How do cultural differences impact packaging design strategies for global brands in Brussels?

Cultural differences play a significant role in shaping packaging design strategies for global brands, especially in a diverse and international city like Brussels. As the de facto capital of the European Union, Brussels presents a unique challenge and opportunity for packaging designers working with global brands. Here's how cultural differences impact packaging design strategies: 1. Multilingual Considerations Brussels is officially bilingual (French and Dutch), with a significant English-speaking international community. Global brands must consider: Incorporating multiple languages on packaging Using clear pictograms or icons to transcend language barriers Ensuring translations are culturally appropriate and accurate 2. Color Symbolism Colors can have different meanings across cultures. In Brussels, designers should: Research color associations in Belgian culture Consider the diverse international audience when selecting color schemes Balance brand consistency with local color preferences 3. Imagery and Symbolism Visual elements must resonate with the local audience while maintaining global appeal: Incorporate local landmarks or cultural symbols when appropriate Avoid imagery that may be offensive or misunderstood in the Belgian context Use universally understood symbols for a diverse audience 4. Package Size and Shape Cultural preferences and local regulations influence packaging dimensions: Adapt to Belgian household sizes and storage norms Consider eco-friendly packaging to align with Brussels' sustainability efforts Ensure compliance with EU packaging regulations 5. Cultural Values and Lifestyle Packaging should reflect local values and lifestyle: Emphasize quality and craftsmanship, which are highly valued in Belgian culture Consider the fast-paced, international lifestyle of many Brussels residents Incorporate elements that appeal to both traditional and modern sensibilities 6. Local Festivals and Events Packaging can be tailored to local celebrations: Create special editions for events like the Brussels Beer Festival or the Flower Carpet Incorporate seasonal themes that resonate with Brussels' calendar of cultural events 7. Regulatory Compliance Packaging must adhere to both EU and local regulations: Ensure all required information is displayed in accordance with Belgian law Adapt to EU sustainability directives, which are particularly relevant in Brussels To effectively navigate these cultural considerations, global brands often partner with local packaging agencies in Brussels. These agencies bring invaluable insights into the local market, helping to create packaging designs that resonate with the diverse Brussels audience while maintaining global brand integrity. According to a 2023 study by the European Packaging Design Association, brands that adapted their packaging to local cultural nuances saw an average increase of 18% in product adoption rates in the Brussels market. This underscores the importance of cultural sensitivity in packaging design for global brands operating in this unique European hub.

How do packaging agencies in Brussels collaborate with other departments or external experts to create innovative designs?

Packaging agencies in Brussels, known for their creative prowess and innovative approach, often collaborate extensively with various departments and external experts to create cutting-edge designs. This collaborative process is crucial in the Belgian capital, where multicultural influences and EU regulations shape the packaging landscape. Here's how these collaborations typically unfold: 1. Cross-departmental Collaboration: Marketing Teams: Packaging agencies work closely with marketing departments to ensure designs align with brand strategies and consumer insights specific to the Belgian and broader European markets. R&D Departments: Collaboration with R&D teams helps in incorporating the latest sustainable materials and technologies, a key focus in Brussels given its position at the heart of EU environmental policies. Legal Teams: Given Brussels' role as the EU capital, agencies often consult with legal experts to ensure compliance with complex European packaging regulations and standards. 2. External Expert Partnerships: Material Scientists: Agencies in Brussels often partner with material experts from local universities like Vrije Universiteit Brussel to develop eco-friendly packaging solutions. Industrial Designers: Collaboration with industrial design firms helps in creating structurally innovative and functional packaging. Sustainability Consultants: Given Belgium's focus on circular economy, agencies frequently work with sustainability experts to minimize environmental impact. 3. Technology Integration: Brussels-based packaging agencies are increasingly collaborating with tech companies to incorporate smart packaging elements such as QR codes, NFC tags, and augmented reality features, enhancing consumer engagement and traceability. 4. Consumer Research Firms: Partnerships with local and international research firms help agencies understand the diverse consumer base in Brussels, influencing designs that resonate with various cultural groups. 5. Printing and Production Specialists: Close collaboration with printing experts ensures that innovative designs are feasible for production, often utilizing advanced printing techniques available in Belgium's well-developed packaging industry. 6. Packaging Engineering Consultants: These specialists help optimize packaging structures for efficiency in logistics, a crucial aspect given Brussels' strategic location for European distribution. By fostering these collaborative relationships, packaging agencies in Brussels are able to create innovative designs that not only stand out aesthetically but also meet the stringent functional, regulatory, and sustainability requirements of the Belgian and European markets. This collaborative approach ensures that packaging solutions are holistic, forward-thinking, and aligned with the city's position as a hub of European innovation and sustainability.

