Wie hat sich die Rolle von Pinterest im digitalen Marketing in den letzten Jahren entwickelt, insbesondere in Berlin?

Pinterest's role in digital marketing has undergone significant transformations in recent years, with notable impacts on the Berlin market. Here's an overview of key developments: 1. Shift from inspiration to purchase platform: Pinterest has evolved from a mere inspiration board to a powerful e-commerce engine. In Berlin, local businesses are leveraging Pinterest's shopping features to showcase products directly to consumers. 2. Enhanced AI and machine learning capabilities: Pinterest's algorithm improvements have made content discovery more personalized and efficient. Berlin-based marketers are utilizing these advancements to target specific demographics more accurately. 3. Video content dominance: The platform has seen a surge in video content, with Idea Pins (formerly Story Pins) gaining traction. Creative agencies in Berlin are producing more video content to engage users effectively. 4. Focus on social commerce: Pinterest has introduced features like Product Pins and Shop the Look, making it easier for users to purchase directly from the platform. This has opened new opportunities for Berlin's e-commerce businesses to reach potential customers. 5. Emphasis on sustainability and social responsibility: Pinterest has taken steps to promote eco-friendly and socially responsible content. This aligns well with Berlin's strong focus on sustainability, allowing local brands to showcase their eco-friendly initiatives. 6. Increased B2B marketing potential: Pinterest is no longer just for B2C; it's becoming a valuable platform for B2B marketing as well. Berlin's tech startups and service-based businesses are finding new ways to leverage Pinterest for lead generation. 7. Integration with augmented reality (AR): Pinterest has introduced AR features for trying on makeup and viewing furniture in your space. Forward-thinking Berlin agencies are experimenting with these features to create immersive experiences for clients. According to a recent study by Sortlist, 78% of Berlin-based marketing agencies reported an increase in client requests for Pinterest marketing services over the past two years. This underscores the growing importance of Pinterest in the digital marketing landscape of Berlin. As Pinterest continues to evolve, it's crucial for Berlin's digital marketers to stay updated with the latest features and trends. By leveraging Pinterest's advanced targeting capabilities, embracing video content, and focusing on social commerce, businesses in Berlin can tap into a highly engaged audience and drive meaningful results through this dynamic platform.

What are common Pinterest marketing mistakes Berlin businesses make, and how can they be avoided?

When it comes to Pinterest marketing in Berlin, businesses often make several mistakes that can hinder their success on the platform. Here are some common pitfalls and how to avoid them: Neglecting local content: Many Berlin businesses fail to create Pinterest content that resonates with the local audience. To avoid this, incorporate Berlin-specific imagery, landmarks, and cultural references in your pins. For example, showcase your products against the backdrop of the Brandenburg Gate or in trendy Kreuzberg cafes. Inconsistent branding: Some companies don't maintain consistent visual branding across their Pinterest boards. Ensure your pins reflect your brand's aesthetic and use a cohesive color scheme that aligns with Berlin's vibrant and artistic atmosphere. Ignoring seasonal trends: Berlin has distinct seasons and numerous events throughout the year. Failing to align content with these can be a missed opportunity. Create seasonal boards and pins that reflect events like Berlinale, Berlin Fashion Week, or the Christmas markets to stay relevant. Poor optimization for search: Many businesses underestimate the importance of SEO on Pinterest. Use relevant keywords in your pin descriptions, board titles, and account name. Include Berlin-specific terms to improve local discoverability. Lack of engagement: Simply posting pins isn't enough. Engage with your audience by responding to comments, repinning relevant content, and participating in group boards popular among Berliners. Neglecting analytics: Not tracking performance is a critical mistake. Regularly review your Pinterest Analytics to understand what content resonates with your Berlin audience and adjust your strategy accordingly. Overlooking mobile optimization: With 85% of Pinterest users accessing the platform via mobile devices, ensuring your pins and linked content are mobile-friendly is crucial for Berlin's tech-savvy population. Inconsistent posting: Sporadic pinning can lead to poor performance. Develop a consistent posting schedule, ideally sharing 3-5 pins daily at times when Berlin users are most active (typically evenings and weekends). Ignoring video pins: Many businesses stick to static images, missing out on the engagement potential of video content. Create short, captivating video pins showcasing Berlin's dynamic atmosphere or your products in action. Failing to collaborate: Not partnering with local influencers or businesses is a missed opportunity. Collaborate with Berlin-based Pinterest influencers or complementary businesses to expand your reach and credibility. By avoiding these common mistakes, Berlin businesses can significantly improve their Pinterest marketing efforts. Remember, success on Pinterest requires a strategic approach tailored to the local market, consistent effort, and a willingness to adapt based on performance data and user feedback.

How do successful Pinterest marketing strategies vary across different industries in Berlin?

Successful Pinterest marketing strategies can vary significantly across different industries in Berlin, reflecting the diverse business landscape of the German capital. Here's an overview of how strategies might differ across various sectors: Industry Key Strategy Elements Fashion & Design High-quality, visually striking images of products and outfits Seasonal boards aligned with Berlin Fashion Week Collaborations with local designers and influencers Food & Gastronomy Mouthwatering food photography of Berlin's culinary specialties Recipe pins featuring local ingredients and dishes Restaurant interior and ambiance showcases Travel & Tourism Stunning visuals of Berlin's landmarks and hidden gems Itinerary pins for various lengths of stay Seasonal event highlights (e.g., Christmas markets, Berlin International Film Festival) Tech & Startups Infographics on Berlin's startup ecosystem Visual guides to tech events and conferences Office culture and workspace design inspiration While strategies differ, some common elements for success across industries in Berlin include: Localization: Tailoring content to reflect Berlin's unique culture and trends. For instance, a fashion brand might showcase street style from trendy neighborhoods like Kreuzberg or Mitte. Seasonal Approach: Aligning pins with Berlin's distinct seasons and events, such as summer open-air festivals or winter holiday markets. Collaboration: Partnering with local influencers, businesses, or organizations to expand reach and authenticity. Video Content: Incorporating video pins to showcase products, services, or experiences in action, which is becoming increasingly popular across all sectors. Story Pins: Utilizing this feature to create multi-page content that tells a deeper story about brands or experiences in Berlin. According to recent data, Pinterest has over 400 million monthly active users globally, with a significant presence in Germany. In Berlin, where digital innovation thrives, Pinterest marketing strategies that focus on visual storytelling and local relevance tend to perform exceptionally well. To maximize success, businesses in Berlin should: Conduct thorough market research to understand their specific audience's preferences on Pinterest. Use high-quality, professional images that stand out in Pinterest's visual environment. Optimize pin descriptions with relevant keywords, including location-specific terms for Berlin. Engage actively with the Pinterest community by repinning content and responding to comments. Analyze Pinterest Analytics regularly to refine strategies based on performance data. By tailoring Pinterest marketing strategies to specific industries while incorporating these best practices, businesses in Berlin can effectively leverage the platform to increase brand awareness, drive traffic, and generate leads in their respective niches.

