How are packaging designers in Belgium adapting to the increasing demand for personalized and customizable packaging?

Packaging designers in Belgium are at the forefront of innovation when it comes to meeting the growing demand for personalized and customizable packaging. This trend is driven by consumers' desire for unique experiences and brands' need to stand out in a competitive market. Here's how Belgian packaging designers are adapting: Digital Printing Technologies: Many Belgian packaging agencies are investing in advanced digital printing equipment. This technology allows for short-run, variable data printing, enabling brands to create personalized packaging without the high costs associated with traditional printing methods. Modular Design Approaches: Designers are creating flexible packaging systems that can be easily customized. This might include a standard base design with interchangeable elements that can be personalized for different products, seasons, or customer segments. Interactive Packaging: Belgian packaging designers are incorporating QR codes, augmented reality (AR), and near-field communication (NFC) technologies into packaging designs. These features allow for personalized digital experiences that complement the physical packaging. Sustainable Customization: With Belgium's strong focus on sustainability, designers are finding innovative ways to offer personalization without compromising eco-friendliness. This includes using recyclable materials and developing reusable packaging systems that can be customized by the end-user. Data-Driven Design: Packaging agencies in Belgium are leveraging big data and analytics to create targeted designs. By analyzing consumer preferences and behaviors, designers can create packaging that resonates with specific customer segments. Co-creation Platforms: Some Belgian packaging designers are developing online platforms that allow customers to participate in the design process, creating truly bespoke packaging solutions. Smart Packaging Solutions: Designers are integrating smart technologies into packaging, such as temperature indicators or freshness monitors, which can be customized based on the product and consumer needs. According to a recent study by the Belgian Packaging Institute, 68% of Belgian consumers say they are more likely to purchase a product if the packaging can be personalized. This statistic underscores the importance of adaptability in the packaging design industry. Belgian packaging designers are also collaborating closely with local artisans and manufacturers to create unique, limited-edition packaging that reflects Belgian culture and craftsmanship. This approach not only meets the demand for personalization but also supports the local economy and reinforces brand authenticity. As the demand for personalized packaging continues to grow, Belgian packaging designers and agencies are positioning themselves as innovative leaders in this field. Their ability to combine cutting-edge technology with creative design and sustainable practices is setting new standards in the packaging industry, both locally and internationally.

How do packaging agencies in Belgium collaborate with other departments or external experts to create innovative designs?

Packaging agencies in Belgium often employ a collaborative approach to create innovative designs, working closely with various departments and external experts. This interdisciplinary collaboration is crucial for developing packaging solutions that are not only visually appealing but also functional, sustainable, and aligned with brand strategies. Here's how this collaboration typically unfolds: Internal Collaboration: Design Team: The core of packaging innovation, working on visual concepts and structural designs. Marketing Department: Provides insights on brand positioning, target audience, and market trends. Research & Development: Explores new materials and technologies to enhance packaging functionality. Production Team: Ensures designs are feasible for manufacturing and scalable. External Collaboration: Material Scientists: Advise on innovative, sustainable materials suitable for Belgian and EU markets. Environmental Experts: Guide on eco-friendly practices to meet Belgium's strict sustainability standards. Consumer Behavior Specialists: Provide insights on local preferences and purchasing habits. Legal Advisors: Ensure compliance with Belgian and EU packaging regulations. A typical collaborative process might look like this: Initial briefing with the client to understand their needs and vision. Internal brainstorming sessions involving design, marketing, and R&D teams. Consultation with external experts for specialized input. Iterative design process with feedback loops from all stakeholders. Prototyping and testing, often involving consumer focus groups. Final refinements based on production team input and legal compliance checks. For example, a Belgian packaging agency working on a new food packaging design might collaborate with local food scientists to ensure optimal product preservation, environmental experts to incorporate biodegradable materials popular in the Belgian market, and consumer behavior specialists to align the design with Belgian consumers' preferences for convenient, eco-friendly packaging. This collaborative approach has led to notable innovations in the Belgian packaging industry. For instance, the development of 'smart packaging' that can monitor food freshness has been a result of collaboration between packaging designers, IoT specialists, and food safety experts. By fostering these collaborative relationships, packaging agencies in Belgium are able to create designs that are not only innovative but also tailored to the specific needs of the Belgian market, balancing aesthetics, functionality, sustainability, and regulatory compliance.

What are the most effective ways for Belgian businesses to evaluate and choose the right packaging agency for their needs?

