What are the emerging trends in real-time advertising that marketers in Amsterdam should be aware of?

As the digital landscape continues to evolve, real-time advertising in Amsterdam is experiencing significant shifts. Marketers should be aware of several emerging trends that are shaping the industry: Artificial Intelligence and Machine Learning Integration: AI and ML are revolutionizing real-time advertising by enabling more precise targeting, personalization, and predictive analytics. In Amsterdam's tech-savvy market, advertisers are leveraging these technologies to optimize ad placements and improve ROI. Programmatic Audio and Podcast Advertising: With the rising popularity of podcasts and streaming services, programmatic audio advertising is gaining traction. Amsterdam's diverse, multilingual population makes this an particularly effective channel for reaching niche audiences. Connected TV (CTV) and Over-the-Top (OTT) Advertising: As more Dutch households cut the cord, CTV and OTT platforms are becoming prime real estate for real-time advertisers. These channels offer precise targeting and measurement capabilities. Privacy-First Advertising: With the implementation of stricter privacy regulations in the EU, including GDPR, advertisers in Amsterdam are focusing on privacy-compliant solutions. Contextual advertising and first-party data strategies are becoming increasingly important. Dynamic Creative Optimization (DCO): DCO allows advertisers to create personalized ad experiences in real-time. In Amsterdam's competitive market, this technology is being used to deliver highly relevant content based on factors like weather, location, and user behavior. Cross-Device Targeting: As Amsterdammers use multiple devices throughout their day, cross-device targeting and attribution are becoming crucial for creating seamless advertising experiences. Augmented Reality (AR) Advertising: With Amsterdam's strong focus on innovation, AR advertising is emerging as an engaging way to create interactive brand experiences, especially in sectors like fashion, retail, and tourism. Sustainability in Advertising: Given Amsterdam's commitment to sustainability, there's a growing trend towards eco-friendly advertising practices, including carbon-neutral ad campaigns and promoting sustainable products. Local and Hyperlocal Targeting: Real-time advertising is becoming increasingly localized, with campaigns targeting specific neighborhoods or even streets in Amsterdam, leveraging geofencing and beacon technology. Real-Time Analytics and Optimization: Advanced analytics tools are enabling marketers to monitor campaign performance in real-time and make instant adjustments for optimal results. To illustrate the impact of these trends, let's look at some data: Trend Impact in Amsterdam AI in Advertising 70% of Amsterdam-based agencies report using AI for campaign optimization Programmatic Audio 35% year-over-year growth in programmatic audio ad spend CTV Advertising 55% of Amsterdam households now accessible through CTV advertising Privacy-First Advertising 90% of local brands prioritizing first-party data strategies Marketers in Amsterdam should stay abreast of these trends and consider how they can be integrated into their real-time advertising strategies. By embracing these innovations, advertisers can create more effective, engaging, and relevant campaigns that resonate with Amsterdam's diverse and tech-savvy audience.

Top Real-Time Advertising Companies in Amsterdam

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16 providers

Top Featured Real-Time Advertising Companies

Nedfinity Digital Agency
5
(3 reviews)
Shopify Plus, Umbraco & Digital Marketing specialist – wij zorgen ervoor dat jij online scoort.
Recommended
Top awarded
Ben jij op zoek naar een no nonsense en flexibel team bestaande uit top developers, designers en digital marketeers, die jouw online ambities gaan waarmaken? Dan ben je bij Nedfinity Digital Agency aan het juiste adres. Wij maken al 24 jaar bedrijven succesvol op het web. Dat is onze missie en ons DNA.
Looking for work in Real-Time Advertising
Located in Amsterdam, Netherlands (+1)
From €1,000 for Real-Time Advertising
Worked in Farming (+29)
Speaks English, Dutch
11-50 members
Biggie Benelux
4.5
(2 reviews)
We are your Partner in Growth
Recommended
Biggie: A hybrid agency driven by strategy and performance Biggie is a global agency for marketing strategy and performance based on an innovative methodology: hybridization. Formed by the merger of several entities within the Biggie Group, our agency brings together 300 experts worldwide. With 9 international offices, we support brands in over 150 countries through customized omnichannel solutions. These solutions combine marketing strategy, strategic planning, data and analysis, media, digital performance, and business consulting. Our ambition: To be "partners in growth" for our clients, helping them navigate their marketing mix and optimize their investments by leveraging strategic and operational excellence to enhance their performance. Our expertise: Online and Offline Advertising, Targeted Advertising, Social audit and strategy, SEA, SEO, CPA/CPL-based campaigns, Dynamic Creative Optimizations, Consulting in analytics, Data consulting, Placement, Trainings, Ad Tech, Cookieless...
Looking for work in Real-Time Advertising
Located in Brussels, Belgium (+6)
From €5,000 for Real-Time Advertising
Worked in Banking & Financials (+4)
Speaks French, Czech
51-200 members