Top Pinterest Marketing Agencies in Berlin

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Social Media Pinterest Marketing Germany Berlin

42 providers

Top Featured Pinterest Marketing Agencies

Social Emotion GmbH
5
(9 reviews)
WIR ERZÄHLEN IHRE MARKENGESCHICHTE IN SOCIAL MEDIA! WE BELIEVE IN EMOTIONS, STORIES AND MAGIC.
Weil wir keine Stunden bieten, sondern Werte, Emotionen und echte Ergebnisse! Social Emotion ist diese eine Partnerschaft, welche einen voranbringt, Blockaden löst und immer wieder neue Impulse schafft. Die “bessere rechte Hälfte”, nach welcher man unbewusst immer gesucht hat und diese bisher in niemandem gefunden hat. Eine Verbindung, welche uns motiviert, das Beste aus Ihnen herauszuholen, die inspiriert und Sie dabei unterstützt, wo man selbst im Social Media Marketing Bereich nicht weiterkommt. Aber auch in der Zielerreichung unterstützt und dabei genau die richtigen Emotionen Ihrer Kunden trifft! UNSERE KERNKOMPETENZEN IM BEREICH SOCIAL MEDIA MARKETING: Kanäle in unserem Fokus: Facebook | Instagram | LinkedIn | Pinterest | TikTok | Youtube ● Social Media Strategie (Positionierung, Beratung & Optimierung) ● Content Konzeption & Kreation ● Snackable & Social Content Production ● Übergreifendes Account Management ● Social Performance Advertising ● Social Listening | Monitoring ● Lead Gen & Social Selling Cycle ● Influencer Marketing Relations & Management ● Beratung & Coaching ● Individuelle (Corporate) Workshops & Masterclasses
Looking for work in Pinterest Marketing
Located in Munich, Germany (+2)
From €1,000 for Pinterest Marketing
Worked in Luxury Goods & Jewelry (+2)
Speaks German, English
11-50 members

