Top Packaging Agencies in the Netherlands

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Netherlands

75 providers

Top Featured Packaging Agencies

Small Town Folk
4.8
(2 reviews)
We help create audacious brands and businesses.
Small Town Folk is a brand strategy and design consultancy that works with visionary leaders and founders to create truly audacious brands and businesses. We help brands with brand strategy, identity design, design systems, UI/UX, brand communication and brand experiences. One of our key strengths is our other vertical - Tasveerien, a Content Studio, which we leverage extensively to create impactful imagery and films to drive home the narrative. Tasveerien has made a lot of brand-led content, such as brand films, digital ads, product films, product photography, and animation films for some of the leading brands across the globe. Phonepe, Decathlon, Swiggy, Tata Group, Beckn, WeWork, Yogabar, Hilton, EY, ANZ, Telstra, R, Araku Coffee and 100+ companies have chosen us as their strategic and creative partner.
3 works in Packaging
Located in Bengaluru, India
From €3,000 for Packaging
Worked in Beverage (+12)
Speaks English, Hindi
11-50 members

All Packaging Designers in the Netherlands

House of Communications
5
(3 reviews)
Het creatieve huis sinds 1999 / the creative house since 1999
House of Communications is een reclamebureau in Maastricht met een open werkwijze en persoonlijke aandacht voor starters en mkb-bedrijven (voornamelijk B2B). Met werk in uiteenlopende branches zoals: uitgeverijen, juridische dienstverleners, (verpakkings)industrie, wellness, horeca, coaching business, kunst en cultuur sector). House of Communications hanteert aantrekkelijke tarieven en biedt door haar kleinschaligheid een informele werksfeer. Voor jou als klant wordt de keuze daardoor laagdrempeliger; jij hebt goede inspraak, er is 1-op-1 contact en je komt niet voor verrassingen te staan. House of Communications staat jou bij in o.a. website ontwikkeling (officieel Wix partner met de #wixlegend status), de ontwikkeling van huisstijlen / branding: logo's, icons, templates voor social, stationary met brandbook en andere promotionele zaken zoals banners, mailings, (online) advertenties, flyers, personeelsbladen, magazines, boeken. Uiteraard kun je ook terecht voor strategisch reclameadvies, commerciële teksten en slogans (short copy). Kortom; House of Communications biedt conceptuele, strategische, grafische en tekstuele (copywriting) oplossingen. Offertes en afspraken zijn vrijblijvend. Je bent van harte uitgenodigd om kennis te maken met Lidia Janevski, eigenaresse van het creatief bureau. De lady of the House is reclamespecialist, grafisch ontwerper en copywriter met een creatieve denkwijze en het doel van de klant helder voor ogen! Specialismen: Logo design / branding / Wix webdesign. Key-words: creatief - snel - betrouwbaar - laagdrempelig - informeel. ----------- ** ------------------------------ ** ---------- House of Communications is an advertising agency in Maastricht with an open approach and personal attention for starters and SMEs (mainly B2B). We work in diverse branches such as publishing houses, legal service providers, (packaging) industry, wellness, hospitality, coaching business, art and culture. House of Communications offers attractive rates and, thanks to its small scale, an informal working atmosphere. For you as a client, this makes the decision more accessible; you have a say, there is one-to-one contact and you will not be faced with any surprises. House of Communications assists you with website development (official Wix partner with the #wixlegend status), the development of corporate identities / branding: logos, icons, templates for social, stationary with brand book and other promotional items such as banners, mailings, (online) advertisements, flyers, corporate magazines, books. Of course, you can also come to us for strategic advertising advice, commercial texts and slogans (short copy). In short; House of Communications offers conceptual, strategic, graphic and textual (copywriting) solutions. Quotes and appointments are non-binding. You are kindly invited to meet Lidia Janevski, the owner of the creative agency. The lady of the house is an advertising specialist, graphic designer and copywriter with a creative mindset and a clear vision of the client's goal! Specialties: Logo design / branding / Wix web design. Key words: creative - fast - reliable - approachable - informal.
Looking for work in Packaging
Located in Maastricht, Netherlands
From €1,000 for Packaging
Worked in Hospitals & Healthcare (+2)
Speaks Dutch, Dutch, Belgium