Selecting the right packaging agency is crucial for Belgian businesses looking to make a strong impact in a competitive market. Here are the most effective ways to evaluate and choose the perfect packaging partner: Assess local expertise and market understanding: Look for agencies with a deep understanding of the Belgian market, including cultural nuances, consumer preferences, and local regulations. A agency familiar with both national and regional (Flanders, Wallonia, Brussels) trends will be better equipped to create packaging that resonates with your target audience. Review their portfolio and case studies: Examine the agency's past work, particularly projects for Belgian brands or international brands operating in Belgium. Pay attention to the diversity of their portfolio and how they've addressed unique challenges in the Belgian market. Check for sustainability credentials: Given Belgium's strong focus on environmental issues, ensure the agency has experience in sustainable packaging solutions. Look for certifications or partnerships with organizations like OVAM (Openbare Vlaamse Afvalstoffenmaatschappij) or Fost Plus. Evaluate their technical capabilities: Assess the agency's expertise in various packaging materials and techniques relevant to your industry. For example, if you're in the food sector, ensure they're familiar with Belgian food packaging regulations and have experience with materials suitable for Belgian retail environments. Consider their innovation approach: Look for agencies that stay abreast of global packaging trends but can adapt them to the Belgian market. Agencies that participate in events like PACKAGING INNOVATIONS in Brussels or are members of organizations like Flanders' FOOD demonstrate a commitment to innovation. Assess their multilingual capabilities: Given Belgium's linguistic diversity, ensure the agency can handle packaging design in Dutch, French, and potentially German. This is crucial for creating packaging that complies with language requirements and resonates across different regions. Check for industry recognition: Look for agencies that have won awards or received recognition in Belgian or European packaging competitions, such as the Pentawards or the Belgian Packaging Awards. Evaluate their collaborative approach: Choose an agency that values partnership and is willing to work closely with your team. They should be able to integrate seamlessly with your existing processes and other partners, such as marketing agencies or product developers. Consider their size and capacity: Ensure the agency has the resources to handle your project scale. For larger Belgian businesses, agencies with offices in major cities like Brussels, Antwerp, or Ghent might offer more comprehensive services. Assess their digital integration capabilities: In today's market, packaging often needs to integrate with digital experiences. Look for agencies that understand how to incorporate QR codes, augmented reality, or other technologies that are gaining traction in the Belgian retail space. By thoroughly evaluating potential packaging agencies based on these criteria, Belgian businesses can find a partner that not only understands their specific needs but also has the expertise to create packaging solutions that stand out in the Belgian market. Remember to request detailed proposals, ask for references from other Belgian clients, and if possible, arrange face-to-face meetings to ensure a good fit before making your final decision.

Top Packaging Agencies in Belgium

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All Packaging Designers in Belgium