All Pinterest Marketing Consultants in Berlin

CreatUp Kreativagentur
5
(4 reviews)
SICHTBAR werden war nicht immer einfach... zumindest nicht bis wir da waren
CreatUp - Der Name ist Programm. Doch was soll das eigentlich heißen? Unser Name besteht aus den englischen Worten "create" und "up", was für uns heißt wir sind kreativ und kreieren ("create") und das auch noch so, dass Ihr Umsatz steigt, Ihre Produktivität steigt oder Ihr Unternehmen im Ansehen steigt ("up" + Pfeil über dem Logo) Vielleicht wirkt das auf Sie jetzt kitschig, vielleicht aber auch interessant und aufschlussreich. Was wir jedoch versichern können ist das wir unseren Namen alle Ehre machen: Schon für über 40 Unternehmen haben wir... ▸ Umsätze gesteigert ▸ Websiten erstellt ▸ Kunden generiert ▸ Content kreiert ... und das können wir auch gut!
Looking for work in Pinterest Marketing
Located in Oldenburg, Germany
From €100 for Pinterest Marketing
Worked in Automotive (+2)
Speaks English, German
1-10 members
Twist & Schirm Social Media GmbH
4.6
(19 reviews)
Nur Onlineshops. Nur Performance Marketing. Google Ads, Facebook Ads, TikTok Ads. Erfolgsbasiert.
Top awarded
Performance Marketing Agentur aus München, spezialisiert auf Onlineshops / E-Commerce und Social Media & Google Paid Advertising . Mit Erfolgsbasierter Abrechnung . Wir glauben fest an Effizienz / Fokus. Unser Ziel ist daher lieber, die besten für eine Kundengruppe (E-Commerce) zu sein mit einer Dienstleistung (Paid Advertising), als 20 Dienstleistungen für 20 Branchen durchschnittlich anzubieten. Unser Team hat hier schon mehrere Millionen Euro an Werbebudget verantwortet, sowie für S&P Global 1200 Firmen gearbeitet. Für Full Service sind wir jedoch nicht der richtige Ansprechpartner. Wir sind reine Performance Marketer und bieten nur Paid Search und Paid Social an. Wir sind daher sehr zahlenfokussiert und messen uns und den Erfolg unserer Kunden an harten Kennzahlen: Umsatz, Profit, ROAS. Auch unsere Vergütung enthält daher typischerweise eine Erfolgskomponente. Unser Ziel ist nämlich ein kooperatives Projekt, wo wir auch finanziell mit unseren Kunden im selben Boot sitzen und alle an einem Strang ziehen. Was wir grundsätzlich immer machen, ist, dass wir uns Ihre vergangenen Werbeanzeigen auf z.B. Facebook, Instagram, TikTok, Amazon und Google unverbindlich ansehen, um herauszufinden, wie viel und ob Potenzial nach oben besteht. Und ob wir Ihnen mehr Umsatz herausholen können. Aufgrund unseres starken Fokus, machen wir erst in so einem Fall ein konkretes Angebot, um das Risiko für beide Seiten zu begrenzen. Grundsätzlich haben wir 2 typische Business Cases: 1. Ziel ist Skalierung / mehr Gesamtumsatz. Wir bekommen eine untere Schranke für den ROAS genannt und unsere Aufgabe ist es, das Budget Stück für Stück zu erhöhen und diesen minimum viable ROAS erreichen. 2. Ziel ist maximale Profitabilität. Wir sollen ein vorgegebenes Werbebudget maximieren und den bestmöglichen Umsatz erzielen. Zweitrangig ist hierbei die Erhöhung des Budgets. Oft ist es hiervon auch eine Kombination. Dass z.B. zunächst die aktuellen Kampagnen mit dem aktuellen Budget maximiert werden sollen und anschließend an Skalierung gedacht wird. Jeder hat verschiedene Ziele und Zahlen zu erreichen, daher ist eine direkte Vergleichbarkeit der Referenzen von außen schwierig. Unten und auf unserer Seite finden Sie jedoch einen Auszug. In einem unverbindlichen Erstgespräch sprechen wir jedoch gerne über ganz konkret vergleichbare Projekte zu Ihrer individuellen Situation, wenn wir Ihr Unternehmen und Ihre Ziele besser verstanden haben. Buchen Sie sich hier gerne ein unverbindliches Kennenlerngespräch: https://calendly.com/twistundschirm/lukas Wir freuen uns darauf, Sie und Ihr Unternehmen kennenzulernen! 🙂
Looking for work in Pinterest Marketing
Located in Munich, Germany
From €1,000 for Pinterest Marketing
Worked in E-commerce (+1)
Speaks German, English
11-50 members
Second Elements GmbH & Co. KG
(0 review)
be found - be digital Digitale Perfomance Marketing Strategie
Die digitale Welt befindet sich in einem konstanten Wandel: Trends kommen und gehen und nahezu täglich entstehen neue Möglichkeiten im Online Marketing. Was heute „in“ ist, kann morgen schon „out“ sein. Unsere Digital Marketing Agentur bringt das notwendige Feingespür mit, um solch lukrative Entwicklungen bereits im Ansatz zu erkennen. Mit uns gelingt Ihnen der digitale Fortschritt. Nutzen Sie Google Ads? Ist Ihre Content-Strategie effektiv? Nutzen Sie die sozialen Medien richtig? Sind Ihre Seiten Conversion Rate optimiert? Wir haben die Antworten auf Ihre Fragen. Seit über 20 Jahren ist unsere Inhabergeführte Agentur im digitalen Marketing in Hamburg und Berlin tätig und wir erfüllen seit 1999 die Werbewünsche unserer Kunden. Unsere hochqualifizierten Digital Marketing Consultants unterstützen Sie mit ihrem umfangreichen Wissen, von A wie Anzeige bis Z wie Zielgruppe. So gewährleisten wir Ihnen eine ganzheitliche Beratung rund ums digitale performance Marketing. Dabei achtet unser Team immer auf eine nachhaltige und wertschätzende Zusammenarbeit. Wir setzen auf verbindliche Ziele, die wir offen mit Ihnen kommunizieren. Ehrlichkeit wird bei uns großgeschrieben und transparent gelebt! Erfolgreiches Digital Marketing setzt ein durchdachtes Konzept voraus. Alle Rädchen müssen ineinandergreifen, um eine funktionierende Einheit zu bilden. Unsere Digital Marketing Agentur analysiert Ihre Zielgruppe und erstellt Ihnen eine passende Marketing-Strategie. Zudem verbessern wir Ihre Suchmaschinen-Rankings und führen viele weitere Optimierungen durch.
Looking for work in Pinterest Marketing
Located in Berlin, Germany (+1)
From €1,000 for Pinterest Marketing
Worked in Real Estate (+9)
Speaks German, English
11-50 members
Social Media Agentur famefact | track by track GmbH
5
(1 review)
FIRST IN SOCIALTAINMENT!
Seit über einem Jahrzehnt definiert famefact den Social Media Horizont neu. Als visionäre Social Media Marketing Agentur mit Wurzeln in Berlin, zeichnen wir uns durch umfassende Strategien aus, die Marken in unterschiedlichsten Sektoren zum Erfolg verhelfen. Doch wir sind nicht nur auf den B2C-Bereich spezialisiert. Unser breites Portfolio zeigt, dass wir B2B-Kampagnen mit der gleichen Leidenschaft und Präzision gestalten. Bei famefact betrachten wir Social Media nicht nur als Marketing-Tool, sondern als Plattform für ganzheitliche Unternehmensstrategien. Ob es darum geht, bahnbrechende Ideen durch Open Innovation zu fördern, Talent durch Human Resources zu erkennen oder den Kundenservice zu optimieren – wir nutzen die Kraft der sozialen Medien, um echte, messbare Ergebnisse zu erzielen. Wenn du nach einem Partner suchst, der den Puls der Zeit versteht und gleichzeitig den Blick stets nach vorn richtet, dann ist famefact deine erste Wahl. Tauche mit uns in die dynamische Welt des Social Media Marketings ein und entdecke, was echte Expertise bewirken kann.
Looking for work in Pinterest Marketing
Located in Berlin, Germany
From €5,000 for Pinterest Marketing
Worked in Beverage
Speaks English, German
11-50 members
Hebdichab Agency
(0 review)
Heben Sie sich ab.
Wir sind eine Full-Service-Agentur, die sich auf Webdesign, Online-Marketing und Grafikdesign spezialisiert hat. Unser Ziel ist es, innovative Web Entwicklungen, Marketing Strategien und Designs zu entwickeln, die nicht nur auffallen, sondern auch messbare Ergebnisse liefern.
Looking for work in Pinterest Marketing
Located in Berlin, Germany
From €199 for Pinterest Marketing
Worked in Restaurants (+1)
Speaks English, German