Top Packaging Agencies in Brussels

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B COM' • Creative Agency
(0 review)
Fondée en 2016, B COM’ à vu le jour dans le but d’offrir une expertise complète dans l'aide à la transformation digitale des entreprises par la création de sites internet, la création de supports de communication digitaux et prêt à l'impression, la formation, le consulting & la mise en place de stratégie autour des réseaux sociaux. Face à une concurrence grandissante dans le secteur de la transformation digitale ainsi que dans la création visuelle, nous avons décider de faire du SUR MESURE notre spécialité. Car tout comme vous, votre projet doit être… U N I Q U E !
No work
Located in Brussels, Belgium
From €1,000
Worked in Others
Speaks English
1-10 members
Mc Arnolds
4.8
(4 reviews)
Creative fuel for your Brand
Top awarded
Depuis plus de 16 ans, Mc Arnolds est réputée pour sa créativité et son expertise dans la création d'Identité visuelle (& supports identitaires), de Sites Web & Eshop sur mesure, de Photographie et de Marketing digital. Chacun de nos membres est spécialisé dans son domaine d'expertise, tout en bénéficiant d'une équipe dont l'implication et la détermination font toute la différence. L'internalisation de ces missions et leur gestion par une équipe dédiée nous permettent de construire des systèmes cohérents, minutieusement travaillés et parfaitement appliqués dans l'ensemble de nos missions. --- Mc Arnolds has been an expert in the creation of Brand Identity (& branding supports), Custom Websites, Photography and Digital Marketing for more than 16 years. Each of our members is specialised in his or her own area of expertise, while benefiting from a team whose involvement and determination makes all the difference. The internalization of these missions and their management by a dedicated team allows us to build coherent systems, meticulously worked and perfectly applied for all our missions.
4 works
Located in Uccle, Belgium
From €1,000
Worked in Clothing & Accessories (+16)
Speaks French, Dutch, Belgium
11-50 members
Supermoon
4.8
(9 reviews)
We are Supermoon. We make brands bigger & brighter.
Recommended
We do marketing, communications and advertising, but we are not a traditional agency. We are consultants, co-workers and creative partners-on-the-job, supporting our clients when and where they need our expertise. We connect customers and brands via relevant content, appealing designs and engaging communications campaigns. Our goal is to make your brand bigger and brighter, just like a supermoon. We are a core team of highly skilled advertising professionals supported by a huge galaxy of hand-picked freelance partners. We get the right experts on board to deliver the very best results for your marketing mission. We explore First think, then do. Together we define the goals of our campaigns. Where do we want to go and how do we get there? Close collaborating is key to creating smart campaigns and effective communications with outstanding results. Hence we invest strongly in acquiring a profound understanding of your challenge, product and industry. We create Creativity, sharp messaging and high-quality communications determine how you come across as a brand and company. We help you to develop the right tone of voice, visual identity and spot-on campaigns. Whether it’s developing creative concepts, videos, brochures, company presentations, mailings or events, we’re never afraid to get our hands dirty in order to get things done. We connect Get your message out there and ensure it resonates with your target audience. Through smart media planning, tailored messaging and dedicated community management we make sure your brand will reach the audiences we’re aiming for. And of course you can always count on transparent reporting to measure the ROI.
1 work
Located in Boom, Belgium (+1)
Budget on request
Worked in Transportation (+15)
Speaks English, Dutch
1-10 members
Maï Maï Design Studio
5
(4 reviews)
WHO WE ARE We are a creative Branding & Packaging Design Studio. At Maï Maï we value the relationship we build with our clients and champion the differences we create. Maï Maï is an International Creative Boutique Agency specializing in Branding & Packaging Design co-founded by Clémentine Brault and Camille Chatelier with an office in Ho Chi Minh City - Viet Nam- and Brussels – Belgium- in the heart of Europe! Our expertise ranges from Consumer branding to Corporate branding with a focus on Brand Strategy & Positioning, Packaging Design, Graphic “Look and Feel” Programs and Visual Identity Management. With over 10 years of enriching professional experiences in Paris, Shanghai, Singapore and Ho Chi Minh City, we perfectly blend the Asian market know-how with an international perspective, overseeing all aspects of creative development and design. We are a Boutique Studio which means that you are in direct contact with our team of experts, allowing a great speed of response coupled with tailored creative solutions. The values we cherish - closeness, flexibility, critical-thinking and creativity - are put into practice at every single step of the brand building process, providing you with the best possible result. And because each client is unique and may also evolve over time, we offer modular and flexible solutions, taking advantage of our global network of local ressources. SERVICES BRANDING - PACKAGING – GRAPHIC DESIGN We love crafting original ideas and turn it into inspirational designs. Born and raised in France, we have lived and worked in Paris, Shanghai, Ho Chi Minh City and Brussels to fulfill our great passion for cultural diversity. This extensive and broad experience allows us to provide the brands