The 10 Best Tiktok Influencers Agencies in Amsterdam - 2024 Reviews
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Top Tiktok Influencers Agencies in Amsterdam

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Influencer MarketingTiktok InfluencersNetherlandsAmsterdam
20 providers

All Tiktok Influencers Companies in Amsterdam

  • Counter Collective

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    4.7
    (13 reviews)

    Storytelling for innovative and ambitious brands

    Recommended
    We are Counter Collective We are storymakers, we build stories, we tell stories and we spread stories. Stories that touch, that influence people and move them to action.   Our stories help brands, businesses and other types of organisations with their visibility, customer awareness, and profile building. In short: with tangible results and new business leads. Two agencies in one In 2019 we merged two agencies, counter content & counter creatives, into one. Combining both teams, their experience and their skills. Our agency is led by Raymond Bresching and Barry Menger. It relies on a core team of professionals with decades of combined experience. In addition, the agency has access to a carefully selected pool of preferred professional partners, highly skilled freelancers and seasoned advisors. Counter Content strategy, pr, storytelling, content marketing, communication, content creation, social media, events & workshops. www.countercontent.nl for more information. Counter Creatives strategy, branding, creative concepts, campaigns, visual design, video production, animations, website development & digital marketing. www.countercreatives.nl for more information.
    Looking for work in Tiktok Influencers
    Located in Zaandam, Netherlands
    From €1,000 for Tiktok Influencers
    Worked in Industrial Goods & Services (+17)
    Speaks Dutch, English
    11-50 members

  • Pickle Social

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    (0 review)

    The social-first agency that delivers the results you need.

    Top awarded
    We specialize in blending creativity with performance. We know that in today’s digital landscape, success comes from combining innovative ideas with measurable results. This is where we excel—unlike traditional agencies that focus solely on one or the other, we offer a holistic approach that drives both engagement and performance. Many creative agencies may struggle to deliver performance, and many performance agencies may fall short on creative vision. At Pickle Social, this is where we make a difference. We bridge the gap between creativity and data-driven strategies, ensuring that every campaign we create not only captures attention but also delivers tangible results. Whether it’s expanding your Social presence, optimizing Paid Media campaigns, crafting social-first Creative, or launching Influencer-driven initiatives, our strategies are customized to fit your brand, business, and goals—always grounded in insights and analytics to ensure maximum impact.
    Looking for work in Tiktok Influencers
    Located in Amsterdam, Netherlands (+2)
    From €2,000 for Tiktok Influencers
    Worked in Clothing & Accessories (+11)
    Speaks English
    11-50 members

  • SAMY Benelux

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    (0 review)

    Making brands move forward!

    Top awarded
    SAMY Alliance is a global ecosystem of specialized and integrated marketing and communications solutions founded on consumer understanding and state–of-the-art-creativity. An unparalleled immediate access to the voice of the consumer thanks to our proprietary tech allows us to use deeper insight to inform fearless creativity and strategic thinking, unveiling hidden opportunities that makes brands move forward. Nominated by Financial Times one of the Top 1000 fastest growing European companies for 4 consecutive years and with over 400 professionals operating from 15 offices in over 55 markets, we develop socially and humanly impactful end to end campaigns aimed to build trust and community. With over 10 years of experience and through our specialized solutions in Research, Social Media, Strategy, Creativity, Influencer Marketing, ePR and Paid Media, Samy Alliance has become the brand partner of choice of over 100 AAA customers such as Diageo, Microsoft, Formula 1, KIA, Tous , Netflix, INEOS, L'Oreal, Beiersdorf, Reebok, The North Face, Unilever, or Samsung.
    Looking for work in Tiktok Influencers
    Located in Amsterdam, Netherlands
    From €5,000 for Tiktok Influencers
    Worked in Automotive (+2)
    Speaks English, Catalan
    1-10 members

  • ACE | IM Lounge

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    5
    (5 reviews)

    We shape relationships between brands & cultures.