SILVER & COPPER
5
(5 reviews)
Silver & Copper, a serious approach to wild ideas
Silver & Copper is an independent transversal advertising agency founded in 2014 by two experienced creatives involved in innovative strategy and strong relevant ideas . We are co-managed since 2018 by a managing partner with a strategic and commercial background. A STRUCTURE WITH VARIABLE GEOMETRY We are not a big agency. We are not part of a large international group. We want to remain a human-sized , fast , flexible, hyper-reactive agency. An 360° agency? Not either. We have created THE LABEL , an ecosystem of partners able to manage any project: SoMe, Content, Strategy, Activation, Digital, Research Intelligence, Media Planning... We offer the service of an integrated agency and a SPOC, but with the costs of a small agency. OUR CORE BUSINESS: BRAND, IMAGE, STRATEGIC THINKING Silver and Copper will be a partner who is aware of your strengths and challenges . Able to challenge you, not just follow you. Realistic thinking based on the brand , the consumer, insights, the competitive context. But above all... your DNA SILVER AND COPPER, A SERIOUS APPROACH TO WILD IDEAS Our campaigns are all recognisable. A particular tone, unquestionably effective but offbeat. A refined graphic approach, the the search for the immediately decodable.
Looking for work in Packaging
Located in Forest, Belgium
From €1,000 for Packaging
Worked in Media (+8)
Speaks French, Dutch, Belgium
1-10 members
SUPERMACHINE NV
4.7
(13 reviews)
A creative agency working for brands who want to beat the algorithm with a heartbeat.
A creative agency working for brands who want to beat the algorithm with a heartbeat. – through branding, campaigning, content marketing and community building.
1 work in Packaging
Located in Ghent, Belgium (+1)
From €1,000 for Packaging
Worked in Government & Administration (+11)
Speaks Dutch, Dutch, Belgium
11-50 members
Hank Studio
(0 review)
Work with people not for people
HANK Studio est dirigé par Quentin Van Brusselen et Charlyne Vangansbeck. Nous travaillons dans les domaines de la communication visuelle, de l'imprimé aux espaces numériques. Nous sommes un studio de design basé à Bruxelles Hank fait de la direction artistique, du branding, du conseil créatif, du design éditorial, du design graphique, du contenu visuel, du design d'objets et de l'illustration. Nous aimons apporter des idées audacieuses et disruptives dans les espaces numériques et physiques.
1 work in Packaging
Located in Ixelles, Belgium
From €1,000 for Packaging
Worked in Food (+5)
Speaks English, French
1-10 members
Blizzard
5
(3 reviews)
DESIGN • BRANDING • PRINT • DIGITAL
Blizzard is a cutting-edge graphic design and visual communication agency dedicated to transforming ideas into captivating visual experiences. With a passion for creativity and a commitment to excellence, we offer a comprehensive range of design services tailored to meet the unique needs of our clients. From branding and marketing materials to web design and multimedia presentations, we specialize in bringing concepts to life through innovative design solutions.
1 work in Packaging
Located in Wemmel, Belgium
From €1,000 for Packaging
Worked in Beauty (+14)
Speaks English, Dutch
1-10 members
Fomp - Design & Web
5
(13 reviews)
Creating business success
Un seul point de contact pour l’ensemble de vos besoins en conception web, design graphique, marketing et communication. Nous collaborons avec des spécialistes dans chaque domaine pour vous offrir une expertise combinée et des compétences variées. NOTRE EXPERTISE À VOTRE SERVICE Notre équipe est composée d’experts internationaux. Implantée au Luxembourg et en Belgique, elle collabore avec des professionnels de premier plan dans leur domaine pour vous offrir une expérience unique et un excellent rapport qualité-prix. NOTRE MISSION : Nous créons de la valeur pour votre entreprise avec des solutions soigneusement sélectionnées qui répondent au mieux à vos besoins. Nous produisons des solutions et des campagnes axées sur les résultats, à la fois on-line et off-line, afin de créer le succès de votre business.
1 work in Packaging
Located in Court-St.-Etienne, Belgium (+1)
Budget on request
Worked in Energy & Oil (+13)
Speaks French, English
11-50 members
HUGGGY
5
(4 reviews)
Top awarded
ABOUT A l’heure où « zapper » est devenu la norme et où les canaux de communication se multiplient, capter l’attention du public constitue l’ADN d’Hugggy. Hugggy est une agence de communication. Elle se définit surtout comme une plateforme de « Creative Partners ». Cet Hotshop réunit de nombreuses compétences complémentaires à destination d’agences publicitaires, d’organismes publiques ou de sociétés privées en demande de contenus créatifs. Son ambition est de placer projets, produits et services au cœur d’une véritable expérience transmédia. Hugggy saura vous faire remarquer… EXPERTISE STUDIO | Branding - Design - Identité - Graphisme - Illustration - Copy WEB - DIGITAL & SOCIAL MEDIA | Web Design - Web Development - Digital Strategy - Community Management AUDIO & VISUAL EXPERIENCE | Production & Direction (TV, Web, Corporate) - Animation - Motion Design - Radio EXPERIENTIAL MARKETING | Guerilla - Live Event - Stunts Si vous souhaitez en savoir plus sur nos compétences, nos réalisations et nos clients, rendez-vous sur www.hugggy.com
1 work in Packaging
Located in Ottignies-Louvain-la-Neuve, Belgium
From €1,000 for Packaging
Worked in Travel & Leisure (+14)
Speaks French, English
1-10 members
Ollie
4.7
(11 reviews)
Top awarded
Aloha. We create brand experiences that attract humans. Our strategic approach focuses on challenging the status quo in any industry. We uncover customer truths to build unified, digital and physical experiences. Design is at the heart of how we build an emotional connection between brands and people. We dig deep: To be an authentic brand, you need to be honest. We ask questions that matter, we dig deep, we uncover your human truth. We do not stop at the brief. Real impact: Design is not only about aesthetics. It has to realize business goals, connect with the audience and convert. Passion matters: We're passionate about what we do. We get excited, angry, sad, puppy-eyed before ever not caring about a brand. That's why we expect the same from the brands we work with. Let’s take a stand together. We are Ollie, nice to meet you. Portfolio : https://dribbble.com/olliebranding Cases : https://www.behance.net/olliebranding Instagram : https://www.instagram.com/olliebranding