1-10 members
ANTIGIF - Branding & Design
5
(1 review)
Word een icoon binnen jouw sector
Hey! Wij zijn ANTIGIF®. Een branding en design bureau dat streeft naar iconische en eerlijke creaties. We hebben passie voor kleuren, vormen, typografie, logo's, huisstijlen en alles rondom het ontwikkelen van een iconisch merk. Wanneer jouw bedrijfsuitstraling overal wordt herkend is onze missie geslaagd. Ga je fuseren, ben je op zoek naar een refresh van je bedrijfsuitstraling, ga je een nieuwe onderneming starten of ben je op zoek naar een grafische partner? Dan ben je bij ons ervaren team van professionele ontwerpers aan het juiste adres! Laten we jouw bedrijf een icoon maken binnen je sector!
3 works in Packaging
Located in 's-Hertogenbosch, Netherlands
From €1,000 for Packaging
Worked in Media (+5)
Speaks English, Dutch
1-10 members
Clearsite
5
(4 reviews)
Clearsite bedenkt en bouwt digitale oplossingen op maat. Onze brede kennis en bruikbare ideeën worden al sinds Y2K vertrouwd door klanten, groot en klein, uit diverse branches. Een eigenwijs team van digitale doorzetters. Eerlijk tegen klanten en sterk in resultaat.
Looking for work in Packaging
Located in Utrecht, Netherlands
From €2,000 for Packaging
Worked in Education (+5)
Speaks Dutch, English
1-10 members
Megawatt Group
4.9
(6 reviews)
WE ARE YOUR ONE-STOP-POWER-SHOP
Top awarded
MEGAWATT GROUP We are your one-stop-power-shop. Wij zijn een unieke combinatie van drie bureaus onder één dak: een advertising agency, een fieldmarketing agency en een digital agency. Ben jij de marketeer die een miljoen watt aan energie in zijn merk wil steken? Dan helpen wij je om met krachtige creatieve campagnes je doelen te realiseren. Vanuit een 360 graden-visie bedenken we strategieën en concepten die de aandacht trekken, enthousiasmeren, overtuigen en verleiden. Die concepten vertalen we door naar succesvolle on- en offline campagnes, met een vlekkeloze, efficiënte uitvoering door de specialisten binnen onze groep. Welkom bij Megawatt; wij steken de stekker in je merk. We supercharge your brand! We’re a unique combination of three agencies under one roof: an advertising agency, a field marketing agency and a digital agency. Are you a marketeer looking to supercharge your brand with a million watts of energy? We help you actualise your goals with powerful creative campaigns. Using 360-degree vision, we devise strategies and concepts that attract attention, enthuse, convince and seduce. We translate those concepts into successful online and offline campaigns, with flawless, efficient execution by the specialists in our group. Welcome to Megawatt; we supercharge your brand! Megawatt ADVERTISING We create brands. Wij zijn een advertising agency dat het allerliefst met veel energie sterke strategische en innovatieve campagnes ontwikkelt. Bedrijven die bewust aan hun merk werken zijn succesvoller dan anderen. Wij helpen je om je merk aantrekkelijk en krachtig neer te zetten en met doeltreffende campagnes op het netvlies van je doelgroep te komen. We create brands. We’re an advertising agency that loves injecting our boundless energy into developing laser-sharp strategic and innovative campaigns. Companies that consciously work on their brand are way more successful than others. We help you to make your brand attractive and powerful, while making a lasting impression on your target group with effective campaigns. Megawatt DIGITAL We connect brands. We zijn een digital agency die met veel energie content maakt die doet wat het doen moet voor jouw merk. Een kwestie van online relevant zijn en blijven; non-stop. Dat doen we door precies de juiste boodschap op het juiste moment te communiceren via het juiste kanaal. We connecten en activeren jouw doelgroepen met slimme strategieën, creatieve digitale concepten en de inzet van de beste online platformen. That’s how we stay on top of your game. We connect brands. We’re a digital agency that creates supercharged content that does what it’s meant to do for your brand. It’s a question of being and staying relevant online: non-stop. We do this by communicating exactly the right message at the right time through the right channel. We connect and activate your target groups using smart strategies, creative digital concepts and the best online platforms. That's how we stay on top of your game. Megawatt FIELDMARKETING We activate brands. We zijn een fieldmarketing agency dat met veel energie merken tot leven brengt via face-to-face contact. Op de juiste locatie en het meest relevante moment van de dag bereiken wij jouw doelgroep. Wij creëren brand experiences; altijd met een creatief concept als magneet. We realiseren onmogelijke producties en maken off line impact, met jouw activatiedoelstellingen scherp in ’t vizier. We activate brands. We’re a field marketing agency that brings brands to life with boundless energy through face-to-face contact. We reach your target group at the right location and at the most relevant time of day. We create brand experiences; always using a creative concept as a magnet. We actualise impossible productions and make an offline impact, with your activation goals in focus.