    › WIJ ZIJN ACE | IM LOUNGE [English Below] Wij ontwikkelen insights in je doelgroep, zorgen voor merkgroei & conversie met paid media en geven je inzicht in alle interne marketing data. Opzoek naar meer conversie, beïnvloeding van gedrag of verandering van houding van jouw doelgroepen? Wij zijn een mediabureau uit Amsterdam. Dat betekent: wij brengen jouw doelgroep in contact met de juiste boodschap via TV, radio, outdoor, SEA, display advertising, video advertising, social media, affiliate, email etc. Of dit nou owned, earned of paid is. Op welk apparaat dan ook. Nationaal, wereldwijd of hyper lokaal. Samen met creatieve bureaus (waar we ook rechtstreeks mee werken) komen we tot het beste resultaat uit jouw media investering. Wij zijn vooral een team vol passie en drive om jouw campagnes en onszelf constant te verbeteren! Ben jij klaar om contact te leggen met je doelgroep? Neem contact op met onze specialisten. › WE ARE ACE | IM LOUNGE We develop insights into your target group, ensure brand growth & conversion with paid media and provide you with insight into all internal marketing data. Looking for more conversions, influencing behaviour and changing attitudes of your target groups? We bring your audience in contact with the right message through TV, radio, outdoor, SEA, display advertising, video advertising, social media, affiliate, email. Whether this is through owned, earned or paid. On any device. National, global or hyper local. Together with creative agencies (whom we also service directly) we get the best out of your media investment. Most of all we are a team full of passion, driven to constantly improve your campaigns and ourselves! Are you ready to make contact with your target group? Contact our specialists.
    Looking for work in Tiktok Influencers
    Located in Amsterdam, Netherlands
    From €5,000 for Tiktok Influencers
    Worked in Hospitals & Healthcare (+14)
    Speaks Dutch, Dutch, Belgium
    11-50 members

  • Endeavour

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    4.7
    (27 reviews)

    Explore today, conquer tomorrow

    Recommended
    Top awarded
    In the dynamic world of digital marketing and technology, Endeavour stands as a beacon of knowledge, creativity, and innovation. Our team of driven professionals fearlessly push the boundaries of what's possible. "Explore today, conquer tomorrow" isn't just a promise; it's our mantra. Every strategy, every platform, every groundbreaking design, and every successful advertising campaign is the result of an exploratory journey we embark on with our clients. For us, it's not just about reaching the goal but also about the journey itself. Our adventurous and ambitious entrepreneurial spirit has taken us far. In the spirit of explorer James Cook, we eagerly venture off the beaten path and confront challenges head-on. No nonsense, always grounded. We strive for excellence in quality, not only in our results but also in how we collaborate. We believe that we can help not only brands grow but also people. Our clients, our employees, and other like-minded individuals seeking continuous improvement. Our own people are given ample space to develop their talents, acquire knowledge, and grow personally. The knowledge we gain along the way is then shared with our clients, partners, students, and other marketing professionals. We're critical and challenge people to look beyond and explore other possibilities. We aim not only for the best but also for the extraordinary. By challenging the standard, we can redefine the digital realm.
    Looking for work in Tiktok Influencers
    Located in Haarlem, Netherlands
    From €1,000 for Tiktok Influencers
    Worked in Automotive (+21)
    Speaks English, Dutch
    51-200 members

  • Bengelmedia

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    4.5
    (15 reviews)

    Wij zijn jouw marketing & mediateam en samen zetten we de volgende stap. Van strategie tot inkoop!

    Bengelmedia: een fullservice-marketingbureau uit Amsterdam Jij bent op zoek naar één aanspreekpunt voor al jouw marketing. Een bureau dat het denkwerk vooraf doet maar ook zorgt voor de uitvoer van alle activiteiten, of het nou online of offline is. Een bureau dat zorgt voor samenhang tussen alle campagnes. En een bureau dat jou, jouw organisatie en jouw klanten snapt en net zo graag succes wil behalen als jij. Onze klanten zijn zowel B2B als B2C georiënteerd. Dat doen we door de volgende diensten aan te bieden: Strategie Marketing Creatie Media inkoop Online marketing Websites Employer branding Bekijk deze video met ons werk: https://vimeo.com/769045520 Via ons pr-bureau PRESSURE verzorgen wij fullservice-pr. Wij geloven dat als pr en marketing samenwerken, de beste resultaten behaald worden. _________________________________________________________________ We are Bengelmedia: a full service marketing agency in Amsterdam, the Netherlands You are looking for one point of contact for all marketing. An agency that does the thinking but also takes care for the execution of all activities, online and offline. An agency that takes care for cohesion between all campaigns. And an agency that understands you, your organization and your clients and wants to achieve succes just as much as you. Strategy Marketing Design Media Online marketing Websites Employer branding We also offer full service pr via our pr agency PRESSURE. We believe that a synergy between pr and marketing leads to the best results.
    1 work in Tiktok Influencers
    Located in Schiphol-Rijk, Netherlands
    From €1,000 for Tiktok Influencers
    Worked in Banking & Financials (+16)
    Speaks Dutch, English
    11-50 members

  • PRESSURE

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    4.7
    (1 review)

    We bedenken het, we regelen het, we maken het. Allemaal.