with a comprehensive approach, to “localize” their image/products according to the market codes and cultural patterns where it operates. CRAFTING MEMORABLE BRAND IDENTITIES We begin crafting each brand identity by analyzing the market, the target, the competition, and the client. From there, we shape the brand’s abstract qualities – personality, story, tone and voice – and turn it into tangible designs. CREATING DISTINCTIVE PACKAGING Integral component of the brand identity, the packaging is an extension of the brand’s image, message and values. It is also one of the primary vehicle through which consumers connect with the brand. BRANDING Strategic Positioning Brand Architecture Brand creation & Identity Design Logo Design Identity Systems Typography Brand Story & Personality Brand Guidelines Stationery & Promotional Signage & Environment Editorial Design Brand guidelines PACKAGING Graphic Design Copywriting 3D Rendering Point of Sales Displays
No work
Located in Ixelles, Belgium
From €1,000
Worked in Food (+3)
Speaks English, French
1-10 members
Artem-Prod
(0 review)
Experts en création & production d'objets imprimés, découpés et gravés.
Artem est une entreprise basée à Bruxelles spécialisée dans la création personnalisée, l'impression sur mesure, la découpe laser et CNC. Nous offrons des solutions de signalétique et de communication visuelle pour les entreprises, restaurants,
No work
Located in Belgium, Belgium (+1)
From €50
Works in multiple industries
Speaks English, Dutch, Belgium
11-50 members
L'AGENCE DE PUB
5
(7 reviews)
L'AGENCE DE PUB | CRÉATEUR DE MARQUE Fournisseur d'idées depuis 2000 Belgique - France (FR - ENG)
L’esprit créatif & Stratégique de l'idée à l'impact! Une agence de publicité conseil 360° vous accompagne dans vos projets créatifs. “Vivez l’expérience complète de l’idée à l’impact.” Une réflexion pour votre marque sur mesure adaptée en fonction des critères la caractérisant." Concrètement nous vous proposons de définir une stratégie adaptée pour votre marque, selon vos projets & objectifs. Les services de l'Agence de PUB . Stratégie / Identité de marque / Naming . Stratégie Média planning . Stratégie Social Média / Growth Marketing . Stratégie d'influence marketing avec les Influenceurs . Stratégie de contenu . Gestion de campagne tous points de contact . Gestion des réseaux sociaux / Social Média pour votre marque - entreprise . Veille / e-reputation . Création / Design / Naming & Logo . Vidéo / Production . Dev. Web / App. L'Agence de Pub est impatiente de recevoir votre #Brief prochainement! N'hésitez à visiter LAGENCEDEPUB.BE et nous suivre sur les réseaux sociaux! #Agence #Pub #Conseil #Publicité #Marque #Brand #Média #Digital #Alltouhpoints #Stratégie #Creation #Campagne #Contenu #Visuels #Communication #InfluenceMarkerting #Influenceurs #agence360
1 work
Located in Etterbeek, Belgium
Budget on request
Worked in Wine & Spirits (+7)
Speaks French, English
1-10 members
D&P CREATIVE TEAM
(0 review)
Branding and packaging design experts
No work
Located in Brussels, Belgium
From €1,000
Works in multiple industries
Speaks English, Dutch
1-10 members
Brangels Co.
(0 review)
Brand dots connected
Full service part creative part technology part business development agency
No work
Located in Evere, Belgium (+1)
From €1,000
Worked in E-commerce (+1)
Speaks English
1-10 members
Anouchka d'Oreye
(0 review)
No work
Located in Etterbeek, Belgium
From €1,000
Works in multiple industries
Speaks English, French
1-10 members
Sellmor - Web Design & Digital Marketing
(0 review)
Agence de transformation numérique pour PME et consultance pour moyens et grands comptes.
Sellmor est une agence de web design et digital marketing. Nous vous apportons toutes les solutions pour votre réussite sur Internet. De la création de votre site web dynamique, e-commerce ou simple site vitrine à l'augmentation de votre visibilité online, nous vous proposons un service complet et performant géré par des professionnels expérimentés. Notre approche est orientée résultats et nous agissons en toute transparence. Ce que nos clients aiment chez nous et la raison pour laquelle ils nous sont fidèles est qu'ils se sentent pris en charge, que nous agissons et les conseillons dans leur intérêt en tant que partenaire et non seulement comme un simple fournisseur de services. Situés à Bruxelles, nous nous déplaçons partout dans le Benelux et plus loin si le projet le requiert. Contactez-nous pour tout type de besoin relatif au web qui est notre métier depuis plus de 10 ans. Sellmor, c'est votre partenaire dans la création de votre site web jusqu'au développement de votre visibilité pour assurer votre succès digital. Nous comptons dans notre équipe des consultants expérimentés dans le web, l'intelligence artificielle, les CRM, la gestion de projet et autres solutions générales permettant d'améliorer l'efficacité des PME notamment en matière d'automatisation de tâches, communication avec les différentes API et la mise en place d'outils de gestion et de reporting. Notre expérience avec les institutions fédérales (ONSS, ONEM, Autorité de la protection des données, Musée des sciences naturelles,...) nous démarque quant à nos processus à tous niveaux (testing, analyse, back end, front end, accessibilité...) et nous permet d'assurer une vue à 360° de vos projets web et infrastructure ainsi que le bon déroulement des projets.
No work
Located in Ixelles, Belgium
From €1,000
Worked in Retail (+3)
Speaks French, English
1-10 members
MONALISA design
(0 review)
Monalisa design is an agency specialised in packaging design & visual brand identity
No work
Located in Schaerbeek, Belgium
From €1,000
Works in multiple industries
Speaks English, Dutch
11-50 members
TAVU
(0 review)