Looking for work in Packaging
Located in Eindhoven, Netherlands (+1)
From €1,000 for Packaging
Worked in Entertainment & Events (+10)
Speaks Dutch, English
11-50 members
ESYGN
5
(7 reviews)
Digital Performance Athletes
Eliminating the guesswork for our clients by taking a scientific, data-driven approach. ESYGN is a digital performance agency that makes navigating the digital landscape easier, more predictable, and less stressful, having a much bigger impact on digital investment.   Specializing in luxury businesses that don’t want to compromise on their brand image, our international team goes the extra mile to understand your business from the inside out, guaranteeing the best possible service and results.
Looking for work in Packaging
Located in Rotterdam, Netherlands
From €5,000 for Packaging
Worked in Food (+7)
Speaks English, Dutch
1-10 members
Oers Print Media
(0 review)
Print- en web specialist - vormgeving en uitvoering voor print en web.
Grafische verzorging van alle mogelijke grafische uitingen en webdesign. Samenwerking met korte lijnen, vlotte levering en betrokkenheid.
Looking for work in Packaging
Located in Nieuwegein, Netherlands
From €1,000 for Packaging
Works in multiple industries
Speaks English, Dutch
1-10 members
R&R Communication BV
(0 review)
Onze dienstverlening bestrijkt het brede vakgebied van design, communicatie, multimedia en PR. Het bedenken van merk- en communicatiestrategieën, maar ook alle uitvoerende werk nemen we deskundig ter hand. Brochures, jaarverslagen, persberichten, verpakkingen, websites of een geslaagde deelname aan uw internationale vakbeurs. En dat is slechts een kleine greep. We voeren de regie en zorgen dat alle uitingen feilloos en kostenefficiënt op elkaar zijn afgestemd. We hebben een sterk track record bij internationale bedrijven die actief zijn in diverse B2B sectoren. Sprinkler installaties, commercial laundry, uninterruptable power systems, climate technologies, international logistics, automotive of medical technology. Om er een paar te noemen. Ook in de dynamische zorgsector hebben we aansprekende projecten gerealiseerd.
Looking for work in Packaging
Located in Maastricht, Netherlands
From €1,000 for Packaging
Works in multiple industries
Speaks Dutch, English
1-10 members
Your Majesty
5
(4 reviews)
Top awarded
Your Majesty is a design and technology firm that powers digital product and brand experiences for ambitious organisations. You work with Your Majesty to define , build and grow the experiences people have with your product or brand.
Looking for work in Packaging
Located in Amsterdam, Netherlands
From €1,000 for Packaging
Worked in Retail (+11)
Speaks English, Dutch
11-50 members
ZORM
5
(5 reviews)
Design & Branding. Reclamebureau Groningen.
Wij zijn een snelgroeiend digitaal bureau, gevestigd in Groningen. We bereiken mensen via digitale- en sociale media. Ons team is professioneel en ambitieus,
Looking for work in Packaging
Located in Groningen, Netherlands
From €1,500 for Packaging
Worked in Transportation (+5)
Speaks English, Dutch
1-10 members
Verhey Visuals
(0 review)
A Netherlands based visual agency making brands unforgettable in a sea of similar designs.
With three years of experience, we are always excited to create truly unique designs that will set you apart in a sea of similar designs. For us, designing within a trend is merely following the crowd. So we will position your brand as a trendsetter!
1 work in Packaging
Located in Groenekan, Netherlands
From €1,000 for Packaging
Worked in Retail (+5)
Speaks English, Dutch
1-10 members
Stepfive Communicate
(0 review)
We are a brand- and packaging design agency We deliver... - Strategic Brand & Packaging Design - Surprising concepts with which you can make a difference - Up-to-date knowledge of the retail & food service industry - From design to realization ready - Little overhead, short links, optimal service - The best team to work with! Stepfive “ a step you won’t regret! ” Check out more work at www.stepfive.nl
Looking for work in Packaging
Located in Nijmegen, Netherlands
From €1,000 for Packaging
Works in multiple industries
Speaks English, Dutch