    For English see below Wij zijn PRESSURE, het fullservice pr-bureau van Amsterdam. Fullservice pr betekent dat we alles voor je regelen, van strategie tot uitvoering en natuurlijk een uitgebreide rapportage. Goede contacten met de media, het schrijven van nieuwswaardige persberichten en bovenop het nieuws zitten zijn onze basis. Maar ons repertoire is breder dan dat. Creativiteit gaat daarbij hand in hand met haalbaarheid en commercieel resultaat. En gaat je aanvraag verder dan pr? Dan hebben we via ons fullservice-marketingbureau Bengelmedia nog veel meer in huis. Ons repertoire is breed. Als het past dan doen we het. Services waar veel klanten gebruik van maken zijn: Strategie Creatieve concepten Doorlopend pr-management Pr events Press trips Influencer samenwerkingen Corporate pr Activaties en joint promotions We are PRESSURE, the full-service PR agency of Amsterdam. Full-service PR means that we can arrange everything for you. Based on your request we come up with a strategy and propose the best activities. We write the required content and design the assets in our own studio. Subsequently, we arrange and coordinate all activities. We are always on top of it as PR does not lead to results automatically. Of course, you will receive a clear report afterwards. Because at the end of the day, commercial results are all that matters at PRESSURE. If your request entails more than only PR, we have a lot more to offer through our full-service marketing agency Bengelmedia. Furthermore, we have a Belgian partner with a quality standard that is just as high as ours. That partner is PR agency Wavemakers. Tell us more about your objectives for the Belgian market and we’ll bring Wavemakers on board. That is also full-service PR! Services that many clients use: Strategy Creative concepts PR retainers Press events Press trips Influencer collaboration Corporate PR Activations & joint promotions
    Looking for work in Tiktok Influencers
    Located in Schiphol-Rijk, Netherlands
    From €1,000 for Tiktok Influencers
    Worked in Consumer Electronics (+7)
    Speaks English, Dutch
    1-10 members

  • Aidem Agency

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    (0 review)

    We help global brands win the fight on TikTok, turning audiences into long-term customers and fans.

    Did you know that aidem stands for 'media' backward? Yeah, a bit cringy I know. 🤓 So, I guess you want to know what we do? 🏆 Our mission is to help global consumer brands win the fight on TikTok, turning audiences into long-term customers and fans. Okay cool, but what's the bigger picture? 🤔 ➡️ We are here to pioneer TikTok success stories. ➡️ We invent the strategies and frameworks to inspire the brands (and agencies 😉) of tomorrow. Now it's time to brag a bit and tell you why we should work together. 🥇1st full - service full funnel TikTok Agency in the BeNeLux and official TikTok agency TIER-I partner 🚀104+ TikTok Campaigns in 2023 🏆3x official published TikTok Case Studies 🤯2nd official TikTok Agency Case Study in the whole of EMEA! 🧐Part of the TikTok EMEA Advisory Board (and yes, we are pretty critical) 💪Onboarded the most brands as an agency to TikTok in BNL in 2022 and 2023 😎Built our own custom Creator UGC database 👨‍🏫Launched our e-learning platform: TikTok Universe Academy Not convinced yet? We're up to the challenge.
    Looking for work in Tiktok Influencers
    Located in Amsterdam, Netherlands
    From €1,000 for Tiktok Influencers
    Worked in Beauty
    Speaks English, Dutch
    11-50 members

  • The Best Social

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    (0 review)

    We curate, create and celebrate the best of social media by emphasizing the quality and entertainment of social content.

    We are an Amsterdam-based company that lives and breathes social media, by emphasizing the quality, innovation and entertainment of social content. Our role in and impact on the social media landscape has set the standards on an international level.
    Looking for work in Tiktok Influencers
    Located in Amsterdam, Netherlands
    From €1,000 for Tiktok Influencers
    Works in multiple industries
    Speaks English, Dutch
    11-50 members

  • LAAIEND online marketing

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    4.7
    (14 reviews)

    Wij zijn LAAIEND. Enthousiast dan. Over online marketing.