No work
Located in Forest, Belgium
From €1,000
Worked in Household Products
Speaks French, English
1-10 members
Living Stone
5
(2 reviews)
Proven successful go2market campaigns in healthcare, technology and engineering
Recommended
Top awarded
Living Stone is your B2B marketing agency for healthcare, technology and engineering organisations. We help you as a B2B marketer to make your mark . To share your company’s story, to present information in a way that makes a difference – to plant a flag that proclaims excellence and value. We support you with conventional as well as digital marketing. Our tools are easy to implement and build on your existing corporate tradition, sales customs and market ambitions. We’ve successfully been helping B2B marketers make an impact +30 years . As experts in go2market programs, we know that a lot of things are critical for a marketing partnership and projects, to succeed. We’ve set-up our company to make sure we deliver on all of them . "You should be proud of your team! You guys have worked wonders! Your communication and work delivered is top notch professional. This was my first time working with an agency like yours, but it tastes like more!"
2 works
Located in Zwalm, Belgium
From €1,000
Worked in Industrial Goods & Services (+10)
Speaks Dutch, Dutch, Belgium
11-50 members
Atypic
4.8
(9 reviews)
It has to be different
Atypic, a full services agency at your service! Composed of 22 passionate people, the agency positions itself as a one stop shop whose primary mission is to detect what makes you different and turn it into a strength! Whether a notoriety campaign, brand activation, a SoMe plan or digital strategy (Social media, e-commerce, website…), our teams will be at your side to offer you all the expertise that comes with our 15 years in business. Our experience in FMCG, B2B and Healthcare allows us to best respond to the challenges set out by our advertisers every day…. and to yours tomorrow.
1 work
Located in Ottignies-Louvain-la-Neuve, Belgium (+1)
From €5,000
Worked in Beverage (+11)
Speaks French, Dutch
11-50 members
La Movida - Building brands & spaces
4.7
(9 reviews)
Building brands & spaces
Top awarded
At La Movida, two generations joined forces, creating total concepts for immersive experiences. We are more than a marketing agency alone; we design, restyle and construct projects that go from redesigning spaces to refreshing and redefining brand identities. Together with our team, we push brands forward on a creative and strategic level to bring the best possible and most creative designs and ideas to our clients. Our agency was founded in 1987 by the founder Michele De Maertelaere and we build brands & spaces. In 2021 two agencies, La Movida and Elle&M's merged, to become the new La Movida. Where brands and spaces are designed under one roof. We take a 360° view of your company and your market. Going from logos and websites to fair stands and events. Everything that has an impact on your brand image is important to us. We don't do everything in-house, but we want to be your one-stop go-to-partner to guide all your needs in the right brand-image direction. go-to partner Our 30+ years of experience in this field gives us the helicopter view you may need to bring your brand or space to the next level or to keep it at the top.
No work
Located in Watermael-Boitsfort, Belgium (+2)
From €1,000
Worked in Consumer Electronics (+13)
Speaks English, Dutch
1-10 members
Marine Visart
(0 review)
Dedicated to help people create a strong and long relationship between their projects and its audience, the studio opened in 2010. We create strong branding concepts, developed on logotype, stationary, website, packaging, social media visuals etc, in order to create a deep brand experience with the correct audience. In 7 years of experiences, we've been working for clients from various fields.
No work
Located in Ixelles, Belgium
From €2,000
Worked in Hospitals & Healthcare
Speaks English, French
1-10 members
LX Concept
4.8
(5 reviews)
Imagine. Create. Produce.