1-10 members
Havana Harbor
5
(1 review)
Top awarded
Havana Harbor | creative agency for digital experiences Havana harbor is an award winning and fully-fledged digital creative agency, working for (global) brands. We breath, talk, code, think and dream digital for advertising We craft to impact; digital concepts and production We embrace available technology and data for best performing creativity Our Vision: In a world in which changes through technological innovation will follow faster and faster and the application of available data will become a dominant factor, therefor creativity in the marketing and communication industry will play an increasingly decisive role in achieving your communication goals Our Mission: Within the rapidly changing playing field of creativity and the recognition that data and technology are driving forces, Havana Harbor will continue to develop in our digital creative competences to make all this knowledge and creativity available to our partners and clients. Our core competences: - Creativity in digital concepts for brand, engagement and performance - User experience strategy to build a stronger relationship between customers and your brand, product or service - In house craftsmanship to design, produce and code (social / advertising) campagnes and (web) content - Studio as a Service (StaaS) to unburden our business partners with (UX)design, content creation and web management (CMS)
Looking for work in Packaging
Located in Rotterdam, Netherlands
From €5,000 for Packaging
Worked in Retail (+4)
Speaks English, Dutch
11-50 members
Colourcake Marketing Support Agency
(0 review)
– We are Colourcake, a marketing and branding agency in the heart of Amsterdam – We help you build your brand, increase and empower your offline and online visibility and create content to maximize the exposure. Bringing concepts to life within the smallest timeframe in order to enjoy the power of marketing your brand. Content Creation We don’t just ‘do’ content, we master it. Why? Because we understand the power of content when it comes to building and engaging your community. The constant flow of new content has become crucial for the industry. Photography is a key element. We help you service the best photoshoot from art direction to execution. Colourcake has set up a service that provides you with the right visual content on a short term, without any unnecessary mark ups. Our experienced and dedicated team of creatives and producers will accommodate your brand with the best suited team of photographers, stylists and other needed crew. Photography Instagram Content/Stories Customized Content Calendars Video Editing Graphic Design Copywriting Graphic design One of our creative assets is to translate the feeling of a fashion, lifestyle or hospitality brand into graphic design. A fresh compelling design that differentiates your company from others. As graphic agency we either create new and existing campaign imagery for brands to distribute anywhere in the world. This means the production of banner campaigns, asset productions and video editing. We also advice brands to build or extend their brand identity. This includes the design of the new brand, managing all social media or create offline visibility. Online and offline visibility is key when a brand decides to promote its new collection, especially when they decide to work together with a worldwide celebrity. In case of Calvin Klein, they decided to use an entire family. The Kardashian family. Colourcake worked closely together with the e-commerce department of Calvin Klein and Tommy Hilfiger to ensure all images were distributed simultaneously and in the same way all over Europe, Middle-East & Africa. Web development At Colourcake we believe that branding websites and banners shouldn't just look good, they need to match and work like an irresistible showpiece of your brand. That’s why we make your mini website, landing page, banner campaign and online magazine look insanely pretty, so every visit to your site will be one to remember. Print production Colourcake advices and produces all kinds of print productions. From lookbooks to newspapers and from instore point of sale materials to direct mailings. Whatever your brand needs: we produce it and make it relevant for every market around the world. With our many years of experience in print, we do it with short turnover times, competitive pricing and high quality service. Print management in a sustainable way, with the expertise your brand deserves. www.colourcake.com
Looking for work in Packaging
Located in Amsterdam, Netherlands
From €3,000 for Packaging