1-10 members
Vaival Technologies
(0 review)
At VAIVAL Technologies, we are not trying to reinvent the wheel but simply giving it the VAIVAL Touch. Staying one step ahead of the curve is very important and we do that by always being curious about what comes next. By picking VAIVAL as your partner, you will not go wrong. Our cross-functional teams will not be fazed by any challenge and will collaborate with you every step of the way. Our Story Starting with humble beginnings in 2009, Vaival’s sole dedication is to deliver Offshore Agile Software Development Teams to clients around the world. In over 10 successful years of business and with the help of 150+ fantastic team members, Vaival has perfected that role. We have worked with businesses of all types and sizes from all around the world, from independent startups and agencies to software product development companies, enterprise ventures, and much more. They all came to Vaival with a simple request – to simplify their outsourcing experience, reduce their costs, and lower time-to-market – and they were all delighted with what we helped them do. Our vision is to bring about a powerful and positive transformation in the world by leveraging the power of technology. We are a pioneer in the IT industry and a name that offers top-of-the-line software development solutions; the whole spectrum of it. Whether you are just starting off in the industry or have been a well-established brand name for years; we can serve you no matter which stage of development you are currently at. Our Core Services Custom Software Development Mobile App Design & Development Digital Marketing Blockchain Development UI/UX Design Ecommerce Services and Solution Custom Software Development – Our team at Vaival understands the complexities of the modern-day business environment. Companies worldwide are diversifying their operations, which is why specific software does not cut it anymore. Our custom software development team pushes the envelope and is not afraid to venture into unchartered territories. At Vaival, our custom software development process's starting point is understanding your business and its requirements. We will keep you in the loop throughout the process and develop software that is flexible, secure, and reliable. Mobile Application Development – Mobile applications have changed the way the world does business. At Vaival, we develop mobile applications keeping in mind the target market and the requirements of every client. Mobile apps developed by Vaival are stable, robust, and offer excellent user experience. We can design all kinds of mobile apps for you. Whether you want a platform-specific app or one capable of running on different platforms, that decision is yours to make. We will take care of the rest. Digital Marketing – Digital marketing is not only about increasing reach and putting your product “out there.” The goal is to beat the competition and maximize ROIs. At Vaival, we can help you do that. We develop digital market strategies that result in efficient and dynamic campaigns. There is a lot of competition in the digital marketing sphere, and to beat that, you have to think differently. This is where our digital marketing team earns its stripes. They come up with out of the box solutions to ensure you remain one step ahead of the curve. At Vaival, we use the following techniques to power your business through our digital marketing services: Google AdWords Social Media Advertising Social Media Marketing Email Marketing Pay per click Content Marketing Search Engine Optimization Blockchain – Blockchain development services are in demand, and rightly so. Major businesses around the world are shifting to blockchain solutions for secure data protection. At Vaival, our team of blockchain specialists pushes its boundaries all the time. We have developed diversified blockchain solutions for companies of all sizes, and we can do the same for you. From smart contracts to wallet development, all the way to cryptocurrency exchanges, we go above and beyond for our clients. Since Blockchain is highly technical, our team also provides valuable advice to clients to empower them to make better decisions. UI/UX Design – The UI/UX design will determine your customer's level of interaction with your website or application. At Vaival, our team understands the importance of a great UI/UX design and how it can increase sales. We realize that UI and UX designs are not interchangeable, but one cannot function without the other. The UI and UX designs should complement each other to allow visitors simple, seamless, customizable, and interactive engagement with your platform. At Vaival, we know that the UI/UX interface should also align with your business model and your target audience's expectations. We can give your platform the UI/UX design that will not only promote your brand but also tell its story. E-Commerce – At Vaival, E-Commerce platform development gets special attention. E-Commerce has revolutionized the way people shop and ushered in a new dynamic era of consumer spending. Businesses the world over are promoting their E-Commerce platforms. At Vaival, we can help you develop a secure, interactive, flexible, and reliable E-Commerce platform that will keep you one step ahead of the competition. Drive your business with our diversified E-Commerce solutions. Our Recent Projects CareCart – CareCart is one of the leading Shopify solution providers. They provide E-Commerce solutions to Shopify store owners to reduce abandoned cart recovery rates and improve sales. They turned to Vaival to develop their CareCart application to help them recover abandoned carts. We met expectations and created a secure, easy to use, and practical application for CareCart that has brought down the company's abandoned cart recovery rate and increased its revenue considerably. NetBlaze – NetBlaze is an online platform for small businesses. They review SEO practices, online reviews, CRM, and social media platforms of different organizations. They wanted software that could make this easier for them and their clients. We analyzed their business model, their target audience, and their requirements in detail before working on the software. All that effort paid off in the end because we delivered excellent software without any hassles. BlackBirdSuite – The BlackBirdSuite is an all-in-one solution to promote Amazon businesses. Their software, developed by Vaival, provides multiple features like Market Automation, Profit Dashboard, Product Tracking, and On-Page Analyzers, etc. to Amazon store owners. The software wasn't easy to develop, but our team came to the rescue and delivered an even better product than the one BlackBirdSuite wanted in the first place. Manchester Digital Design – Manchester Digital Design is a digital marketing and web design firm that creates online projects for its clients. Because of their niche, they needed a website that could show visitors the services they are offering and how they can help design digital campaigns. They picked Vaival to revamp the UI/UX design of their website. They wanted the website to be attractive, engaging, and professional. We developed a UI/UX interface that covered all three bases and added some extra features to take Manchester Digital Design’s customer experience to the next level.
Looking for work in Pinterest Marketing
Located in Berlin, Germany (+3)
From €1,000 for Pinterest Marketing
Worked in E-commerce (+3)
Speaks English
51-200 members
SMM Berlin
5
(1 review)