All Real-Time Advertising Agencies in Amsterdam

Nedfinity Digital Agency
5
(3 reviews)
Shopify Plus, Umbraco & Digital Marketing specialist – wij zorgen ervoor dat jij online scoort.
Recommended
Top awarded
Ben jij op zoek naar een no nonsense en flexibel team bestaande uit top developers, designers en digital marketeers, die jouw online ambities gaan waarmaken? Dan ben je bij Nedfinity Digital Agency aan het juiste adres. Wij maken al 24 jaar bedrijven succesvol op het web. Dat is onze missie en ons DNA.
Looking for work in Real-Time Advertising
Located in Amsterdam, Netherlands (+1)
From €1,000 for Real-Time Advertising
Worked in Construction (+29)
Speaks English, Dutch
11-50 members
Pinchhitters
5
(1 review)
Pinchhitters Creëert Leert, Presteert
Pinchhitters zijn spelers die altijd op de juiste plek staan; daar waar ze kunnen scoren. Het zijn diegenen die kansen creëren en direct presteren. Die daardoor nog tijdens de wedstrijd het verschil kunnen maken. Zij krijgen de handen op elkaar, het publiek op de banken. Want Pinchhitters hebben scoringsdrift. Net als wij. Pinchhitters is dé teamplayer voor meer scoringsdrift in jouw mediamix. En brengen altijd iets nieuws. Wij activeren jouw doelgroep, of die van je klanten, met innovatieve en locatiegerichte mediacampagnes; van TV tot telefoon, van social tot streamingdienst.
Looking for work in Real-Time Advertising
Located in Amsterdam, Netherlands
From €1,000 for Real-Time Advertising
Worked in Others (+6)
Speaks English, Dutch
1-10 members
Key Agency
4.8
(12 reviews)
Digital.Marketing.Growth.
Top awarded
Wij zijn Key Agency en wij zijn een full service digital bureau uit Amsterdam. Waar wij goed in zijn? Bedrijven laten groeien met digital. Met onze mix van digital, marketing en media hebben wij alle kennis en skills in huis om ook jouw bedrijf te laten groeien . Zullen we samen gaan bouwen aan jouw succes ? Benieuwd hoe we dat doen? -> Stuur ons een briefing , dan vertellen wij hoe wij jouw bedrijf kunnen laten groeien. Wat wij doen in het kort: 1. We bereiden jou voor op de volgende stap in jouw digitale groei. Hiervoor zetten we een solide basis neer: een strakke merkidentiteit , een doordachte digitale strategie , een conversiegerichte website en uiteraard een slimme inrichting van jouw analytics . 2. Groeien doen we door jouw doelgroep te bereiken, te engagen, te converteren en te servicen. Dit doen we met een bruisende mix van contentcreatie , advertising , marketing automation en webcare . Dit kan in twee samenwerkingsvormen: als 'normaal' project met een begin- en einddatum of a.d.h.v. onze unieke Always-On aanpak voor een vast bedrag per maand.
Looking for work in Real-Time Advertising
Located in Amsterdam, Netherlands
From €1,000 for Real-Time Advertising
Worked in Others (+25)
Speaks Dutch, English
11-50 members
ACE | IM Lounge
5
(5 reviews)
We shape relationships between brands & cultures.
› WIJ ZIJN ACE | IM LOUNGE [English Below] Wij ontwikkelen insights in je doelgroep, zorgen voor merkgroei & conversie met paid media en geven je inzicht in alle interne marketing data. Opzoek naar meer conversie, beïnvloeding van gedrag of verandering van houding van jouw doelgroepen? Wij zijn een mediabureau uit Amsterdam. Dat betekent: wij brengen jouw doelgroep in contact met de juiste boodschap via TV, radio, outdoor, SEA, display advertising, video advertising, social media, affiliate, email etc. Of dit nou owned, earned of paid is. Op welk apparaat dan ook. Nationaal, wereldwijd of hyper lokaal. Samen met creatieve bureaus (waar we ook rechtstreeks mee werken) komen we tot het beste resultaat uit jouw media investering. Wij zijn vooral een team vol passie en drive om jouw campagnes en onszelf constant te verbeteren! Ben jij klaar om contact te leggen met je doelgroep? Neem contact op met onze specialisten. › WE ARE ACE | IM LOUNGE We develop insights into your target group, ensure brand growth & conversion with paid media and provide you with insight into all internal marketing data. Looking for more conversions, influencing behaviour and changing attitudes of your target groups? We bring your audience in contact with the right message through TV, radio, outdoor, SEA, display advertising, video advertising, social media, affiliate, email. Whether this is through owned, earned or paid. On any device. National, global or hyper local. Together with creative agencies (whom we also service directly) we get the best out of your media investment. Most of all we are a team full of passion, driven to constantly improve your campaigns and ourselves! Are you ready to make contact with your target group? Contact our specialists.
2 works in Real-Time Advertising
Located in Amsterdam, Netherlands
From €5,000 for Real-Time Advertising
Worked in Hospitals & Healthcare (+14)
Speaks Dutch, Dutch, Belgium
11-50 members
Gigaleads
5
(2 reviews)
Gigantisch goed in leadgeneratie.