Worked in Sports (+3)
Speaks English, Dutch
11-50 members
Monday Merch
(0 review)
The full-service merch platform. Design, order, warehouse and ship merchandise worldwide. This is merch made easy.
Order your corporate branded merchandise items with your company logo ⚡ Merch from 25 pieces ✔️ Corporate gifts ✔️ Promotional products ✔️ Branded merch for business events.
Looking for work in Packaging
Located in Rotterdam, Netherlands
From €1,000 for Packaging
Works in multiple industries
Speaks English
11-50 members
Xaaff
(0 review)
Xaaff is money, stacks, cash, dough, green, and most people want it. That’s why we create it, with amazing designs and imagination. Join us on our journey to spread creativity, happiness and xaaff. Whatever your idea may be, we can design and build it together with you. From websites, to logos and posters, we can offer you the best quality for the right price.
Looking for work in Packaging
Located in Rotterdam, Netherlands
From €1,000 for Packaging
Works in multiple industries
Speaks English, Arabic
1-10 members
STUDIO_M
(0 review)
Memorable Photography
STUDIO_M is a top-tier food photography and video production studio based in Amsterdam, known for its expertise in creating stunning visuals that make food products irresistible. With over 20 years of experience, they offer a full range of services, including concept development, set design, styling, and post-production, all handled in-house to save time and costs. STUDIO_M excels in both photography and video, using expert lighting, composition, and storytelling to bring food to life. Their collaborative approach, combined with a passion for food branding, ensures memorable and impactful results for their clients.
Looking for work in Packaging
Located in Amsterdam, Netherlands
From €1,000 for Packaging
Worked in Pharmaceuticals & Biotech (+2)
Speaks English, Dutch
1-10 members
Downtown Creative
(0 review)
We're not just in the business of creating designs; we're in the business of crafting experiences.
Downtown Creative Agency is a dynamic collective of passionate creatives specialising in strategy, packaging design branding and digital. We bring evolved thinking and cutting-edge ideas to every project. Our exceptional team is unapologetically authentic, allowing us to truly connect with and enhance the brands we work with. We believe in building deep and meaningful relationships with our clients, immersing ourselves in their brand to create impactful solutions. Our approach to problem-solving is rooted in providing tactical and fearless strategies that are both current and innovative. At Downtown Creative, we pride ourselves on delivering personal, immersive, and results-driven experiences that empower brands to stand out in the market.
Looking for work in Packaging
Located in Amsterdam, Netherlands (+1)
From €1,000 for Packaging
Works in multiple industries
Speaks English
11-50 members
The Branders
5
(3 reviews)
We create, design & develop beautiful premium brands for ambitieus organizations. Een merk is veel meer dan een logo, pay-off of een identiteit. Dat zijn slechts vormen om de juiste merkperceptie te creëren en op te roepen. Je merk is de gedachte die bij je doelgroep opkomt als ze je zien en aan je denken. Je laat hoe dan ook een indruk achter, en gelukkig kun je die creëren. Je merk is een middel om je organisatie voorbij de waan van de dag te trekken en van waarde te laten zijn in het leven van je doelgroep. Het biedt richting en houvast in een sterk veranderende wereld en dwingt je de juiste keuzes te maken om je te onderscheiden. Niet op basis van wat jij denkt, maar waar je doelgroep naar op zoek is. Wij geloven dat ieder contactmoment er één is om je merk te maken of breken. Met je merk laat je dagelijks indrukken achter en al deze interacties zijn een kans. Van de manier waarop je de telefoon opneemt, hoe je homepage eruitziet tot een TV-commerial. Het zijn allemaal touchpoints waarop je je doelgroep kunt raken, overtuigen en aan je kunt binden.
Looking for work in Packaging
Located in Amsterdam, Netherlands (+1)
From €2,500 for Packaging
Worked in Food (+3)
Speaks Dutch, English
1-10 members
MKC-Media
5
(1 review)
We Want to take the load of your shoulders and upgrade your online presence
A young, Talented and hungry team that builds incredible websites that convert.
2 works in Packaging
Located in Middelharnis, Netherlands
From €0 for Packaging
Worked in Real Estate (+3)
Speaks English, Dutch
1-10 members
kans design
(0 review)
Looking for work in Packaging
Located in The Hague, Netherlands
From €500 for Packaging
Works in multiple industries
Speaks English, Dutch
1-10 members