Looking for work in Pinterest Marketing
Located in Berlin, Germany
From €1,000 for Pinterest Marketing
Works in multiple industries
Speaks English, German
1-10 members
Videobeat
(0 review)
Nous sommes LES experts du marketing vidéo Next-Gen. Nous croyons en l’association bénéfique de la créativité avec la technologie. Nos publicitaires et analystes marketing travaillent main dans la main avec nos producteurs pour créer des vidéos engageantes et mener les campagnes publicitaires optimisées pour leur performance. Les synergies résultant de cette approche pluri-disciplinaire nous permettent de vous fournir un contenu vidéo pensé pour maximiser la rétention des spectateurs mais aussi sa visibilité dans le cadre de sa diffusion multi-canal. En plaçant vos KPIs au coeur de notre stratégie, nous assurons à votre campagne une performance et un ROI optimal. Nous disposons aujourd’hui de bureaux dans 6 autres villes de classe mondiale: Hamburg, Berlin, Londres, Paris et New-York. Nous travaillons avec des marques de toutes les verticales comme : Hometogo, Wonderbox, L'Occitane en Provence, Mustella, St Agur, la FFF, Zadig&Voltaire, Luftanza, Kayak, Haribo, Com Direct, etc.
Looking for work in Pinterest Marketing
Located in Berlin, Germany (+4)
From €1,000 for Pinterest Marketing
Works in multiple industries
Speaks French, English
51-200 members
charles & charlotte
(0 review)
F*CK TV. GO SOCIAL.
charles & charlotte is a Berlin-based social media agency, founded by Paulina Schumann and Pascal Fiedler - both creators themselves. The agency took a slice of wisdom from the world’s best pizza joint “Da Michele”, which serves only one kind of pizza (Margherita!): to be the best, you've got to focus on one thing. For charles & charlotte, that’s social. So, F*CK TV. GO SOCIAL-FIRST! The agency changes the way brands engage with social media, treating TikTok and Insta posts as C-level priority. And establish social media as leading medium. With their unique blend of in-house creators, creator network and a dedicated studio, the team has transformed industry leaders like Nikon Europe, Jack Wolfskin and Eucerin into social media frontrunners.
Looking for work in Pinterest Marketing
Located in Berlin, Germany
From €1,000 for Pinterest Marketing
Works in multiple industries
Speaks English, German
11-50 members
DayJust Media
5
(3 reviews)
Wo Visionen Realität werden! Deine Agentur aus Hamburg führt von Sichtbar zu UNÜBERSEHBAR!
Top awarded
WIR SIND DAYJUST MEDIA. Bei Dayjust Media sind wir spezialisiert auf hochwertigen Content und wissen, dass Performance und eine ansprechende Online-Präsenz heute für Unternehmen von entscheidender Bedeutung sind. In Zeiten der Digitalisierung stehen wir an deiner Seite und unterstützen dich dabei, in digitalen Plattformen stets Spitzenleistung zu erbringen und das Maximum an Reichweitensteigerung umzusetzen. Mit unserer breiten Palette an Dienstleistungen, darunter Social Media Management, Foto- und Videografie, 360-Grad-Begehungen und vieles mehr, bringen wir dich deiner Zielgruppe näher. Unsere innovativen und bewährten Strategien sorgen dafür, dass du im Internet erfolgreich bist und deine Ziele erreichst – gemeinsam. Lass uns gemeinsam die digitale Welt erobern! 🚀
Looking for work in Pinterest Marketing
Located in Hamburg, Germany
From €3,000 for Pinterest Marketing
Worked in Restaurants (+4)
Speaks English, German
1-10 members
Thorit GmbH
4.8
(4 reviews)
Digital Growth - Enabled by Technology.
Top awarded
🇩🇪 Best Practices: Marketing meets Technology. Bei Thorit vereinen wir Marketing und Technologie, um die Marketing-Ergebnisse unserer Kunden auf ein neues Niveau zu heben und Marktüberlegenheit zu erreichen. Wir perfektionieren die Customer Journey entlang aller Touchpoints und belegen unsere Effektivität mit zahlreichen Best Practices. Unsere Kunden kommen aus verschiedensten Branchen und Unternehmensgrößen, darunter Zeiss, Ricoh, Max Bögl, HP, Vogelsang, Hoval, Knauf PFT, Deutsche Automobil Treuhand, ArcelorMittal und Grube. Thorit ist Ihr Partner für digitales Wachstum und herausragende Kundenerlebnisse. Mit fortschrittlicher Datenintelligenz, innovativen Technologien und effektivem Marketing helfen wir Ihrem Unternehmen, Spitzenleistungen zu erzielen. 🇬🇧 Best Practices: Marketing meets Technology. At Thorit, we combine marketing and technology to elevate our clients' marketing results to new heights and achieve market superiority. We perfect the customer journey across all touchpoints and demonstrate our effectiveness with numerous best practices. Our clients come from various industries and sizes, including Zeiss, Ricoh, Max Bögl, HP, Vogelsang, Hoval, Knauf PFT, Deutsche Automobil Treuhand, ArcelorMittal, and Grube. Thorit is your partner for digital growth and outstanding customer experiences. With advanced data intelligence, innovative technologies, and effective marketing, we help your company achieve peak performance.
Looking for work in Pinterest Marketing
Located in Stuttgart, Germany (+4)
From €1,000 for Pinterest Marketing
Worked in Software & Computer Services (+8)
Speaks German, English
11-50 members
RETARO Web & Marketing Agentur
4.7
(6 reviews)
lösungen. individuell. für dich.
Als Unternehmer kennt man das Problem: Vor lauter Sorgen um Marketing, Werbung oder die Website hat man nicht die Zeit, die wichtigen Aufgaben im Hintergrund zu erledigen. Hier kommt RETARO ins Spiel. Wir unterstützen dich jederzeit und stehen dauerhaft zur Verfügung. Wir kümmern uns um deinen Internet-Auftritt, damit du dir keine Sorgen mehr machen musst, sondern dich ganz in Ruhe auf den Kern deines Projektes oder Unternehmens kümmerst.
Looking for work in Pinterest Marketing
Located in Bad Säckingen, Germany
From €250 for Pinterest Marketing
Worked in Restaurants (+4)
Speaks English, German
1-10 members
HRZN GmbH
5
(1 review)
Kreativagentur für Digital, Development, Influencer Relations, Community Management und CX.
HRZN part of HAVAS Germany Wir sind ein Team aus über 55 Spezialisten. Leidenschaftlich, analytisch, intuitiv, modern und allesamt Digital Natives. Gemeinsam generieren wir innovative Ideen für eine herausragende Kommunikation unserer Kunden. Als One-Stop-Shop im digitalen Marketing von der Brand Experience über Webentwicklung bis hin zu Social Media stellen wir die integrierte Kommunikation für Ihr Unternehmen. Wir sind Ihr Begleiter in der digitalen Transformation. Unsere Experten sind an zwei Standorten – in Mannheim und Düsseldorf – zu Hause. Von dort betreuen wir Kunden in den Areas Retail & FMCG, eCommerce, Automotive & Mobility, Industry, Technology, Life Science und Healthcare.
Looking for work in Pinterest Marketing
Located in Hamburg, Germany (+1)
From €1,000 for Pinterest Marketing
Worked in Beverage (+3)
Speaks English, French
51-200 members
MartonMedia
5
(1 review)