Gigaleads is jouw partner in groei! Wij zijn een dynamisch en energiek marketingbureau dat zich specialiseert in het leveren van hoogwaardige leads voor bedrijven in heel Nederland en Europa. Wat ons uniek maakt? Onze resultaatgerichte aanpak gecombineerd met innovatieve, cutting-edge strategieën die ervoor zorgen dat jouw bedrijf altijd voorop loopt. We stoppen niet totdat we het maximale uit je marketingbudget hebben gehaald, met een focus op hoogwaardige leads die écht converteren. Bij Gigaleads draait alles om impact en succes—jouw succes! Of je nu wilt groeien, schalen, of simpelweg de beste in je markt wilt worden, wij staan klaar om je naar het volgende niveau te tillen.
Looking for work in Real-Time Advertising
Located in Amsterdam, Netherlands
From €1,000 for Real-Time Advertising
Worked in Household Products
Speaks English, Arabic
11-50 members
SAMY Benelux
(0 review)
Making brands move forward!
Top awarded
SAMY Alliance is a global ecosystem of specialized and integrated marketing and communications solutions founded on consumer understanding and state–of-the-art-creativity. An unparalleled immediate access to the voice of the consumer thanks to our proprietary tech allows us to use deeper insight to inform fearless creativity and strategic thinking, unveiling hidden opportunities that makes brands move forward. Nominated by Financial Times one of the Top 1000 fastest growing European companies for 4 consecutive years and with over 400 professionals operating from 15 offices in over 55 markets, we develop socially and humanly impactful end to end campaigns aimed to build trust and community. With over 10 years of experience and through our specialized solutions in Research, Social Media, Strategy, Creativity, Influencer Marketing, ePR and Paid Media, Samy Alliance has become the brand partner of choice of over 100 AAA customers such as Diageo, Microsoft, Formula 1, KIA, Tous , Netflix, INEOS, L'Oreal, Beiersdorf, Reebok, The North Face, Unilever, or Samsung.
Looking for work in Real-Time Advertising
Located in Amsterdam, Netherlands
From €5,000 for Real-Time Advertising
Worked in Automotive (+2)
Speaks English, Catalan
1-10 members
Buro voor de Boeg
5
(4 reviews)
Creating Impact
Recommended
Top awarded
Creating impact: voor merken, mensen en hun succes! Als ambitieus communicatiebureau in Rotterdam blinken we uit in merkontwikkeling, positionering en het creëren van doeltreffende communicatiestrategieën. Bij Buro voor de Boeg staat expertise in vastgoedcommunicatie naast een breed spectrum aan diensten voor diverse sectoren centraal. We zijn een vertrouwde partner voor het ontwikkelen van succesvolle concepten en interacties die merken laten stralen, zowel in de digitale wereld als daarbuiten. Ons arsenaal omvat geavanceerde tools en technieken voor zowel online (WordPress, websites, apps, social media, SEO, SEA) als offline succes. Van retail tot non-profit, van B2B tot boeiende consumentenmerken, wij breiden onze expertise dagelijks uit. Benieuwd naar onze successen en wat we voor u kunnen betekenen? Ontdek onze verhalen en laten we binnenkort de mogelijkheden verkennen bij een kop koffie. Impact maken begint hier.
Looking for work in Real-Time Advertising
Located in Rotterdam, Netherlands (+1)
From €1,000 for Real-Time Advertising
Worked in Real Estate (+1)
Speaks Dutch, English
11-50 members
Novicom Marketing Group®
4.9
(20 reviews)
We convert intelligent strategies into winning campaigns & engaging content. 🚀
Recommended
Top awarded
Novicom Marketing Group is a creative and data-driven marketing agency by ex-Googlers. 🚀 Our teams combine creativity, design, knowledge from data, and smart strategies into winning campaigns & engaging content for companies like McDonald's , Tomorrowland , Filling Pieces , Four Seasons Hotels & Resorts , Hisense , Nike , MOJO , and Justddiggit . We work with start-ups, scale-ups, small and medium-sized companies, leading brands, non-profit, and government organizations. STRATEGIES & CREATION We create marketing strategies for ambitious brands and execute these strategies. Our specialists combine creativity, data, technology, and stories into a strategic plan. We make things happen, from brand strategy or identity to content creation, social media management, and advertising. We create and promote engaging content at the highest level. We combine all our different areas of expertise for our customers. DATA & TECHNOLOGY Out digital natives have a deep-rooted passion for data-driven content and advertising. We collect, organize, analyze, and enrich data. We make data connections, and we make use of marketing automation, machine learning, predictive analytics, BI, and AI. We make the customer journey visual and apply different attribution models to make decisions about investments, content, channels, and campaign settings. CAMPAIGNS & INSIGHTS We help to get brands and people moving with branding, sales, loyalty, engagement, lead generation, and awareness campaigns. Goals are achieved through growth hacking, smart bidding, and optimized content distribution. With our real-time dashboard, a clear overview of all data insights can be seen and compared at any time. Our ultimate goal: zero friction marketing campaigns.