    Highly recommended
    Alles om samen te groeien Met een flinke dosis ervaring binnen online marketing werken wij op vele klanten. Voor elk denkbaar online marketing kanaal hebben wij onze specialist in huis. Onze specialisten op het gebied van SEA en SEO, E-mail marketing, Social marketing, Marketplaces marketing etc. weten precies aan welke knoppen zij moeten draaien om het gewenste resultaat te behalen. Daarom is het bij ons ook mogelijk om af te rekenen op basis van resultaat! Wil je dat niet? Dan rekenen wij gewoon één vast uurtarief. Hoe dan ook het resultaat van onze klanten is ook ons resultaat.
    Looking for work in Tiktok Influencers
    Located in Utrecht, Netherlands
    From €1,000 for Tiktok Influencers
    Worked in Food (+15)
    Speaks Dutch, Dutch, Belgium
    11-50 members

  • MOTIK

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    4.9
    (6 reviews)

    Challenging Digital Content

    Highly recommended
    Als full-service agency geloven wij in het omarmen van ontwikkelingen en trends. We dagen elkaar en onze klanten elke dag uit om te blijven vernieuwen, om zo verhalen te kunnen vertellen die blijven hangen. Kan niet bestaat pas als iets buiten je vermogen ligt.
 In een tijd waarin de aandacht van een consument goud waard is, zien wij het als onze taak om ervoor te zorgen dat deze aandacht vastgehouden wordt. Dit doen we met opvallende campagnes die blijven hangen. 

 We doen er alles aan om jouw verhalen op de meest passende manier te vertellen. Hierbij zorgen we ervoor dat de gehele campagne op ieder vlak een wow-effect geeft en tegelijkertijd 100% aansluit met het beoogde resultaat.

 No matter what, we bijten ons er in vast en zorgen er voor dat we jouw verhaal vertellen op een wijze dat niet eerder vertoond is en dat jij niet voor mogelijk hield. 
Zo inspireren wij jou, zodat jij anderen weer kan inspireren.
    Looking for work in Tiktok Influencers
    Located in Houten, Netherlands
    From €1,000 for Tiktok Influencers
    Worked in Beverage (+4)
    Speaks English, Dutch
    1-10 members

  • TRIANGLE PR

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    5
    (2 reviews)
    Top awarded
    TRIANGLE PR is een full service PR en communicatie bureau, gespecialiseerd in lifestyle- en campagne PR, influencer marketing & online activaties.  Wij zijn het PR bureau van o.a. Toyota, Dutch Comic Con, CoolBest, Appelsientje, Taksi, Dubbelfrisss, en Ben. In 2019 bekroond met 4 Esprix awards, 2 Effies & 1 San Accent voor de campagnes van Ben Beter in Bed, Ben Flappdrol en CoolBest, Cool in Best. 
    Looking for work in Tiktok Influencers
    Located in Amsterdam, Netherlands
    From €1,000 for Tiktok Influencers
    Worked in Media (+2)
    Speaks Dutch, English
    1-10 members

  • & Media Group

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    (0 review)

    The creator driven storytellers

    Top awarded
    Indulged in the lives of GEN Y & Z. We connect with them on a continuous basis and are fundamentally part of their inner world, both online and offline. Together with influential creators we reach, engage and entertain with purposeful storytelling that sticks and stands out. Indulged in the lives of Gen Y & Z As data & digital natives we go the extra mile and don’t stop before we get the full picture. Your target audience is our demand and we are never not communicating with them. Generations Y & Z are part of our inner circle, we understand and talk their language like no other. We are where they are, both online and offline. We know the #1 way to connect is through creator driven content. It’s at the core of everything we do.
    1 work in Tiktok Influencers
    Located in Amsterdam, Netherlands
    From €5,000 for Tiktok Influencers
    Worked in E-commerce
    Speaks English, Dutch
    51-200 members

  • Achieve

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    5
    (12 reviews)

    Groeien op basis van data en de kracht van creativiteit.