Performance Marketing for your eCommerce business. MartonMedia is your eCommerce Marketing partner that makes your online shop more profitable faster using Social Media- and Search Engine Marketing. Save time and money, focus on your to do list while we’re mastering your marketing.
Looking for work in Pinterest Marketing
Located in Berlin, Germany
From €1,000 for Pinterest Marketing
Worked in E-commerce (+1)
Speaks English, German
1-10 members
Reachbird
4.9
(5 reviews)
YOUR PARTNER IN INFLUENCER MARKETING
Reachbird ist eine Tech-Driven Influencer-Marketing-Agentur und Tochter der adesso SE, die Technologie mit Expertise kombiniert und dadurch Marken, Agenturen und Influencern eine Umgebung der unkomplizierten, transparenten, kreativen, daten-getriebenen und standardisierten Zusammenarbeit bietet. Über die selbst entwickelte Influencer-Marketing-Technologie RTECH können Unternehmen und Agenturen die jeweils zur Marke und Kampagne passenden Social Influencer auf Basis von Daten identifizieren und auswählen. Die KI-unterstützte Technologie steuert außerdem die gesamte Auslieferung sowie das Management der Kampagnen und ermöglicht detaillierte Analysen der Influencer und automatisierte Kampagnen-Reportings. Reachbird besitzt aktuell ein unabhängiges Influencer-Netzwerk von über 30.000 internationalen Opt-in Influencern, um Kunden die beste Influencer-Auswahl zu ermöglichen. RTECH unterstützt die Plattformen Instagram, YouTube, Blogs, Snapchat, TikTok, Podcasts und ist auch offizieller Pinterest-Partner. Über die innovative All-in-One-Technologie hinaus, bietet Reachbird Marken und Agenturen umfangreiche Services wie strategische Beratung, Konzeption, Full-Service-Kampagnen sowie Payment & Legal im Bereich Influencer Marketing. Als Teil der adesso SE schafft Reachbird Mehrwert für bestehende und zukünftige Kunden im Rahmen des Online-Marketing-Geschäftsbereichs "Digital Experience" bei adesso.
Looking for work in Pinterest Marketing
Located in Munich, Germany (+1)
From €1,000 for Pinterest Marketing
Worked in Toys (+4)
Speaks German, English
11-50 members
PUSHH Pahnke und Schwieger GmbH
5
(1 review)
Content Driven Brand Building
Top awarded
Wir stehen für Content Driven Brand Building. Wir entwickeln Ideen, Strategien, Geschäftsmodelle und Konzepte für die Kommunikation in der digitalen Welt und setzen sie auch um. PUSHH ist inhabergeführt und Teil der Pahnke Group. Wir arbeiten ganzheitlich und unterstützen Unternehmen und Organisationen, die wir grob in „ Digital Natives " (z.B. Facebook, XING und das Energie-Startup enyway) und " Digital Transformers “ (z.B. Bonduelle, BDO und die Käserei Champignon) unterteilen. Beide Seiten profitieren von unserer Hybrid-Rolle im Digital Business. So entwickeln wir an die unterschiedlichen Bedürfnisse angepasste Geschäftsmodelle, Kommunikationsstrategien, Corporate ldentity, Employer Branding, Campaigning, Kommunikation und Content. Bei uns entstehen im engen Austausch mit Kunden und Partnern ganzheitliche Kampagnen, Webseiten, Social-Media-Konzepte, Apps, SEO- und SEA-Maßnahmen. Wir übernehmen das Community Management und begleiten unseren Kunden im Change Management und bei Transformationsprozessen. Wir sind ein agiles, hybrid arbeitendes, junges Team mit einer ganz besonderen Mischung aus Talent und Erfahrung. Wir arbeiten in interdisziplinären Projektteams aus Online-Marketing-Manager:innen, Social-Media-Expert:innen, Texter:innen, Designer:innen, Video-Editor:innen, Developer:innen und Strateg:innen, die gemeinsam für jede Aufgabe die richtige Strategie definieren und über die passenden Kanäle die von uns entwickelten Inhalte ausspielen. Dabei setzen wir auf Reichweite und Engagement. Und die Zahlen geben uns recht: Bei den meisten unserer Kunden liegen wir über den Ergebnissen unserer Mitbewerber.
Looking for work in Pinterest Marketing
Located in Hamburg, Germany
From €1,000 for Pinterest Marketing
Worked in Retail (+1)
Speaks German, English
11-50 members
DieDigitalen
5
(3 reviews)
Eine Online-Strategie ist wie ein perfekter Cappuccino.
Recommended
Deine SEO Agentur in Bremen – Erfolgreich online mit DieDigitalen Du suchst nach einer SEO Agentur in Bremen, die deine Website an die Spitze der Suchergebnisse bringt? DieDigitalen ist dein Partner für effektives Online-Marketing. Wir bieten dir maßgeschneiderte SEO-Lösungen, die genau auf deine Bedürfnisse und Ziele abgestimmt sind. Unser erfahrenes Team in Bremen arbeitet eng mit dir zusammen, um deine Website optimal zu optimieren. Wir analysieren deine Zielgruppe, identifizieren die besten Keywords und sorgen dafür, dass deine Seite in den Suchmaschinen ganz vorne mitspielt. Mit innovativen Strategien und modernster Technik steigern wir deine Sichtbarkeit und bringen dir mehr qualifizierte Besucher. Als führende SEO Agentur in Bremen legen wir großen Wert auf Transparenz und messbare Ergebnisse. Wir halten dich stets auf dem Laufenden und passen unsere Strategien kontinuierlich an, um den Erfolg deiner Kampagne zu maximieren. Vertraue auf die Profis von DieDigitalen und lass uns gemeinsam dafür sorgen, dass deine Website online durchstartet. Starte jetzt und mach den ersten Schritt zu mehr Erfolg im Netz! Kontaktiere uns noch heute und lass uns deine SEO-Strategie für Bremen entwickeln!
Looking for work in Pinterest Marketing
Located in Bremen, Germany
From €100 for Pinterest Marketing
Worked in Clothing & Accessories
Speaks English, German
1-10 members
Davies Meyer GmbH
(0 review)
Top awarded
DAVIES MEYER ist eine führende digitale Marketingagentur, die sich auf die Kombination von kreativen Ideen und intelligenter Technologie spezialisiert hat. Mit Hauptsitz in Hamburg und weiteren Büros in Berlin, London, Novi Sad und Zürich , bietet unser Team aus über 130 Experten holistische, datengetriebene Marketinglösunge n für weltweit führende Unternehmen und Marken. Wir verstehen uns als ' Creative Engineers ', die innovative Konzepte mit technologischer Exzellenz vereinen. Unser Dienstleistungsspektrum umfasst Projektmanagement, UX/Design, Performance Management, Social Media Management, Copywriting und Content-Strategie sowie umfassende Datenanalyse und Markenstrategie. Unsere Arbeit zeichnet sich durch empathisches Verständnis für unsere Kunden und deren Zielgruppen aus, wobei wir stets auf eine enge Zusammenarbeit und langfristige Partnerschaften setzen. Jedes Projekt bei DAVIES MEYER ist ein Beweis für unser Engagement für Exzellenz und Innovation . Wir sind stolz darauf, nicht nur Trends zu nutzen, sondern sie aktiv zu gestalten und unsere Kunden auf ihrem Weg zum digitalen Erfolg zu begleiten. Unser zielgerichtetes Vorgehen und unsere umfassende Erfahrung ermöglichen es uns, nachhaltiges Umsatzwachstum und eine signifikante Steigerung der Markenpräsenz unserer Kunden zu realisieren. Lassen Sie uns gemeinsam neue digitale Wachstumshorizonte für Ihr Unternehmen erschließen.
Looking for work in Pinterest Marketing
Located in Hamburg, Germany
From €3,000 for Pinterest Marketing
Works in multiple industries
Speaks English, Dutch
51-200 members
AVANTGARDE Group
(0 review)
Creating Fans.