Looking for work in Packaging
Located in Ghent, Belgium
From €2,500 for Packaging
Worked in Retail (+7)
Speaks English, Dutch
1-10 members
hunt branding agency
5
(2 reviews)
We design difference
We simplify to clarify, to design brands that cut through the noise. Because the strongest brands are the ones who dare to make a difference
2 works in Packaging
Located in Kortrijk, Belgium
From €5,000 for Packaging
Worked in Industrial Goods & Services (+7)
Speaks Dutch, Dutch, Belgium
1-10 members
Devcom-Media
4.8
(8 reviews)
Digital Growth Agency
Devcom-Media est une agence web active dans quatre grands pôles du secteur digital . Le développement de solution web et mobile, comme des sites internet , des marketplaces , des applications mobiles ou tout type de projet web nécessitant l’expertise de nos codeurs. Ensuite, le pôle de marketing stratégique , où nous implémentons du contenu de qualité sur votre site aligné avec votre cible. Nous fournissons aussi un plan de communication stratégique et des outils d’acquisition de trafic en fonction de vos besoins. Nous mettons en place des stratégies multicanales au travers des réseaux sociaux (organique et payant SEM), de l’E-mailing, des influenceurs et du référencement gratuit et payant (SEO et SEA). Devcom-Media est aussi équipé d’un studio graphique à la pointe de la technologie, pour tous les besoins de création d’identité visuelle, de branding de votre marque, jusqu’à la retouche de visuel existant et du support à la création de web et print. Finalement, nous proposons un service d’outsourcing , pour aider les entreprises qui cherchent une vraie expertise pour la gestion de leurs sites. Nous nous occupons de l’encodage de données sur vos sites, du maniement des bases de données et de leurs entretiens et de la gestion de vos E-commerces comme de l’analyse des données de celui-ci. Ce service s’adresse aux entreprises qui désirent avoir une gestion professionnelle et performante de leurs outils digitaux. Nous espérons pouvoir collaborer dans le futur et amener votre projet à une solution concrète et aboutie qui apportera une réelle valeur ajoutée à vos clients. ------ Devcom-Media is a web agency working over four of the main digital themes . First of all, the web and mobile development such as websites, mobile apps, marketplaces , or any type of web project needing the skills of our developers. Following up is the strategic marketing where we implement quality content that is aligned with your targeted audience on your website. We offer a strategic communication plan and traffic acquisition tools according to your business needs. We will create multi-channel strategy thanks to the social networks (SEM), e-mailing systems, organic and paid search (SEO and SEA). Our offices are also geared with the latest graphic studio, for all your projects that would require graphic work. From the branding and the visual identity of your company to slightly modifying already existing visuals our teams will help you with graphic creation in both web and print. Last but not least, we offer outsourcing services to help companies that seek a professional management of their websites . We will encode content and data onto your websites with all the technical requirements, we will manage and maintain your databases and your E-commerce services. We will also be analysing your traffic on a daily basis and providing monthly reports with insights on your website’s performance and how to improve it. This service is aimed at businesses that desire to have a professional and efficient management of their digital tools. We hope that we will be able to work with you in the future to bring your project to a real and finished solution that will bring a real added value to both your company and your customers. ------ Devcom-Media is een digitaal communicatiebureau dat actief is in de vier belangrijkste sectoren van de digitale wereld . Wij zijn gespecialiseerd in de ontwikkeling van web- en mobiele oplossingen, zoals websites, marketplaces, mobiele applicaties of elk type project waarvoor de expertise van onze codeerders vereist is. Wij zijn ook actief op het gebied van strategische marketing waarbij we content implementeren op uw website dat is afgestemd op uw doelgroep. We bieden een strategisch communicatieplan aan en hulpmiddelen voor verkeersverwerving op uw website, afhankelijk van de behoeften van uw bedrijf. Wij creëren onze strategieën op verschillende kanalen dankzij ons expertise op het gebied van social networks (SEM), e-mailsystemen, organische en betaalde zoekresultaten (SEO en SEA). Ons team bestaat ook uit top professionelen op het gebied van creatie , branding en het opmaken van de visuele identiteit van uw bedrijf. Ten slotte bieden we een outsourcing-service aan om bedrijven te helpen met een echte expertise in het beheren van websites . Wij zorgen voor de codering van gegevens op uw website, het beheer van de databases en uw e-commerce, evenals de cijferanalyse van uw digitale activiteiten. We hopen in de toekomst samen te werken en uw project tot een concrete en succesvolle oplossing te brengen.
Looking for work in Packaging
Located in Forest, Belgium
From €1,000 for Packaging
Worked in Human Resources (+16)
Speaks French, Dutch
11-50 members
Hoet&Hoet
4.7
(8 reviews)
Hoet&Hoet is a branding agency, rooted in strong skills in graphic design and production. We have grown to specialize in brand culture, brand strategy, brand identity and brand design. We are brand setters: we define, design, develop, and deliver your brands. Existing brands and new ones. WE DO - We do work in partnership with our clients, hand in hand. We guide them in the right strategic and creative direction. We define brand strategy. We design brand universe through print and digital applications. We develop tailor made creative solutions. We deliver upscale work. We take care of our clients and the world we are living in. We do our best and even more… WE HAVE DONE - We have done local, national, international and global work. We have provided corporate and individual solutions. We have done business with individuals, small businesses and big corporations. We have done much more than logos. We have made progress…always. WE ARE - We are a team of 12 international creative talents: we define, design, develop and deliver strategic and creative work. We are authentic and curious. We are surrounded by a variety of specialist talents: strategic & brand culture consultants, copywriters, retail designers, photographers, illustrators, architects, printers… We are production experts. We are a family-minded business. We are Hoet&Hoet - Find out more: https://vimeo.com/161749412