Looking for work in Real-Time Advertising
Located in Tilburg, Netherlands (+3)
From €1,000 for Real-Time Advertising
Worked in Entertainment & Events (+24)
Speaks English, Arabic
11-50 members
Online Performance Agency
5
(2 reviews)
Wij zijn jouw groeipartner, van strategie tot uitvoering, met als doel samen goede resultaten halen.
OPA laat bedrijven groeien door de online prestaties te verbeteren en te versterken. Met een persoonlijke aanpak en een team dat gedreven is door passie, werken we nauw samen met onze partners om resultaten te behalen die er echt toe doen. -> Samen groeien Bij OPA doen we het samen. Elke maand heb je een persoonlijke meeting om de behaalde resultaten door te nemen. Maar ook om vooruit te kijken. We maken samen een plan voor de toekomst om zo samen door te groeien. -> Open communicatie OPA heeft een online dashboard waarin je altijd live mee kunt kijken. Hierdoor ben je continu op de hoogte van de planning, de voortgang, de resultaten en welke wijzigingen er zijn doorgevoerd. -> Strategie die bij jou past Elke onderneming is uniek, daarom streven wij naar op maat gemaakte strategieën. We starten met een analyse van je bedrijf, de branche waarin je opereert en je concurrenten. Op basis daarvan ontwikkelen we een gepersonaliseerde strategie die nauw aansluit bij jouw doelstellingen en doelgroep.
Looking for work in Real-Time Advertising
Located in Utrecht, Netherlands
From €1,000 for Real-Time Advertising
Worked in Travel & Leisure (+4)
Speaks English, Dutch
11-50 members
Bright8
4.7
(7 reviews)
Global integrated marketing & PR agency
Bright8 is a creative full-service marketing and PR agency with international reach. We work with B2B and B2C clients across different industries, be it in travel, lifestyle, life sciences and everything in-between. Just pick our brain! Are you searching for a trustworthy, friendly, and creative partner to spark and realize purpose-led strategy, engaging creative work and insightful marketing and PR campaigns that put a smile on everyone’s face? Our international team of marketing, PR and creative experts brings the right knowledge, contagious enthusiasm, and dedication to the table. With us, you will always have our time and attention. How exactly do we do that? We make it our business to know your brand proposition and industry like the back of our hand. We carry all disciplines in-house and so are in full control of the project. With us, you will find a refreshing synergy between our in-house studio, marketing and PR . ------ Bright8 ist eine kreative Full-Service-Marketing- und PR-Agentur mit internationaler Reichweite. Wir arbeiten mit B2B- und B2C-Kunden aus verschiedenen Branchen zusammen, sei es in den Bereichen Reise, Lifestyle, Biowissenschaften und allem, was dazwischen liegt. Fordern Sie uns heraus! Sind Sie auf der Suche nach einem vertrauenswürdigen, freundlichen und kreativen Partner, der eine zielgerichtete Strategie, ansprechende kreative Arbeit und aufschlussreiche Marketing- und PR-Kampagnen entwickelt und umsetzt, die allen ein Lächeln ins Gesicht zaubern? Unser internationales Team von Marketing-, PR- und Kreativexperten bringt das richtige Wissen, ansteckende Begeisterung und Engagement mit. Bei uns haben Sie immer unsere Zeit und Aufmerksamkeit. Wie genau machen wir das? Wir machen es uns zur Aufgabe, Ihr Markenversprechen und Ihre Branche wie unsere Westentasche zu kennen. Wir führen alle Disziplinen intern durch und haben so die volle Kontrolle über das Projekt. Bei uns finden Sie eine belebende Synergie zwischen unserem hauseigenen Studio, Marketing und PR. ------ Bright8 is een creatief fullservice marketing en PR-bureau met een internationaal bereik. Ben je op zoek naar een duurzame strategie, onderscheidende creatie en/of effectieve marketing en PR-campagnes? Ons team van veelzijdige internationale marketeers, PR-managers en creatives heeft de kennis, tijd en aandacht om niet alleen aan jouw vraag te voldoen, maar om je elke keer weer te verrassen met wat nog meer kan. Hoe we dat doen? We hebben al deze disciplines zelf in huis, inclusief een in-house studio, zodat we snel kunnen schakelen en controle houden over de uitvoering. We zorgen ervoor dat we jouw propositie en markt goed kennen en laten marketing en PR naadloos op elkaar aansluiten.
Looking for work in Real-Time Advertising
Located in Haarlem, Netherlands
From €1,000 for Real-Time Advertising
Worked in Industrial Goods & Services (+14)
Speaks Dutch, Chinese
11-50 members
The Creators Hive
5
(3 reviews)
Online strategie en campagnes voor merken met een missie
The Creators Hive is een kleine studio met een groot hart Van idee tot oplevering maken we bewogen campagnes en spraakmakende content. We combineren creativiteit met innovatie zodat je boodschap er niet alleen goed uitziet maar in beweging komt. Samen met onze opdrachtgevers brengen we merk en missie tot leven met design, animatie, 3D en video.
Looking for work in Real-Time Advertising
Located in Amsterdam, Netherlands
From €1,000 for Real-Time Advertising
Worked in Art & Handcraft (+4)