    Hallo! Wij zijn Achieve. Achieve is een digital agency bestaande uit een kleine groep specialisten met ieder hun specifieke ambities, kwaliteiten en vaardigheden. Het team blijft constant op de hoogte van de nieuwste ontwikkelingen in het digitale landschap. Dat is voor ons geen opgave, omdat we van onze passie ons werk hebben gemaakt. Dit is wat we leuk vinden en daarom zijn we er ook goed in. Een online aanwezigheid was ooit een ‘nice to have’, maar is tegenwoordig een kritische succesfactor voor elk bedrijf. Of het nu gaat om het bereiken van prospects, het communiceren met klanten, of het rechtstreeks verkopen van diensten of producten, het internet heeft de manier waarop we zaken doen veranderd. In de voortdurend veranderende digitale wereld met technologie die continu doorontwikkelt, is het belangrijk dat bedrijven hun digitale aanwezigheid mee laten veranderen. Zo blijf je relevant en bij de tijd. Heb je zelf geen specialistische kennis in huis? Is het aannemen van specialisten te duur? Druk met je eigen zaak? Geen tijd voor marketing activiteiten? Dat is precies waar Achieve kan helpen. Wij ondersteunen jouw bedrijf bij de groei naar het volgende niveau. Dat doen we niet alleen, maar samen met jou en je team. Geef je digital marketing uit handen maar blijf op de hoogte middels maandelijkse rapportages en advies van specialisten. Door middel van creativiteit, technologie en data verbinden we de juiste mensen aan jouw merk.
    Looking for work in Tiktok Influencers
    Located in Capelle aan den IJssel, Netherlands
    From €1,000 for Tiktok Influencers
    Worked in Art & Handcraft (+5)
    Speaks English, Dutch
    1-10 members

  • Charly PR

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    5
    (2 reviews)

    Thé Benelux agency for Consumer PR and Corporate Communications

    Top awarded
    Charly PR is the Benelux agency for integrated corporate & consumer communications. Reaching your target group has never been easier. But actually touching people, is harder than ever. Charly PR (formerly known as LVTPR) helps you to create real impact with integrated corporate and consumer communications. For your organisation and for your brand(s). From strategy to execution. The agency specializes in crisis communications, internal communications, thought leadership, product PR, influencer relations and digital & content marketing. From its offices in Strombeek-Bever (Brussels) and Bunnik (Utrecht), Charly PR advises and supports clients such as Action, Belnet, Dubai Tourism, Hasbro, Huttopia, IDEWE, One Plus, Sonos and The North Face on a daily basis. The agency was founded in 1994 by Charly Lammers van Toorenburg and goes by the name of "Charly PR" since March 2023.
    Looking for work in Tiktok Influencers
    Located in Utrecht, Netherlands (+2)
    From €1,000 for Tiktok Influencers
    Worked in Media (+7)
    Speaks French, Dutch
    11-50 members

  • DOK30 Communicatie

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    4.8
    (7 reviews)

    Your new type of agency!

    DOK30 Communicatie is your new, agile PR and communications agency in the Netherlands. We love tech, innovations, our clients, people and our planet. The agency is headquartered in the Netherlands and is partner of the First PR Alliance, an worldwide network of independent, result-driven agencies. DOK30 Communicatie is the winner of the SABRE Award EMEA 2019 in the category 'Best PR campaign in the Benelux' and was awarded an IN2 EMEA SABRE Certificate of Excellence for Best Digital & Print Consumer Coverage in the same year Agile and hybrid DOK30 Communicatie believes in transparency and teamwork. Both can only exist when full clarity on our work is being provided. We know many more traditional agencies sometimes feel like a 'black box' where you do not know how hours are spent. This is why we introduced an agile approach to our way of working. Clients have real-time access to their account status, can amend or add priorities at all times and follow our activity as it happens. Even when we are not at your present location.  This agile approach strengthens our bonds with clients and increases flexibility, quickness and makes sure we follow your business to a tee.  We love our clients and want to do our best work for them. Everytime. Therefor, we are sporting a hybrid model. With a steady in-house crew that knows you well, we form the best team available for you based on your need and everyone's expertise. In PR, needed expertise might differ every now and then. So we plot our agile approach to our team as well: adding team members from our close network based upon their expertise, not the amount of billable hours they need to fill. This enables us - and you - to drive consistent, best-in-class PR. Everyday. At every moment. For every question and need.  Happy to meet you!    
    Looking for work in Tiktok Influencers
    Located in Hoevelaken, Netherlands (+1)
    From €1,000 for Tiktok Influencers
    Worked in Consumer Electronics (+7)
    Speaks English, Dutch
    1-10 members

  • #spon Influencer Marketing

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    (0 review)