Looking for work in Pinterest Marketing
Located in Munich, Germany
From €1,000 for Pinterest Marketing
Works in multiple industries
Speaks English, Arabic
201-500 members
YAMA GmbH
(0 review)

Looking for work in Pinterest Marketing
Located in Hamburg, Germany
From €1,000 for Pinterest Marketing
Works in multiple industries
Speaks German, English
1-10 members

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Expert Insights: Pinterest Marketing in Berlin - Your Gateway to Visual Success

Berlin, known as a hub of creativity and innovation, shines just as brightly when it comes to Pinterest marketing. As a burgeoning center for digital marketing expertise, the city's agencies have delivered remarkable campaigns tailored to the visually-driven platform of Pinterest.

Achievements and Recognitions

Notable Awards and Distinction

Several Berlin-based agencies specialize in Pinterest marketing strategies and have received accolades for their innovative approaches. Clients working with local providers often highlight these achievements in reviews, noting their ability to stand out in a crowded market.

Outstanding Project Results

Among the 93 documented works of Berlin’s Pinterest marketing agencies, there are numerous success stories ranging from increased engagement rates to substantial growth in follower numbers. These cases underline the effectiveness of leveraging Pinterest for visual and creative industries, showcasing the agencies' capabilities in not just running standard promotions but in executing highly engaging, visually appealing campaigns.

Noteworthy Client Collaborations

Linked to the impressive portfolio of works are collaborations with high-profile clients. While individual agency names remain confidential, it's notable that sectors such as fashion, home decor, and lifestyle brands have seen exceptional performance and ROI after engaging with Berlin’s Pinterest marketing experts.

Smart Budgeting for Pinterest Marketing

Cost-Efficient Strategies for Small Businesses

For startups and smaller enterprises with limited budgets, focusing on organic growth strategies such as rich pins and community engagement can be a cost-effective start. Local agencies are well-equipped to guide these businesses, weaving creativity with budget-conscious tactics.

Comprehensive Campaigns for Larger Enterprises

Conversely, larger brands might opt for full-scale campaigns which integrate paid Pinterest promotions alongside organic strategies. Berlin’s agencies excel in crafting customized solutions, aligning with each brand's unique aesthetic and market goals. Such comprehensive plans ensure maximal visibility and engagement on this visual platform, leveraging both creativity and technological tools for detailed campaign analytics.

In conclusion, Pinterest marketing in Berlin continues to thrive with agencies adept at turning visual content into significant market achievements. Whether for a budding startup or an established brand, Berlin’s marketing prowess ensures that your investment in Pinterest is both strategic and visually-compelling. As a local expert with Sortlist, I encourage exploring these vibrant options to enhance your brand's visual strategy.

Written by Ines Gillet | Sortlist Expert in BerlinLast updated on the 17-10-2024

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Frequently Asked Questions.

Pinterest's role in digital marketing has undergone significant transformations in recent years, with notable impacts on the Berlin market. Here's an overview of key developments:

1. Shift from inspiration to purchase platform:

Pinterest has evolved from a mere inspiration board to a powerful e-commerce engine.
In Berlin, local businesses are leveraging Pinterest's shopping features to showcase products directly to consumers.

2. Enhanced AI and machine learning capabilities:

Pinterest's algorithm improvements have made content discovery more personalized and efficient.
Berlin-based marketers are utilizing these advancements to target specific demographics more accurately.

3. Video content dominance:

The platform has seen a surge in video content, with Idea Pins (formerly Story Pins) gaining traction.
Creative agencies in Berlin are producing more video content to engage users effectively.