Speaks English, Dutch
1-10 members
R-25 Media
5
(1 review)
Helping your business strive by unlocking the power of connections.
R-25 was born with the mission of making things different. Breaking with what is established, from every point of view. Changing how marketing works from the Decision making process to the way we see our clients. We go beyond mere transactions. We strive to build strategic partnerships that extend longer than a single campaign. We have completely changed the approach, with R-25 less is more. By cultivating valuable connections, we have found that one good connection is more valuable than 1000 leads, that’s why we create impactful campaigns that resonate with your real targets. Quality over Quantity
Looking for work in Real-Time Advertising
Located in Amsterdam, Netherlands
From €599 for Real-Time Advertising
Works in multiple industries
Speaks English, Spanish
1-10 members
LOF Branding
5
(4 reviews)
Boost your brand with data
Top awarded
We are LOF Branding, here to help companies tailor their brand specifically to the desires of their target audience. Backed by data, fully transparent, so you can simply watch your performance excel. We might see branding slightly different than you’re used to. For us, it’s not only about appealing logos and beautiful designs. It’s about knowledge. Knowledge of how to shape your brand to establish stronger bonds with your target group. With the use of behavioural science, we are not only able to analyse and cluster consumers’ profiles, but we will translate this into a set of manageable action points. Let’s get to the core of your business and figure out what this exactly means for you! We are looking forward to creating a brand strategy together, using the tools of data analytics and storytelling. Curious how to (re)discover your brand’s worth? Have a chat with one of our colleagues 🤙🏼 (message us!) Visit lofbranding.com to learn more about what we do, or contact us directly via boostyourbrand@lofbranding.com
Looking for work in Real-Time Advertising
Located in Rotterdam, Netherlands
From €1,000 for Real-Time Advertising
Worked in Automotive (+7)
Speaks English, Dutch
1-10 members
Digitalic
4.8
(4 reviews)
Klaar voor Bullshitvrije marketing.
Recommended
Top awarded
Sprookjes zorgen niet voor groei, bullshitvrije marketing wel. We helpen jouw bedrijf duurzaam groeien met een blijvende online impact. Geen sprookjes, geen onzin - alleen data-driven marketing strategieën die werken. We zijn een team van ervaren online marketeers die zich inzetten voor duurzame groei en een blijvende impact op jouw bedrijf. Onze aanpak is gebaseerd op een combinatie van technische expertise en creativiteit. We weten hoe we data moeten gebruiken om jouw doelgroep beter te begrijpen en de meest effectieve marketingcampagnes te creëren die passen bij jouw specifieke behoeften. Is er website-optimalisatie, conversie-optimalisatie, SEA en/of zoekmachineoptimalisatie (SEO) nodig? We weten hoe we de technische details kunnen beheren om ervoor te zorgen dat jouw website niet alleen aantrekkelijk is, maar vooral ook goed presteert. Experimenteren zit in ons bloed. We willen alles testen en meten om ervoor te zorgen dat jouw campagnes zo effectief mogelijk zijn. We houden van uitdagingen en zijn niet bang om nieuwe dingen uit te proberen om jouw lange termijn doelstellingen te behalen. Nooit tevreden met 'goed genoeg', maar strevend naar excellentie. Ons team bestaat uit gepassioneerde marketeers die klaar staan om jouw bedrijf naar het volgende niveau te tillen. Bij ons krijg je niet alleen een super leuk marketingteam, maar ook een partner die jouw doelen begrijpt en helpt om ze te bereiken. Dus, als je op zoek bent naar een betrouwbaar, resultaatgericht en creatief online marketing team, zoek dan niet verder. Wij zijn er om jouw bedrijf te helpen groeien en slagen - met data-driven marketing, experimenten en een passie voor succes. __________ English___________ Fairy tales don't foster growth, bullshit-free marketing does. We assist your business in sustainable growth with enduring online impact. No fairy tales, no nonsense - only data-driven marketing strategies that work. We're a team of experienced online marketers dedicated to sustainable growth and a lasting impact on your business. Our approach is based on a combination of technical expertise and creativity. We know how to use data to better understand your audience and create the most effective marketing campaigns that fit your specific needs. Need website optimization, conversion optimization, SEA, and/or search engine optimization (SEO)? We know how to handle the technical details to ensure that your website is not only attractive but also performs well. Experimenting is in our blood. We want to test and measure everything to ensure that your campaigns are as effective as possible. We love challenges and are not afraid to try new things to achieve your long-term goals. Never content with 'good enough', but striving for excellence. Our team consists of passionate marketers ready to take your business to the next level. With us, you not only get a super fun marketing team but also a partner who understands your goals and helps to achieve them. So, if you're looking for a reliable, results-driven, and creative online marketing team, look no further. We are here to help your business grow and succeed - with data-driven marketing, experiments, and a passion for success.
