As of 2024, Xing Ads has introduced several new features and updates that Berlin marketers should be aware of to maximize their advertising efforts on the platform. Here are some of the most significant changes:
1. Enhanced Targeting Options
- Skill-based targeting: Advertisers can now target users based on specific skills, which is particularly useful for B2B campaigns in Berlin's thriving tech and startup scene.
- Company size filtering: Target ads to employees of companies with specific employee counts, ideal for reaching Berlin's mix of startups and established corporations.
- Industry-specific audiences: Pre-built audience segments for various industries prevalent in Berlin, such as IT, finance, and creative sectors.
2. Video Ad Formats
Xing has introduced new video ad formats, allowing Berlin marketers to create more engaging content. These include:
- In-feed video ads
- Sponsored video posts
- Video carousel ads
3. Automated Bidding Strategies
Xing now offers AI-powered bidding options to optimize ad spend:
- Target CPA (Cost Per Acquisition)
- Maximize Conversions
- Maximize Clicks
4. Improved Analytics and Reporting
The platform has enhanced its analytics capabilities, providing Berlin marketers with:
- Real-time performance data
- Conversion tracking across devices
- Custom report builders
- Integration with popular analytics tools
5. Lead Gen Forms
Xing has introduced native lead generation forms, allowing advertisers to collect leads directly within the platform. This feature is particularly beneficial for Berlin's B2B marketers looking to generate high-quality leads.
6. Dynamic Ads
Advertisers can now create dynamic ads that automatically personalize content based on user behavior and interests. This is especially useful for Berlin's diverse professional audience.
7. Xing Stories Ads
Following the trend of ephemeral content, Xing has introduced Stories Ads, allowing marketers to create more casual, time-limited content to engage with Berlin's professional audience.
8. Improved Mobile Ad Experience
With the increasing use of mobile devices, Xing has optimized its mobile ad experience, introducing new ad formats and improving load times for better user engagement.
To make the most of these new features, Berlin marketers should:
- Experiment with video content to capture attention in the feed
- Utilize enhanced targeting options to reach Berlin's specific professional segments
- Leverage automated bidding to optimize campaigns for the local market
- Use lead gen forms for direct response campaigns
- Incorporate dynamic ads to personalize messaging for Berlin's diverse workforce
By staying up-to-date with these new features and incorporating them into their strategies, Berlin marketers can significantly improve their Xing Ads performance and reach their target audience more effectively in the local professional network.