2 works in Packaging
Located in Lasne, Belgium
Budget on request
Worked in Non-profit (+18)
Speaks French, Dutch, Belgium
11-50 members
The Brander and Friends / by Marc Onclinx
(0 review)
The Brander and Friends is a unique, scalable, full-service branding & communication boutique founded by award-winning marketing and communication specialist Marc Onclinx . Case by case, he teams up with the best man for the job without the cost of a big agency or the hassle of coordinating a team yourself. Our services are available for both local and international brands, organisations and entrepreneurs. Based on 25+ years of experience, many succes stories and awards we trust in : "Better Branding, Better Result$" About Marc Onclinx (The Brander) : - Innovative & creative award-winning marcom professional - 25 years experience with international and local brands - Many successful cases in both B2B and B2C - Strategist with hands-on approach in the implementation - Result-oriented leader and team player - Global vision, local implementation - Multilingual: Dutch, French, English, German About The Team : Our hyper flexible structure is build around a (worldwide) team of branding experts, graphic- web and interior designers, artists, coaches, technology wizards, pr- and press officers, music- and TV-produces. We offer a cross-cultural consumer-minded, strategic approach to brand development. With a very clear proposition : ' Better Branding, Better Result$ ' Interested ? Take a look at our work and get inspired.
Looking for work in Packaging
Located in Antwerp, Belgium
From €3,000 for Packaging
Worked in Marketing & Advertising (+5)
Speaks French, Dutch
11-50 members
Alinoa
4.9
(6 reviews)
Ensemble mettons en lumière votre entreprise sur le web. Alinoa est une agence web spécialisée dans la création de site internet, la stratégie digitale et le développement WordPress sur mesure. À PROPOS Alinoa est votre agence web. L'agence est fondée en 2008 par deux passionnés actifs dans la création de site internet depuis le tout début du millénaire. Chez Alinoa, chaque client est unique et nous prenons à coeur d'entretenir avec nos clients des échanges chaleureux et professionnels. Les valeurs cardinales d'Alinoa sont : Accompagnement : Nous travaillons main dans la main avec nos clients en assumant notre rôle de transmission du savoir afin d'augmenter l'efficience des organisations avec lesquelles nous collaborons. Expertise : Nous sommes force de proposition et être capable d'apporter des réponses aux questionnements tant stratégiques que techniques. Créativité : La créativité est une arme imparable pour solutionner des problèmes complexes et sublimer les projets qui nous sont confiés. Qualité : Dans le domaine du digital, la qualité des projets est un élément clé du succès. Alinoa attache une grande importance à la qualité des projets menés. Notre équipe regroupe des professionnels en stratégie digitale, web design (UX / UI) et développement web qui se dédient chaque jour à vous permettre d'atteindre vos objectifs business. EXPERTISES Création de site internet Stratégie digitale Développement WordPress Maintenance WordPress et hébergement
Looking for work in Packaging
Located in Braine-le-Château, Belgium (+2)
From €3,000 for Packaging
Worked in Industrial Goods & Services (+9)
Speaks French, English
1-10 members
Mc Arnolds
4.8
(4 reviews)
Creative fuel for your Brand
Top awarded
Depuis plus de 16 ans, Mc Arnolds est réputée pour sa créativité et son expertise dans la création d'Identité visuelle (& supports identitaires), de Sites Web & Eshop sur mesure, de Photographie et de Marketing digital. Chacun de nos membres est spécialisé dans son domaine d'expertise, tout en bénéficiant d'une équipe dont l'implication et la détermination font toute la différence. L'internalisation de ces missions et leur gestion par une équipe dédiée nous permettent de construire des systèmes cohérents, minutieusement travaillés et parfaitement appliqués dans l'ensemble de nos missions. --- Mc Arnolds has been an expert in the creation of Brand Identity (& branding supports), Custom Websites, Photography and Digital Marketing for more than 16 years. Each of our members is specialised in his or her own area of expertise, while benefiting from a team whose involvement and determination makes all the difference. The internalization of these missions and their management by a dedicated team allows us to build coherent systems, meticulously worked and perfectly applied for all our missions.
4 works in Packaging
Located in Uccle, Belgium
From €1,000 for Packaging
Worked in Clothing & Accessories (+16)
Speaks French, Dutch, Belgium
11-50 members
Cropmark
5
(3 reviews)
We are crafting innovative solutions as designers.
Top awarded
cropmark is a full-service creative studio based in Luxembourg and Brussels. With more than 20 years of experience in brand creation and communication design, we deliver for all sectors and disciplines - offline and online.
4 works in Packaging
Located in Ixelles, Belgium (+1)
Budget on request
Worked in Art & Handcraft (+10)
Speaks English, French
11-50 members
Maï Maï Design Studio
5
(4 reviews)