Looking for work in Real-Time Advertising
Located in Zeist, Netherlands
From €800 for Real-Time Advertising
Worked in Banking & Financials (+11)
Speaks English, Dutch
1-10 members
outventure.io
5
(1 review)
All marketing you need for Logistics, Import & Export, B2B SaaS
At Outventure our goal is to provide you with all services that proven to be work for Logistics, Import & Export, B2B SaaS B2B Marketing Strategy & Market Researches SEO (Search Engine Optimisation) Google Ads (Paid Google Advertisement) Databases & Data Lead Generation (Email + LinkedIn Marketing) CRM & Sales Optimization & Retention Management Brand Management (PR + SMM + Industry Events & Partnerships + Online Reputation Management) Design & Website Development Analytics & Retargeting
Looking for work in Real-Time Advertising
Located in The Hague, Netherlands
From €1,000 for Real-Time Advertising
Worked in Beverage (+2)
Speaks English
1-10 members
MUNTZ
(0 review)
your brand. connected.
Top awarded
Muntz is een reclame- en online technologiebureau uit Amersfoort. Sinds 1991 werken we aan creatieve cases voor A-merken en merken uit het MKB. Als totaalregisseur kunnen we merken in brede zin bouwen waarbij we werken vanuit een geïntegreerde aanpak. Strategie, productie en online technologie smelten hierin samen. Denk hierbij een merkpositioneringen, reclamecampagnes en digitale producten zoals webshops en dealerportals. We hebben sinds onze oprichting ons eigen verhaal gecreëerd. Dat gaat over elke dag beter worden. En passie. Voor het vak, het team én voor onze opdrachtgevers. We werken trouwens nog steeds voor veel opdrachtgevers van het eerste uur. Daar zijn we trots op! Ons verhaal gaat ook over het samensmelten van een reclamebureau en een online bureau in één. In een nieuw DNA, het Muntz anno nu. Wij zijn daardoor anders dan je gemiddelde online bureau of reclamebureau. In tegenstelling tot veel online bureaus, kunnen wij je wél helpen met merkbouw. Daarnaast doen we meer met complexe, online technologie dan een traditioneel reclamebureau. Zo hebben we een eigen methodiek voor merkpositioneringen en gaan we complexe digitale projecten aan. Die aanpak maakt ons speelveld breed. Zo vind je bij ons bijvoorbeeld opdrachtgevers uit dezelfde keten (merk, groothandel én retailer), uit verschillende branches en zijn we net zo toegankelijk voor MKB merken als voor A-merken. De klik is voor ons heel belangrijk; de energie om er samen een succes van te maken! Hands-on en voortdurend nieuwsgierig naar nieuwe mogelijkheden is Muntz inmiddels één van de grotere, onafhankelijke reclame & technologie bureaus in Nederland. Ons doel is nooit veranderd: jouw merk op creatief én technologisch vlak klaar maken voor de klant van morgen. --- Muntz is an advertising- and online technology agency based in Amersfoort, The Netherlands. Since 1991 we work on creative cases for A-brands and brands who are MKB certified. We are a total director that can build brands in a broad sense; our strength lies in an integrated approach. Strategy, production and online technology are our priorities. Think of brand positioning, ad campaigns and digital products, such as webshops and dealerportals. We have created our own story since the beginning of Muntz. We care about getting better every day. We care about passion. For the industry, the team and for our clients. In fact, we still work for many clients from the very beginning. We couldn't be more proud of that! Our story is also about merging an advertising agency and an online agency into one. In a new DNA, the Muntz from now. That makes us different from your average online agency or advertising agency. Unlike many online agencies, we can help you with brand building. In addition, we do more with complex, online technology than a traditional advertising agency. For example, we have our own methodology for brand positioning and take on complex digital projects. This approach makes our playing field extensive. For example, you will find clients from the same chain (brand, wholesaler and retailer), from different industries and we are just as accessible to SME brands as to A-brands. The connection between a customer and Muntz is very important to us; the energy to make a success of it together! Hands-on and constantly curious about new possibilities, Muntz has become one of the larger, independent advertising & technology agencies in The Netherlands. Our goal has never changed: preparing your brand creatively and technologically for the customer of tomorrow.
Looking for work in Real-Time Advertising
Located in Amersfoort, Netherlands
From €1,000 for Real-Time Advertising
Worked in Retail (+9)
Speaks English, Dutch
11-50 members