LX Concept is een activatie & reclamebureau van creatieve experts, met één gezamenlijke passie voor branding en activatie, dat zijn focus legt op: Grafisch design : het ontwerpen van productfolders, catalogi, advertenties, creatie of opfrissen van huisstijlen, DTP, verpakkingen, displays… kortom alles wat met grafische vormgeving en communicatie te maken heeft. Als referenties kunnen wij o.a. Philips, Haribo, Heinz, Dr. Oetker, Tommy Hilfiger, Bobbejaanland, Frisk, Saeco, Toyota, VRT, Melexis, Beyers Koffie, Century 21, Délio, Golazo, Nutricia,… om er een paar te noemen en verschillende farmaceutische bedrijven die we helaas niet met naam en toenaam kunnen vernoemen. Niet alleen A-merken, maar ook grote en kleinere KMO’s helpen wij bij het activeren van hun product of service gamma…. Product positionering en Activatie van je product of dienst, daar is het waar het ons om draait… en daar zijn heel goed in … dat mag gezegd worden! Een afzonderlijke business unit die gespecialiseerd is in het ontwerpen van farmaceutische verpakkingen, bijsluiters en blisters. Dit zowel voor de generische als niet-generische producten en parallelimport. Promotie-materialen, relatiegeschenken en Custom Made premiums : Van balpennen, post-it’s en lanyards voor intern gebruik of give-aways voor beurzen en events, ...tot bijvoorbeeld gepersonaliseerde geschenkensets en loyalty programma’s die volledig op maat van de klant gemaakt worden. Productie : Drukwerk, displays, POS-materialen, van klein tot groot en van A tot Z producties verzorgen wij voor u tot in de puntjes. De technische interne kennis zijn een grote meerwaarde voor u en voor ons. Wij ontwerpen niet zomaar een creatief idee, wij houden vanaf het concept ook rekening met de economische productie realiteit. Kortom, voor een 100% full service bent u bij LX Concept aan het juiste adres. Bij ons kan je rekenen op: Geen blabla: Rechttoe, rechtaan... dat is hoe we zijn. Wij geven onze ongezouten mening, want dat is wat je verwacht van ons. Geen dure consultancy voor er nog maar één actie ondernomen wordt, maar een open gesprek van wensen en eisen. Vervolgens een gestructureerd plan en goede afspraken mét resultaten. Creatief én Technisch: Je kan creatieve wow-concepten bedenken, maar je moet ze achteraf ook nog kunnen uitvoeren, produceren en in de markt zetten . Verpakkings- en display ontwikkeling (van fast-moving tot de farmaceutische industrie), Point-of-Sales materialen en product presentaties zijn ons dus niet vreemd. Dit zowel op (productie)technische kennis en ontwikkeling, als grafisch creatief . Eén aanspreekpunt: Bij ons heb je één aanspreekpunt voor de volledige projectopvolging. Of het nu gaat om een wijziging in het design, een afspraak of een vraag over productie mogelijkheden. Bij ons werk je rechtstreeks en efficiënt. Iemand die jou dossier volledig kent tot in detail. Klanten zijn partners: In ons meer dan 15-jarig bestaan werken wij altijd samen als partners, met één gezamenlijk doel. Een klantentrouw van meer dan 95% over al die jaren zegt waarschijnlijk voldoende... en daar zijn we heel fier op. Geen verkopers of Sales Managers bij ons... maar Project Managers die er elke dag staan om te presteren. Streven naar perfectie: LX Concept is duidelijk en transparant. Wij streven elke dag opnieuw naar 100% perfectie in elk detail. Bij ons geen "ja maar".... maar "ja én"! En dat maakt het grote verschil. Actief creatief: We zijn creatief zonder te overdrijven... Commercieël creatief om het anders te benoemen. Wat we maken, moet in de eerste plaats werken... en dat is ons ding. Dat is ons DNA. Overtuig jezelf en neem een kijkje bij onze cases op Sortlist of op onze website www.LXconcept.com Bel ons gewoon even op +32(0)16 43 54 19, stel je vraag waar je mee zit, en wij zeggen eerlijk of we je kunnen helpen. Zo ben je het snelst geholpen met je vraag :) ...of stuur een email naar hello@LXconcept.com voor de niet-bellers onder ons :) Heb je een dringende vraag buiten de kantooruren, bel dan Jurgen op +32(0)473 73 55 21... no problem!
No work
Located in Oud-Heverlee, Belgium (+1)
From €5,000
Worked in Food (+14)
Speaks Dutch, Dutch, Belgium
1-10 members
TOP SECRET COMMUNICATION
4.8
(8 reviews)