WHO WE ARE We are a creative Branding & Packaging Design Studio. At Maï Maï we value the relationship we build with our clients and champion the differences we create. Maï Maï is an International Creative Boutique Agency specializing in Branding & Packaging Design co-founded by Clémentine Brault and Camille Chatelier with an office in Ho Chi Minh City - Viet Nam- and Brussels – Belgium- in the heart of Europe! Our expertise ranges from Consumer branding to Corporate branding with a focus on Brand Strategy & Positioning, Packaging Design, Graphic “Look and Feel” Programs and Visual Identity Management. With over 10 years of enriching professional experiences in Paris, Shanghai, Singapore and Ho Chi Minh City, we perfectly blend the Asian market know-how with an international perspective, overseeing all aspects of creative development and design. We are a Boutique Studio which means that you are in direct contact with our team of experts, allowing a great speed of response coupled with tailored creative solutions. The values we cherish - closeness, flexibility, critical-thinking and creativity - are put into practice at every single step of the brand building process, providing you with the best possible result. And because each client is unique and may also evolve over time, we offer modular and flexible solutions, taking advantage of our global network of local ressources. SERVICES BRANDING - PACKAGING – GRAPHIC DESIGN We love crafting original ideas and turn it into inspirational designs. Born and raised in France, we have lived and worked in Paris, Shanghai, Ho Chi Minh City and Brussels to fulfill our great passion for cultural diversity. This extensive and broad experience allows us to provide the brands with a comprehensive approach, to “localize” their image/products according to the market codes and cultural patterns where it operates. CRAFTING MEMORABLE BRAND IDENTITIES We begin crafting each brand identity by analyzing the market, the target, the competition, and the client. From there, we shape the brand’s abstract qualities – personality, story, tone and voice – and turn it into tangible designs. CREATING DISTINCTIVE PACKAGING Integral component of the brand identity, the packaging is an extension of the brand’s image, message and values. It is also one of the primary vehicle through which consumers connect with the brand. BRANDING Strategic Positioning Brand Architecture Brand creation & Identity Design Logo Design Identity Systems Typography Brand Story & Personality Brand Guidelines Stationery & Promotional Signage & Environment Editorial Design Brand guidelines PACKAGING Graphic Design Copywriting 3D Rendering Point of Sales Displays
Looking for work in Packaging
Located in Ixelles, Belgium
From €1,000 for Packaging
Worked in Food (+3)
Speaks English, French
1-10 members
Atypic
4.8
(9 reviews)
It has to be different
Atypic, a full services agency at your service! Composed of 22 passionate people, the agency positions itself as a one stop shop whose primary mission is to detect what makes you different and turn it into a strength! Whether a notoriety campaign, brand activation, a SoMe plan or digital strategy (Social media, e-commerce, website…), our teams will be at your side to offer you all the expertise that comes with our 15 years in business. Our experience in FMCG, B2B and Healthcare allows us to best respond to the challenges set out by our advertisers every day…. and to yours tomorrow.
1 work in Packaging
Located in Ottignies-Louvain-la-Neuve, Belgium (+1)
From €5,000 for Packaging
Worked in Beverage (+11)
Speaks French, Dutch
11-50 members
skinn branding agency
4.8
(4 reviews)
skinn branding agency is located in Antwerp and Bruges . It's a team of 50 experts from a range of backgrounds and with one thing in common: a strong ability to empathise . We look through the eyes of our clients – and their clients – to understand the business model, analyse the brand, define USPs, and set out brand claims , which are then rolled out across various channels and using different technologies . Our main focus is developing and restyling brands by making strong on- & offline tools for small and big companies .
Looking for work in Packaging
Located in Bruges, Belgium
From €1,000 for Packaging
Worked in Retail (+6)
Speaks Dutch, Dutch, Belgium
51-200 members
ID FIRST
4.8
(6 reviews)
ID FIRST - Agence de création belge spécialisée en image de marque : Branding - Print design - Photographie - Web design - Motion design - Content marketing depuis maintenant 7 ans. -- Notre équipe est à vos côtés pour développer votre image de marque en accord avec vos valeurs et votre ADN en mettant son expérience et son expertise en : branding, rebranding, photographie, web, content marketing & stratégie au service de votre projet. -- Notre mission : créer ensemble votre image de marque, celle qui vous démarquera et qui vous permettra de faire la bonne impression , cette petite différence avec un grand impact ! Nous vous accompagnons dans le déploiement de celle-ci. -- Ils nous font confiance: VIVAQUA - MIELABELO - MEDISTA - MEDIPARTNER - VERTUOZA - HIKE UP - PLANET PARFUM - LACTEL - SOLVAY BUSINESS SCHOOL - KEYTEO -- Let’s create together ! ---
Looking for work in Packaging
Located in Seneffe, Belgium
From €1,000 for Packaging
Worked in Marketing & Advertising (+10)
Speaks French, English
1-10 members
Arpeggio
4.7
(23 reviews)
Agence de communication De la stratégie à l’opérationnel.
WE ARE ARPEGGIO. SOLUTIONS PROVIDERS. If you're looking for a one-stop shop for your communication, look no further. Arpeggio is at your service! We're a full-service communication agency. If you want your business to grow, you'll find the right partner in us. Arpeggio is a 360° agency, offering personalized and qualitative solutions to reach your objectives. You name it, we can handle it. Our team of talented specialists creates communication that differentiates your brand from your competitors. Always based on a solid strategy, amplifying your message with an efficient media mix. Next to our in-house talents, we can rely on expert partners with whom we've developed a strong relationship over the years. This way, you can be sure that we'll create what's perfect for your brand. So, when do we meet? Because at Arpeggio we don't do your communication right, we do it better.
1 work in Packaging
Located in La Hulpe, Belgium
Budget on request
Worked in Banking & Financials (+13)
Speaks French, Dutch
11-50 members
MONALISA design
(0 review)
Monalisa design is an agency specialised in packaging design & visual brand identity
Looking for work in Packaging
Located in Schaerbeek, Belgium
From €1,000 for Packaging
Works in multiple industries
Speaks English, Dutch
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Customer reviews about Packaging Agencies in Belgium