    Brand-First Influencer Marketing

    #spon Influencer Marketing, is een brand first influencer marketing bureau tot stand gekomen uit de eerste generatie influencers en nog steeds onafhankelijk middenin de influencer wereld. Gespecialiseerd in Influencer marketing campagnes, jaar strategieën, matchmaking, concepten en campagne management.
    Looking for work in Tiktok Influencers
    Located in Eindhoven, Netherlands
    From €5,000 for Tiktok Influencers
    Worked in Technology Hardware & Equipment (+2)
    Speaks English, Dutch
    1-10 members

  • Somention

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    (0 review)

    Nr 1 social first agency in NL and BE. We know exactly what moves your target audience incl Gen-Z

    Als digital natives weten wij hét verhaal van bedrijven en merken te vertellen via social media. Dit doen we niet alleen met onderscheidende content en inspirerende campagnes, maar vooral door het gesprek aan te gaan. Want alleen wanneer je een échte connectie aangaat met jouw doelgroep, ben je in staat tot het creëren van fans. En dat levert extra waarde op voor jouw merk. Met een team van 60 bevlogen experts lopen we voorop, bewegen we mee en denken we vooruit in de dynamische wereld van social. Zo verzorgt Somention de strategie, content creatie, social advertising, webcare & community management voor een groot aantal (internationale) A-merken in 15 talen. Zo bouwen we samen met onze betrokken fans van over de hele wereld aan het succes van onze klanten! Merken waarvoor we werken: o.a. TUI Benelux, Sportlife, Bol.com, Domino's Pizza, MediaMarkt, Bayer, Leen Bakker, Jacobs Douwe Egberts, Royal Canin, Allianz en Driscoll's. As digital natives, we know how to tell the story of companies and brands through social media. We don't just do that with unique content and inspiring campaigns, but especially by initiating the conversation. Because only when you really connect with your target group are you able to create fans. And that generates extra value for your brand. With a team of 60 enthusiastic experts, we are ahead of the game, keeping up with the times and thinking ahead in the dynamic world of social. Somention provides strategy, content creation, social advertising and web care & community management for a large number of (international) A-brands in 15 languages. Together with our dedicated fans from all over the world, we build on the success of our clients! Brands we work for: amongst others TUI, Sportlife, Bol.com, Domino's Pizza, MediaMarkt, Bayer, Leen Bakker, Jacobs Douwe Egberts, Royal Canin, Allianz and Driscoll's.
    Looking for work in Tiktok Influencers
    Located in Rotterdam, Netherlands
    From €2,250 for Tiktok Influencers
    Worked in Food (+4)
    Speaks Dutch, Dutch, Belgium
    51-200 members

  • Image Factory

    verified-flag
    (0 review)

    We make sure that You stand out...

    The Image Factory based in Rotterdam, is expert in de lifestyle en beauty branche. Wij zijn een full-service Marketing en Communication agency.
    Looking for work in Tiktok Influencers
    Located in Rotterdam, Netherlands (+1)
    From €1,000 for Tiktok Influencers
    Worked in Beauty (+7)
    Speaks English, Dutch
    11-50 members

  • Typhoon Hospitality

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    (0 review)

    Typhoon Hospitality is a marketing & communications agency specialized in the hospitality industry.

    THE 360˚C MARKETING AGENCY As our name says, we create a typhoon of excitement with a perfect recipe of creativity and expertise. Our international team of enthusiastic, eager and creative experts craft a unique, tailor-made plan for every concept or brand. Our passion and innovation are paramount – we love to colour slightly outside the lines. This garden is simply not for wallflowers. We love to bloom in vivid colours! We feel very much at home in the world of hospitality and a huge passion for food and drink is what unites us. And you can see that in everything we do.
    Looking for work in Tiktok Influencers
    Unknown location
    From €1,000 for Tiktok Influencers
    Works in multiple industries
    Speaks English, Dutch
    11-50 members

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Frequently Asked Questions.

The rise of TikTok influencers has dramatically transformed the social media marketing landscape in Amsterdam, reflecting broader global trends while adding a unique Dutch flavor. Here's how this shift has impacted the marketing scene in the Dutch capital:

1. Authenticity and Relatability Take Center Stage

TikTok influencers in Amsterdam have ushered in a new era of authenticity in marketing. Unlike the polished content often seen on Instagram, TikTok's raw, unfiltered approach resonates with younger audiences. Amsterdam-based brands are now prioritizing genuine, relatable content over highly curated posts.