TOP SECRET COMMUNICATION IS A LEADING COMMUNICATION AGENCY IN BELGIUM. Communication Consulting Agency in Brussels with 35 years of experience specialised in press (online & offline - BELUX), marketing influencer, social media, creative content (graphic design, community management, art direction), events, etc. We communicate in every sense of the term. Top secret is Belgium’s leading communication agency, our team will be happy to help your brand stand out! By listening closely to our client’s needs we deliver tailor made solutions and services for every budget. Essentially, our mission is to help our clients be very visible and build a strong image through different communication platforms in the Benelux. We keep up with the constantly evolving business / market to offer the best solutions for our clients. We believe in balancing creativity and strategy in order to create unique projects / collaborations. Our expertise in press, digital marketing, social media, brand image, events and communication has allowed / enabled us to work with many of the most relevant international and national brands. Based in Brussels and going to Antwerp every week, we build trusty relationships with Belgium’s key players.
No work
Located in Watermael-Boitsfort, Belgium
From €1,000
Worked in Others (+6)
Speaks English, Dutch
11-50 members
Atelier Design
4.7
(10 reviews)
Top awarded
Based in Brussels, we are a creative agency, specialized in strategy, web design & branding. Founded by two design enthusiasts in 2009, we're perfectionists and resourceful by creating solid and evolving communication tools. Our team made of different and complementary profiles: Art director, graphic designer, developer, project manager & business developer. We surround ourselves with the most qualified partners to serve you in the best possible way. Our expertise Check out below to see our works Our projects cover all fields, whether in the corporate, cultural, associative, industrial or food sector. We're small, but we deliver big. We have received numerous awards for our original designs and efficient websites. Let's discuss your project over coffee? Together we will go far. FR Basée à Bruxelles, nous sommes une agence de création spécialisée en stratégie, web design & branding. Fondée par deux passionnés de design en 2009, nous sommes perfectionnistes et ingénieux en créant des outils de communication solides et évolutifs. Notre team est composée de profils différents et complémentaires : Directeur artistique, graphiste, développeur, chef de projet et business developer. Nous nous entourons de partenaires qualifiés pour vous servir au mieux. Notre expertise Découvrez nos réalisations (scrollez vers le bas) Nos projets couvrent tous les domaines, que ce soit dans le secteur corporate, de la culture, du monde associatif, de l'industrie ou de l'alimentation. Petits, nous livrons de grandes choses. Nous avons reçu de nombreux prix pour nos designs originaux et nos sites web efficaces. Discutons de votre projet autour d'un café ? Ensemble, nous irons loin. NL Gevestigd in Brussel, we zijn een creatief bureau op menselijke schaal, gespecialiseerd in strategie, webdesign & branding. Opgericht door twee designliefhebbers in 2009, we zijn perfectionisten en inventief door het creëren van solide en evoluerende communicatiemiddelen. Vandaag zijn we met 8 personen, met verschillende en complementaire profielen: Art director, grafisch ontwerper, developer, projectmanager & business developer. We omringen ons met de meest gekwalificeerde partners om u zo goed mogelijk van dienst te zijn. Onze expertise Bekijk hieronder onze werken Onze projecten bestrijken alle gebieden, of het nu gaat om de bedrijfs-, culturele, associatieve, industriële of voedingssector. We zijn klein, maar we leveren groot. We hebben talrijke onderscheidingen ontvangen voor onze originele ontwerpen en efficiënte websites. Laten we uw project onder het genot van koffie bespreken? Samen gaan we ver.
No work
Located in Etterbeek, Belgium
From €1,500
Worked in Entertainment & Events (+16)
Speaks French, Dutch
1-10 members
FORT 07
5
(6 reviews)
Pushing brands further
Highly recommended
Bij FORT 07 zijn we gespecialiseerd in het ontwerpen van brands. Dit doen we aan de hand van grafisch ontwerp, fotografie, video en websites, volledig op maat gemaakt. Ook helpen we graag KMO’s bij hun interne en externe communicatie. Daarnaast hebben we een veelzijdig professioneel netwerk waar we mee samenwerken, waardoor we elk type opdracht aankunnen.
3 works
Located in Kuurne, Belgium
From €1,000
Worked in Hospitals & Healthcare (+20)
Speaks English, Dutch
1-10 members

