to create designs that not only stand out on crowded retail shelves but also resonate with the city's unique blend of tradition, innovation, and sustainability. The effectiveness of these approaches is evident in the success of Dutch brands both locally and internationally, with packaging playing a crucial role in their market presence.

Packaging designers in Amsterdam are at the forefront of addressing accessibility concerns for diverse consumer groups, recognizing the importance of inclusive design in today's market. Here are some key ways they're tackling this challenge:

Universal Design Principles: Amsterdam-based designers are increasingly implementing universal design principles, ensuring that packaging is usable by people with a wide range of abilities. This includes easy-open features, clear labeling, and intuitive structures.
Tactile Elements: For visually impaired consumers, designers are incorporating braille and tactile elements into packaging. Some Amsterdam agencies are experimenting with 3D-printed textures to convey product information through touch.
Color Contrast and Readability: To assist those with visual impairments or color blindness, designers are paying special attention to color contrast and typography. Large, clear fonts and high-contrast color schemes are becoming more common in packaging designs.
Smart Packaging Technology: Leveraging Amsterdam's tech-savvy environment, some designers are integrating QR codes and NFC technology into packaging. These can be scanned to provide audio descriptions or additional product information for those with visual or cognitive disabilities.
Ergonomic Considerations: For consumers with limited dexterity or strength, Amsterdam packaging designers are creating ergonomic shapes and easy-grip surfaces. This includes bottles with textured surfaces and boxes with pull tabs instead of difficult-to-open seals.
Multilingual and Multicultural Approach: Given Amsterdam's diverse population, designers are creating packaging that caters to multiple languages and cultural preferences, ensuring information is accessible to non-Dutch speakers and various ethnic groups.
Sustainability and Accessibility: Amsterdam's strong focus on sustainability is being combined with accessibility. Designers are finding innovative ways to create eco-friendly packaging that doesn't compromise on accessibility features.

According to a recent survey by the Dutch Packaging and Environment Institute (KIDV), 72% of Amsterdam-based packaging design agencies reported an increased focus on accessibility in their projects over the past two years. This trend is driven by both consumer demand and upcoming EU regulations on accessible packaging.

Moreover, collaboration between packaging designers and disability advocacy groups in Amsterdam has increased by 45% since 2022, leading to more user-tested and truly accessible designs. This participatory design approach ensures that the needs of diverse consumer groups are genuinely met.

As Amsterdam continues to position itself as a hub for innovative and socially responsible design, we can expect to see even more advancements in accessible packaging design in the coming years. Packaging designers in the city are not just meeting standards but are setting new benchmarks for inclusive design that cater to the needs of all consumers, regardless of their abilities or backgrounds.