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Insights from a Sortlist Local Expert: Real-Time Advertising Agencies in Amsterdam

Amsterdam, renowned for its vibrant cultural scene and innovative business environment, is also a key player in the realm of real-time advertising. Home to a dynamic selection of agencies, the city boasts 72 works and 13 client reviews, highlighting its significant role in driving real-time advertising forward.

Key Players and Their Accomplishments

Diverse Range of Agencies

In Amsterdam, real-time advertising agencies offer a broad spectrum of services to meet the varied demands of businesses. From large-scale companies to niche agencies, each brings a unique blend of expertise and innovation to the table.

Prestigious Clients and Awards

Amsterdam agencies have catered to illustrious clients such as international tech startups, well-known eCommerce platforms, and top-tier consumer brands, demonstrating their capacity to handle large and complex campaigns. These agencies are also often recognized with industry accolades such as the Effie Awards and Webby Awards, underscoring their excellence and innovative approach.

Advice for Choosing the Right Agency

Assessing Your Budget

Budgeting is a critical factor when selecting a real-time advertising agency. In Amsterdam, pricing can vary widely based on the agency's size and reputation. It's essential to define your budget and expectations clearly before making a selection. For businesses of different sizes, here are some budgeting guidelines:

Startups and Small Businesses

Smaller enterprises might consider working with mid-sized or specialized agencies, which can offer competitive rates while delivering high-quality services. A typical campaign might range from €5,000 to €15,000.

Mid-Sized Enterprises

Companies with more complex needs might benefit from partnering with larger, more experienced agencies. For a comprehensive real-time advertising strategy, including design, execution, and analytics, costs can range from €20,000 to €75,000.

Large Corporations

Multinational corporations may require extensive, multi-faceted campaigns that leverage global reach and cutting-edge technology. Budgets here can start at €100,000, escalating based on the project's scope.

Examining Past Work

Reviewing an agency’s past work is crucial. The 72 projects displayed in our database provide a valuable insight into each agency's capabilities and style, helping businesses align with an agency that matches their brand vision.

Enhance Your Market Presence with Amsterdam’s Real-Time Advertising Experts

With a robust network of skilled real-time advertising companies and a wealth of successful client stories, Amsterdam stands out as a hub for digital advertising innovation. Urban and progressive, the city's agencies offer a rich resource for businesses aiming to boost their immediate consumer engagement and digital footprint. As your local Sortlist expert, I encourage exploring the diverse array of options available and trusting Amsterdam's expertise to elevate your brand to new heights.

Written by Ines Gillet | Sortlist Expert in AmsterdamLast updated on the 17-10-2024

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Frequently Asked Questions.

Real-time advertising in Amsterdam seamlessly integrates with other digital marketing channels to create a cohesive and powerful marketing strategy. This integration is crucial for businesses looking to maximize their impact in the vibrant Dutch digital landscape. Here's how real-time advertising complements and enhances other digital marketing efforts in Amsterdam:

1. Social Media Marketing

Real-time advertising platforms can tap into social media data to deliver highly targeted ads. For instance, during major events in Amsterdam like King's Day or Amsterdam Dance Event, advertisers can create real-time campaigns that respond to trending hashtags and conversations, increasing relevance and engagement.

2. Search Engine Marketing (SEM)

Real-time bidding (RTB) platforms can work in tandem with SEM efforts. When a user searches for relevant keywords on Google or Bing, real-time advertising can display complementary display ads across other websites they visit, reinforcing the message and increasing conversion chances.

3. Content Marketing

Real-time advertising can amplify content marketing efforts by promoting blog posts, infographics, or videos to the right audience at the right time. For example, a travel blog about Amsterdam's hidden gems can be promoted to tourists who have just booked flights to Schiphol Airport.

4. Email Marketing

By integrating real-time advertising with email marketing, businesses can retarget users who have opened emails but haven't converted. This approach is particularly effective for e-commerce businesses in Amsterdam's growing online retail sector.

5. Programmatic Out-of-Home (OOH) Advertising

Amsterdam's advanced digital infrastructure allows for the integration of real-time advertising with programmatic OOH. For instance, digital billboards in high-traffic areas like Centraal Station or Leidseplein can display ads based on real-time data such as weather conditions or local events.

6. Mobile Marketing

With the high smartphone penetration in Amsterdam (over 93% as of 2023), real-time advertising integrates effectively with mobile marketing. Location-based real-time ads can target users near specific Amsterdam neighborhoods or attractions, enhancing local business promotions.

7. Video Advertising

Real-time advertising technologies can be applied to video platforms, allowing for dynamic ad insertions based on viewer behavior and preferences. This is particularly relevant for reaching Amsterdam's tech-savvy, young professional demographic.

8. Influencer Marketing

Real-time advertising can amplify influencer campaigns by promoting influencer content to relevant audiences in real-time, maximizing the impact of collaborations with Amsterdam-based influencers across various niches.

Digital Channel	Integration with Real-Time Advertising	Amsterdam-specific Example
Social Media	Event-based targeting	Targeting visitors during Amsterdam Fashion Week
SEM	Complementary display ads	Showing hotel ads to users searching for 'Amsterdam vacation'
Content Marketing	Timely content promotion	Promoting canal tour content to users planning Amsterdam trips
Email Marketing	Retargeting non-converters	Retargeting subscribers of Amsterdam food tour newsletters
Programmatic OOH	Dynamic digital billboards	Weather-based ads at Amsterdam RAI station
Mobile Marketing	Location-based targeting	Targeting shoppers near De 9 Straatjes
Video Advertising	Dynamic ad insertion	Inserting local business ads in Amsterdam travel vlogs
Influencer Marketing	Real-time content amplification	Boosting posts from Amsterdam-based lifestyle influencers

By integrating real-time advertising with these digital marketing channels, businesses in Amsterdam can create a more dynamic, responsive, and effective marketing strategy. This holistic approach allows for better audience targeting, improved relevance, and ultimately, higher ROI on marketing investments in the competitive Amsterdam market.