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Insights from a Packaging Expert: Why Brussels Agencies Stand Out

Brussels, a hub of creativity and design, is renowned for its exceptional 281 packaging design projects showcased by local agencies. With 51 reviews reflecting client satisfaction, Brussels’ packaging agencies have not only achieved local acclaim but also international recognition.

Noteworthy Achievements and Client Collaborations

Accolades in Packaging Excellence

The local agencies in Brussels have been decorated with numerous awards for their innovative designs and sustainable packaging solutions. These accolades highlight their commitment to excellence and their ability to stand out in a competitive market.

Major Clientele and Successful Partnerships

Having worked with both local enterprises and global corporations, these agencies have demonstrated their versatility and expertise in various industry sectors. Known clients include major names in the food and beverage sector, cosmetics, and pharmaceuticals, showcasing a broad ability to cater to diverse packaging needs.

Strategic Tips for Budgeting with Brussels Agencies

Aligning Budget with Creative Goals

When considering a partnership with a packaging agency in Brussels, it's vital to align your financial expectations with your creative ambitions. For small to medium projects, typical budgets range from €5,000 to €20,000, whereas large-scale or highly customized projects may require upwards of €50,000.

For new brands, starting with modest investments in simpler, standard designs can keep costs low while building brand identity. On the other hand, established brands looking to reinvigorate or expand their market reach might consider investing in premium, innovative packaging designs that differentiate them from competitors, warranting higher budget allocations.

Assessing the Agency’s Previous Works

It’s crucial to review an agency's past projects to gauge their style and quality. The 281 works exhibited by agencies here reveal a rich diversity in creativity and innovation, which can help prospective clients choose a partner whose vision aligns closely with their brand’s packaging needs.

Unleashing Your Brand’s Potential with Expert Packaging Designers in Brussels

The landscape of packaging agencies in Brussels offers a fruitful ground for brands looking to make a significant impact with their packaging. Whether aiming for sustainability, luxury, or practicality, the city’s designers are equipped to translate your vision into tangible success. Empowered by the creative prowess and strategic insights of local experts, navigating the selection of a suitable agency becomes an exciting journey toward enhancing your product's market appeal.

Written by Ines Gillet | Sortlist Expert in BrusselsLast updated on the 17-10-2024

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Packaging Design

Frequently Asked Questions.

Cultural differences play a significant role in shaping packaging design strategies for global brands, especially in a diverse and international city like Brussels. As the de facto capital of the European Union, Brussels presents a unique challenge and opportunity for packaging designers working with global brands. Here's how cultural differences impact packaging design strategies:

1. Multilingual Considerations

Brussels is officially bilingual (French and Dutch), with a significant English-speaking international community. Global brands must consider:

Incorporating multiple languages on packaging
Using clear pictograms or icons to transcend language barriers
Ensuring translations are culturally appropriate and accurate

2. Color Symbolism

Colors can have different meanings across cultures. In Brussels, designers should:

Research color associations in Belgian culture
Consider the diverse international audience when selecting color schemes
Balance brand consistency with local color preferences

3. Imagery and Symbolism

Visual elements must resonate with the local audience while maintaining global appeal:

Incorporate local landmarks or cultural symbols when appropriate
Avoid imagery that may be offensive or misunderstood in the Belgian context
Use universally understood symbols for a diverse audience

4. Package Size and Shape

Cultural preferences and local regulations influence packaging dimensions:

Adapt to Belgian household sizes and storage norms
Consider eco-friendly packaging to align with Brussels' sustainability efforts
Ensure compliance with EU packaging regulations

5. Cultural Values and Lifestyle

Packaging should reflect local values and lifestyle:

Emphasize quality and craftsmanship, which are highly valued in Belgian culture
Consider the fast-paced, international lifestyle of many Brussels residents
Incorporate elements that appeal to both traditional and modern sensibilities

6. Local Festivals and Events

Packaging can be tailored to local celebrations:

Create special editions for events like the Brussels Beer Festival or the Flower Carpet
Incorporate seasonal themes that resonate with Brussels' calendar of cultural events

7. Regulatory Compliance

Packaging must adhere to both EU and local regulations:

Ensure all required information is displayed in accordance with Belgian law
Adapt to EU sustainability directives, which are particularly relevant in Brussels

To effectively navigate these cultural considerations, global brands often partner with local packaging agencies in Brussels. These agencies bring invaluable insights into the local market, helping to create packaging designs that resonate with the diverse Brussels audience while maintaining global brand integrity.

According to a 2023 study by the European Packaging Design Association, brands that adapted their packaging to local cultural nuances saw an average increase of 18% in product adoption rates in the Brussels market. This underscores the importance of cultural sensitivity in packaging design for global brands operating in this unique European hub.