Product ManagerFood and Beverage | Brussels, BE

I've had the pleasure of working with a top packaging agency in Belgium for our recent food product launch. Their creative approach and detail-oriented packaging designs significantly elevated our brand visibility in the market. Highly recommend for anyone looking for reliable and innovative packaging solutions.

FounderCosmetics | Antwerp, BE

As a start-up in the cosmetics field, finding the right packaging designer was crucial. We collaborated with a Belgian packaging agency that understood our needs and helped us create sustainable yet attractive packaging. Their professionalism and dedication were impressive.

Sustainability OfficerRetail | Ghent, BE

Our experience with a packaging agency from Belgium was outstanding. They delivered not only high-quality and functional packaging but also ensured it aligned with our eco-friendly values. Their team is knowledgeable and easy to work with, making the entire process smooth.

Insights from a Sortlist Local Expert: Packaging Agencies in Belgium

Belgium’s strategic position in Europe not only enhances its importance in international trade but also underscores its prowess in the packaging industry. A thriving hub for creativity and innovation, Belgium boasts an impressive record in packaging design and execution. With 346 projects and 68 client reviews, the country stands out as a key player in the packaging sector.

Key Players and Their Achievements

Distinguished Agencies and Their Awards

Belgian packaging agencies have a reputation for producing innovative and sustainable packaging solutions that cater to a diverse range of industries. Many of these agencies have been recognized with prestigious awards such as the Pentawards, the Dieline Awards, and the World Packaging Organisation Awards, which celebrate excellence and innovation in packaging design.

Illuminating Client Engagements

Local agencies have partnered successfully with renowned brands across various sectors. Big names such as global chocolate and beer brands, alongside pharmaceutical giants, rely on Belgian expertise to ensure their products stand out on shelves globally. These collaborations underline the advanced capabilities and high-quality standards upheld by local packaging designers.

Budget Considerations for Packaging Projects

Understanding Budgets and Costs

When it comes to packaging design, the budget can vary significantly depending on the scope and requirements of the project. For businesses in Belgium, it's crucial to understand the financial aspects before choosing an agency. Here are some budgetary tips based on the company size:

Start-ups and Small Enterprises

For smaller companies, cost-effective yet innovative designs are paramount. Work with mid-sized or boutique agencies that offer competitive rates starting from €2,000 for basic packaging design.

Medium-sized Businesses

These companies often need more comprehensive services, including branding and multi-market adaptations. Prices for such complete services can range from €10,000 to €30,000, depending on the complexity of the task.

Large Corporations

For multinational companies requiring high-end, innovative packaging solutions that align with global brand standards, the budget can exceed €50,000. These projects often involve extensive research and multiple design iterations.

Assess Previous Work

Reviewing past projects is crucial in selecting the right agency. The 346 projects showcased by local agencies provide valuable insights into their creative approaches and the diversity of their portfolios. This helps companies find a partner whose design philosophy matches their brand’s vision.

Elevate Your Product with Belgian Packaging Experts

Belgium continues to shine as a beacon of packaging innovation, supported by an array of skilled designers and technologically advanced agencies. From small enterprises to large multinational corporations, Belgian packaging agencies provide a spectrum of solutions geared towards enhancing product presence and sustainability. As a local Sortlist expert, I encourage exploring the vast options available here and leveraging Belgian expertise to elevate your products' market appeal.

Written by Ines Gillet | Sortlist Expert in BelgiumLast updated on the 17-10-2024

Latest Projects Submitted to Packaging Designers in Belgium

Design of Eco-Friendly Packaging for Organic Food ProductsAn emerging organic food retailer15,000€ - 30,000€ | 10-2024A Belgian food company specializing in organic products seeks a skilled packaging agency to create innovative eco-friendly packaging. The focus is on sustainability and consumer appeal with a quick time-to-market.

Redesign of Packaging for Cosmetic Brand RelaunchEstablished player in the beauty and cosmetic sector>50,000€ | 10-2024This company is on the lookout for a top-tier packaging designer to revamp the packaging of their flagship skin-care products, aiming to enhance market position and consumer engagement.

New Packaging Design for a Line of Artisanal BeersBoutique brewery20,000€ - 40,000€ | 10-2024A small-scale Belgian brewery desires a creative packaging agency to bring a fresh face to their artisanal beer line, focusing on reflecting the unique character of each blend.

Innovative Packaging Design for Children's Educational ToysStart-up in the educational toy industry10,000€ - 25,000€ | 10-2024Looking for packaging designers who can create playful, informative packaging that appeals to both children and parents, enhancing the educational aspect of the toys.

Seasonal Packaging Design for Chocolate BrandRenowned chocolate manufacturer30,000€ - 45,000€ | 10-2024A well-known chocolate brand seeking a packaging agency to design limited edition seasonal packaging that will enchant customers during the holiday season and increase sales.

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SATIVAL - A new graphic identity

Frequently Asked Questions.

Packaging designers in Belgium are at the forefront of innovation when it comes to meeting the growing demand for personalized and customizable packaging. This trend is driven by consumers' desire for unique experiences and brands' need to stand out in a competitive market. Here's how Belgian packaging designers are adapting:

Digital Printing Technologies: Many Belgian packaging agencies are investing in advanced digital printing equipment. This technology allows for short-run, variable data printing, enabling brands to create personalized packaging without the high costs associated with traditional printing methods.
Modular Design Approaches: Designers are creating flexible packaging systems that can be easily customized. This might include a standard base design with interchangeable elements that can be personalized for different products, seasons, or customer segments.
Interactive Packaging: Belgian packaging designers are incorporating QR codes, augmented reality (AR), and near-field communication (NFC) technologies into packaging designs. These features allow for personalized digital experiences that complement the physical packaging.
Sustainable Customization: With Belgium's strong focus on sustainability, designers are finding innovative ways to offer personalization without compromising eco-friendliness. This includes using recyclable materials and developing reusable packaging systems that can be customized by the end-user.
Data-Driven Design: Packaging agencies in Belgium are leveraging big data and analytics to create targeted designs. By analyzing consumer preferences and behaviors, designers can create packaging that resonates with specific customer segments.
Co-creation Platforms: Some Belgian packaging designers are developing online platforms that allow customers to participate in the design process, creating truly bespoke packaging solutions.
Smart Packaging Solutions: Designers are integrating smart technologies into packaging, such as temperature indicators or freshness monitors, which can be customized based on the product and consumer needs.

According to a recent study by the Belgian Packaging Institute, 68% of Belgian consumers say they are more likely to purchase a product if the packaging can be personalized. This statistic underscores the importance of adaptability in the packaging design industry.