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Customer reviews about Packaging Agencies in the Netherlands

Product ManagerConsumer Goods | Netherlands

Our latest product launch was truly transformed by the expertise of a top-notch Packaging Agency in the Netherlands. Their creative approach to packaging design not only made our product stand out on the shelves but also significantly boosted our brand's visibility. The team was professional, accommodating, and deeply knowledgeable about sustainable materials, which aligned perfectly with our environmental values.

Brand DirectorHealthcare | Netherlands

Working with this Packaging Designer from the Netherlands has been an absolute game changer for our business. The agency’s attention to detail and innovative designs have helped us to elevate our product presentation, leading to an increase in market penetration and customer engagement. Their strategic insights into packaging trends are incredibly valuable.

FounderTech | Netherlands

Choosing a Packaging Agency from the Netherlands was the best decision for our startup. They provided us with exceptional, cost-effective solutions that perfectly fit our limited budget. The quality of the packaging was beyond our expectations, enhancing the overall appeal and functionality of our products.

Insights from a Packaging Expert in the Netherlands

The Netherlands, known for its innovative design and robust marketing strategies, is a hub for top-tier packaging agencies. With 117 projects showcased and 8 client reviews, the prowess of Dutch packaging specialists is undeniable.

Achievements and Recognition in Packaging

Prestigious Awards

Dutch packaging agencies have marked their excellence with numerous industry awards. These accolades celebrate their creativity, sustainability practices, and the functional aspects of packaging designs. Success in competitions like the Pentawards and the Dieline Awards highlights their global competitiveness.

Exemplary Client Partnerships

Successful Collaborations

Many leading Netherlands-based packaging agencies have collaborated with high-profile clients across various industries. These include sectors like consumer electronics, food and beverages, and luxury goods. Through these partnerships, agencies have demonstrated their ability to enhance brand identity and consumer interaction with products.

Smart Budgeting for Packaging Services

Budget Considerations

Setting the right budget is paramount when selecting a packaging design agency. Here's what to expect financially:

Small to Medium Enterprises: These companies can access high-quality services starting from €5,000. This investment is suitable for basic packaging design projects.
Larger Projects: More comprehensive projects involving extensive research and multiple redesigns typically range between €20,000 to €50,000. Pricing aligns with the complexity and scope of the work.

Adopting a clear understanding of packaging needs and aligning them with the agency’s expertise ensures that the budget is effectively utilized.

Strategic Tips for Choosing a Packaging Agency

Consider the agency's recognized areas of strength, such as sustainable packaging solutions or luxury product packaging. Analyzing previous projects gives insight into their style and effectiveness, crucial for aligning with your brand’s identity.

The Netherlands continues to be a leader in the packaging sector, driven by a network of innovative agencies renowned for their strategic, aesthetic, and functional designs. Consulting with an expert local to the Dutch market will no doubt propel any brand towards achieving remarkable packaging that stands out on shelves globally.

Written by Ines Gillet | Sortlist Expert in the NetherlandsLast updated on the 17-10-2024

Latest Projects Submitted to Packaging Designers in the Netherlands

Redesign of Product Packaging for Eco-Friendly BrandSustainable consumer goods company>€30,000 | 10-2024This company is looking for a packaging agency to redesign their line of environmentally friendly home products. The project aims to increase shelf appeal and emphasize green credentials, requiring innovative and sustainable material solutions.

New Packaging Design for a Line of Artisanal CheesesWell-established dairy farm€15,000 - €25,000 | 10-2024A dairy farm seeks a packaging designer to craft new packaging for its artisanal cheese products that reflects the high quality and unique characteristics of its product while complying with all food safety regulations.

Launch Packaging for a Tech Accessory StartupTech startup focusing on mobile accessories<€10,000 | 10-2024A new company in the tech field needs a packaging designer to create compelling, innovative packaging for their first line of mobile device accessories, emphasizing modernity and tech-savvy design.

Packaging Revamp for a Line of Organic CosmeticsOrganic cosmetics brand€20,000 - €40,000 | 10-2024An established organic cosmetics brand requires a complete packaging overhaul to better communicate its dedication to non-toxic, sustainable beauty products and to stand out in a competitive market.

Special Edition Packaging for Premium Coffee ProductsGourmet coffee producer>€50,000 | 10-2024Seeking a top-tier packaging agency to design exclusive, limited-edition packaging for a special line of premium coffee blends, aimed at connoisseurs. The design must convey luxury and exclusivity.

Discover what other have done.

Get inspired by what our agencies have done for other companies.

Smoeltjes restyling

The legend of Strange Donkey

Rebranding an iconic juice brand

Frequently Asked Questions.

As the e-commerce market in the Netherlands continues to grow rapidly, packaging designers need to adapt their strategies to meet the unique demands of online retail. Here are the key considerations when designing packaging for e-commerce versus traditional retail environments in the Dutch market:

1. Protection and Durability

E-commerce: Packages must withstand more handling and potential impacts during shipping. Use sturdy materials and consider additional protective elements like air pillows or bubble wrap.
Traditional retail: While protection is still important, packages typically experience less handling, allowing for more focus on visual appeal.