Packaging agencies in Brussels, known for their creative prowess and innovative approach, often collaborate extensively with various departments and external experts to create cutting-edge designs. This collaborative process is crucial in the Belgian capital, where multicultural influences and EU regulations shape the packaging landscape. Here's how these collaborations typically unfold:

1. Cross-departmental Collaboration:

Marketing Teams: Packaging agencies work closely with marketing departments to ensure designs align with brand strategies and consumer insights specific to the Belgian and broader European markets.
R&D Departments: Collaboration with R&D teams helps in incorporating the latest sustainable materials and technologies, a key focus in Brussels given its position at the heart of EU environmental policies.
Legal Teams: Given Brussels' role as the EU capital, agencies often consult with legal experts to ensure compliance with complex European packaging regulations and standards.

2. External Expert Partnerships:

Material Scientists: Agencies in Brussels often partner with material experts from local universities like Vrije Universiteit Brussel to develop eco-friendly packaging solutions.
Industrial Designers: Collaboration with industrial design firms helps in creating structurally innovative and functional packaging.
Sustainability Consultants: Given Belgium's focus on circular economy, agencies frequently work with sustainability experts to minimize environmental impact.

3. Technology Integration:

Brussels-based packaging agencies are increasingly collaborating with tech companies to incorporate smart packaging elements such as QR codes, NFC tags, and augmented reality features, enhancing consumer engagement and traceability.

4. Consumer Research Firms:

Partnerships with local and international research firms help agencies understand the diverse consumer base in Brussels, influencing designs that resonate with various cultural groups.

5. Printing and Production Specialists:

Close collaboration with printing experts ensures that innovative designs are feasible for production, often utilizing advanced printing techniques available in Belgium's well-developed packaging industry.

6. Packaging Engineering Consultants:

These specialists help optimize packaging structures for efficiency in logistics, a crucial aspect given Brussels' strategic location for European distribution.

By fostering these collaborative relationships, packaging agencies in Brussels are able to create innovative designs that not only stand out aesthetically but also meet the stringent functional, regulatory, and sustainability requirements of the Belgian and European markets. This collaborative approach ensures that packaging solutions are holistic, forward-thinking, and aligned with the city's position as a hub of European innovation and sustainability.

When it comes to designing packaging for e-commerce versus traditional retail environments in Brussels, there are several key considerations to keep in mind. As the capital of Belgium and a major European hub, Brussels presents unique challenges and opportunities for packaging design in both sectors.

E-commerce Packaging Considerations:

Protection during shipping: E-commerce packages in Brussels must withstand the rigors of delivery services like bpost and DHL, which are extensively used in the city.
Size and weight optimization: With Brussels' dense urban environment, efficient packaging that minimizes size and weight is crucial for reducing shipping costs and environmental impact.
Eco-friendliness: Brussels has stringent environmental regulations, so using recyclable or biodegradable materials is essential for e-commerce packaging.
Unboxing experience: As Belgian consumers become more discerning, creating a memorable unboxing experience can set brands apart in the competitive Brussels market.
Return-friendly design: With Belgian consumer protection laws favoring easy returns, packaging should be designed for potential reuse in the return process.

Traditional Retail Packaging Considerations:

Shelf impact: In Brussels' competitive retail landscape, packaging needs to stand out on shelves in stores ranging from local boutiques to international chains.
Brand representation: Packaging should effectively communicate brand values, especially important in a multicultural city like Brussels.
Multilingual labeling: Given Brussels' bilingual (French and Dutch) status, packaging often needs to accommodate multiple languages without cluttering the design.
Sustainability: Brussels consumers are increasingly eco-conscious, so sustainable packaging materials and designs are highly valued in retail environments.
Functionality: Packaging should enhance the product's usability and storage, considering the typically smaller living spaces in Brussels.

Comparative Analysis:

Aspect	E-commerce	Traditional Retail
Primary Focus	Protection and efficiency	Visual appeal and brand communication
Material Choice	Durable, lightweight materials	High-quality, visually appealing materials
Information Display	Digital (on website) + minimal on package	Comprehensive on-package information
Sustainability Focus	Reducing waste and carbon footprint	Using eco-friendly materials and designs

In Brussels, successful packaging design for both e-commerce and traditional retail requires a deep understanding of local consumer behavior, environmental regulations, and cultural nuances. A 2023 study by the Brussels Institute for Statistics and Analysis found that 68% of Brussels residents make online purchases at least once a month, highlighting the growing importance of e-commerce packaging. However, traditional retail remains strong, with 72% of consumers still preferring to shop in-store for certain categories like fresh food and luxury items.

Ultimately, whether designing for e-commerce or traditional retail in Brussels, the key is to create packaging that is functional, sustainable, and aligned with the sophisticated tastes of the city's diverse consumer base. By considering these factors, packaging designers can create solutions that not only meet the specific needs of each channel but also resonate with the values and preferences of Brussels' consumers.