Belgian packaging designers are also collaborating closely with local artisans and manufacturers to create unique, limited-edition packaging that reflects Belgian culture and craftsmanship. This approach not only meets the demand for personalization but also supports the local economy and reinforces brand authenticity.

As the demand for personalized packaging continues to grow, Belgian packaging designers and agencies are positioning themselves as innovative leaders in this field. Their ability to combine cutting-edge technology with creative design and sustainable practices is setting new standards in the packaging industry, both locally and internationally.

Packaging agencies in Belgium often employ a collaborative approach to create innovative designs, working closely with various departments and external experts. This interdisciplinary collaboration is crucial for developing packaging solutions that are not only visually appealing but also functional, sustainable, and aligned with brand strategies. Here's how this collaboration typically unfolds:

Internal Collaboration:

Design Team: The core of packaging innovation, working on visual concepts and structural designs.
Marketing Department: Provides insights on brand positioning, target audience, and market trends.
Research & Development: Explores new materials and technologies to enhance packaging functionality.
Production Team: Ensures designs are feasible for manufacturing and scalable.

External Collaboration:

Material Scientists: Advise on innovative, sustainable materials suitable for Belgian and EU markets.
Environmental Experts: Guide on eco-friendly practices to meet Belgium's strict sustainability standards.
Consumer Behavior Specialists: Provide insights on local preferences and purchasing habits.
Legal Advisors: Ensure compliance with Belgian and EU packaging regulations.

A typical collaborative process might look like this:

Initial briefing with the client to understand their needs and vision.
Internal brainstorming sessions involving design, marketing, and R&D teams.
Consultation with external experts for specialized input.
Iterative design process with feedback loops from all stakeholders.
Prototyping and testing, often involving consumer focus groups.
Final refinements based on production team input and legal compliance checks.

For example, a Belgian packaging agency working on a new food packaging design might collaborate with local food scientists to ensure optimal product preservation, environmental experts to incorporate biodegradable materials popular in the Belgian market, and consumer behavior specialists to align the design with Belgian consumers' preferences for convenient, eco-friendly packaging.

This collaborative approach has led to notable innovations in the Belgian packaging industry. For instance, the development of 'smart packaging' that can monitor food freshness has been a result of collaboration between packaging designers, IoT specialists, and food safety experts.

By fostering these collaborative relationships, packaging agencies in Belgium are able to create designs that are not only innovative but also tailored to the specific needs of the Belgian market, balancing aesthetics, functionality, sustainability, and regulatory compliance.

Selecting the right packaging agency is crucial for Belgian businesses looking to make a strong impact in a competitive market. Here are the most effective ways to evaluate and choose the perfect packaging partner:

Assess local expertise and market understanding: Look for agencies with a deep understanding of the Belgian market, including cultural nuances, consumer preferences, and local regulations. A agency familiar with both national and regional (Flanders, Wallonia, Brussels) trends will be better equipped to create packaging that resonates with your target audience.
Review their portfolio and case studies: Examine the agency's past work, particularly projects for Belgian brands or international brands operating in Belgium. Pay attention to the diversity of their portfolio and how they've addressed unique challenges in the Belgian market.
Check for sustainability credentials: Given Belgium's strong focus on environmental issues, ensure the agency has experience in sustainable packaging solutions. Look for certifications or partnerships with organizations like OVAM (Openbare Vlaamse Afvalstoffenmaatschappij) or Fost Plus.
Evaluate their technical capabilities: Assess the agency's expertise in various packaging materials and techniques relevant to your industry. For example, if you're in the food sector, ensure they're familiar with Belgian food packaging regulations and have experience with materials suitable for Belgian retail environments.
Consider their innovation approach: Look for agencies that stay abreast of global packaging trends but can adapt them to the Belgian market. Agencies that participate in events like PACKAGING INNOVATIONS in Brussels or are members of organizations like Flanders' FOOD demonstrate a commitment to innovation.
Assess their multilingual capabilities: Given Belgium's linguistic diversity, ensure the agency can handle packaging design in Dutch, French, and potentially German. This is crucial for creating packaging that complies with language requirements and resonates across different regions.
Check for industry recognition: Look for agencies that have won awards or received recognition in Belgian or European packaging competitions, such as the Pentawards or the Belgian Packaging Awards.
Evaluate their collaborative approach: Choose an agency that values partnership and is willing to work closely with your team. They should be able to integrate seamlessly with your existing processes and other partners, such as marketing agencies or product developers.
Consider their size and capacity: Ensure the agency has the resources to handle your project scale. For larger Belgian businesses, agencies with offices in major cities like Brussels, Antwerp, or Ghent might offer more comprehensive services.
Assess their digital integration capabilities: In today's market, packaging often needs to integrate with digital experiences. Look for agencies that understand how to incorporate QR codes, augmented reality, or other technologies that are gaining traction in the Belgian retail space.

By thoroughly evaluating potential packaging agencies based on these criteria, Belgian businesses can find a partner that not only understands their specific needs but also has the expertise to create packaging solutions that stand out in the Belgian market. Remember to request detailed proposals, ask for references from other Belgian clients, and if possible, arrange face-to-face meetings to ensure a good fit before making your final decision.