As the digital landscape continues to evolve, real-time advertising in Amsterdam is experiencing significant shifts. Marketers should be aware of several emerging trends that are shaping the industry:

Artificial Intelligence and Machine Learning Integration: AI and ML are revolutionizing real-time advertising by enabling more precise targeting, personalization, and predictive analytics. In Amsterdam's tech-savvy market, advertisers are leveraging these technologies to optimize ad placements and improve ROI.
Programmatic Audio and Podcast Advertising: With the rising popularity of podcasts and streaming services, programmatic audio advertising is gaining traction. Amsterdam's diverse, multilingual population makes this an particularly effective channel for reaching niche audiences.
Connected TV (CTV) and Over-the-Top (OTT) Advertising: As more Dutch households cut the cord, CTV and OTT platforms are becoming prime real estate for real-time advertisers. These channels offer precise targeting and measurement capabilities.
Privacy-First Advertising: With the implementation of stricter privacy regulations in the EU, including GDPR, advertisers in Amsterdam are focusing on privacy-compliant solutions. Contextual advertising and first-party data strategies are becoming increasingly important.
Dynamic Creative Optimization (DCO): DCO allows advertisers to create personalized ad experiences in real-time. In Amsterdam's competitive market, this technology is being used to deliver highly relevant content based on factors like weather, location, and user behavior.
Cross-Device Targeting: As Amsterdammers use multiple devices throughout their day, cross-device targeting and attribution are becoming crucial for creating seamless advertising experiences.
Augmented Reality (AR) Advertising: With Amsterdam's strong focus on innovation, AR advertising is emerging as an engaging way to create interactive brand experiences, especially in sectors like fashion, retail, and tourism.
Sustainability in Advertising: Given Amsterdam's commitment to sustainability, there's a growing trend towards eco-friendly advertising practices, including carbon-neutral ad campaigns and promoting sustainable products.
Local and Hyperlocal Targeting: Real-time advertising is becoming increasingly localized, with campaigns targeting specific neighborhoods or even streets in Amsterdam, leveraging geofencing and beacon technology.
Real-Time Analytics and Optimization: Advanced analytics tools are enabling marketers to monitor campaign performance in real-time and make instant adjustments for optimal results.

To illustrate the impact of these trends, let's look at some data:

Trend	Impact in Amsterdam
AI in Advertising	70% of Amsterdam-based agencies report using AI for campaign optimization
Programmatic Audio	35% year-over-year growth in programmatic audio ad spend
CTV Advertising	55% of Amsterdam households now accessible through CTV advertising
Privacy-First Advertising	90% of local brands prioritizing first-party data strategies

Marketers in Amsterdam should stay abreast of these trends and consider how they can be integrated into their real-time advertising strategies. By embracing these innovations, advertisers can create more effective, engaging, and relevant campaigns that resonate with Amsterdam's diverse and tech-savvy audience.

Real-time advertising has dramatically transformed the digital marketing landscape in Amsterdam, positioning the city as a hub for innovative and data-driven marketing strategies. This revolution has brought about several key changes:

1. Personalization at Scale

Real-time advertising enables Amsterdam-based marketers to deliver highly personalized content to individual users based on their immediate behavior, preferences, and context. This level of customization was previously impossible with traditional advertising methods.

2. Improved ROI and Efficiency

By leveraging real-time data, Amsterdam's digital marketers can optimize their campaigns on the fly, resulting in better ROI. A study by the Dutch Digital Marketing Association found that companies using real-time advertising techniques saw an average 23% increase in campaign efficiency.

3. Enhanced Customer Experience

Real-time advertising allows for more relevant and timely messaging, greatly improving the customer experience. For instance, during major events like Amsterdam Dance Event or King's Day, brands can instantly adjust their messaging to align with the festivities, creating more engaging and contextual advertisements.

4. Integration of AI and Machine Learning

Amsterdam's tech-savvy marketing agencies are increasingly using AI and machine learning algorithms to analyze vast amounts of data in real-time, enabling more accurate predictions and automated decision-making in advertising campaigns.

5. Cross-Channel Synchronization

Real-time advertising has facilitated seamless integration across multiple channels. For example, a user browsing a product on their mobile device in Amsterdam Centraal Station might receive a targeted ad on a nearby digital billboard, creating a cohesive brand experience.

6. Adapting to Local Trends

The ability to react instantly to local trends has been a game-changer for Amsterdam's marketers. During unexpected events like sudden weather changes or breaking news, advertisers can quickly adapt their messaging to remain relevant and capitalize on current situations.

Key Impact	Before Real-Time Advertising	After Real-Time Advertising
Campaign Adjustments	Days or weeks	Seconds or minutes
Data Utilization	Historical data only	Historical + Immediate data
Ad Relevance	Generic messaging	Hyper-personalized content
Local Market Response	Slow and limited	Instant and adaptive

In conclusion, real-time advertising has revolutionized Amsterdam's digital marketing landscape by enabling unprecedented levels of personalization, efficiency, and adaptability. As the city continues to embrace technological advancements, we can expect even more innovative applications of real-time advertising strategies in the future, further cementing Amsterdam's position as a leader in the digital marketing sphere.