2. Size and Weight Optimization

E-commerce: Minimize package size and weight to reduce shipping costs, which are crucial in the competitive Dutch online market. Consider 'right-sizing' packaging to fit products snugly.
Traditional retail: Shelf presence is key, so packaging may be larger to increase visibility and accommodate in-store marketing elements.

3. Unboxing Experience

E-commerce: Focus on creating a memorable unboxing experience, as this is often the first physical interaction a customer has with the product. Include elements like custom inserts or personalized notes, which are becoming increasingly popular in the Netherlands.
Traditional retail: The unboxing experience is less critical, as customers can interact with the product in-store.

4. Sustainability

E-commerce: Use eco-friendly materials and minimize excess packaging. The Netherlands is a leader in sustainability, with many consumers preferring brands that use recyclable or biodegradable packaging.
Traditional retail: While sustainability is important, there's often more focus on visual appeal and brand representation on shelves.

5. Information Display

E-commerce: Essential product information should be easily accessible online. The packaging can focus more on brand experience and less on detailed product specs.
Traditional retail: Packaging must convey all necessary product information, as it's the primary source of information for in-store shoppers.

6. Return-Friendly Design

E-commerce: Design packaging that can be easily resealed for returns, which is particularly important in the Netherlands where consumer rights for online purchases are strongly protected.
Traditional retail: Return-friendly design is less critical, as returns are typically handled in-store.

7. Branding and Aesthetics

E-commerce: Focus on creating a strong brand presence that translates well in digital images and stands out in social media 'unboxing' videos, which are popular among Dutch consumers.
Traditional retail: Design for shelf impact, considering factors like color, shape, and how the packaging looks when displayed alongside competitors.

By carefully considering these factors, packaging designers in the Netherlands can create effective solutions for both e-commerce and traditional retail environments, ensuring their designs meet the unique needs of each channel while appealing to the discerning Dutch consumer.

Verpakking speelt een cruciale rol in de algehele marketingstrategie van een merk, vooral in een design-bewuste markt zoals Nederland. Het is veel meer dan alleen een beschermlaag voor een product; het is een krachtig marketinginstrument dat direct communiceert met de consument. Hier zijn enkele belangrijke aspecten van de rol van verpakking in merkstrategie en hoe bureaus voor samenhang zorgen:

1. Visuele identiteit en merkherkenning

Verpakking is vaak het eerste fysieke contactpunt tussen een consument en een merk. Nederlandse verpakkingsbureaus zorgen ervoor dat het ontwerp naadloos aansluit bij de visuele identiteit van het merk, waardoor de herkenbaarheid wordt vergroot. Dit is vooral belangrijk in een competitieve markt zoals Nederland, waar merken moeten opvallen tussen talloze concurrenten op de schappen.

2. Productdifferentiatie

In een markt waar duurzaamheid hoog in het vaandel staat, gebruiken Nederlandse verpakkingsontwerpers innovatieve materialen en ontwerpen om producten te onderscheiden. Bijvoorbeeld, het gebruik van biologisch afbreekbare materialen of minimalistisch design kan een product laten opvallen en de merkwaarden communiceren.

3. Storytelling en merkboodschap

Verpakking biedt een uniek canvas om het verhaal van een merk te vertellen. Nederlandse bureaus excelleren in het integreren van culturele elementen en lokale voorkeuren in verpakkingsontwerpen, waardoor een diepere connectie met de consument wordt gecreëerd.

4. Functionaliteit en gebruikerservaring

Nederlandse consumenten waarderen functionaliteit en innovatie. Verpakkingsbureaus zorgen ervoor dat de verpakking niet alleen aantrekkelijk is, maar ook praktisch en gebruiksvriendelijk, wat bijdraagt aan de algehele merkervaring.

5. Duurzaamheid als merkwaarde

Met de groeiende focus op duurzaamheid in Nederland, wordt milieuvriendelijke verpakking steeds belangrijker. Volgens een onderzoek van het Centraal Bureau voor de Statistiek (CBS) in 2023, geeft 68% van de Nederlandse consumenten aan dat duurzame verpakking een rol speelt in hun aankoopbeslissingen.