4. Focus on social commerce:

Pinterest has introduced features like Product Pins and Shop the Look, making it easier for users to purchase directly from the platform.
This has opened new opportunities for Berlin's e-commerce businesses to reach potential customers.

5. Emphasis on sustainability and social responsibility:

Pinterest has taken steps to promote eco-friendly and socially responsible content.
This aligns well with Berlin's strong focus on sustainability, allowing local brands to showcase their eco-friendly initiatives.

6. Increased B2B marketing potential:

Pinterest is no longer just for B2C; it's becoming a valuable platform for B2B marketing as well.
Berlin's tech startups and service-based businesses are finding new ways to leverage Pinterest for lead generation.

7. Integration with augmented reality (AR):

Pinterest has introduced AR features for trying on makeup and viewing furniture in your space.
Forward-thinking Berlin agencies are experimenting with these features to create immersive experiences for clients.

According to a recent study by Sortlist, 78% of Berlin-based marketing agencies reported an increase in client requests for Pinterest marketing services over the past two years. This underscores the growing importance of Pinterest in the digital marketing landscape of Berlin.

As Pinterest continues to evolve, it's crucial for Berlin's digital marketers to stay updated with the latest features and trends. By leveraging Pinterest's advanced targeting capabilities, embracing video content, and focusing on social commerce, businesses in Berlin can tap into a highly engaged audience and drive meaningful results through this dynamic platform.

When it comes to Pinterest marketing in Berlin, businesses often make several mistakes that can hinder their success on the platform. Here are some common pitfalls and how to avoid them:

Neglecting local content: Many Berlin businesses fail to create Pinterest content that resonates with the local audience. To avoid this, incorporate Berlin-specific imagery, landmarks, and cultural references in your pins. For example, showcase your products against the backdrop of the Brandenburg Gate or in trendy Kreuzberg cafes.
Inconsistent branding: Some companies don't maintain consistent visual branding across their Pinterest boards. Ensure your pins reflect your brand's aesthetic and use a cohesive color scheme that aligns with Berlin's vibrant and artistic atmosphere.
Ignoring seasonal trends: Berlin has distinct seasons and numerous events throughout the year. Failing to align content with these can be a missed opportunity. Create seasonal boards and pins that reflect events like Berlinale, Berlin Fashion Week, or the Christmas markets to stay relevant.
Poor optimization for search: Many businesses underestimate the importance of SEO on Pinterest. Use relevant keywords in your pin descriptions, board titles, and account name. Include Berlin-specific terms to improve local discoverability.
Lack of engagement: Simply posting pins isn't enough. Engage with your audience by responding to comments, repinning relevant content, and participating in group boards popular among Berliners.
Neglecting analytics: Not tracking performance is a critical mistake. Regularly review your Pinterest Analytics to understand what content resonates with your Berlin audience and adjust your strategy accordingly.
Overlooking mobile optimization: With 85% of Pinterest users accessing the platform via mobile devices, ensuring your pins and linked content are mobile-friendly is crucial for Berlin's tech-savvy population.
Inconsistent posting: Sporadic pinning can lead to poor performance. Develop a consistent posting schedule, ideally sharing 3-5 pins daily at times when Berlin users are most active (typically evenings and weekends).
Ignoring video pins: Many businesses stick to static images, missing out on the engagement potential of video content. Create short, captivating video pins showcasing Berlin's dynamic atmosphere or your products in action.
Failing to collaborate: Not partnering with local influencers or businesses is a missed opportunity. Collaborate with Berlin-based Pinterest influencers or complementary businesses to expand your reach and credibility.

By avoiding these common mistakes, Berlin businesses can significantly improve their Pinterest marketing efforts. Remember, success on Pinterest requires a strategic approach tailored to the local market, consistent effort, and a willingness to adapt based on performance data and user feedback.

Successful Pinterest marketing strategies can vary significantly across different industries in Berlin, reflecting the diverse business landscape of the German capital. Here's an overview of how strategies might differ across various sectors:

Industry	Key Strategy Elements
Fashion & Design	High-quality, visually striking images of products and outfits Seasonal boards aligned with Berlin Fashion Week Collaborations with local designers and influencers
Food & Gastronomy	Mouthwatering food photography of Berlin's culinary specialties Recipe pins featuring local ingredients and dishes Restaurant interior and ambiance showcases
Travel & Tourism	Stunning visuals of Berlin's landmarks and hidden gems Itinerary pins for various lengths of stay Seasonal event highlights (e.g., Christmas markets, Berlin International Film Festival)
Tech & Startups	Infographics on Berlin's startup ecosystem Visual guides to tech events and conferences Office culture and workspace design inspiration

While strategies differ, some common elements for success across industries in Berlin include:

Localization: Tailoring content to reflect Berlin's unique culture and trends. For instance, a fashion brand might showcase street style from trendy neighborhoods like Kreuzberg or Mitte.
Seasonal Approach: Aligning pins with Berlin's distinct seasons and events, such as summer open-air festivals or winter holiday markets.
Collaboration: Partnering with local influencers, businesses, or organizations to expand reach and authenticity.
Video Content: Incorporating video pins to showcase products, services, or experiences in action, which is becoming increasingly popular across all sectors.
Story Pins: Utilizing this feature to create multi-page content that tells a deeper story about brands or experiences in Berlin.

According to recent data, Pinterest has over 400 million monthly active users globally, with a significant presence in Germany. In Berlin, where digital innovation thrives, Pinterest marketing strategies that focus on visual storytelling and local relevance tend to perform exceptionally well.

To maximize success, businesses in Berlin should:

Conduct thorough market research to understand their specific audience's preferences on Pinterest.
Use high-quality, professional images that stand out in Pinterest's visual environment.
Optimize pin descriptions with relevant keywords, including location-specific terms for Berlin.
Engage actively with the Pinterest community by repinning content and responding to comments.
Analyze Pinterest Analytics regularly to refine strategies based on performance data.

By tailoring Pinterest marketing strategies to specific industries while incorporating these best practices, businesses in Berlin can effectively leverage the platform to increase brand awareness, drive traffic, and generate leads in their respective niches.