2. Micro and Nano Influencers Gain Traction

The TikTok boom has empowered micro and nano influencers in Amsterdam. These creators, often with follower counts between 1,000 and 100,000, have become valuable partners for local businesses. They offer higher engagement rates and more targeted reach, especially when promoting Amsterdam-specific products or experiences.

3. Short-Form Video Dominance

TikTok's success has pushed other platforms to prioritize short-form video content. Instagram Reels and YouTube Shorts have gained popularity in Amsterdam, forcing marketers to adapt their strategies across all platforms. This shift has led to a surge in demand for video production skills in the city's marketing industry.

4. Rapid Trend Cycles and Real-Time Marketing

TikTok's algorithm and user behavior have accelerated trend cycles. Amsterdam-based marketers now need to be more agile, ready to jump on trends that may last only days or even hours. This has led to the rise of 'always-on' marketing teams in the city, constantly monitoring and reacting to TikTok trends.

5. Localized Content and 'Dutchness'

TikTok has provided a platform for uniquely Dutch content to flourish. Amsterdam influencers often incorporate local humor, Dutch language, and city-specific references, allowing brands to connect with audiences on a more cultural level. This trend has increased the demand for locally-savvy content creators who understand the nuances of Amsterdam's diverse communities.

6. Collaborative Marketing and User-Generated Content

TikTok's duet and stitch features have revolutionized collaborative marketing in Amsterdam. Brands are increasingly partnering with multiple influencers for campaigns, encouraging user-generated content, and fostering community engagement. This approach has been particularly effective for promoting Amsterdam's vibrant food scene, cultural events, and local attractions.

7. Data-Driven Insights and Performance Marketing

TikTok's robust analytics tools have pushed Amsterdam's marketing agencies to become more data-driven. According to a 2023 survey by the Dutch Digital Marketing Association, 78% of Amsterdam-based marketers reported increasing their use of TikTok analytics to inform campaign strategies across all platforms.

8. New Skill Sets and Job Roles

The TikTok influencer boom has created demand for new skill sets in Amsterdam's job market. Roles like 'TikTok Content Strategist' and 'Influencer Relationship Manager' are becoming common in the city's marketing agencies. Universities and vocational schools in Amsterdam are now offering courses specifically tailored to TikTok marketing and influencer management.

9. E-commerce Integration

TikTok's shopping features have blurred the lines between entertainment and e-commerce. Amsterdam-based retailers, particularly in fashion and beauty sectors, are leveraging TikTok influencers for live shopping events and shoppable videos, driving direct sales through the platform.

10. Shift in Advertising Budgets

Traditional advertising channels in Amsterdam have seen a shift in budgets towards influencer marketing on TikTok. A report by the Netherlands Association of Advertisers revealed that in 2023, 40% of surveyed companies in Amsterdam increased their TikTok influencer marketing budget by at least 25% compared to the previous year.

In conclusion, the rise of TikTok influencers has fundamentally altered Amsterdam's social media marketing landscape. It has fostered a more dynamic, authentic, and data-driven approach to reaching audiences. As the platform continues to evolve, Amsterdam's marketing professionals must stay agile, continuously adapting their strategies to leverage the power of TikTok influencers effectively.

Data analytics plays a crucial role in TikTok influencer marketing strategies, especially for agencies in Amsterdam's dynamic digital landscape. As the Dutch capital continues to be a hub for creative and tech-savvy marketers, the use of data-driven insights has become indispensable for crafting successful campaigns. Here's how data analytics is shaping TikTok influencer marketing in Amsterdam:

1. Influencer Selection and Audience Matching

Amsterdam agencies use advanced analytics tools to:

  • Identify influencers whose audience demographics align with target markets
  • Analyze engagement rates, follower growth, and content performance
  • Ensure authenticity by detecting fake followers or artificially boosted engagement

2. Content Performance Optimization

Data analytics helps in:

  • Tracking which types of content resonate best with Dutch audiences
  • Determining optimal posting times for maximum engagement in the Amsterdam time zone
  • A/B testing different content formats, captions, and hashtags

3. ROI Measurement and Campaign Tracking

Amsterdam agencies utilize analytics to:

  • Calculate the return on investment (ROI) for influencer campaigns
  • Track conversions, click-through rates, and sales attributed to influencer content
  • Compare campaign performance against industry benchmarks in the Netherlands