Hoe bureaus voor samenhang zorgen:

Geïntegreerde campagnes: Verpakkingsontwerp wordt afgestemd op andere marketinguitingen zoals advertenties, social media content en in-store displays.
Consistente merkrichtlijnen: Ontwikkeling van uitgebreide brandbooks die richtlijnen bevatten voor verpakkingsontwerp, zorgt voor consistentie over verschillende productlijnen heen.
Crossfunctionele samenwerking: Nauwe samenwerking tussen verpakkingsontwerpers, marketeers en productmanagers om een coherente merkboodschap te garanderen.
Marktonderzoek en consumenteninzichten: Continue analyse van consumentengedrag en voorkeuren om verpakkingsstrategieën aan te passen aan de veranderende Nederlandse markt.
Technologische integratie: Gebruik van augmented reality of QR-codes op verpakkingen om de online en offline merkervaring te verbinden.

Door verpakking als integraal onderdeel van de marketingstrategie te behandelen, zorgen Nederlandse bureaus voor een samenhangende en effectieve merkpresentatie. Dit resulteert in een sterkere marktpositie, verhoogde merkherkenning en uiteindelijk een betere connectie met de consument.

Verpakkingsbureaus in Nederland zijn voorlopers in het integreren van geavanceerde technologieën in hun ontwerpen, waardoor ze innovatieve en interactieve verpakkingsoplossingen kunnen bieden. Hier zijn enkele manieren waarop Nederlandse verpakkingsbureaus technologie gebruiken:

1. Augmented Reality (AR) Integratie:

Interactieve productinformatie: Verpakkingen met AR-mogelijkheden stellen consumenten in staat om met hun smartphone extra productinformatie, 3D-modellen of animaties te bekijken.
Virtuele try-ons: Vooral populair in de cosmetica- en mode-industrie, waar klanten producten virtueel kunnen 'uitproberen'.
Storytelling: AR wordt gebruikt om het verhaal achter een product of merk tot leven te brengen, wat de betrokkenheid van de consument vergroot.

2. QR-code Implementatie:

Directe productauthenticatie: Consumenten kunnen de echtheid van producten verifiëren, wat vooral belangrijk is in de strijd tegen namaak.
Gedetailleerde productinformatie: QR-codes leiden naar webpagina's met uitgebreide productspecificaties, gebruiksaanwijzingen of recepten.
Duurzaamheidsinformatie: Informatie over de herkomst van materialen, recyclinginstructies en de ecologische voetafdruk van het product.

3. NFC (Near Field Communication) Technologie:

Sommige high-end verpakkingen in Nederland bevatten NFC-chips die consumenten kunnen scannen voor exclusieve content of om deel te nemen aan loyaliteitsprogramma's.

4. Slimme Verpakkingen:

Nederlandse bureaus experimenteren met verpakkingen die de versheid of temperatuur van producten kunnen monitoren, wat vooral relevant is voor de voedsel- en farmaceutische industrie.

5. 3D-printing voor Prototyping:

Veel bureaus gebruiken 3D-printtechnologie om snel prototypes te maken, waardoor het ontwerpproces wordt versneld en klanten sneller feedback kunnen geven.

Technologie	Voordelen	Toepassingen
Augmented Reality	Verhoogde klantbetrokkenheid, interactieve ervaringen	Productvisualisatie, educatieve content, entertainment
QR-codes	Kosteneffectief, veelzijdig, gemakkelijk te implementeren	Productinformatie, authenticatie, marketing campagnes
NFC	Contactloze interactie, veilige gegevensoverdracht	Luxe producten, loyaliteitsprogramma's, productauthenticatie

Volgens een recent onderzoek van de Nederlandse Vereniging van Verpakkingstechnologen, integreert ongeveer 65% van de Nederlandse verpakkingsbureaus nu een vorm van digitale technologie in hun ontwerpen. Dit percentage zal naar verwachting stijgen tot 80% tegen 2025, wat de groeiende vraag naar slimme verpakkingsoplossingen weerspiegelt.

Door deze technologieën te integreren, creëren Nederlandse verpakkingsbureaus niet alleen innovatieve designs, maar ook waardevolle touchpoints voor merken om met hun consumenten te communiceren. Dit draagt bij aan een verbeterde gebruikerservaring, verhoogde merkbetrokkenheid en kan zelfs helpen bij het verzamelen van waardevolle consumentendata voor verdere productoptimalisatie en marketingstrategieën.