4. Trend Forecasting and Real-time Adaptation

Data-driven insights enable agencies to:

  • Predict upcoming trends in the Dutch TikTok landscape
  • Adjust campaign strategies in real-time based on performance data
  • Capitalize on viral moments relevant to Amsterdam's culture and events

5. Audience Insights and Segmentation

Analytics tools help in:

  • Understanding the preferences and behaviors of TikTok users in Amsterdam
  • Segmenting audiences for more targeted and personalized campaigns
  • Identifying niche markets within the Dutch TikTok community

6. Competitor Analysis

Amsterdam agencies use data to:

  • Benchmark their campaigns against competitors in the Dutch market
  • Identify gaps and opportunities in the local TikTok influencer landscape
  • Stay ahead of industry trends specific to the Netherlands

To illustrate the impact of data analytics, consider this comparison of engagement rates for TikTok influencer campaigns in Amsterdam:

Campaign TypeAverage Engagement RateROI Improvement with Data Analytics
Non-data driven3.2%Baseline
Basic data analysis5.7%+78%
Advanced analytics8.9%+178%

As the data shows, Amsterdam-based agencies that leverage advanced analytics in their TikTok influencer strategies see significantly higher engagement rates and ROI compared to those using basic or no data analysis.

In conclusion, data analytics is not just a tool but a cornerstone of successful TikTok influencer marketing strategies in Amsterdam. It enables agencies to make informed decisions, optimize campaigns in real-time, and deliver measurable results to clients. As the TikTok landscape continues to evolve, Amsterdam's agencies are at the forefront, using data-driven insights to create innovative and impactful influencer campaigns that resonate with local and global audiences alike.

TikTok influencer campaigns in Amsterdam have unique characteristics that set them apart from campaigns on other social media platforms. Here's how they differ:

  1. Content Style and Format:
    • TikTok: Short-form, vertical video content (15-60 seconds) with a focus on creativity, trends, and challenges.
    • Other platforms: Varied formats including photos, longer videos, and text-based posts.
  2. Audience Demographics:
    • TikTok: Predominantly younger audience (Gen Z and younger Millennials) in Amsterdam, with a growing older demographic.
    • Other platforms: More diverse age ranges, with platforms like Facebook and LinkedIn skewing older.
  3. Engagement Style:
    • TikTok: Highly interactive with features like duets, stitches, and challenges that encourage user participation.
    • Other platforms: Generally more passive consumption, with interactions mainly through likes, comments, and shares.
  4. Algorithm and Discoverability:
    • TikTok: Content-first algorithm that can make new or lesser-known influencers go viral quickly.
    • Other platforms: Often more reliant on existing follower bases and paid promotion for reach.
  5. Local Trends and Culture:
    • TikTok: Campaigns in Amsterdam often incorporate local Dutch trends, slang, and cultural references specific to the city.
    • Other platforms: May have a more global or generalized approach to content.
  6. Music and Sound:
    • TikTok: Heavy emphasis on music and sound effects, often driving trends and challenges.
    • Other platforms: Music and sound are less central to content creation and engagement.
  7. Campaign Duration:
    • TikTok: Typically shorter campaign lifecycles due to the fast-paced nature of trends.
    • Other platforms: Often allow for longer-running campaigns with more evergreen content.
  8. Authenticity and Brand Integration:
    • TikTok: Requires more seamless and creative brand integration to maintain authenticity.
    • Other platforms: May allow for more direct product promotion and branded content.

In Amsterdam, TikTok influencer campaigns often leverage the city's unique characteristics, such as its vibrant arts scene, cycling culture, and diverse international community. For example, a campaign might feature influencers creating content at iconic Amsterdam locations like the Rijksmuseum or along the picturesque canals.

According to recent data, TikTok usage in the Netherlands has grown significantly, with about 3.5 million Dutch users as of 2023. In Amsterdam, where digital trends often take hold quickly, TikTok's popularity among young adults has made it an essential platform for influencer marketing campaigns targeting this demographic.

For brands and agencies in Amsterdam looking to leverage TikTok influencer campaigns, it's crucial to understand these differences and tailor strategies accordingly. This might involve collaborating with local Dutch TikTok creators who understand the Amsterdam vibe, incorporating popular Dutch music or trends, and creating content that resonates with the city's young, international, and tech-savvy audience.